fastest.
Yet the acquisition of Pixar has also revitalized Disney s other animation divisio
ns.
Their non-Pixar animated films are getting stronger, and it starts with
have fit into its broader corporate strategy
.
Tangled,'
That same line of reasoning motivates the revitalization of these other division
s, which permit Disney to release multiple blockbuster animated films in any giv
en year
boosting corporate earnings throughout the year.
Perhaps it s not that Pixar has lost anything. Other companies have begun to catch
up
including those within the Disney empire.
"Disney and Pixar can now collaborate without the barriers that come from two di
fferent companies with two different sets of shareholders,
As part of the deal, Jobs will become a board member of Disney, the companies sa
id. And John Lasseter, the highly respected creative director at Pixar who had p
reviously worked for Disney, will rejoin the House of Mouse as chief creative of
ficer for the company's combined animated studios
"The addition of Pixar significantly enhances Disney animation, which is a criti
cal creative engine for driving growth across our businesses,
According to the terms of the deal, Disney (Research) will issue 2.3 shares for
each Pixar share.
The question isn't did Disney pay too much but how expensive would it have been
for Disney if Pixar fell into someone else's hands,"
He said that Pixar's "success quotient" justified the price of the deal.
"Robert Iger has made no secret of the fact that he wanted to get the animated b
usiness back to where it was. It's what Disney has known for but the movies they
did in-house did not do as well as the ones they did with Pixar,"
Cuggino said the addition of Jobs, who will also become Disney's largest individ
ual shareholder, to Disney's board could mean that more innovative digital deals
could be in the works.
acquisition of Pixar could help Disney increase revenue throughout all of its bu
siness lines. So even though some may be quibbling in the short-term about how m
uch Disney had to spend, he thinks Disney made the right move.
The deal would bring the technology company Apple (through Steve Jobs) closer to
Disney, and Iger could further increase the digital content that was being offe
red through Apple.
f Pixar's potential value to Disney's 'family entertainment' brand and assets, l
ike theme parks and television, that feed off this brand."
leveraging Pixar s computer-generated characters across its vast empire.
You can accomplish a lot more as one company than you can as part of a joint vent
ure, Mr. Iger said in an interview. It makes a big difference when everyone is wor