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  • Managerial Communication-I

    Diunggah oleh

    Swetha Ravichandran
    21 tayangan10 halaman
    This document outlines the marketing plan for a new bakery and brewery called Brighton Bakes and Brews located in Brighton, UK over the 4 weeks leading up to its opening. The plan includes conducting surveys and creating social media pages in the first 3 weeks. In weeks 2-3 it involves outdoor advertisements and ads in newspapers. Promotional activities like flyers, emails, and local TV scrolls are scheduled for the final week. On opening day there will be a promotional stall, gift coupons, free treats, and discounts to attract key stakeholders like children, customers, suppliers, and hotels. Potential barriers to the plan are listed as language barriers and budget constraints.

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    This document outlines the marketing plan for a new bakery and brewery called Brighton Bakes and Brews located in Brighton, UK over the 4 weeks leading up to its opening. The plan includes conducting surveys and creating social media pages in the first 3 weeks. In weeks 2-3 it involves outdoor advertisements and ads in newspapers. Promotional activities like flyers, emails, and local TV scrolls are scheduled for the final week. On opening day there will be a promotional stall, gift coupons, free treats, and discounts to attract key stakeholders like children, customers, suppliers, and hotels. Potential barriers to the plan are listed as language barriers and budget constraints.

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    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    21 tayangan10 halaman

    Managerial Communication-I

    Diunggah oleh

    Swetha Ravichandran
    This document outlines the marketing plan for a new bakery and brewery called Brighton Bakes and Brews located in Brighton, UK over the 4 weeks leading up to its opening. The plan includes conducting surveys and creating social media pages in the first 3 weeks. In weeks 2-3 it involves outdoor advertisements and ads in newspapers. Promotional activities like flyers, emails, and local TV scrolls are scheduled for the final week. On opening day there will be a promotional stall, gift coupons, free treats, and discounts to attract key stakeholders like children, customers, suppliers, and hotels. Potential barriers to the plan are listed as language barriers and budget constraints.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 10

    Managerial

    Communication- I

    PRESENTED BY:
    Group A2

    Aakanksha Thete 15F101


    Antony Attokaran 15F110
    R. Swetha
    15F156
    Rajgopal Balabhadruni 15F140
    Sachin Kulkarni 15F142

    Brighton Bakes and Brews


    Location Hove Street, Brighton
    Population approx. 285000
    Tourists approx. 8.5 million
    Art Festivals
    Happiest place

    4 WEEKS TO OPENING
    Advertising through social media

    Conduct surveys
    Create social networking pages
    Advertise using videos
    Send out invites on social networking sites

    3 WEEKS TO OPENING
    Hoardings and advertisements
    Attractive posters and hoardings
    Advertisements on newspapers and weekly
    magazines

    2 WEEKS TO OPENING
    B2B activities
    Approach hoteliers & resort owners
    Design flyers for advertisements

    1 WEEK TO OPENING
    Promotional activities
    Circulating flyers along with daily newspapers
    Reminder e-mails to all targeted customers
    Scrolls on local channels
    Promotional Ballooning
    Distributional samples in prominent gatherings

    THE D-DAY
    Put up promotional stall in front of the shop
    Give out free gift coupons
    Free cupcakes for kids < 10 years
    Student discounts
    Complimentary gifts

    Key stakeholders
    Children
    Teenagers and other customers
    Suppliers
    Prospective hoteliers
    Employee

    POTENTIAL BARRIERS
    Language barriers
    Budget constraints

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