Background
Aries Agro Ltd was founded by Dr. T. B. Mirchandani and Mrs. Bala Mirchandani in 1969
The Company started by manufacturing a small range of mineral feed additives for animals & birds
Through in-house R&D efforts, the company branched out into Agrochemicals in 1975 with the introduction of
Chelated Micronutrients.
Micronutrients
Aries Agro Ltd is a pioneer of Agricultural Chelates in India, using indigenously developed technology for
Chelation and Complexing of Multi Micro Nutrients.
In 2001, Aries expanded its product line to include secondary nutrients – sulphur, magnesium and calcium.
2004 saw the further addition of water soluble NPK fertilizers.
fertilizers
Wide network of 25 branches, 4900 distributors and 70000 retailers across 22 states of India
Investment in Golden Harvest, Sharjah - to set up unit to manufacture 10,800 tpa of Chelated Micronutrients.
Micronutrients
Through Golden Harvest, Aries has invested in Amarak Chamicals FZC for manufacture of 60,000 tpa of
Sulphur Bentonite
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H C O Provided
Hydrogen Carbon Oxygen by Air
Micro
Si Zn Fe Cu Mn Bo Mo Nutrients
Silicon Zinc Iron Copper Manganese Boron Molybdenum
Typical products Urea, DAP, 20-20-20, 13-0-45, Ca, Mg, S Chelates Sulphates
SOP 0-52-34, 0-0-50
Price Control √ X X X X
Subsidies √ X X X X
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Change in Hybrid/genetically
Cropping Pattern modified seeds
Increasing Increase in
Growing
Deficiencies Exports
Affluence
4900 distributors
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Product Portfolio
Flagship Brands
Agromin (Chelated multi micro nutrients) –
produced in 107 different crop, soil and geography
specific variants
Chelamin (Chelated zinc)
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Knapsack Sprayers
Plant Protection Chemicals Haasil, Nirbhay Plus, Jahaan, Fungicides, Miticides, Insecticides
Avashya, Anokhi, Ashray, Mohar
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Inventory (across all High – to build Highest High Reduces by Ideal would be 90
locations) up for Kharif year end days of sales
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NE
WB 2% AP
15% 23%
KER
KAR 0.1%
2%
TN
3%
PJB
6%
JHK
0.1%
BIH
4% HP MAH
17%
1% UK
1% UP
8% GUJ MP
HAR RAJ OR CG
3% 3%
3% 5% 2% 3%
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Lucknow
10,800 MT
Ahmedabad Kolkata
19,800 MT 1,650 MT
Mumbai
10,800 MT
Hyderabad
37,800 MT
Bangalore
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• Rationale :
• Duty saving on imports of Micronutrient fertilizer end product, instead of raw materials which are
organic chemicals or minerals
• Capturing overseas markets in the Middle East and in the SAARC Region as a cost effective source
of Chelated Micronutrients
• Serve as a supplier of ‘Technicals’ for flagship brands to Aries’ Indian manufacturing units
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Rationale :
• Proximity to UAE’s oil refineries for Sulphur by
products which are the main raw materials
• Proximity to Asian markets, especially India and
China, which currently have the largest deficit of
Sulphur based secondary crop nutrients
• Captive market within Aries Agro’s wide distribution
network
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Assuming an average of 2 belts per production unit, 14 manufacturers globally would be producing
8,40,000 MT per year
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2005--06 2006-
2005 2006-07 2007-
2007-08 2008-
2008-09 2009--10
2009 2010-
2010-11 2011--12
2011
E E E
Rupees in Crores
2009--10 E
2009 2010--11 E
2010 2011--12 E
2011
Sales EBIDTA Sales EBIDTA Sales EBIDTA
Aries Agro 135 28 165 32 185 37
Indian 4 0.8 10 2 20 4
Subsidiaries
Golden Harvest 11 2.2 20 4 30 6
Amarak Chemicals 5 -1 40 9 60 12
TOTAL : 155 30 235 47 280 70
Aries Group
PBT PAT PBT PAT PBT PAT
Aries Agro 20.3 13.4 26.4 17.4 31.5 20.8
Indian 0.8 0.5 1.8 1.2 3.8 2.5
Subsidiaries
Golden Harvest 2 2 3.7 3.7 5.5 5.5
Amarak -1 -1 8.2 8.2 10.8 10.8
Chemicals
TOTAL : 22.1 14.9 40.1 30.5 51.6 Rupees in Crores
39.6
Aries Group
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Competitive Strengths
Widest range of specialty plant nutrition solutions available to the Indian farmer
Customized variants based on ongoing research of soil, crop and geography specific nutrient
needs
Highly skilled sales team geared up to promote concepts and branded agricultural inputs
Unmatched distribution reach, with a proven capability to place a new product on 69000 retail
shelves within 1 day of launch
Specialized, cost effective, environmentally sensitive Chelation technology
World class manufacturing systems for multi micronutrient complexes
India’s only customer loyalty programme in agribusiness – market intelligence, data mining
capability, interest free working capital
Strong relationships with research institutions and Agricultural universities, along with systematic
lab to land knowledge dissemination programmes
Unique industry-government-private partnership : CII-Aries Agro Young Indian Farmers Network
Nationwide network of manufacturing facilities, with ISO certified Quality Management system
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Brand Strength
Product Branding :
Synonymous with product category in agriculturally progressive states
Brands built without high decibel advertising campaigns, using extension services and field
demonstrations
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Consumer Connect
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Environment Sensitivity
All Aries products are based on the philosophy of “Use less chemicals and use safe chemicals” –
low doses of chemically inert and cost effective nutrient complexes
All Aries factories have zero effluents and produce no harmful emissions
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Global Reach
Investment in Golden Harvest Middle East FZC, Sharjah – now an Aries subsidiary – first
International Chelated micronutrients manufacturing base for Aries in the Middle East
Chelates manufacturing in Golden Harvest, UAE provides input cost savings for Aries’ Indian
operations due to concessional duties on imports of finished products versus raw materials
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Main Achievements - 1
Not a single man hour lost since 1969 due to labour disputes
Responsible for the establishment of Indian Micro-Fertilizer Manufacturers Association
Recipient of the National Unity Award by the Government of India
Recipient of the Distinguished Leadership Award by American Biographical Institute
Listed amongst the Top 100 Best Employers of India
ISO 9000 Quality Management system
Launched a new product across 22 Indian states on a single day - 15 August 2006
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Main Achievements - 2
Establishing a unique National Young Indian Farmer Network, along with the
Confederation of Indian Industry
First Plant Nutrition company in India to successfully go public and list on the premier
stock exchanges of India, the BSE & NSE
Strong global partnerships with companies in South America, China, the Middle East
and Europe
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Global Recognition
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Cordial employee relations, with not a single man hour lost since 1969 due to labour unrests
Highly experienced mentors, with more than 120 staff having been with Aries for more than
20 years each
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Lab to land programmes across 97000 villages in 22 states, including ‘train the trainers’
programmes
Sessions in Rural Schools to expose students to the ‘balanced crop nutrition’ concept during
science classes
Advocating the use of environmentally safe technologies for crop nutrition, reducing the use
of harmful chemical fertilizers
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Board of Directors
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Key Takeaways
Leadership position within a high growth, profitable, niche sector of agribusiness in India
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Energizing Earth
Aries House, Plot No.24, Deonar, Govandi (East), Mumbai 400 043, India.
www.ariesagro.com
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Aries products, which are Chelated, are able to deliver the nutrient more effectively to the crops,
ensuring 100% availability.
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