A SURVEY ON THE KRIBHCO EMPLOYEES PREFERENCE IN SELECTING

MARUTI SUZUKI FOUR WHEELER

NAME:______________________________________

GENDER:_____________________

AGE:__________________

INCOME:_____________________

ADDRESS:_____________________

Q.1. Do you have Four Wheeler?

YES NO

Q.2. If YES, then which four wheeler you use?

Swift Maruti 800 Getz Omni Alto

WagonR Versa Swift Dzire OTHER

Q.3. If NO, then could buy any Four Wheeler in future?

YES [ ] NO [ ]

Q.4. If YES, then which one?

Swift [ ] Maruti 800 [ ] Getz [ ] Omni [ ] Alto [ ]

WagonR Versa Swift Dzire OTHER

Q.5. Which of the following car model you want to buy in MARUTI SUZUKI?

SPORT [ ] GENTLE [ ] PROFESSIONAL [ ]

Q.6. What is the purpose of using car?

BUSINESS [ ] PERSONAL [ ] OFFICE [ ] OTHER [ ]

Q.7. Are you Brand Loyal Customer?

YES [ ] NO [ ]

Q.8. Which Parameter you like most in Car?

LOOK [ ] MILEAGE [ ] COMFORTABILITY [ ] RE-SALE VALUE [ ]

OTHER [ ]
Q.9. Have you ever seen any Advertisement of the Car which you have?

YES [ ] NO [ ]

Q.10. If YES, from which source?

T.VT [ ] INTERNET [ ] POSTER’S/BANNER’S [ ] OTHER’S [ ]

Q.11. Have you ever made Purchasing Decision after looking the Advertisement?

Yes [ ] NO [ ]

Q.12. The Decision taken for Purchasing Car is your own Decision?

YES [ ] NO [ ]

Q.13. Which type of Advertisement attracts you more?

SLOGANS [ ] MESSAGE [ ] PUNCH LINE [ ] OTHER [ ]

Q.14. Are you agree with the Quality seeing Advertisement is match with reality?

YES [ ] NO [ ]

Q.15. Are you wish to Advice to your Friend’s/ Relative’s for buying Car?

YES [ ] NO [ ]

Q.16. Are you satisfied?

YES [ ] NO [ ]

Q.17. Would you want to remain with this Brand forever (BRAND
LOYALTY)?

YES [ ] NO [ ]

Q.18. Give REASON________________________________________________________________