Anda di halaman 1dari 17

Branding:

Ambrosia Pet food

Client:
Petouch International

NewBrandforItalianPetFood

Designnewlogo

Designnewpackaging

CorporateID

Branding Ambrosia Pet Food


Brand Naming

AmbrosiaPETFOOD

TheFoodoftheGreekGodsonOlympusinmythology
FromWikipedia,thefreeencyclopedia
TheFoodoftheGodsonOlympusmajolicadishattributedtoNicoladaUrbino
IntheancientGreekmyths,ambrosia(Greek:,"immortality")issometimesthefood
ordrinkoftheGreekgods,oftendepictedasconferringlongevityorimmortalityuponwhoever
consumedit.ItwasbroughttothegodsinOlympusbydoves,soitmayhavebeenthoughtofin
theHomerictraditionasakindofdivineexhalationoftheEarth.
Ambrosiaissometimesdepictedinancientartasdistributedbyanymphlabeledwiththat
name.InthemythofLycurgus,anopponenttothewinegodDionysus,violencecommitted
againstAmbrosiaturnsherintoagrapevine.

www.thinkbag.eu

|2

Branding Ambrosia Pet Food


Designing the new brand

BasicCharacteristics

ThefoodofGreekGods
ASymbolrelatedtosomething"divine"andpowerfulisthecrown.Itaddsaweandgivesa
royalparallelism.Soyoucanthinkandassociatethatthespecificpetfoodmakeyourpets
strongandimmortal.

TheAmbrosiaisfoodforpets

AmbrosiaisanUltraPremiumQualityPetFoodandincludesvariouscombinationoffood
(chicken,meat,vegetables,superfoods,etc.)thatmakesthispetfooddeliciousandextra
healthy.

www.thinkbag.eu

|3

Branding Ambrosia Pet Food


Designing the new brand

ExtraCareforyourpetyoulove

Apetfoodbrandshouldexpresshowmuchyoucareaboutyourpet.Youwantyourpettofeel
strong,healthyandhappy.

www.thinkbag.eu

|4

Branding Ambrosia Pet Food

Design the logo No1

www.thinkbag.eu

|5

Branding Ambrosia Pet Food

Design the logo No2

www.thinkbag.eu

|6

Branding Ambrosia Pet Food

Design the logo No3

www.thinkbag.eu

|7

Branding Ambrosia Pet Food


No3 logo adgustments

www.thinkbag.eu

|8

Branding Ambrosia Pet Food

Logo 3

Typical
applications of the new logo

www.thinkbag.eu

|9

Branding Ambrosia Pet Food

Logo 3
Typical applications of the new logo

www.thinkbag.eu

| 10

Branding Ambrosia Pet Food


Logo 3
Typical applications of the new logo - packaging

www.thinkbag.eu

| 11

Branding Ambrosia Pet Food

Logo 3
Typical applications of the new logo - packaging

www.thinkbag.eu

| 12

Branding Ambrosia Pet Food

Logo 3

Typical applications
of the new logo roll up

www.thinkbag.eu

| 13

Branding Ambrosia Pet Food


Logo 3
Typical applications of the new logo - brochure

www.thinkbag.eu

| 14

Branding Ambrosia Pet Food


Logo 3
Typical applications of the new logo - cards

www.thinkbag.eu

| 15

Branding Ambrosia Pet Food


Logo 3
Typical applications of the new logo - website

www.thinkbag.eu

| 16

Branding Ambrosia Pet Food

Thank you for your time.

www.thinkbag.eu
www.thinkbag.eu

| 17

Anda mungkin juga menyukai