Coatings Word May 2015

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Table of Contents May 2015 Vol. 20, No. 5
24
Aerospace Coatings
Photo courtesy: The Sherwin-Williams Company
28
30
32
Color Trends
Biocides Directory
Lab & Testing Equipment Directory
COLUMNS
Business Corner.................................................... 18
VOC Cubed...to Assure Most Accurate Decisions
International Coatings Scene................................ 19

Latin America Arkema Adds Premium Acrylic Capacity
in Brazil
Europe Key Topic at European Coatings Show is Costs
Africa Prospects Good for Africa Medical Device
Coatings Market
DEPARTMENTS
Editorial ................................................................. 6
As We Go to Press.................................................. 7
Fresh Paint.............................................................. 8
People.................................................................. 14
New Products....................................................... 15
Market Reports..................................................... 16
Industry News....................................................... 37
Suppliers Corner................................................... 38
Meetings............................................................... 39
Final Coat.............................................................. 42
ADVERTISING SECTIONS
Classified Ads....................................................... 40
Advertising Index.................................................. 41
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4 | Coatings World www.coatingsworld.com
May 2015
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Editors Page
Innovation & Inspiration

for Aerospace Coatings
and Color Trends
he May issue of Coatings World features an article on the ever-evolving aerospace coatings market and an article on how color experts
develop trends and identify the new it color for the coming season.
Our Aerospace Coatings Market (page 24) article contains insights from key players in the market, including PPG, AkzoNobel and
Sherwin-Williams.
According to Chris Athanasopoulos, director global sales-aerospace,
Hentzen Coatings, Inc., Aerospace Division, the global aerospace coatings
market is estimated to be $615 million. Commercial comprises $299 million and military comprises $216 million.Asia-Pacific is the largest region
in terms of volume and value, then North America and Europe.
The aerospace coatings market is estimated to grow five to eight percent per year in the next five years, Athanasopoulos said. The aerospace
coatings industry will see growth in the U.S. with an increase in military
budget now that the Republican party has taken hold of both houses in
Congress. Increase in military spending and the elimination of the sequestration will provide the growth. Outside the U.S. the military growth will
be limited. On the commercial side of the business we are seeing an increase
in orders by major airlines for more fuel efficient airplanes at all OEMs
Boeing, Airbus, Bombardier and Embraer. China and Indias increase in
air travel continues to be strong and in turn the need for more jetliners.
China is becoming a contender to the other OEMs with the introduction
of Comacs ARJ21 regional jet. Low oil prices provide opportunities for
better financing that airlines can use to purchase new jets.
This year our color trends feature was written by PPG color expert,
Dee Schlotter. The Art of Color Forecasting: An Inside Look at Selecting
Global Color Trends (page 28). According to Schlotter, inspiration for
color trends can come from a combination of elements found in nature,
technology, fashion, media, consumer preferences and more. Color selections are also strongly impacted by the current and projected global
economic climate.
Color provides avenues for individual expression and creativity, while
also being a profound business vehicle, Schlotter said. Color psychology,
or the meaning and feeling associated with a specific color, is proven to
have a significant impact on consumer purchase decisions. In fact, research
from The Journal of Genetic Psychology has shown that color is such a
powerful marketing tool that it accounts for 85 percent of the reason someone decides to purchase a product.
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May 2015
AkzoNobel has announced plans to invest more than 20 million in its organic
peroxide production facilities in Mons,
Belgium, and Houston (Pasadena), Texas,
in the U.S.
In Mons, the company is introducing
new technologies to increase efficiency
at the site, which will result in increased
capacity. The investment is part of a plan
to establish a modern, centralized hub,
which can serve AkzoNobels broad base
of European and global customers more
efficiently and effectively.
In Houston, the company is implementing a new site-wide process control system,
which is expected to significantly improve
capacity and operational efficiencies while
positioning the site to meet the increasing
demands of U.S. customers. Embedding efficiencies in the Pasadena operations will
help the company to enhance its competitive position in the region, as well as supporting the manufacturing growth of its
customers in the U.S., specifically in the
Gulf Coast area.
Werner
Fuhrmann, AkzoNobels
Executive Committee member responsible for Specialty Chemicals, said:Our
Organic Peroxides business is a reliable performer in AkzoNobels specialty
chemicals portfolio. We have many leading market positions and a strong network of operations to meet the demands
of a global marketplace. These targeted
investments are focused on making gains
in many areas, including operational efficiencies, which will help to strongly position our business for further growth in
the polymer industry.
PPG Announces Partnership

with National Nonprofit
to Support Independent
Dealers
The new PPG Pittsburgh Paints brand
has announced its exclusive paint-brand
partnership with Independent We Stand,
a nonprofit organization dedicated to the
revival of independent, locally-owned and
operated businesses. The PPG Pittsburgh
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel..........................................................................................7, 8, 15, 24
Axalta Coatings Systems.................................................................................... 8
Benjamin Moore................................................................................................ 8
DuluxGroup....................................................................................................... 8
Hentzen Coatings Inc. ..................................................................................... 24
PPG......................................................................................... 7, 8, 15, 24, 28, 42
RPM.................................................................................................................. 8
Rust-Oleum...................................................................................................... 15
Sherwin-Williams............................................................................................. 24
Sika.................................................................................................................... 8
May 2015 www.coatingsworld.com
As We Go To Press
AkzoNobel to Invest in Organic

Peroxide Operations in U.S. and Europe
Paints brand is sold exclusively by independent dealers across the U.S., while
the nonprofit group encourages consumers to shop at independent businesses
to help stimulate the economy in their
communities.
Our partnership with Independent
We Stand demonstrates PPGs commitment to local, independent dealers, said
John Trenta, senior brand manager, PPG
Architectural Coatings. At PPG, weve
been working with independent dealers
for more than 100 years, and were continually looking for opportunities to increase
the visibility and support for dealers. This
partnership with Independent We Stand
enables us to do just that.
Through the PPG Pittsburgh Paints
brand partnership with Independent We
Stand, independent dealers in the U.S.
that sell PPG Pittsburgh Paintsproducts
receive an immediate premium membership to Independent We Stand, which includes access to its marketing materials,
resources, signage and more.
Were excited to partner with the
PPG Pittsburgh Paints brand, which represents unparalleled quality to independent dealers across the U.S., said Bill
Brunelle, co-founder, Independent We
Stand. It makes sense for our two entities to jointly support the growth and
success of independent dealers and the
communities where they operate.
Prior to 2015, Devoe Paint was the exclusive paint partner of Independent We
Stand. In early 2015, PPG announced the
new PPG Pittsburgh Paints brand, which
combined the Devoe Paint and PPG
Pittsburgh Paints brands into one unified brand with more than 300 years of
combined experience and heritage. This
new brand offers unparalleled product
quality; over three centuries of combined
expertise, knowledge and service; the best
color program in the business; and an unwavering dedication to the independent
paint retailers, independent painters and
independent doers. CW
Coatings World | 7
Fresh Paint
PPG Marks Completion of

$40 Million Expansion at Brazil Facility
PPG Industries held a ceremony to

mark the completion of a $40 million,
65,000-square-foot plant for on-site resin production at its Sumar, So Paulo,
Brazil, coatings manufacturing facility.
Resin produced at the facility will be
used to manufacture PPGs electrocoat
products to meet growing demand from
automotive original equipment manufacturers (OEMs) and industrial coatings customers in the region. Attending
the ceremony from PPG were Michael
McGarry, president and chief operating officer; Cindy Niekamp, senior vice
president, automotive OEM coatings;
and Carlos Santa Cruz, general manager, Brazil.
The expansion of the Sumar facility
demonstrates PPGs long-term commitment to our automotive and industrial
coatings customers in this very important
region and enables us to further expand
our localized production capabilities,
McGarry said. PPG is committed to the
market in Brazil and the needs of our customers across Latin America.
With a presence in Brazil since 1973,
PPG produces coatings for a variety of
end-use markets in the region, including aerospace, architectural, automotive
OEM, automotive refinish, industrial,
packaging, oil and gas and marine.
Axalta and APTA Open First

Integral Training Center in
Buenos Aires
Axalta Coating Systems and the
Automotive
Workshop
Owners
Association (APTA), an entity dedicated to educating future automotive repair professionals, opened the doors to
the first Center of Coating Technology
Training (CENTRE), in the Munro locality of Buenos Aires province.
This center marks the first time a company and a non-profit organization are
collaborating together to offer an integral
solution to the current lack of complimentary training for automotive coatings
professionals. APTA provided its 800 m2

training center space, located at Sargento
Cabral 3431, and Axalta transformed it
into a sophisticated color lab with a modern coating booth and a compressed air
unit, as core equipment.
At CENTRE, new professionals will
be trained in the most innovative materials and application systems for automotive coating techniques, the most efficient
application methods, and product safety.
In the future, Axalta plans to train between 400- 500 people annually, not only
from Argentina but also Chile, Paraguay,
and Uruguay in a joint effort to provide
added value and to strengthen relationships with strategic partners.
Benjamin Moore Opens

New Distribution Center In
Oakland, California
Benjamin Moore & Co. has opened a new
distribution center in Oakland, California
to support demand of its growing West
Coast business. The Silver LEED Certified
Logistics Center will support distribution
of an expanded line of Benjamin Moore
& Co. products and serve as the key hub
for the companys growing network of
Asia Pacific retailers and distributors.
The property is situated within the
Port of Oaklands Oakland Airport
Business Park, a business-friendly enterprise and eco-conscious industrial zone,
located just east of the San Francisco central business district.
Benjamin Moore & Co. also has plans
to expand distribution operations later
this year in Landover, Maryland.
Major Chinese Building

Project Using SolarReflecting AkzoNobel Paint
A low carbon construction project taking place in eastern China is using
AkzoNobels Decorative Paints products
for its exterior walls, highlighting the
companys focus on making cities more
liveable and sustainable.
Now in its second phase, the building work at the Ju He Jia Yuan project in
Jiangsu Province includes 21 residential
buildings of between 16 and 32 storeys,
as well as five commercial buildings with
single floor underground garages.
All the buildings are being coated
with Dulux Pro Ecosure Heatshield Flexi
Exterior, a solar-reflecting paint which allows structures to stand the test of time
by retaining elasticity in both normal and
low temperatures. In total, it has been
used to coat more than 260,000 square
meters of exterior walls, making it the
biggest project to date to use the product.
Already used extensively in projects
in Dongguan, Guangzhou and Xiamen,
Dulux Pro Ecosure Heatshield Flexi
Exterior strengthens the heat insulation
performance of exterior walls. By reducing emissions, annual energy savings can
reach 10 percent, due to interiors being
kept cooler. Launched in 2013, the second phase of the project is due to be completed this year.
Angies List Announce

Exclusive Paint Relationship
with Benjamin Moore
Angies List has announced its first exclusive paint manufacturer relationship
with Benjamin Moore. The alliance identifies Benjamin Moore as the paint of
choice by Angies List and provides members with contractor services through its
private marketplace.
Angies List members will have access to best-in-class products and services
while helping Benjamin Moore contractors strengthen and build their businesses
with a professional and co-branded certification program.
As part of this agreement, Angies List
members will be able to use the Project
Visualizer on angieslistbusinesscenter.
com/benjaminmoore to preview what
hundreds of Benjamin Moore interior
and exterior paint colors would look
like in and on their homes. In addition,
May 2015
RPM Acquires South African

Spray Paint Manufacturer
RPM
Internationals
Rust-Oleum
Group has acquired Spraymate Group,
the producer of South Africas leading
aerosol paint brand. Based outside of
Johannesburg, South Africa, Spraymate
has annual net sales of approximately $5
million. Terms of the transaction, which
is expected to be accretive to earnings
within one year, were not disclosed.
The majority of Spraymates sales are
in the decorative/retail market through
both big box stores and independent
dealers under the Spraymate brand,
while the company also provides marking paints to the mining industry under
the Mine Mate brand.
This acquisition gives Rust-Oleum,
which has been building its presence in
South Africa by importing products,
the opportunity to utilize Spraymates

manufacturing and distribution capabilities. Spraymate will benefit from
Rust-Oleums product innovation, marketing capabilities and category management, stated Frank C. Sullivan,
RPM chairman and chief executive officer. RPM looks forward to welcoming
the Spraymate management team, led
by managing director Warren Howell,
son of one of the firms founders, to the
RPM family of businesses.
Sika Acquires Axson

Technologies
Sika has agreed to acquire Axson
Technologies. The intended transaction
was initially announced in January 2015.
With annual sales of CHF 75 million and
365 employees, Axson Technologies is a
leader in the field of epoxy and polyurethane polymer formulations for design,
prototyping and tooling, structural adhesives, composite materials and encapsulation products for the automotive,
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Fresh Paint
Benjamin Moore painting professionals

will provide exclusive ecommerce offerings to Angies List members.
aeronautical, nautical, renewable energy, sports and leisure

and construction markets. This
acquisition, will significantly
broaden Sikas product range in the global Tooling and Composites business.
Axson Technologies is a world leader
in high-performance resin formulation in
three main application areas: Tooling &
Prototyping, Composites and Electrical/
Electronics. With six production sites in
the U.S., Mexico, France, Slovakia, China
and Japan and a broad distribution network, it successfully produces and markets its innovative products worldwide.
By acquiring Axson Technologies, Sika
is increasing its product offering and expertise in the Tooling and Composites
business. The main technologies used are
polyurethane and epoxy also two of
Sikas core technologies which will further complement and advance the future
product offerings.
Jan Jenisch, CEO of Sika: We
are delighted to welcome all Axson
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Coatings World | 9
Fresh Paint
Technologies employees into the

Sika family. The acquisition will
make Sika a strong player in the
global Tooling and Composites
business and will expand and complement our product range for a broad customer base.
Axalta Coating Systems

Partners with Akshaya
Patras Food Program to
Support Children in India
Axalta Coating Systems has partnered
with Akshaya Patras food program
to support childrens education in the
community surrounding Axaltas Savli
manufacturing plant in the state of
Gujarat in India. The funding is part of
a national program that helps Akshaya
Patra feed millions of children in India
who have the zeal to learn and the potential to contribute to Indias sustainable social and economic development.
Axalta is proud to associate itself with
an NGO that supports the community
and supports Akshaya Patras vision that
no child should be deprived of education due to hunger.
AkzoNobel Extends
Supplier Partnership with
McLaren Racing
AkzoNobel has extended its official supplier partnership with McLaren Racing.
The two companies have been working closely together since 2008 when,
via its Sikkens brand, AkzoNobel first
became official supplier of paint solutions to McLaren Racing, an arrangement that was later extended to McLaren
Automotive. AkzoNobel has used its relationship with McLaren to develop its
extreme environment technology and use
lessons learned in Formula 1 to drive innovations in other industries.
McLaren Racing has been able to
field cars that have consistently created
a stunning visual impact while also enjoying direct performance gains from
the small, but crucial, weight savings
that AkzoNobels technology has been
able to provide.
Jonathan Neale, Chief Operating
Officer and Acting CEO, McLaren
Racing, commented: We are delighted
to extend our successful relationship with

AkzoNobel. F1 is a very visual sport, and
since 2008 we have worked together to
develop the distinctive finishes seen on
our cars.
Sikkens Wood Finishes

Transitions to Sikkens
ProLuxe Brand
A brand with more than 200 years of heritage and quality, Sikkens wood finishes,
is changing its name. A premium exterior
wood finishes brand for decks, logs and
siding, doors, windows and interior finishes, the Sikkens brand is becoming the
Sikkens ProLuxe brand.
While the label will reflect a new
name, the product inside the can which
professionals and homeowners know and
respect will remain the same high quality, said Alison Bruce, Sikkens ProLuxe
brand manager, PPG Architectural
Coatings. Generations of professionals and homeowners have relied on the
Sikkens ProLuxe brand to protect and
enhance the natural beauty of the wood,
and only Sikkens ProLuxe wood finishes
showcase woods vibrant perfection with
a flawless finish.
Beginning in early March, the newly
labeled product will be available at approximately 700 major home centers
and more than 1,200 independent dealer locations across the United States
and Canada.
The ProLuxe brand is a line of PPG
Industries architectural coatings business. The Sikkens ProLuxe premium
woodcare brand offers products for deck,
log and siding, door and window, and interior finishes. For more than 200 years,
professional contractors have trusted the
high-quality products, which offer both
beauty and protection, even in the harshest of environments.
DuluxGroup to Acquire
Sydney-based Porters
Paints
DuluxGroup announced the proposed
acquisition of the Sydney-based Porters
Paints business. The acquisition is subject
to ACCC clearance and some remaining
conditions, including final due diligence.
The addition of Porters to our
portfolio of iconic brands will broaden

our product offering within the architectural and decorative paints market, said
DuluxGroup managing director Patrick
Houlihan. We will retain the unique
character and essence of Porters as a
premium, design focussed brand while leveraging DuluxGroups capability, particularly in the area of sales and marketing.
PPG Refinish Products

Granted Good
Housekeeping Seal
PPG Industries automotive refinish
business has announced that several
of its popular products have earned
the Good Housekeeping Seal, long regarded as a trusted symbol of quality.
The product lines receiving the seal include ENVIROBASE High Performance,
AQUABASE Plus, DELTRON, GLOBAL
REFINISH
SYSTEM
and
NEXA
AUTOCOLOR 2K brands.
Its quite an honor for our products to receive the Good Housekeeping
Seal, said Greg Benckart, vice president,
Americas, PPG Automotive Refinish. We
work hard to provide our customers with
high-quality products, and to have those
products backed by the seal acknowledges the success of our efforts. We take
great pride in being granted the Good
Housekeeping Seal..
Axalta Coating Systems

Earns General Motors
Supplier of the Year
Award
Axalta Coating Systems was named a
Supplier of the Year by General Motors
(GM) at its Supplier of the Year awards
ceremony. Winning suppliers from
around the world received the award for
going above and beyond GMs requirements, which are designed to provide
customers with the most innovative technologies and the industrys best quality.
These companies are the best-of-thebest suppliers and deserving of special
recognition for their outstanding contributions, said Steve Kiefer, GM vice
president, Global Purchasing and Supply
Chain. We need them to continue to
bring us their most innovative technologies, highest quality services and work,
May 2015
PPG Earns Recognition as

Partner-Level Supplier for
John Deere
PPG Industries industrial coatings business has earned recognition as a Partnerlevel supplier for 2014 in the John Deere
Achieving Excellence Program.
The Partner-level status is Deere &
Companys highest supplier rating. PPG
Fresh Paint
and we will continue to win together for

the benefit of our customers.
GM recognized 78 of its best global
suppliers last Thursday evening during its
23rd annual Supplier of the Year awards
ceremony. The Supplier of the Year award
winners are chosen by a global team of
GM purchasing, engineering, quality,
manufacturing and logistics executives.
was selected for the honor in

recognition of its dedication to
providing products and service
of outstanding quality as well as
its commitment to continuous improvement. Andy Hammond and Courtney
Jungjohann Deemer accepted the recognition on behalf of PPG during formal
ceremonies in Moline, Illinois.
DuluxGroup Makes Two

Significant Supply Chain
Investments
DuluxGroup has made two significant
supply chain investments. The construction of a new factory in Melbourne to
make water-based decorative paints, and
the establishment of a new, purpose-built
distribution center in Sydney, replacing
two existing distribution centers.
The new paint factory will produce
nearly all of Dulux Australias waterbased decorative paints, which are currently manufactured at the Rocklea
factory in Queensland. The Rocklea factory will be retained, but will operate at
a reduced manning level, focusing on the
production of solvent-based decorative
paint products.
It is expected that the new paint factory will cost approximately $165m,
though after taking account of capital
expenditure savings at Rocklea and
elsewhere in DuluxGroup, together
with the expected sale of the Glen
Waverley site, the net expenditure will
be approximately $130m, spread over
the next three years.
A new distribution center will be established in Sydney to replace Duluxs
NSW distribution center at Padstow and
Selleys national distribution center at
Moorebank, NSW, both of which are currently operated by DuluxGroup. The new
distribution center will be built, owned
and operated by Linfox, to DuluxGroups
specification. DuluxGroup has been successfully operating in partnership with
Linfox under a similar arrangement at its
Dulux distribution center in Victoria.
The key driver of this change is the
significant growth in volume for both
Dulux and Selleys over recent years, with
both businesses now having outgrown
their current distribution centers.
Coatings World | 11
Fresh Paint
PPG supplies electrocoat, liquid and powder coatings, and

pretreatment chemicals to John
Deeres global operations.
Suppliers who participate in the
Achieving Excellence program are evaluated annually in several key performance
categories, including quality, cost management, delivery, technical support and
wavelength, which is a measure of responsiveness. John Deere Supply Management
created the program in 1991 to provide a
supplier evaluation and feedback process
that promotes continuous improvement.
Benjamin Moore Launches

Paint Like No Other.
Marketing Campaign
Benjamin Moore has kicked off the most
robust and ambitious advertising campaign in company history. Under the new
tagline Paint like no other., the campaign is rolling out in two phases: the first
series emphasizes product innovations,
and is followed by a second wave focused
on its retailer expertise.
Were pursuing a more aggressive
approach to communicating the differentiating factors that set Benjamin
Moore apart from our competitors, said
Ron Schuller, chief marketing officer of
Benjamin Moore. Theres a consumer
perception that paint is paint, and our
campaign sets the record straight by focusing on our unparalleled product quality and personalized retail experience.
The first phase of the campaign entitled, Feats of Can, Benjamin Moore
features coatings that correspond to
different product lines of its expansive
portfolio. The television spots illustrate
unique attributes of each coating including Regal Select, an easy to clean interior
paint with superior stain resistant qualities; Natura, the most environmentally
friendly premium paint in the marketplace today; Aura Exterior, paint with
durability that withstands the elements
with a lifetime warranty; and Regal Select
Exterior REVIVE, paint that is formulated specifically for vinyl siding.
Schuller continued, For more than
130 years, Benjamin Moore has been
manufacturing paint that is superior and
has revolutionized the industry from
developing a coating that has paint-andprimer together, to a paint with zero

VOCs and zero emissions, this company
continually innovates. Todays consumer
needs to know that inside every Benjamin
Moore can is an unparalleled paint to get
the job done right whether their project is
for the interior or exterior of the home.
The second phase of the campaign,
Who Are You Talking To?, shifts attention to the expertise of locally owned and
operated retailers. Benjamin Moore is the
only paint maker that sells exclusively
through independent retailers while purposefully avoiding distribution to big
box stores. Benjamin Moore retailers are
hometown resources that help consumers
with the variety of questions related to
priming, painting and staining.
Sika Opens Mortar and

Concrete Admixture
Facilities in UAE
Sikahas opened a new mortar manufacturing facility in Dubai and a concrete
admixture plant on Runion. With these
openings, Sika reacts to the growing
demand in the respective markets and
strengthens its relationships with existing customers.
Paul Schuler, Sika regional manager
EMEA, emphasized the importance
of the new production facilities in the
United Arab Emirates (UAE) and on
Runion: The new facilities are important milestones for Sika UAE and Sika
Indian Ocean, allowing us to produce
and supply our innovative, high-quality
and environmentally-friendly products to
satisfy the evolving requirements of our
local clients. With the plant in UAE, we
further accelerate the implementation of
our global mortar strategy in the EMEA
region. With 31 percent growth in 2014,
mortar is Sikas strongest growing product area as well as one of the key elements
of the Strategy 2018.
Since 2008, the company has been producing its range of concrete admixtures,
additives and compounds in the UAE and
provides customers in the region with
building adhesives, high performance
grouts and repair mortars. The new mortar manufacturing facility is located at
Sikas local premises in Dubai Investment
Park and complements the mortar production of the companys existing facilities in Bahrain and Saudi Arabia. Besides
its local production plants, Sika UAE also
has warehouse facilities in Dubai and Abu
Dhabi for the storage of products manufactured by Sika companies worldwide
in order to support the local markets on
the Arabian Peninsula with a full range of
solutions for their specific requirements.
On Runion, Sika has been active for
some 20 years through its subsidiary
Sika France. The new production facility for concrete admixtures covers the
needs of local construction companies
and helps realize large-scale construction projects such as the new highway
Route de Littoral.
AkzoNobel Launches Color

Trends Guide in South
Korea
AkzoNobels Performance Coatings business has launched its color trends guide in
South Korea, showcasing how design will
influence the next generation of smartphones, tablet computers and automotive interiors. The guide was developed
to help provide inspiration for customers, particularly in South Korea, where
AkzoNobel supplies coatings for manufacturers of consumer electronics and
other key industries.
The work continues a long tradition of innovation and customer focus
for the company in South Korea, which
started in 1980 when a joint venture
was established to serve the Korean
shipbuilding industry. AkzoNobel currently operates five major production
and research sites in Korea, employing
more than 800 people.
For the color trends guide, the company carried out its own market research
and combined this with input from trend
agencies and its own color experts.
We translate all the information we
received into four key trends, eight palettes and 72 color effects and textures,
explained Cindy Kim, Performance
Coatings Color Design Manager for Asia.
She added that, for the first time, the
design team has also created a Color of
the Year, Smooth Copper, which was selected in cooperation with the Aesthetics
May 2015
Axalta Receives Multi-site

ISO 14001 Certification
for Global Manufacturing
Facility
Manufacturing centers of Axalta Coating
Systems received certification of conformance with the requirements of the ISO
14001:2004 standard. The certification
has been accredited by Lloyds Register
LRQA and is valid for three years. The
certification applies to all 34 of Axaltas
majority-owned manufacturing facilities
that produce liquid and powder coatings.
We are very proud to receive ISO
certification again and be recognized
for our global efforts to maintain and
continually improve our multi-site

Environmental Management System
(EMS), said Peter Hurd, Axalta senior
vice president for operations. Our renewed certification is a testament to the
effort, dedication and know-how of the
people of Axalta across the globe. Their
diligence and capabilities help protect
our assets, our employees and the communities in which we operate.
Sika Acquires Construction

Technologies Australia
Sika has agreed to acquire Construction
Technologies Australia Pty Ltd (CTA),
one of the leading suppliers of tile adhesives and associated mortar products in
Australia. CTA generated sales of CHF
22 million in 2014 and has 51 employees.
The CTA plants bring Sikas mortar footprint to 79 factories worldwide.
Over the past couple of years CTA
has experienced dynamic growth and
has established itself as a key supplier to
pro dealers with a wide product range
*TRADE SECRET AUDITS

*INNOVATION PROTECTION
*TRADE SECRET VALUATIONS

*TRADE SECRET LITIGATION
comprising tile adhesives and

associated mortar solutions, the
company stated.
By acquiring CTA, Sika will
extend its manufacturing footprint and
considerably leverage its core technology
powders/mortars to become a leading
supplier in Australia of surface preparation, adhesive and waterproofing products for tiling applications. Furthermore,
the CTA range of products will give Sika
the opportunity to increase its business
in new and existing distribution channels and will provide excellent cross selling opportunities. Distribution of CTAs
products in New Zealand will transfer to
Sika (NZ) Ltd. Managing Director Troy
Hogan, and other key members of the
CTA team.
The acquisition represents a further
step in the expansion of Sikas mortar
business. With 31 percent growth in
2014, mortar is Sikas strongest growing
product area as well as one of the key elements of the Strategy 2018. CW
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Paints business.
A key part of the 2015 trend is bright,
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Metallic effects are also back, while the
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Coatings World
| 13
People
Hempel CEO Pierre-Yves Jullien to Retire;

Board Initiates Search for Replacement
Pierre-Yves Jullien, CEO of Hempel A/S

since 2005, has decided to retire after
nearly 40 years in the Group in order to
spend more time with his family and on
other activities. The Board of Directors
of Hempel A/S has initiated a search for
a new CEO of the Group. The Board of
Directors and the new CEO will focus
on making sure that the Group continues down its path of strong growth
and development. It will build on the
achievements over the last ten years, and
maintain in full compliance with the key
values inherited from the Groups founder, J.C. Hempel.
The Board of Directors said that it is
confident that the success of the Group
will attract the optimal candidate for the
position as new CEO, and will work to
ensure a professional and smooth transition. By focusing on the business and
the staff including new colleagues from
Schaepman in the Netherlands and Jones
Blair in the U.S. the Board of Directors
is convinced that the Group will continue
to reach new sales records and will pass
revenue of DKK 10 billion (1.35 billion)
in 2015, the company reported.
The Board of Hempel A/S has announced that Pierre-Yves Jullien has
been elected to the Board of the Hempel
Foundation (the sole owner of Hempel
A/S), where his thorough understanding
of the Group, accumulated through many
years at Hempel, will be a great asset for
the future.
Pierre-Yves Jullien will replace John
Schwartzbach, who has reached the
age limit for board members. John
Schwartzbach has played an important
role in the development of the Hempel
Foundation during his time on the Board
of the Hempel Foundation.
Stephen Cox Named

Kuraray Americas VP, GM
of PVB Division
Kuraray Co. Ltd. has announced
Stephen L. Cox has been named
general manager of the Polyvinyl

Butryal Division (PVB) and vice president of Kuraray Americas, Inc. In his
new role, Cox will be responsible
for expanding the business as well
as continuing the growth of Kuraray
Americas glass lamination products
and services. Cox will based out of
Wilmington, DE and lead teams from
around the world with production sites
in the U.S., Germany and South Korea.
Q Laboratories Hires
Chemistry Leader
Matthew Lemp has been hired as
Chemistry Laboratory Group leader at Q
Laboratories, Inc. He will be responsible
for sample flow through in the Chemistry
Lab and will also have a role in analyst
training and scheduling, new client development and expanding lab capabilities.
Q Laboratories, Inc. is an ISO/IEC
17025
Accredited,
FDA-Registered,
cGMP/GLP compliant laboratory providing comprehensive microbiological,
analytical chemistry and research and development laboratory services to companies around the world.
Services/Project superintendent. She

served American Acryl for 11 years, with
roles in human resources and purchasing.
Gregory is responsible for purchasing,
human resources, yraining, payroll/benefits and communication.
Michael Campbell was appointed
vice president of finance and CFO. Prior
to joining Dixie, he served at Atwood
Oceanics for 13 years as vice president
and controller. Campbell served as sssistant controller for both Bray International
and WEDGE Group. He began his career with Ernst & Young. Campbell is
responsible for finance, accounting and
information technology.
Kevin Stellner was appointed vice
president of sales and marketing. He
recently served 11 years at 3V Inc. as
the vice president of sales. His sales
and business development career includes roles as technical sales manager
at Genencor and business development
manager at Altus Biologics. Stellner is
responsible for sales, marketing and customer service.
Dixie Chemical Announces

Organizational Changes
Palmer Holland Names

Kevin Monti New
Southwest Region Account
Manager
Dixie Chemical has announced a series

of organizational and leadership changes. Michael Gromacki was promoted to
senior vice president. He joined Dixie in
March of 2009 as vice president of operations and chief technology officer. Prior
to Dixie, he served at TOTAL subsidiary
Cook Composites & Polymers (CCP)
for 12 years with roles as vice president,
manufacturing director and QSE director.
In his new role, Gromacki is responsible
for operations, HSEQ, technology, engineering, purchasing and human resources. He shares business oversight of the VP
of sales and marketing with the CEO.
Kelli Gregory was appointed director
of administration. Prior to joining Dixie,
she served at OxyChem as the Training
Kevin Monti has joined the Palmer

Holland team as a Southwest region
account manager. His territory includes southwest California, Arizona,
Nevada, Washington, Oregon, Idaho,
Montana, Wyoming and Utah.
Monti began his career in the coatings industry in 1994 with Specialty
Coatings now Becker Industrial
Coatings working in manufacturing,
R&D and technical sales. He worked
as an outside sales representative for
Sherwin-Williams before joining a startup green solvent manufacturer, Vertec
BioSolvents, as the director of product
technology and marketing. Monti has
spent the last year as director of sales and
marketing at Andrews Electronics.CW
May 2015
AkzoNobel has launched an ultra-reflective powder coating, which can increase

the effective output of commercial lighting fixtures by up to 30 percent.
Developed by the companys Powder
Coatings business, Interpon ReFlex delivers outstanding levels of light reflectance which make it very cost-effective.
Whats more, because the product is
solvent-free (like all powder coatings),
it also has a lower environmental impact than competing materials used in
the lighting market.
As well as its performance and sustainability benefits, Interpon ReFlex also
offers easy application and use compared
with other non-coating alternatives.
Additional key features include excellent
impact resistance and flexibility, as well
as good corrosion and UV resistance.
Due to be introduced globally
during the course of 2015, Interpon
ReFlex has already been proven at major lighting manufacturers throughout
North America.
Olympic Brand by PPG

Introduces ONE Exterior
Paint at Lowes
PPGs Olympic Paint and StainOlympic
ONE exterior paint, a premium latex
paint-and-primer in one, is now available
nationally exclusively at Lowes.
The new Olympic ONE exterior
paint makes application easy with excellent hiding power and coverage capabilities, according to Lia Gancas, senior
manager, Olympic brand. Created for
use on exterior wood, brick and aged
masonry or concrete, aluminum and
vinyl siding and metal, this addition to
the Olympic paint portfolio delivers a
weather-resistant, durable finish and
UV (ultraviolet) protection with resistance to cracking, peeling and fading.
The low-odor and low-VOC (volatile
organic compound) formula can be applied in temperatures as low as 35 F.
Starting at $27 per gallon, Olympic
ONE exterior paint is available in

more than 1,200 colors in the Olympic
paint palette, and it is backed by a lifetime warranty.
Rust-Oleum Launches a
Line of Deck Coatings for
Exterior Wood Care
Rust-Oleum has launched 11 new products for exterior wood care. Rust-Oleum
has introduced an enhanced line of deck
coatings under the Rust-Oleum Restore
brand. The new products simplify the
deck refinishing process while refreshing
the surface offering long-lasting protection to preserve the decks.
Products in the new Rust-Oleum
Restore line include:
Restore 10X Advanced is the next
generation product with 10X thickness
of ordinary paint that delivers enhanced
durability to extend the life of a deck.
An enhanced version of its predecessor,
Restore 10X Advanced offers superior
weather resistance and ultimate water
repellency protecting the surface from
the harshest of weather conditions. It is
formulated to resurface all wooden decks
and most composite decks or concrete patios. The surface can be walked on in as
little as 48 hours of application. Restore
10X Advanced locks down splinters and
fills inch cracks, making a safe yet extremely durable surface.
Restore Deck Start Wood Primer
simplifies the project preparation by eliminating the need for stripping and sanding. Simply clean the surface and apply
one coat of Deck Start Wood Primer and
deck preparation is complete. Restore
Deck Start Wood Primer is applied over
the existing deck coating to promote top
coat adhesion. A unique feature to the
primer is that it can be top coated with
any solid color coating.
Restore 2X One Coat is a solid
stain that requires one coat which saves
valuable time. Restore 2X One Coat
with Never Wet features hydrophobic
New Products
New AkzoNobel Powder Coating

Reflects up to 30 Percent More Light
technology that repels water extending

the life of the deck. This algae and mildew resistant coating contains superior
water repellency. It is available in 60
popular colors.
Restore 12X Sealers contains 12X
the thickness of ordinary sealers and
offers long-term water repellency, protecting against cracking, splitting and
warping and its mildew and algaeresistant coating keeps wood free of
ugly mildew stains. Restore 12X Sealers
are available in a clear or a Stain and
Sealant with a hint of color which can
be tinted up to six colors and provides
one-coat coverage.
Restore Semi-Transparent Stains
beautify wood with long-lasting, richly
pigmented finishes that offer maximum protection against fading, water
absorption, cracking, peeling and blistering. Restore Semi-Transparent Stain
with Metallic provides a shimmering
finish while offering superior durability. This trendy stain brings a unique
accented look to exterior wood care. It
is available in two colors, Silver Slate
and Brilliant Bronze. Restore SemiTransparent Stain with Never Wet
boasts hydrophobic water-repelling
technology to extend the life of the
deck. Available in 60 popular colors.
Restore Transparent Finish &
Preservative this transparent deep-penetrating, rich oil brings out woods natural
grain while also providing long-term water and UV protection.
Restore Outdoor Furniture contains
4X the thickness of ordinary paint and
delivers enhanced durability that extends
the life of wood furniture while providing
the surface with a smooth, uniform finish. The extensive color palette includes
15 vibrant colors.
Restore Deck Stripper removes wood
stain and sealants from deck surfaces for
better topcoat adhesion in as little as 15
minutes. Simply brush on the coating and
power wash off. CW
Coatings World | 15
Market Reports
IRL Releases Profile of Indian Paint Industry
IRL has launched a new edition of its

single country report, A Profile of the
Indian Paint Industry. In this study, IRL
examines Indias paints and coatings
market independently and not as part of
a regional study on the Asia Pacific paint
market, thereby presenting more in-depth
information on paint market influences
and trends. This fully updated edition
provides market data for 2013 and forecasts for 2018.
India is Asias second-largest paint
market after China, with consumption
of more than 2,770,000 tons in 2013.
In the past decade, the growth in paint
consumption has been remarkably high,
achieving double-digit rates for many
years. At times, the demand for paints
and coatings has grown at a rate of 1.5
to two times higher than GDP growth. In
2012-2013, the paints and coatings industry witnessed a slowdown. Economic
growth in the country failed to achieve
the rates encountered in previous years
and the rupee depreciated, putting off
many investors.
After the elections, consumer confidence improved and, by early 2014,
the paints and coatings industry was
performing somewhat better, showing
the first signs of recovery. In particular,
the rural market was estimated to have
grown by as much as 20 percent in 2014,
as rising prosperity among consumers
stimulated the replacement of enamels
and whitewashes with emulsion paints in
the decorative segment.
The decorative and architectural
paints segment is expected to show good
growth rates going forward; the housing
sector is benefitting from government incentives and the increasing urbanization
trend will trigger a need for new housing stock. The demand for industrial
coatings is also predicted to grow, but at
slower rates; the future looks promising
for increasing investments in the countrys infrastructure, boosting demand for
protective coatings, while the automotive
industry is also expected to bounce back

from recent problems, particularly as
export markets recover. Rising prosperity among the population will also bring
about a greater demand for cars and consumer goods.
The peculiarity of the Indian paint industry is that a two-tier system is in place.
On one side, there are a handful of large
companies that dominate the market
and belong to the so-called organized
(large-scale) sector. Companies that belong in this category include Indian firms
Asian Paints, Kansai Nerolac, AkzoNobel
India, Berger and Shalimar Paints, plus
multinationals such as Axalta, Nippon
Paint, BASF Coatings and Jotun. In the
small-scale unorganized sector, there
are suggestions that there could be as
many as 2,000 producers. Paint producers in the organized sector are active
across the nation and tend to have manufacturing facilities in multiple locations;
unsurprisingly, the smaller players only
serve the immediate region where they
are located and lack advanced technical
capabilities. The unorganized sector tends
to deal with low-value products and may
represent as much as 35 percent of the total paints and coatings market.
Per capita consumption of coatings
remains very low in India at just 2.2 kg
per head in 2013; this indicates that there

remains an enormous potential for increased demand as the country develops.
Indeed all the major paint manufacturers
are undergoing or have recently undergone expansions, and/or are opening new
plants. This shows that they remain optimistic about the future of the market, and
see further growth opportunities, despite
recent difficulties.
A Profile of the Indian Paint Industry
gives an insight into the market changes
in the past few years, as well as outlining
the key trends affecting nine mainstream
paints and coatings segments: architectural/decorative, industrial wood coatings, protective coatings, marine coatings,
automotive OEM coatings, automotive
refinishes, powder coatings, general industrial coatings (including coil coatings)
and plastic coatings. Forecasts on these
are presented for the year 2018 alongside
market data for 2013. The cost of the full
report is 2,900.
World Demand for Dyes &

Organic Pigments to Reach
$19.5 Billion
World demand for dyes and organic pigments is expected to grow six percent
per year to $19.5 billion in 2019. Rising
consumer spending will drive increased
May 2015
principally to the growing publication of

information in electronic form, will restrain overall dye and pigment demand.
Opportunities will exist, though, for dyes
and organic pigments that can be used in
digital inks.
GfK: Over IDR 60 Billion

Rupiahs Worth of Paint Sold
Each Month in Jakarta
Consumers in the capital city of the
worlds fourth most populous nation of
Indonesia spent over 125 billion rupiahs
on paint during the two months period of
November to December last year, going
by the retail sales data byGfK.
GfK commenced tracking of paint
products in Jakarta at the end of last year,
covering independent channels such as
DIY Stores and paint specialists.
Comprising emulsion, wood and metal
paints, the survey outcome indicated that
emulsion is the dominant segment contributing to 88 percent of the total paint
market spending. The remaining wood
and metal paint make up the remaining
nine and three percent respectively.
The biggest and most lucrative
emulsion category naturally attracts the
greatest competition both local and
international, said Guntur Sanjoyo,
managing director forGfKin Indonesia.
In Jakarta alone, we track the existence of 24 brands with over 80 different types of offerings vying for the
consumer dollar.
GfKreports registered more than twothirds (68%) of total emulsion paint sales
coming from foreign brandsindicating
that consumers in the country still prefer
internationally recognized manufacturers.
Another interesting highlight is the
fact that nearly half, or 21 of the 45 emulsion paint variants cost overIDR25.000
perliter classifying them under the premium segment. This segment accounted
for the biggest value share of 63 percent.
Meanwhile, the medium range
(IDR 15.000 - 25.000/ltr) was occupied
by 17 models while the rest fell under the
low segment (
GfKs retail audit of paints in
Indonesia currently covers Jakarta, and
will be expanding to track more cities in
the country.
Report on Global
Consumption of
Formulated Adhesives
Market Reports
demand for organic colorants in textiles

and plastics, while strong growth in global construction activity will boost demand
in paints and coatings. Increases in value
demand will reflect the growing importance of expensive, higher value dyes and
pigments that meet increasingly stringent
performance standards and preferences
for more environmentally friendly products. Despite the healthy growth, even
faster advances will be limited by a moderation in global vehicle production and
slow growth in printing inks due to the
challenges facing the print media industry. These and other trends are presented in World Dyes & Pigments, a new
study from The Freedonia Group, Inc., a
Cleveland-based industry research firm.
Expansion of the middle class, particularly in the Asia/Pacific and Africa/
Mideast regions, will help drive an acceleration in global consumer spending
that will benefit important dye and organic pigment markets such as textiles
and plastic products. Rising textile
production the textile market accounted for over half of world dye and
organic pigment demand in 2014 will
be the primary contributor to increased
demand going forward, while growing
plastic output will expand demand for
organic pigments.
While China will remain the dominant
global consumer of dyes and organic pigments, rapid growth will also be experienced in smaller Asian markets such as
Bangladesh, India, and Vietnam as textile
and plastic producers continue to move
production to countries with the lowest labor costs. Additionally, consumer
preferences for new, unusual textile colors that do not fade and yet are environmentally friendly will boost growth
in value demand as textile producers
increasingly turn to these newer, higher
value products.
The fastest growth in dye and organic
pigment demand will be in paints and
coatings applications, driven primarily
by strong advances in construction expenditures in North America and continued growth in the Asia/Pacific region.
While the outlook for many organic colorant applications remains healthy, more
moderate advances in printing inks, due
According to a study by the consulting firm Kusumgar, Nerlfi & Growney,

global consumption of formulated adhesives was 10.24 MM tons in 2014 worth
$29.4 billion. Volume has increased since
the 2009 recession and a five percent annual rate of growth is forecast through
2019. Growth in Europe and North
America is forecast at a mature two percent annual rate while the Asia-Pacific region, led by China, is forecast to expand
at an eight percent annual rate.
China represented two-thirds of the
formulated adhesive volume in the AsiaPacific region in 2014 and 32 percemt
of the global share. Adhesive growth in
China is moderating, but a still robust
eight percent annual rate of increase is
forecast through 2019. Japan is the second largest consumer in Asia-Pacific with
eight percent of the volume with growth
forecast at only one percent/yr. India is
third in the region with six percent of the
volume, but will surpass Japan by 2019
owing to its forecast double digit rate of
growth. Brazil is the leading consumer of
adhesives in South and Central American
countries accounting for over 60 percent
of the regions volume. A modest five percent annual rate of growth is forecast for
Brazil and the region.
Pressure sensitive products are the
largest end use for formulated adhesives
representing 27 percent of the volume
in 2014. Packaging is the second largest
adhesive end use with 22 percent of the
volume and a four percent yearly rate of
growth is forecast. Flexible packaging
was 15 percent of the packaging volume
and one-quarter of the value and is growing six percent/yr. Woodworking was an
outlet for 19 percent of the adhesive tons
and includes furniture, building products
and other applications. Construction
was the other larger volume adhesive end
use with 14 percent of the volume. The
top four formulated adhesive end uses
combined for 82 percentof the volume
in 2014 and 63 percent of the dollars.
Smaller, higher dollar value, end uses include aerospace, electronic, disposable
products and windmill blades. CW
Coatings World | 17
Business Corner Strategies & Analysis
VOC Cubed...
To Assure Most Accurate Decisions
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
oing forward, we will witness

every increasing numbers of techniques, methods and definitive
terms attached to measuring business
opportunities. Our MBA institutions are
replete with new terms to describe old situations. For example the one that seems
to be gaining traction is customer stickiness. This term simply means the degree
to which a customer is loyal to a supplier.
I like it!
Please understand, I really like new
anything that brings home a point in a
meaningful manner.
Therefore, liking this name game so
much, I have coined a new term for a new
business model . . . . its VOC Cubed .
VOC Cubed objective is to provide
momentous improvement (most accurate) set of strategic and tactical intelligence inputs TO MANAGEMENT
in supply chain assessments to date.
Properly designed it can become a management tool in:
Strategic and tactical planning
Gaining insight into possible M&A
elements... JV, Arms-length JV,
Merger or acquisition
Strategic
and/or
investment
players...roll-up acquisition support... expand or enter new or adjacent markets
So why and what is VOC

Cubed?
Why the VOC Cubed model? It is
grounded on several factors but the
most important fact is in the paints,
coatings, adhesives, sealants and specialty chemicals industries, research
(ours and others) have determined that
a maximum intelligence input accuracy
of only 45 percent prevails. That is, intelligence gathered through the value
The CHEMARK Consulting Group
chains of activity from the end-users

back thought to the suppliers is inaccurate 55 percent of the time. Therefore,
there is major costly and tempo slippage in developing a precise product/
service in the current process.
What is VOC Cubed model? It is
coordination of three voices. The Voice
of Customer; Voice of Competitors; and
Voice of Company bundled into one complementary discipline.
The VOC Cubed game plan
has
six
components:
Design;
Search;
Recommend; VOCustomer;
VOCompetitor; VOCompany; Strategic
Advice.
Design specific approach for the clients approval
Search & identify companies/opportunities that would fit the design
criteria
Recommend optional tactics for approaching companies/opportunities
VOCustomer: Full analysis of
selected customers in the segment focusing on unmet needs and how the
roll-up plan could meet those and
future market requirements.
VOCompetitors: Status of each
competitor as it relates to customer
needs; current, unmet and future.
VOCompany: After acquisition:
Identification of the new acquisitions strengths, weaknesses and adequacies as revealed by the acquired
companys leadership, management,
and employees. In-depth analysis of
leadership capabilities
Strategic M&A Advice & Counsel:
The overarching, obvious benefit

is the depth of understanding prior
to making any long-term commitment
and the ability to implement an acquisition, merger, Joint Venture or partnership quickly. CW
May 2015
Latin America International Coatings Scene
Arkema Adds Premium Acrylic Capacity in Brazil

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
A
Arkema is
boosting
production of
premium acrylic
resin products
by 60 percent
for paints
and coatings
manufacturers in
Brazil.
rkema is boosting its production of

premium acrylic resin products by 60
percent for paints and coatings manufacturers in Brazil, both to serve the growing
domestic demand for premium level paints and
to serve the Southern Cone export markets,
said Carlos Lion, the marketing manager for
the companys coatings resins in South America,
based in Sao Paulo.
While the company declined to enumerate
the value of the investment, products that will
be included in the new lines include: acrylic,
styrene acrylic, vinyl acrylic and polyvinyl acetate. The plant is located at Araariguama, in
Sao Paulo state, about 40 miles from the capital
city of Sao Paulo.
One reason for the investment in domestic
production is the avoidance of a mix of taxes on imported paint products that can reach
24 percent, noted Lion. Another reason was
scarcity of high-quality product in the local
market, he said. Brazils growing middle class
has spurred sales of high quality products to
growth rates beyond those of lower quality and
middle-quality paints. The rising labor cost in
Brazil also has skewed preferences for paints
toward products that will cover with one coat
rather than successive coats.
Although the economy of Brazil is expected to
contract by one percent this year, compared with
0.1 percent positive growth last year, the second
semester is expected to be better for the paint
industry than the current semester, Lion noted.
Brazils currency, the real, has dropped 14 percent
against the U.S. dollar this year, an 11-year low
in value. This foreign exchange dynamic also has
made imported paint materials more expensive.
Arkema plans to begin exports of its acrylic resins to the surrounding Southern Cone
countries of Argentina, Chile, Paraguay and
Uruguay within two or three months, Lion observed. Brazil is a member of the regional trade
bloc, which precludes import taxes on member
country products.
Apart from the production increase,

Arkema also has made investments in areas
of logistics and shipping, storage and filtration to further enhance its marketing capability. At the time of the new production
announcement, Eric Schmitt, the president of
Arkema Quimica Ltda. Brazil, said, These
improvements will enable us to begin migrating production capabilities and product
lines currently available in other parts of the
world to the facility in Brazil. We can now
provide customers local manufacturing of innovative, market-leading products, produced
in a modern, automated facility with a focus
on consistent, repeatable quality, and environmental responsibility.
The consuming business of the new capacity production include architectural coatings,
industrial coatings, pressure sensitive adhesives
and construction adhesives, textiles, sealants
and waterproofing membranes, the company
said. Among new products that will be marketed in Brazil and the region as a result of the
new capacity are Encor 265 BR, a high scrubbing styrene acrylic resin for use in architectural coatings, and Encor DT 211 BR, a 100
percent acrylic ideally suited for fast-dry traffic
paints, Arkema noted.
The Araariguama plant produces a wide
range of low-VOC (volatile organic compound)
resin technologies including waterborne emulsions and binders, high solids and high performance coating additives for formulators of
architectural coatings, industrial finishes, construction products, traffic paints, sealants and
adhesive products, the company indicated. CW
Coatings World | 19
International Coatings Scene Europe
Key Topic at European Coatings Show is Costs
In particular,
a big topic of
discussions at
the ECS was the
way cheap oil
had or had not
led to underlying
decreaes in raw
material costs.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
osts related to areas like more efficient

manufacturing processes, applications,
use of energy and logistics were a major focus of attention at the European Coatings
Show (ECS) in Nuremberg, Germany, in April.
The three-day event strengthened its
position as the leading international coatings exhibition with a record attendance
of 28,500 visitors from 42 countries and
1,024 exhibitors.
In particular, a big topic of discussions at the
ECS was the way cheap oil had or had not led
to underlying decreases in raw material costs.
Oil prices reached rock bottom in January at
a level 50-60 percent below those in mid-2014,
but since then they have started to creep up
again, nullifying any downward trend in prices

of petrochemical-derived materials.
By April the price of the European benchmark Brent crude was almost a third higher
than it was at the beginning of the year, but
still around 40 percent lower than it was in the
summer of 2014.
Prices of raw materials based on petrochemicals did go down but not by nearly as
much as the big reduction in oil prices, said
a marketing executive of a coatings additives
producer at the exhibition. Now were seeing
the oil prices going back up again and prices for
some of our raw materials as well. Theres a lot
of uncertainty about raw material costs.
A key issue is how much the price differentials between oil-based materials and those not
linked to oil will change because of the sharp
drop in costs of crude.
Suppliers of biomaterials already had
to sell their products at a premium to
May 2015
Europe International Coatings Scene
Another major factor in determining raw material costs since mid2014 has been the weakening of the euro, used by the majority of
the countries in the European Union, against the U.S. dollar. By the
end of first quarter 2015, the euro was worth 20% less in dollars.
petrochemical-derived materials even
when oil was being charged at over $100
per barrel. Now the gap has been widening after years of trying to narrow it.
In segments reliant on petrochemicalbased material, the effects of less expensive oil has been more marked than in
others. Coatings with a high solvents
content, for example, should have enjoyed improved margins.
However, overall, cheap oil has
provided fewer benefits than initially
expected for coatings producers and
suppliers of intermediates, additives
and other products further up the value
chain than base chemicals.
Another major factor in determining
raw material costs since mid-2014 has
been the weakening of the euro, used by
the majority of countries in the European
Union, against the U.S. dollar. By the end
of the first quarter of 2015, the euro was
worth around 20 percent less in dollars
the currency on which prices for crude oil
and many other commodities are based
than in the second quarter of last year.
In addition, poor demand over the
last several months in Europe has led to a
general softening of raw material prices.
Now amidst signs of an improvement
in the eurozones economy, demand has
been picking up in certain segments reinforcing an upward pressure on prices. In
some cases this pressure has been aggravated by shortages.
Weve been seeing shortages of acrylic acids because of high demand for products in their value chain, said Jens-Uwe
Kahl, managing director of Jobachem
GmbH, a German-based distributor.
Some acrylics suppliers are now sold out
for as long as two months.
Among the segments in which there is
a much stronger demand for raw materials are those required for UV coatings.
Demand for UV coatings and materials is currently around three times higher
than the market as a whole, said Kahl.
Producers of titanium dixode are hoping that after a period of low TiO2 prices
a revival in demand across a broad range
of coatings sector will help them raise
prices. Weak demand has been squeezing
margins in the whole value chain for the
pigment from the feedstock materials of
titanium and ilmenite to the TiO2 itself.
Some TiO2 exporters into Europe
have been either pulling out of the region or have reduced volumes because of
a combination of poor demand and the
low euro, explained Emilio Sambi, sales
director at Macri Chemicals, an Italianbased TiO2 distributor. Theres no sign
of any tightness in supplies as a result
of decreased imports, expect perhaps in
parts of Eastern Europe. Producers will
be lucky to push through any prices rises.
Well probably have to wait until next
year for any significant price increases.
Improved demand will help coating
and raw materials producers in some sectors to claw back any ground they may
have lost to products, such as some solventborne coatings, which have been
able to take greater advantage of the oilprice drop.
Resins producer Hexion Inc. introduced at the exhibition a new epoxy
resin dispersion, which it claims closes
the cost-versus-performance gap between
water- and solventborne technologies by
delivering comparable corrosion resistance and substrate adhesion.
Theres strong demand for epoxy
resins in the booming wind turbine
market in Europe at the moment while
theres also growth in demand for them
in the European construction sector,
said Dan Weinmann, Hexions global
segment leader.
Solvent prices have not been falling

as much as expected after the decline in
oil prices, he added. Therere many factors beside the oil prices which drive solvent prices such as logistics and the need
for special storage facilities. We think the
cost gap between solvent- and waterborne will disappear.
Raw material suppliers showed at the
ECS how much they have shifted their
strategies to concentrate on reducing
overall production costs. As a result they
have been putting far less emphasis on
selling prices.
A group of
suppliers led by
Alberdingk Boley GmbH, a dispersions and renewables specialist, Kronos
International, the TiO2 producer, and
Altanas Byk Additives & Instruments
business used the exhibition to launch
a new alliance called Network Modular
Technology (MOFA).
Instead of providing customers with
individual raw materials, MOFA companies will supply packages which combine
their products as semi-finished goods for
specific functions.
The costs of the individual raw
materials within each package may be
higher than the current selling price because of the costs of the work of MOFA
companies in the design and production
of each one, said Wolfgang Koenner, a
manager at Kronos research services.
It will save MOFA customers considerable production, storage and energy
costs. The time of a coating production
process normally lasting 3-4 hours could
be reduced to 20 minutes.
If successful, the MOFA concept could
lead to radical changes in the way coatings supply chains operate because raw
material costs would become independent of the prices of the individual raw
materials themselves. CW
Coatings World | 21
International Coatings Scene Africa
Prospects Good for Africa

Medical Device Coatings Market
Demand for
medical device
coatings is likely
to rise in the near
future due to the
rise in epidemic
and chronic
diseases in Africa.
by Shem Oirere
Africa Correspondent
eading global consultancy firm KPMG

declared two years ago that Africa is
not a healthy continent. The firm contended that on all health indicators, Africa lags
behind the rest of the world and poor countries
of South-East and South Asia that were behind
Africa when measured on these metrics a few
decades ago.
The report said Africas health sector objectives have been derailed by pandemics such as
HIV/AIDS, rampant corruption in the sector,
poor infrastructure making some regions inaccessible, political instability and conflicts and
rapid population growth.
All these problems, as well as Africas sheer
size and its position on the globe most of it
is in the tropics where the nastiest germs and
parasites flourish have made Africans unhealthier and worse looked after medically, than
the inhabitants of any other continent on earth.
The analysis would have made a sad reading if Africas health sector revolved around the
health indicators only.
But behind the grim picture of the continents health segment is a rosy image of a
region that has potential to positively turn
around the growth of the global medical device coatings market. Analysts concur the
continent faces monumental challenges in expanding the health sector, but this economic
segment also plays a key role in ensuring the
projected continental growth of more than 5.5
percent a year is achieved.
Africa may be at the bottom of the list of
markets that contributed to the global medical
device coatings market total value of $6.63 billion in 2013 and probably has to be lumped
together with the Middle East region if the pie
May 2015
Africa International Coatings Scene

of the international market, which is set
to grow to $10.93 billion by 2020, has to
be significant.
However,
a
new
report
by
Transparency Market Research (TMR)
on medical device coatings said the regions share of the global market cannot
be ignored anymore because of increasing healthcare awareness and rising disposable income in emerging economies.
Demand for medical device coatings
is likely to rise in the near future due to
the rise in epidemic and chronic diseases
in Africa, the report said.
This is good news for the manufacturers of medical devices, who are assured
of a growing market, which in turn could
trigger growth in the medical device coatings market.
Medical device coatings are applied to various medical devices used
in health institutions such as surgical instruments, in vitro diagnostic
devices, artificial implants, electromedical equipment, dental handling
and ophthalmic instruments according to the report. The coatings
applied on these medical devices
augment product surface function
and improve performance.
According to another earlier report
medical device coatings help reduce
friction between devices and tissues and
provide surface coverage, wetting, uniform adhesion, wear-resistance and coating homogeneity.
Like many developing economies, the
report said growth of Africas medical
device coatings between 2014 and 2020
will be driven mainly by the growth of
the regions economies and increased government expenditure in healthcare.
South Africa and Nigeria are some
of the most promising medical device
coatings markets in Africa whose main
growth is supported by increased healthcare expenditure and rolling out of health
care schemes that could increase demand
for medical device imports.
Business Monitor International (BMI),
for example, said in South Africa, the
medical device market will be fuelled by
the public private partnerships in the development of the countrys hospitals despite concerns of a possible restraint from
the depreciating local currency against

the U.S. dollar and sluggish economic
growth prospects.
The South Africa

medical devices
market, which was
estimated by BMI at
$1.2 billion, relies 90
percent on imports
to meet demand,
although the country
manufactured up to
$200 million worth of
medical devices by
2013, according to
the analyst.
The long term growth prospects of
the South African medical device market will be strongly influenced by the
governments policies in regard to the
National Health Insurance scheme, the
promotion of public-private partnerships to develop and upgrade hospitals,
the serious shortage of healthcare personnel and an urgent need to effectively
address the AIDS crisis in the country,
said BMI.
The South Africa medical devices
market, which was estimated at $1.2
billion, BMI said, relies 90 percent on
imports to meet demand, although the
country manufactured up to $200 million worth of medical devices by 2013,
according to the analyst.
Nigeria medical device market, on the
other hand, has exhibited encouraging
growth after several years of stagnation,
according to BMI.
The long-term growth prospects of
the Nigerian medical device market will

be strongly influenced by the governments policies in regards to investment
under the National Strategic Health
Development Plan of 2010-2015, the
shortage of healthcare personnel and a
need to address the poor healthcare indicators of the country.
The West Africa countrys medical device market relies solely on imports to meet its increasing demand
with BMI saying the value of Nigerias
medical device market stood at $154
million by 2013.
As noted by TMR, an anticipated
upsurge of chronic diseases in Africa is
likely to increase demand for medical
device coatings and so will the increase
in disposable income among some of the
continents one billion people.
The coatings market growth will
also be pegged on the determination by
African countries, especially those that
are Africa Union members to increase to
at least 15 percent of their national budgets to health spending under the 2001
Abuja declaration on health.
By 2010 Rwanda, Botswana, Zambia
and Togo had already complied with
the Abuja declaration, while another 22
countries are said to spend at least 10
percent to 15 percent of their total national budgets on the health sector.
Going forward, performance of
Africas medical devices coatings is expected to show slow growth, according to the TMR report, because like
many developing regions, the continents manufacture of medical devices
is minimal.
TMR said the value of the global market for medical device coatings stood at
$6.63 billion in 2013 and is projected to
reach $10.93 billion in 2020.
Demand for medical devices manufacturing is anticipated to rise between
2014 and 2020 led by growth of the
medical devices manufacturing industry
in countries such as India, China, and
South Korea, the report said.
Key constraints to the growth of the
medical device coatings market include
the volatility in prices of raw materials
and stringent environmental regulations
especially in Europe. CW
Coatings World | 23
FEATURE
Aerospace
Coatings Market
King Aerospace Commercial Corporation applying Sherwin-Williams aerospace coatings at its Oklahoma facility.
The aerospace coatings market continues to experience growth due to economic

recovery and innovative technologies.
Kerry Pianoforte, Editor
he global aerospace coatings market is estimated to be

$615 million, according to Chris G. Athansopoulos,
director global sales, Aerospace Division, Hentzen
Coatings Inc. This can be further broken down to $299
million for commercial and $216 for military. Asia-Pacific
is largest in terms of volume and value. Next comes North
America and Europe. The aerospace coatings market is estimated to grow five to eight percent per year in the next five
years, he noted.
Coatings manufacturers Coatings World interviewed reported

that the aerospace segment for coatings saw very solid increases
in demand in 2014 and significant levels of activity in many areas.
With the continued increase in production rates at key original equipment manufacturers (OEMs) of commercial aircraft
and overall progress in airline activity, the aerospace coatings
segment continued to progress in a positive manner in 2014,
said Mark Cancilla, global platform director aerospace coatings, PPG Aerospace.Also, the profitability of the global airline
May 2015
Aerospace Coatings FEATURE

industry, with recent cost cutting and lower fuel prices, adds
further robustness to the current environment. While, in general, military spending has eased, it is still substantial enough to
maintain positive overall performance.
AkzoNobel saw solid growth in the commercial OEM and
maintenance segments driven by the increasing production rates
at Boeing and Airbus and some large re-branding programs. The
Business Aviation segment is beginning to rebound from the 2008
recession, and the defense segment is steady, said John Griffin,
business director North America for Specialty Coatings, responsible for global strategy for Aerospace Coatings, AkzoNobel.
Joe Krebs, director of marketing at Sherwin-Williams
Aerospace Coatings also reported that 2014 was a strong year.
Its been a long road back since 2008, but we are seeing an
upward slope. In terms of builds we saw it pushing five percent
in 2014 and increasing more in 2015. We saw 2014 as being
very strong within the commercial segment. OEMs had a record
year too. We saw a rebound in private planes being repainted.
We also saw strength in refinish at the maintenance, repair and
overhaul (MRO) level both for repaint and rebrand. The first
quarter has been much of the same. Its been good and we anticipate it will continue to be strong in 2015.
There are a variety of factors driving growth in the aerospace
coatings market. Airline mergers are a massive driver, said
Krebs. When mergers occur it pushes coatings demand not just
for one year but for three to four years as the livery is rebranded.
The aerospace coatings industry will see growth in the U.S.
with an increase in military budget now that the Republican
party has taken hold of both houses in Congress, said
Athansopoulos. Increase in military spending and the elimination of the sequestration will provide the growth.
Outside the U.S., the military growth will be limited,
Athansopoulos noted. On the commercial side of the business
we are seeing an increase in orders by major airlines for more fuel
efficient airplanes at all OEMs Boeing, Airbus, Bombardier and
Embraer. China and Indias increase in air travel continues to be
strong and in turn the need for more jetliners. China is becoming
a contender to the other OEMs with the introduction of Comacs
ARJ21 regional jet. Low oil prices provide opportunities for better financing that airlines can use to purchase new jets.
Innovation Driving Growth

Efficiency is the key driver of the aerospace coatings market. Operators want to reduce their down time, they want
improved durability allowing them to extend maintenance
cycles, and they want fast, easy touch-up solutions, said
Griffin. Manufacturers want to reduce material usage and
eliminate waste and they want a more efficient supply chain.
Our focus at AkzoNobel is on reducing the amount of coating
required and the time it takes to apply the coatings to aircrafts,
parts and assemblies. We also look to maximize the utility of
our products (for example, a longer pot life to reduce waste)
helping to reduce waste and inventories. By developing multipurpose coatings that satisfy more than one specification or use,
we can help customers reduce inventories and complexity.
The aerospace coatings market will continue to be robust

with the need for new technologies. Air-frame manufacturers are introducing new material for the manufacturing of jets
like composites, and new metal substrates that willrequire new
coatings, said Athansopoulos. New technologies like environmentally friendly chrome free primers, low density primers, fluropolymer topcoats, basecoat clearcoat topcoats, are
some of the new products that are providing the OEMs with
opportunities to increase the quality and efficiency in painting
their airplanes. Research is ongoing for improving the quality
and performance of paint systems like exterior durability,rivet
rashand flexibility. Reducing weight, by reducing the numbers
of coats and or products for the exterior surfaces is becoming a
requirements by OEMs and airlines. New composite primers for
protecting the interior surfaces of commercial airplanes provide
reduced weight advantages.
The largest impact on demand for aerospace coatings results from changes in the design of aircraft to improve overall
efficiency and cost of ownership. As aircraft are designed to
be more efficient, the role of the aerospace coatings supplier
becomes more significant in supporting this evolution, said
Cancilla. Aerospace coatings suppliers, such as PPG, can have
a dramatic impact upon the air frame manufacturers ability to
manufacture airplanes more efficiently, reduce the weight of the
aircraft, improve the operational characteristics of the airplane,
and extend aircraft life. Our contribution to the development
of more efficient aircraft helps to drive demand of the aircraft
and helps the airlines and operators of the aircraft become more
competitive and more profitable.
The aerospace coatings industry is experiencing significant
changes today. New products and technologies are being introduced, vastly changing the types of products being supplied
and used in the industry, Cancilla said. These include basecoat
clearcoat topcoat systems, chrome free primer and pretreatment systems, electrocoating processes, automated application
processes, and functional topcoats to address solar heat management, ice release and drag reduction. This has prompted significant opportunities for airplane manufacturers and for those
who maintain aircraft in the aftermarket to save time, expense,
and improve overall appearance of their aircraft.
The continued push for lighter substrates also drives innovation in the aerospace coatings market. First and foremost,
the coatings you are trying to work with has to be durable,
said Krebs. These products need to stand up to real world conditions. Weight reduction is definitely part of what OEMs are
looking for and what airlines are looking for. Another important
factor is process and productivity improvement. If you take a
five step process and make it a four step process that is something customers hold very valuable. From pre-treatment all the
way to topcoat, we look to see if there is something we can do
to combine those steps or reduce dry times.
An additional factor that is driving demand for aerospace
coatings is the continued need to develop more environmentally
friendly products that incorporate less hazardous materials.
The removal of chromated corrosion inhibitors, for example,
Coatings World | 25
FEATURE Aerospace Coatings

is driving development of new products, PPGs Cancilla said.
Regulations focused upon the reduction of volatile organic
compounds (VOCs) also drive continual development of new
approaches to address these changing requirements.
Krebs also noted that Sherwin-Williams customers are showing interest in low VOC coatings. There is a huge movement
across all segments in aerospace to push chrome out of use. We
see burgeoning interest in waterborne coatings for interior coatings for cabins as well as replacing primers and topcoats with
waterborne coatings.
Meeting Customers Expectations

Aerospace coatings customers are continuously looking to improve efficiencies. Whether they are OEMs, airlines or MROs,
our customers are primarily concerned about the products that
can be applied with predictable, reliable results quickly so that
their operations can be optimized, said Cancilla. They are
looking for products that help to improve the aircraft performance, so coatings that contribute to weight reduction, solar
heat reduction, noise reduction, drag reduction, and ice release
are being developed or have been developed to support these
goals. And our customers are looking for more environmentally
friendly products that minimize their needs for material controls
and the associated costs.
Customers want reliability, both in the products they
buy and the service they receive, said AkzoNobels Griffin.
Meeting a specification is only the first step to satisfying needs.
Customers want a supplier/partner that can deliverproducts that
improve their operation and work in their environment. They
also want consistency, so they can plan their painting operations
and eliminate waste in the process.
The focus at AkzoNobel is to develop products and services
that make its customers more successful. This success can be
measured in multiple ways: reduced turn around or down time,
increased durability and longer life, more efficient applications,
and when things do go wrong, a robust quality and service
package to solve the issue quickly and effectively, said Griffin.
Reducing layer thickness and weight is always desirable, but
not at the cost of performance. To realize these savings, application must be tightly controlled and this is extremely difficult
when much of the industry relies on manual applications. While
basecoat/clearcoat technology offers the potential to reduce layer thickness and weight, the benefits are relatively small and difficult to calculate compared to the real quantifiable cost savings
of extending the repaint cycle by three to five years. An added
benefit is the commercial value to an airlines brand by greatly
reducing color fade and loss of gloss seen with many aircraft
painted with current high solids paint systems.
PPG Aerospace Coatings has a significant product development portfolio to address the industry and its customers needs.
Its global sales and product line teams are positioned in key locations around the world to facilitate engagement with its OEM,
airline, MRO and military customers. Our product line teams
support not only our Aerospace Coatings business but also
our Aerospace Sealants, Aerospace Transparencies, Aerospace
King Aerospace Commercial Corporation is using Sherwin-Williams aerospace

coatings to paint this plane.
Packaging, and Aerospace TSS (Total Service Solutions) chemical management businesses, Cancilla said.They interact with
our sales teams to understand the continually evolving needs of
our customers. The product line teams then engage with our
product technology teams to provide market-facing direction to
our product development portfolios.
PPGs Aerospace Coatings portfolio consists of projects that
are designed to address weight reduction and aircraft operational efficiency opportunities, application efficiency improvements
over current products, increased field service life and robustness,
and lower impact to environmental issues. These are the core
drivers of our portfolio, and all of our development projects
and technologies are focused upon addressing these objectives,
Cancilla noted. With many customers, we have regular portfolio reviews ensuring that we maintain alignment of our projects
to their current demands, and priorities are changed at times
based upon the evolution of their needs and values. This approach ensures that we maintain a current, active portfolio and
produce products and technologies where our customers can
achieve optimum value.
New Products
The significant product development portfolio of the PPG
Aerospace Coatings business has resulted in the launch of many
new products that contribute to higher performance of its customers aircraft. Our new Desothane HD Basecoat Clearcoat
products have been applied on over 200 aircraft globally and
have proven to achieve very robust application characteristics
with consistently excellent appearance while minimizing application time and overall material weight, Cancilla said.We
have also launched our new Aerocron electrocoating process
that is completely chrome free and water-based. Aerocron electrocoat primer can improve application efficiency from 30 to
60 percent for spray-applied products to over 95 percent while
reducing the average weight of the applied coating from 30 percent to 70 percent depending upon the complexity of the part to
which the coating is applied.
Our new Desoprime CF Chrome Free Wash Primer was
recently launched and has proven to achieve application
May 2015
Aerospace Coatings FEATURE

efficiency improvements over other wash primer systems while
eliminating chrome as the corrosion inhibitor, Cancilla added.Our Desoprime CF/CA7521 chrome free structural primer
is the first such system to have passed stringent tests required
of structural coating applications. Finally, our Desothane
Solar Heat Management Coatings have been developed and
commercialized to reduce overall absorbed solar heat loads,
leading to reduced skin and interior temperatures, improving
ground cooling requirements, and expanding the color design
palette for critical composite structures. These and many more
new products have been launched and are being developed to
contribute to the overall efficiency of the aviation industry and
its products.
Sherwin-Williams Aerospace Coatings recently introduced
CM0481030, a two-component urethane surface. Its quick
drying benefits increase shop productivity by reducing process
time for topcoat preparation. This new composite surfacer also
provides outstanding gloss holdout, resistance to film shrinkage,
easy sanding and flexibility, the company noted.
Intended for use on composite for the aircraft exterior and
parts, the new CM0481030 surfacer is ideal to fill and cover
surface imperfections to create a smooth surface for topcoat
applications, said Julie Voisin, product manager at SherwinWilliams Aerospace Coatings. When applied, this composite surfacer forms a tough film with excellent recoat/intercoat
adhesion properties and is compatible with Sherwin-Williams
topcoats including SKYscapes Polyester Urethane basecoatclearcoat topcoat system.
Sherwin-Williams also introduced SKYscapes General
Aviation Clearcoat (CM0850CC1), an aircraft grade, polyester urethane designed to be used over SKYscapes Polyester
Urethane basecoat on exterior surfaces of general aviation aircraft (i.e. Non-Skydrol aircraft).
This high performance product is designed to deliver the
maximum in appearance and productivity in a high gloss, durable finish that can be easily cleaned, buffed and repaired.
This new general aviation clearcoat features fast dry times
that lead to improved productivity, is easy to mix and provides
excellent flow and leveling.
This basecoat-clearcoat system offers virtually every color
under the sun, whether new or expertly custom-matched, said
Voisin. Its quick, simple application means that aircraft spend
more time in-service and less time in the shop. Aircraft owners
demand on-time delivery and the SKYscapes Polyester Urethane
basecoat-clearcoat system can reduce paint-process time by as
much as 30 percent, helping meet customer demand for aircraft
turnaround. This is because this new system cures at ambient
temperature in half the time of other single-stage systems.
The new CM0850CC1 clearcoat can also be used over
Sherwin-Williams Acry Glo acrylic urethane topcoat in conventional and high solids opaque and metallic colors. SherwinWilliams provides the finest in quality aerospace coatings and
delivers custom solutions for commercial, military and general
aviation including a full-range of specialized livery color options in a line of products for an outstanding, durable finish.
Additionally, its widespread global distribution network dramatically speeds up the custom order process so that they can
be delivered and applied within only a few days.
AkzoNobel said it is the first aerospace coatings company
to offer new basecoat/clearcoat systems approved by the top
four commercial aircraft OEMs. We also launched two high
performing chrome free primer products: Aerodur 2118, a
true high solids primer for use on aircraft exteriors, approved
to AMS 3095 and Aerodur 2100, a unique product utilizing
magnesium as the corrosion inhibitor, said Griffin. This technology has proven time and again to outperform competitive
systems in both lab testing and field evaluations. The Aerodur
2100 is approved to AMS 3095 and the newly released Mil-PRF
32239 specification.
AkzoNobel is also investing in the next generation of technologies to deliver a chrome free structural primer, very fast
drying polymers to drive more efficiencies in maintenance and
manufacturing, and reducing the number of raw materials
sourced from crude oil to deliver more sustainable long term
solutions to the market. AkzoNobels long-term strategy is to
focus on innovation to develop products that do more with
less, said Griffin. The strategy, called Planet Possible, is a
commitment that helps us bring more value to our customers
and to society in general. CW
Coatings World | 27
FEATURE
The Art of Color Forecasting:

An Inside Look at Selecting Global Color Trends
Setting the tone for color collections that traverse the global landscape.
By Dee Schlotter, PPG Architectural Coatings
here do color trends come from? Its a common question among designers, architects and paint and coatings professionals who are challenged with making
color decisions nearly every day.
The answer is quite simple: everywhere.
Inspiration for color trends can come from a combination of
elements found in nature, technology, fashion, media, consumer
preferences and more. Color selections are also strongly impacted by the current and projected global economic climate.
Often, an even more prominent question among professionals is: How do color trends impact my business goals?
The answer to this question has several facets to consider.
Color provides avenues for individual expression and creativity, while also being a profound business vehicle. Color psychology, or the meaning and feeling associated with a specific
color, is proven to have a significant impact on consumer purchase decisions. In fact, research from The Journal of Genetic
Psychology has shown that color is such a powerful marketing
tool that it accounts for 85 percent of the reason someone decides to purchase a product.
Armed with the right information, tools and technology on
the latest color trends, coatings professionals can more easily
educate customers and direct them to the paint selections that
fit their tastes ultimately to help increase sales and overall customer satisfaction.
cutouts and Pinterest boards for inspiration. Their color ideas

are all based heavily on cultural and demographic trends from
their region and markets.
Day Two involves identification of common themes across all
markets and influences. Color themes chosen are also reflective of
cultural changes and sociological shifts that have a global impact.
Day Three is reserved for final color trend selection and refinement. The color stylists collaborate to define the overarching
idea behind each color trend palette, but nothing is more hotly
debated than the Color of the Year.
2015 Color Trends and Applications

Four global color trends from PPG encompass a wide array
of palettes and moods for 2015. Moreover, these color trends
arent limited just to the home because the hues that consumers
love arent limited only to the home either color surrounds
every facet of their daily lives.
The following four color trends are part of THE VOICE OF
COLOR Program, an industry-leading color system with innovative tools and comprehensive support. Its a design system
based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The program
is the color platform for the PPG PAINTS, PPG PITTSBURGH
PAINTS and PPG PORTER PAINTS brands.
Think Outside the Paint Can
Trend 1: Good Life
Recognizing that color has strong emotional and cultural connections as well as varying uses it is important to consider
multiple factors when researching and identifying a global color
palette. For the color forecasters at PPG, there is a true artistic
process to setting the tone for its annual color trends.
Each year, a network of 23 international color experts organize a
three-day Global Color Meeting to analyze design trends, consumer
preferences and priorities across regional, cultural and global markets to determine factors that will influence future color choices.
Color styles from multiple industries are considered, including automotive, architectural, aerospace and consumer products markets.
Day One consists of group sharing where each expert presents twelve months of preparation, mood boards, magazine
A theme that puts the simplicity of living, harmony and

nature at the forefront. Good Life uncovers the maximum
possible harmony between the man-made and the natural environment. By emphasizing an earthen spirit and a respect for
simplicity, these consumers are often drawn to items that are
suggestive of roughing it. Good Life is abundant in materials that have a natural quality and rough look, like reclaimed
wood, gently pummeled leather and braided wicker. The color palette includes earthy naturals, like soil- and rust-colored
browns, quiet whites and softened, clay-colored pinks. The
trend comes to life in exterior woodwork and metals with
rusted finishes, and interior design styles that favor handcrafted looks.
May 2015
Color Trends FEATURE

along with exotic exterior and interior woodwork and richly
pigmented glass.
Trend 2: Im Pulse
A theme that fits a social, gregarious consumer group happy to play
creative director of their total life experience. Im Pulse emphasizes
the individual consumer who is taking control of design output
through the digital space to create what they want, when they want
it and how they want it. The personality is plugged in, social and
connected and has grown up with a spirit of teamwork and togetherness. The color palette is vibrant and playful. Its a mix of urban
neutrals, like grays and whites, with single bright colors that seem
to glow from within. The trend is magnified in artful studios and
bright, minimalist industrial work, along with interactive technology and customizable automotive interiors and exteriors.
Trend 4: IntroSense
A theme that introduces a new direction in minimalistic styling,
blending clean, pared-down designs with quiet nature
The IntroSense consumer is soulful and values privacy,
quality and peace. The IntroSense connection to nature is dry,
discreet and non-living, like driftwood, stone and bark. These
elements are calming, quiet and muffled. The color palette includes a nuanced neutral with a subtle hint of blue-green paired
with muffled off-whites and grays, and then anchored by a silent
black. This minimalist trend comes to life in rounded, discreet
technological designs and quiet, calming automotive interiors.
Trend 3: Co-leidoscope
A theme that encompasses the convergence of cultures, ethnicities, traditions and styles into unique and eclectic designs
Co-leidoscope loves the spice of life, luxury of global travel
and taste of the exotic. Complex patterns, ornate detailing and
fine materials captivate these customers. Embellished, eccentric
mosaics, dazzling, laser-cut leathers, and colorful metallics and
metals offer new, glamorous twists on classics. The color palette
features our color of the year, Blue Paisley, paired with faded midtones inspired by the time-worn hues from once brightly colored
mosaics. The trend carries a Spanish influence and is brought to
life in colorful metallics present in glamorous technology design,
Armed with the right tools and the latest knowledge of the
2015 color trends, its easier to guide consumers in the right
direction for their color tastes. For more tips and tools on color
trends and applications, visit www.ppgvoiceofcolor.com. CW
Dee Schlotter is the Senior Color Marketing Manager for PPG
Architectural Coatings and can be reached at schlotter@ppg.com.
Coatings World | 29
FEATURE
Biocides
DIRECTORY
Here is a look at the latest offerings from select biocide suppliers. For more information
on the products listed, please contact the company directly.
Dow Microbial Control

Philadelphia, PA, USA
800-447-4369
www.dow.com /microbial /mbit /bio ban_557.htm
dowcig@dow.com
BIOBAN 557 Antimicrobial
EPA registration expected in 2015. Better
in-can protection for low-VOC paint, colorants, latex and slurries. Fast-acting and
long-lasting protection. Effective against
a broad spectrum of bacteria and fungi
even resilient manufacturing isolates.
Based on a new active MBIT.
Gelest Inc.
Morrisville, PA, USA
215-547-1015
Fax: 215-547-2484
www.gelest.com
info@biosafe.com
BIOSAFE Antimicrobials
BIOSAFE silicon-based antimicrobials
protect formulated coatings and compounded polymers for manufactured
goods. U.S. Environmental Protection
Agency-registered, the no-VOC antimicrobials prevent deterioration and discoloration caused by fungi, prevent algae
growth and inhibit the growth of odorcausing bacteria. Colorless and odorless,
the BIOSAFE materials are positively
charged polymers and can be incorporated into coatings. The product offering consists of HM 4100 Antimicrobial
Dry Powder, HM 4005 Antimicrobial
5% solution in water and HM 4001
30 | Coatings World
Antimicrobial 1% solution in water. With proper integration, BIOSAFE

products have exceptional antimicrobial
performance in ISO and ASTM testing.
They are durable, leach-resistant, and
non-migratory.
Janssen PMP
Titusville, NJ, USA
609-730-2609
www.janssenpmp.com
info@janssenpmp.com
ECONEA
ECONEA represents the latest generation of active substances for use in antifouling paints to prevent the settlement
of unwanted aquatic organisms on ship
hulls and other marine structures. More
information can be found at www.econea.com.
Kumar Organics Limited

Bangalore, India
+91-80-41425832
Fax: +91-80-26715688
www.kumarorganic.com
coatings@kumarorganic.net
Zinc Pyrithione
Biocide used as antifungal agent in decorative and architectural water-based paints.
Also used in powder form in soft fouling,
marine paints. Preferred due to negligible
solubility in water and usage up to 2500
ppm. Effective in leaching prevention.
Copper Pyrithione
Biocide used as antifungal agent in
www.coatingsworld.com
antifouling paints. Used in combination

with cuprous oxide and cuprous thiocyanate. Characteristic minimal solubility enables prevention of hard fouling in
hull and outer part of ships. Also used in
painting offshore structures and static research equipments at sea.
Lanxess Corporation
Pittsburgh, PA, USA
412-809-3553
Fax: 412-809-1082
www.mpp.us.lanxess.com
patricia.souza@lanxess.com
Preventol D 7 1.5% CMIT/MIT (0
VOC)
For industrial use as an in-can preservative to inhibit the growth of bacteria,
fungi and yeast in paints and coatings,
pigment and mineral slurries, and tackifiers and polymer emulsions.
Preventol A 14-D 22% Diuron, 10%
BCM and 3% OIT Dispersion
For use as a preservative to inhibit the
growth of fungi and algae in paints, coatings, plasters, sealants and fillers used for
architectural products, finishes and special purpose coatings.
Lonza
Basel, Switzerland
800-523-7301
www.lonza.com
industrial.solutions@lonza.com
Omadine Technology
Color-stable preservation based on Zing
May 2015
Biocides Directory FEATURE

Pyrithione chemistry. Long lasting, broad
spectrum dry film protection.
Proxel Technology
Innovative in-can protection for long
term performance. Effective against bacteria, fungi and yeasts in a wide range of
industrial, aqueous-based products.
Troy Corporation
Florham Park, NJ, USA
973-443-4200
Fax: (973) 443-0843
marketing@troycorp.com
www.troycorp.com
Polyphase S99
New Polyphase S99 is an advanced,
low-leaching, Diuron-free fungicide +
algaecide that offers excellent performance at low cost-in-use. Polyphase
S99 is VOC- and formaldehyde-free
with a low hazard profile, making the
product ideal for green water-based
exterior coatings and stucco.
Polyphase 963
New Polyphase 963 is a high-performance, long-lasting, remarkably
cost-effective fungicide + algaecide
for solvent-based wood applications.
Polyphase 963 offers environmental responsibility and a low hazard profile.

The preservative is low-VOC and free
of formaldehyde and APE. CW
Coatings World | 31
FEATURE
Lab & Testing Equipment
DIRECTORY
Here is a look at the latest offerings from select lab and testing equipment suppliers.
For more information on the products listed, please contact the company directly.
Atlas Material Testing

Technology
Brookfield Engineering
Laboratories, Inc.
Mount Prospect, IL, USA

773-327-4520
Fax: 773-327-5787
Email: atlas.info@ametek.com
www.atlas-mts.com
Middleboro, MA, USA

508-946-6200
Fax: 508-946-6262
Email: info@brookfi eldengineering.com
www.brookfi eldengineering.com
Ultra-Accelerated Emma Device

(UA-Emma)
Atlas Weathering Service Group now
offers the UA-EMMA, its latest advancement in natural exposure testing. With
patented cool mirror technology, the
UA-EMMA device provides approximately 10-12 years of South Florida UV
radiation exposure in a single year. Atlas
also offers Ultra-Accelerated EMMAQUA
(UA-EMMAQUA) testing which has the
capabilities of the UA-EMMA with an
added spray feature.
CAP2000+ Viscometer
The Cone/Plate Digital Viscometer meets
industry standards: ASTM D487, ISO
2884, BS 3900. High Shear Rate Cone &
Plate (10,000 sec). This unit offers excellent QC testing capabilities and flexibility
for R&D. Features include: higher viscosity range, designed to handle repetitive
testing in production environments (one
button operation), automatic cone/gap
positioning, easy setup and cleaning, easy
to set up and clean with choice of built-in
temperature control, small sample size

(less than 1 mL), automated PC control
(Using optional CAPCALC32 software).
Test applications include: paints & coatings, adhesives & sealants, polymers &
resins, and more.
Charles Ross & Son

Company
Hauppauge, NY, USA
631-234-0500
Fax: 631-234-0691
Email: mail@mixers.com
www.mixers.com
Laboratory High Speed Disperser,
Vacuum Design
The new Ross Model HSM-100LH-3
Vacuum High Speed Disperser is designed
for laboratory and pilot-scale mixing of
batches up to 5 gallons. It can be supplied
This leading-edge technology allows for

the exposure of many different types of
materials to ultra-high UV irradiances;
maintains high fidelity to the natural solar UV spectrum; keeps specimens at acceptable exposure temperatures; is fully
compliant with ASTM G90 requirements.
32 | Coatings World
www.coatingsworld.com
May 2015
Lab & Testing Equipment FEATURE

with a vacuum-rated mix vessel including
a heating/cooling jacket and mixer cover
with sight/charge ports. Interchangeable
saw-tooth disperser blades are available
(2, 3, 3.5 and 4 diameter), suitable
for variable speed operation up to 4,800
rpm. All wetted parts are stainless steel
type 316.
High Speed Dispersers are useful for
wetting out solids and creating a uniform,
air-free suspension or solution under vacuum. The classic open-style saw-tooth
disc blade generates a vortex on the liquid surface into which powders and other
minor components are added for quick
incorporation. Rapid turnover and vigorous flow patterns are achieved throughout
a wide range of viscosity: from water-like
to around 50,000 centipoise.
The HSM-100LH-3 is driven by
a 3HP VFD-rated motor. Safety limit
switches prevent operation of the mixer
while in the raised position or without
a mix vessel in place. A 3HP inverter is
mounted to the mixer and wired to the
motor and limit switches for single-point

electrical hook-up. The mixing head is
raised by means of an air/oil hydraulic lift
with pushbutton controls (requires 80100 psig air source).
Elcometer Limited
Manchester, United Kingdom
44-0-161-371-6000
Fax: 44-0-161-371-6010
Email: sales@elcometer.com
www.elcometer.com
Elcometer 480 Glossmeter
Elcometer 480 Triple Angle Glossmeter
measures gloss, reflectivity and haze
at 20, 60 and 85 degrees. Features include industry-leading repeatability,
reproducibility, and inter-instrument
agreement, traceable to BAM standards; three times faster than other
glossometers in Standard Mode and 10
times faster in Scan Mode; stores up
to 40,000 readings in 2,000 batches;
connection via USB or Bluetooth to
Android and iPhone mobile devices;

manual or automatic test limits with
Differential Mode, provides Pass/Fail
and variation from approved gloss values; test limits set on one gauge can be
transferred via ElcoMaster software to
any other gauge.
EMI Mills, Inc.

Grayslake, IL, USA
847-548-0044
Fax: 847-548-0099
Email: sales@EMImills.com
www.EMImills.com
Coatings World | 33
FEATURE Lab & Testing Equipment

EMI Mini Mill
The New EMI Mini Mills are excellent
for testing realistic dispersion samples
by wet milling and fine grinding small
amounts of raw materials. Testing will
help predict results before large volumes
of materials are purchased and used,
shortening the time it takes to bring new
products to the market. Color strength,
gloss, transparency and stability are a few
of the parameters that can be developed
through this process. In addition quality
control and technical service work can be
completed. Shorten the time required to
evaluate raw materials through efficient
testing. Contact EMImills for details and
to arrange a trial.
EYE SUV-W161 Highly Accelerated

Material Testing Chamber
The new EYE SUV-W161 Super
Acceleration UV Durability Test Chamber
from EYE Applied Optix is suitable for
the development and testing of pigments,
polymer materials, fibers and plastics. It
delivers 30 times natural sunlight UV energy to generate acceleration factors more
than 10 times typical xenon chambers,
facilitating rapid product development.
Special filters correct the spectrum to cut
UV radiation below 295Nm (energy not
present in natural sunlight). Users can
program rain simulation, temperature,
UV power and humidity, and create custom test cycles. The new chamber also
has a built in datalogger for data storage
and simple transfer to common programs
such as MS-Excel.
Freeman Technology Ltd.

Tewkesbury, United Kingdom
44-0-1684-851551
Fax: 44-0-1684-851552
Email: info@freemantech.co.uk
www.freemantech.co.uk
EYE Applied Optix

Mentor, OH, USA
440-350-7000
Fax: 440-350-7001
www.eyesolarlux.com
coatings, metals, ceramics, cosmetics and

many others. They deliver data that maximize process and product understanding,
accelerating R&D and formulation towards successful commercialization, and
supporting the long term optimization of
powder processes.
Paul N. Gardner Company,

Inc.
Pompano Beach, FL, USA
954-946-9454or 800-762-2478
Fax: 954-946-9309
www.gardco.com
IQ FLEX 20
The Rhopoint IQ Gloss-Haze-DOIGoniophotometer has been established
as the reference instrument for measuring reflective appearance like gloss, haze,
distinctiveness of image (DOI) & goniophotometer curves. In a single fast measurement it captures information about
the gloss and texture on a sample surface.
Combined gloss, haze and orange peel
(DOI/RIQ values) information has made
the IQ essential for controlling appearance
finish in the paints and coatings sector,
FT4 Power Rheometer

The FT4 Powder Rheometer from
Freeman Technology is a universal powder
tester. It uses patented dynamic methodology, a fully automated shear cell and several bulk property tests, including density,
compressibility and permeability to quantify powder properties in terms of flow and
processability. FT4 Powder Rheometers
are installed around the world in a diverse
range of industries including chemical,
pharmaceutical, toners, foods, powder
May 2015
FEATURE Lab & Testing Equipment

particularly for automotive and marine
coatings. Previously only available for
measuring flat surfaces, this technology is
now available in a new format specifically
designed for curved surfaces, small and
delicate parts and in-line measurement.
PCT Engineered Systems

Davenport, IA, USA
563-285-7411
Fax: 563-285-7433
E-Mail: sales@teampct.com
www.teampct.com
EBLab
The EBLab allows colleges, laboratories,
and company research and development
departments to harness electron beam
(EB) technology for the testing and evolution of new products and processes in
a controlled environment. EBLab also
enables production facilities the opportunity to execute on-site spot checks
for EB-related quality assurance and
continued product optimization. Using
sealed emitter technology, the EBLab
is compact, flexible, and easy to use.
Manufactured by COMET Technologies
in Switzerland, the EBLab is available
in North and South America exclusively through PCT Engineered Systems, a
global leader in the development and
manufacture of the BroadBeamTM line
of electron beam systems.
Fax: 440-835-8738
Email: info@q-lab.com
www.q-lab.com
Q-FOG CRH Cyclic Corrosion Tester
The Q-FOG CRH cyclic corrosion tester
from Q-Lab features RH control through
the use of an innovative air pre-conditioner.
Ramp times can be precisely controlled. In
addition to atomized mist salt fog, the CRH
model also includes an optional shower function. It also features an advanced cleaning feature for spray nozzles that prevents clogging
frequently found in competitive chambers.
Q-FOG CRH corrosion testers can perform traditional salt spray and Prohesion
and meet most major international and automotive corrosion test standards (including GMW 14872, SAE J2334, and more
from Ford, ISO, GB/T, VW, Volvo, etc.).
RK PrintCoat Instruments
Ltd.
TQC bv
Capelle aan den Ijssel, The Netherlands
31-10-7900-100
Fax: 31-10-7900-129
Email: info@tqc.eu
www.tqc.eu
CureView Thermal Test Centre
CureView is a test panel gradient oven
equipped with 32 individually controlled
IR-heaters. The system makes it possible
for researchers and qc-personnel to test
coatings, raw materials and chemicals at
different temperature levels in one test.
Typical applications of TQC CureView
include testing heat exposure, thermal
cure, thermal stability, and chemical resistivity at elevated temperatures for resins, additives, pigments, powder coatings,
paint & lacquers, silicones, etc. (Photo
shows a prototype.)
Royston, United Kingdom

44-0-1763-852187
Fax: 44-0-1763 852502
Email: sales@rkprint.com
www.rkprint.com
VCM/L Lab/Pilot Coater
The VCM/L Lab/Pilot Coater is designed
to print, coat and laminate all types of flexible webs such as papers, films, and metallic
foils on a reel-to-reel basis. With the ability to apply various coatings such as inks,
paints, varnishes, adhesives both solvent
and water based, by various application
methods, this makes the VCML particularly useful for product development, quality
control and small scale production for low
volume of a specialised product.
Q-Lab Corporation
Westlake, OH, USA
440-835-8700
Union Process, Inc.

Akron, OH, USA
330-929-3333
Fax: 330-929-3034
Email: unionprocess@unionprocess.com
www.unionprocess.com
Original inventors of Attritor ball milling
technology; Union Process manufactures
a broad line of size reduction equipment
including wet, dry, inert, and/or cryogenic
grinding Attritors as well as the ultra-fine
horizontal bead milling system (DMQXseries) in both laboratory and production
scale sizes. We also offer a wide range
of top quality (tested and verified) steel
or metal-free grinding medias, and OEM
spare parts for your mill.
Lab Services include lab and pilot
plant R&D testing, toll milling/manufacturing, Attritor refurbishing, process
optimization, and particle characterization services. CW
May 2015
oyal DSM, the global Life

Sciences and Materials Sciences
company, has finalized the sale of
DSM Synres to Standard Investment.
DSM Synres produces solventborne
alkyd and acrylic coating resins at its site
in Hoek van Holland, the Netherlands for
the global coatings, adhesives and graphic arts markets since 1947. DSM Synres
had sales of approximately 50 million
with approximately 80 employees.
Standard Investment, based in
Amsterdam, is a hands-on private equity firm focused on small- and medium- sized enterprises in the Netherlands
and Belgium. Since its establishment in
2004, the firm has acquired a portfolio
of 18 companies.
Evonik Names ChemMaterials Distributor of the

Year
Evonik Industries recently awarded
Chem-Materials, Inc, its Distributor of
the Year award for Highest Sales Growth
in 2014. This award was based on sales
growth in 2014 relative to a previous
three year average.
The award was presented at the annual Evonik Distributor Appreciation
Business Meeting (DABM) held in Long
Branch, NJ. Chem-Materials, Inc, is a
regional specialty chemical distributor
headquartered in Cleveland. It distributes specialty chemical raw materials,
including Evoniks business line of Tego
Coating & Ink Additives and Evoniks
Interface & Performance business line
in 22 states in the Mid-Central United
States. This is the second Evonik award
for Chem-Materials in the past 3 years.
Arkema Brings New Resins

Reactor Online in Brazil
The Coating Resins business of Arkema
has expanded acrylic resin manufacturing capacity in Araariguama, Brazil by
60 percent. The new reactor will enable
manufacturing of Arkemas product
chemistries previously unavailable in

the region.
With the start-up of the new reactor,
Arkema has improved virtually every aspect of the companys latex production in
Brazil, including manufacturing, logistics
and shipping, storage, filtration and the
capabilities of the reactor itself, the company stated.
These improvements will enable us
to begin migrating production capabilities and product lines currently available
in other parts of the world to the facility in Brazil, Eric Schmitt, president,
Arkema Quimica Ltda. Brazil, explained.
We can now provide customers local
manufacturing of innovative, marketleading products, produced in a modern,
automated facility with a focus on consistent, repeatable quality and environmental responsibility.
Products manufactured at the plant
will now include a much wider range of
chemistries, including 100 percent acrylic,
styrene acrylic, vinyl acrylic, vinyl VeoVa
and polyvinyl acetate (PVA). These products are used across many traditional
and emerging applications in industries
such as architectural coatings, industrial
coatings, pressure sensitive adhesives and
construction adhesives, textiles, sealants
and waterproofing membranes.
As production ramps up, Arkema will
begin to introduce new products based
on demand and market potential. The
first products added to the production
capabilities of the new facility include
the following:
ENCOR DT 211 BR, a 100 percent
acrylic ideally suited for fast-dry traffic paints.
ENCOR 161 BR styrene acrylic latex for use in mortars and grouts, tile
adhesives and waterproofing membranes, as well as cement-based skim
coats, gap fillers, and in decorative
concrete applications.
ENCOR 413 BR, an acrylic emulsion polymer specifically developed
Industry News
DSM to Sell Alkyd & Acrylic Coating Resins

Production Site to Standard Investment
for use in the polymer modification of

Portland cement and other hydraulic
cement compositions.
ENCOR 9801 BR acrylic pressure
sensitive adhesive for packaging tape
applications.
ENCOR 9466 BR, a high solids
acrylic pressure sensitive adhesive for
label applications.
BASF and Grolman

Collaborate in Europe
BASF and Neuss/Germany-based Gustav
Grolman GmbH & Co. KG will start an
exclusive collaboration in the marketing of amine-based curing agents of the
Baxxodur brand in Europe. Grolman
will initially market the BASF specialty chemicals for Germany, Austria,
Switzerland, Belgium, the Netherlands,
Luxembourg, Ireland and Great Britain,
specifically for use in epoxy resin based
applications. Examples are thermosetting laminates, highly resistant floor
coatings, corrosion protection varnish
and composite materials. The products
are used in the construction industry
as well as in the automotive, marine,
aerospace and industrial applications
manufacturing.
The partnership fits very well into
our Baxxodur sales & distribution strategy. Grolman has a diversified knowhow in application technology and a
technically well-versed sales force. As
one of Europes largest distributors of
specialty chemicals, Grolman also has
the right structure and market acceptance to serve customers efficiently,
said Dr. Oliver Cullmann, Vice President
Business Management Specialty Amines
in BASFs Intermediates division.
Under the brand name Baxxodur,
BASF markets a diversified spectrum of
amine-based curing components for the
professional processing of epoxy resins.
In addition, the BASF product range also
comprises various systems of epoxy resins and curing agents. CW
Coatings World | 37
Suppliers Corner
Sun Chemical Adds Red and Yellow Iron Oxide

Pigments to Sunsperse ECO Range
Sun Chemical Performance Pigments

has added new transparent red and yellow iron oxide pigments to its range of
Sunsperse ECO aqueous pigment dispersions for waterborne emulsion architectural and industrial paints.
The new transparent red and yellow
iron oxide pigment dispersions stand
out for their high color purity, clarity
and reduced haze, making them suitable
for a variety of industrial and architectural applications, including waterborne
wood stains. The twelve-color range developed for the in-plant production of
ready mixed colors, are APEO-free, VOCfree and resin-free, and comply with the
European regulation on the limitation of
volatile organic compounds (Directive
2004/42/EC).
Sunsperse ECO aqueous dispersions
offer high color strength, excellent light
and weather fastness, broad compatibility with waterborne systems, outstanding
stability to sedimentation and drying out,
good wet-rub resistance and viscosity,
and narrow specifications. The full line
of colors covers 90 percent of all in-plant
usage, and will be expanded according to
customer needs.
DIC Introduces New

MEGAFACE RS Series
Fluorosurfactant Additives
DIC has introduced MEGAFACE RS, a
series of fluorosurfactant additives, which
have excellent compatibility with a variety of resins for UV curing on coating
film surfaces.
Added to formulate a variety of selfcleaning and fingerprint-resistant coatings for a wide range of substrates and
applications, including smartphone covers, small countertop appliances, refrigerators and kitchen cabinets, MEGAFACE
RS is also compatible with any hightouch surface, unlike conventional antigraffiti additives.
MEGAFACE RS additives resist oil and
water acting as a stain guard, especially
against oily fingerprints. Due to the low

friction properties of the additives, the
UV hard coats can prevent scratches and
higher surface slip. Additionally, the additives help the coatings to last longer and
help make the surface smoother.
Charles Ross & Son Co.

Introduces Discharge
System with Electronic
Pressure Control
Charles Ross & Son Co. has introduced
a new Discharge System with Electronic
Pressure Control. This Discharge
System is used in conjunction with
Ross Planetary Mixers and Multi-Shaft
Mixers designed for processing high viscosity applications. After the mixing cycle, the vessel is simply rolled over to the
Discharge System which is programmed
to maintain a desired platen pressure.
This enables automatic and controlled
transfer of the finished product straight
into the filling line.
Ross Discharge Systems consist of a
platen that is lowered hydraulically into
the mix vessel. The platen is fitted with
an O-ring which rides against the vessel
wall as the platen pushes down on the
batch. Product is forced out through one
or more outlet valves located on the vessel or on the platen. Interfaced to a PLCbased Control Panel, the new Discharge
System features a cylinder-mounted linear transmitter for precise indication of
platen position. When the platen reaches
the bottom of the vessel, all product outlet valves automatically close and a vent
valve opens as the platen retracts to the
up position.
In addition to accelerating product
transfer and reducing contamination risk,
this method of discharging viscous or
sticky mixtures also prepares the mix vessel for easy clean-up. Virtually all of the
product is pushed out by the platen; in
most cases, only a thin layer of material
remains on the vessel bottom requiring
very minimal manual cleaning.
Brookfield Engineering
Introduces New RheocalcT
v1.2.19
Brookfield has announced the release of
RheocalcT Software v1.2.19. This new
update now includes Test Wizards for
rapid test creation, Yield Testing for the
DV3T Rheometer, improved layout and
navigation, and additional Import/Export
functions.
The RheocalcT Test Wizard was designed to reduce the time and effort needed to set up popular tests such as: time
to stop, time to torque, speed ramp/shear
rate ramp and temperature profiling.
RheocalcT Test Wizard can create a Thix
Index Test or a curing test to automatically reduce speed at preset torque values.
Union Process Builds Dry

Grinding Lab Attritor
with Special Charging and
Discharging Capabilities
Union Process, Inc. has designed and
built a new lab-size SD1 dry grinding
Attritor with a special charging and discharging apparatus.Whereas typical SD1
Attritors are designed for grinding under
inert atmospheres with shaft seals, jacketed tanks for heating or cooling, charging ports, and gauges for control of the
pressure in the vessel, this new model is
equipped with newly designed charging
and discharging vessels. This unique system is designed so that one can charge
the mill in a controlled atmosphere, inerted with nitrogen or argon, and also
discharge the mill under controlled atmospheric conditions. The system is
modular with different sizes available.
For example, a small vessel would be
used for taking a sample while a much
larger one would be used to discharge
the entire contents of the mill.
This particular mill has a metal-free
configuration with a zirconium oxide
tank and zirconium oxide sleeved arms.
As this equipment is destined for Europe,
it is CE-certified. CW
May 2015
Meetings
China Coatings Summit to be

Held May 14-15 in Shanghai
May 11 - 13, 2015
Coatings for Africa Symposium and Expo
June 1 - 4, 2015
Eastern Coatings Show
Location: Johannesburg, South Africa

Venue: Sandton Convention Centre
Website: www.coatingsforafrica.org.za
Location: Taj Mahal Hotel and Resort,

Atlantic City, NJ
Contact: Ann Fody
Phone: 732-291-0168
Email: info@easterncoatingsshow.com
Website: www.easterncoatingsshow.com
May 12 - 13, 2015

Asia Coatings Congress
Location: Ho Chi Minh City, Vietnam
Venue: Windsor Plaza Hotel
Contact: Fan Landers
Phone: + 44 (0) 1737 855078
Email: fanlanders@dmgeventsme.com
May 14, 2015

BCF Annual Conference 2015
Location: Chester, UK
Venue: DoubleTree Hilton Hotel
Website: www.coatings.org.uk
May 14 - 15, 2015

China Coatings Summit 2015
Location: Shanghai, China
Venue: The Longemont Shanghai Hotel
Contact: Mandy Shao
Phone: 86-21-62895533-208
Website: www.ringierevents.com
May 19 - 20, 2015

ACA Coatings Regulations &
Analytical Methods Conference
Location: Cleveland, OH
Website: www.paint.org
May 19 - 21, 2015

Coating Process Fundamentals Short
Course
Location: Minneapolis, MN
Venue: University of Minnesota
Website: www.cce.umn.edu
May 26 - 29, 2015

Gulf Coating Show 2015
Location: Riyadh, Saudi Arabia
Venue: Riyadh International Convention
& Exhibition Center
Phone: 202-2270 3584
Email: yomna@arabiangerman.com
Website: www.gulf-coating.com
June 1 - 3, 2015
35th Annual International Operating
Conference & Trade Show
Location: George R. Brown Convention
Center Houston, TX
Phone: 703-875-2018
Email: rgross@ilta.org
Website: www.ilta.org
June 2 - 5, 2015
Core-Shell Latex Particles Fundamental Aspects of Morphology
Control
Location: Boston, MA
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370
Email: info@epced.com
Website: www.epced.com
June 2 - 3, 2015
Sink or Swim 2015
Location: Cleveland, Ohio
Contact: Cleveland Coatings Society
Website: sos2015.com
June 22 - 25, 2015

Adhesive and Sealant Council
Leadership Council
Location: Big Sky Resort, Big Sky,
Montana
Contact: The Adhesive and Sealant
Council
Phone: 301-986-9700
Email: malinda.armstrong@ascouncil.org
Website: www.ascouncil.org
June 24 - 26, 2015

CCAI Annual Meeting
Location: Delray Beach, Florida
Venue: Seagate Resort & Spa

Contact: Leslie Muck
Phone: 859-356-1030
Email: leslie@goyermgt.com
Website: www.ccaiweb.com
June 30 - July 2, 2015

ANAFAPYT 2015
Location: Centro Banamex, Mexico City,
Mexico
Contact: ANAFAPYT
Website: www.coatings-group.com
Email: relacionespublicas@anafapyt.org.
mx
July 15 - 16, 2015

Latin America Coatings Show 2015
Location: World Trade Center, Mexico
City, Mexico
Contact: DMG Events
Phone: 0044 1737 855 162
Email: jessicasn@dmgeventsme.com
August 2 - 6, 2015
2015 Department of DefenseAllied
Nations Corrosion Conference
Location: Wyndham Grand Pittsburgh
Downtown Pittsburgh, PA, U.S.
Contact: CaLae McDermott
Phone: +1 281-228-6263
Email: calae.mcdermott@nace.org
Website: events.nace.org
September 17 - 18, 2015

Asia Pacific Coatings Show 2015
Location: Kuala Lumpur
Venue: Kuala Lumpur Convention
Centre
September 20 - 24, 2015

Corrosion Technology Week 2015
Location: JW Marriott Austin Austin,
TX, U.S.
Contact: Lesley Williams
Phone: 281-228-6413
Email: lesley.williams@nace.org
Website: events.nace.org CW
Coatings World | 39
Classifieds
Blades
Products & Services
Equipment for Sale
May 2015
Classifieds
Products & Services
HIGH
SPEED
DISPERSERS
Scan to see
units in stock
for fast delivery.
Free Tag Reader:
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1-800-243-ROSS
www.dispersers.com
Company Name
Advertising Index
Page
Phone
Website
Atlas Material Testing Solutions
www.atlas-mts.com
Birla Carbon
Birlacarbon.com
Blairgowrie Associates, LLC
34
602-539-2683
www.blairgowrieassociates.com
Chemark Consulting
33
910-692-2492
www.chemarkconsulting.net
Grieve
13 847-546-8225
McDaniel and Associates, PC
13
512-472-8282
www.technologylitigators.com
Paul N. Gardner Company, Incorporated
33
800-762-2478
www.gardco.com
Ross, Charles & Son
800-243-ROSS
mixers.com
Sartomer
11 610-363-4100
www.sartomer.com
Sinostar Intl Ltd.
35
852-2865-0062
www.chinacoat.net
Tiger
Cover 4
800-243-8148
www.tiger-coatings.us
Troy Corporation
Cover 2
973-443-4200
www.troycorp.com
www.grievecorp.com
Coatings World | 41
Final Coat
PPG Show Truck Gets Bold New Look
PPG Industries automotive refinish business has repainted its popular show truck. The truck, a 75-foot 2016 Freightliner Cascadia
tractor-trailer rig, now features a fresh red, white and blue paint scheme reminiscent of the stars and stripes of the American flag. The
paint job shows off the vibrant colors, extreme graphics and special effects that PPGs commercial products inspire and encourage.
The PPG show truck represents our company wherever it travels, said Cristina Fronzaglia-Murray, manager of marketing
communications, PPG Automotive Refinish. We wanted it to be an absolute show-stopper, one that clearly displays what our
products can do. We also wanted the paint scheme to recognize and celebrate the freedom we have in this countryfrom the ability
to pick the cars we drive to the color and paint we choose for them. We believe this color scheme and design reflect that, and its a
pleasure for PPG to be able to share that message as our truck travels across the country.
Steve Breakfield and the team at Motorhead Racing and Design Co., Charlotte, North Carolina, came up with the unique design,
which was an instant hit with PPG staff. Gerber Collision & Glass in Grand Rapids, Michigan was awarded the refinish project. Led
by Fleet Operations Manager Fred Honor II and Chris Hansen, general manager of the companys Grand Rapids truck location,
the crew stripped and sandblasted paint off the trailer before using several premium DELFLEET Evolution products by PPGsuch
as F3995 Epoxy Primer, the FBC Basecoat System and F3921 2.1 VOC Clearcoat to achieve the bright and colorful finish.
Veteran PPG Driver Chad Hook will drive the truck, which has a brand-new cab tailored to his requirements, to major custom
car and truck shows sponsored by the Goodguys Rod & Custom Association, the National Street Rod Association (NSRA) and
other automotive enthusiast groups.
PPGs automotive refinish business has repainnted its show truck, a 75-foot 2016 Freightliner Cascadia tractor-trailer rig, which now features a fresh red, white and
blue paint scheme reminiscent of the stars and stripes of the American flag.
May 2015
Surface Finishing Solutions
Largest selection of stock and custom-match

powder coatings based on polyester, hybrid, epoxy
and polyester super durable. Over 1,000 stock colors.
Available in smooth, textured, metallic,
antique, anodized effect, dormant transparent,
reflective, candy tone, hammertone, fluorescent and other finishes.
Batch-to-batch consistency.
Advanced quality and high degree of color uniformity.
Formulated for interior and exterior applications.
For an applicator-friendly color chart, a specifier-friendly sample panel

or any additional information, contact a TIGER sales manager.
A BETTER FINISH. FOR A BETTER WORLD.

USA - customerservice.us@tiger-coatings.us | Canada - customerservice.ca@tiger-coatings.com
T 1-800-243-8148 | F 877-926-8148
proud member of
green coating
A GREEN ER FI N ISH.
FOR A BETTER WORLD.

Coatings Word May 2015

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Ci Series

Atlas flagship accelerated

Table of Contents May 2015 Vol. 20, No. 5

International Coatings Scene................................ 19

You may never

Contact Ross today to

The PreMax with a Delta generator

*Patent No. 6,000,840

Scan to learn more.

Innovation & Inspiration

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

PPG Announces Partnership

May 2015 www.coatingsworld.com

AkzoNobel to Invest in Organic

PPG Marks Completion of

PPG Industries held a ceremony to

Axalta and APTA Open First

professionals. APTA provided its 800 m2

Benjamin Moore Opens

Major Chinese Building

8 | Coatings World www.coatingsworld.com

Angies List Announce

RPM Acquires South African

the opportunity to utilize Spraymates

Sika Acquires Axson

Benjamin Moore painting professionals

aeronautical, nautical, renewable energy, sports and leisure

Enhanced appearance. Improved performance,

May 2015 www.coatingsworld.com

Technologies employees into the

Axalta Coating Systems

to extend our successful relationship with

Sikkens Wood Finishes

10 | Coatings World www.coatingsworld.com

portfolio of iconic brands will broaden

PPG Refinish Products

Axalta Coating Systems

PPG Earns Recognition as

and we will continue to win together for

was selected for the honor in

DuluxGroup Makes Two

PPG supplies electrocoat, liquid and powder coatings, and

Benjamin Moore Launches

developing a coating that has paint-andprimer together, to a paint with zero

Sika Opens Mortar and

12 | Coatings World www.coatingsworld.com

AkzoNobel Launches Color

Axalta Receives Multi-site

continually improve our multi-site

Sika Acquires Construction

*TRADE SECRET AUDITS

*TRADE SECRET VALUATIONS

comprising tile adhesives and

Protection of Trade SecretsIt's Elemental

Center run by AkzoNobels Decorative

Large-Capacity Walk-In Ovens

Let us help you protect your intellectual property

300 West Ave. Ste. 1316; Austin, Texas 78701

One little click...one BIG website!

May 2015 www.coatingsworld.com

GRIEVE CORPORATION AD4394g

Hempel CEO Pierre-Yves Jullien to Retire;

Pierre-Yves Jullien, CEO of Hempel A/S