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New Era University

No. 9 Central Ave. New Era, Quezon City


College of Engineering and Technology

CASE STUDY ANALYSIS

Operation
Management
SUBMITTED BY:
Ralph Marwin Corpuz
Ryan Nafuran
Jerome Pascua
Liezl Shienna Geronimo
Jade Manzano

SUBMITTED TO:
Engr. Justin Carlo A. De La Cruz
I.

Executive Summary
Engineer Milagros Abrera was managing the Pretty Dove Development which
holds residential subdivisions in several places. In just two years after she founded
her company, all of the residential lots were able to sell by the companys marketing
department. However, Engr. Abrera suddenly thought that this marked the peak of the
performance of her company and she worries that her companys performance will
decline soon. She is thinking about how to delay this inevitable and how to maintain
the performance of her company.
For this problem of Engr. Abrera to be solved, she must able to plan, organize,
and control operations for the product design. The Important Parts of the Productive

II.

Systems must be her basis for the new project or design to achieve success.
Statement of the Problem
As the Pretty Dove Development Corporation (PDDC) enjoying its good
performances in sales, Engineer Abrera, the general manager, suddenly thought that
this reaping of the company may not last forever and sales may decline. Indeed, in
their meeting, the marketing manager hinted that the company reached its highest
peak and need to form a new product design.
Engineer Abrera is now contemplating upon hearing the suggestion of the
marketing manager. How can she make the companys current state stable and
prevent the declining. And, what will she raise or fix to the new design-to-make for
upcoming crisis.

III.

Causes of the Problem


The marketing department of PDDC was quickly able to sell the developed
residential lots as they should. Hence, this brought the PDDC to its gracious peak.

Engineer Abrera also thought that there is an over-supply of lots offered for
sales that will possibly the cause of declining of the companys current state. Then,
IV.

there is mistakes in the production process in their former design.


Decision Criteria/Methodology
For Engineer Abrera to accomplish these problems, she must consider the
following criteria:
Engineer Abrera must able to plan, organize, and control operations for
the product design as these are the ways for the Operation
Managements, wherein the engineer manager is enhance to be efficient

and effective.
Engineer Abrera must keep in mind all of the Important Parts of the
Productive Systems: product design, production planning and
scheduling, purchasing and material management, inventory control,
work flow lay-out and quality control for him to be able to submit and

V.

to do wellin the new design of production.


Alternative Courses of Action
Given the criteria which are basis of actions of Engr. Abrera, these are the
alternative courses of action and optionsshe may achieve to solve her problem:
Engr. Abrera may require another product design and developed
another residential lots.This will assure that somehow the stable state of
the company will be conserve. However, there is possibility that if product

design is poor, it will not successful.


Engr. Abrera may undertake forecasting for future sales considering
different factors such as seasonal demand, location, etc.This provides
help for the company to make decision and to less wastages. However, it is
not good to rely hundred percent on forecasting method because it is not
possible to accurately forecast the future.

Engr. Abrera may require better use of inventory.From this, the


company will be able to control the supplies of lots offered to lessen or
prevent wastages. However, failure to do so appropriately will result to too
much reserves of lots offered which will penalize the PDDC in terms of
high storage cost and other related risks like obsolescence and theft or too
little reserves that may mean lost income opportunities if production

activities are hampered.


Engr. Abrera may make work-layout or work time-table.This will
benefit the company because this will make the production be arrange and
organize that minimize overall production time and use existing space

most effectively. However, there is possibility that


Engr. Abrera may require the location to establish the residential lots
is where the demand survey requires it. This will ensure that the
business will hit the market share. However, failure to do so will lead to

VI.

declining of the demand for the business.


Implementation and Justification
With the alternative solutions presented, Engr. Abrera will now implement
actions. For better solutions for the problem of Engineer Abrera she will follow with
these series of steps:
1. After the recent meeting, Engr. Abrera will order the marketing
department to forecast the future sales to be precise in the number of
production they will undertake for the new product design.
2. Then, she will order also to determine the correct locations of raw
lands to be develop to residential lots.
3. After that, she will raise another meeting with key officers after about
figuring the plan for new product design. They will consider talking
about the expenditure for the production.

4. Then, the said plan will forward to the production team then it is ready
for purchasing and materials management.
5. Afterwards, Engr. Abrera will require to the concerns to monitor the
inventory of ins and outs of supplies for the project to prevent
wastages.
VII.

References
Medina, R. Engineering Management. Manila: Rex Bookstore, 1999.

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