TABLE OF CONTENT

CONTENT
CONTENT

PAGE
1-2

EXCECUTIVE SUMMARY

INTRODUCTION
NAME OF BUSINESS
BUSINESS LOCATION
DATE OF BUSINESS CEMMENCEMENT
FACTOR IN SELECTING THE PROPOSED
BUSINESS

4
4
4
4
4

PURPOSE
COMPANY BACKGROUND

5
6

OWNER BACKGROUND
MANAGEMENT PLAN
VISSION AND MISSION
OBJECTIVES
ORGANIZATION CHART
REMUNERATION PLAN
RESPONSIBILITIES
LIST OF EQUIPMENT
MANAGEMENT BUDGET
MARKETING PLAN
PRODUCT/SERVICE DESCRIPTION
TARGET MARKET
MARKET SIZE
COMPETITOR ANALYSIS
MARKET SHARE
BUSINESS SALES FORECAST
MARKETING STRATEGY
PROMOTION STRATEGY
MARKETING EXPENDITURE

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8
8
8
9
10
11
12
13
14
14
15
15
16
17
18
19-21
22
23

OPERATION PLAN
OPERATION PLAN PROCESS
PROCESS FLOW CHART
OPERATION LAYOUT
PRODUCT MATERIAL REQUIREMENT
MACHINE AND EQUIPMENT
OPERATION BUDGET

24
24
24
25
26
26
27

FINANCIAL PLAN
FIXED ASSETS DEPRECIATION TABLE
LOAN AMORTIZATION SCHEDULE
PRO FORMA CASH STATEMENT

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28
29
30

CONCLUSION

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