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Marketing Proposal
Formal Marketing Proposal

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Kurun Vahra
Tech Design Fall Semester

MARKETING PROPOSAL

KURUN VAHRA

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Marketing Proposal
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Overview
Create a successful marketing campaign for the Chinguacousy Sci Tech Fall Semester
Museum Project that brings interest into both the SciTech Program in Chinguacousy, as
well as the science and engineering behind the Museum and the exhibits that make it
up.

Ideas

1. Open House/Viewing Night

2. Full Media Coverage
3. In School Coverage/Events

Methodology

1. Open House/Viewing Night

An open house or viewing night allows for multiple demographics, including parents,
students, and possibly future students and Individuals not yet in high school to view
and interact with the Museum project that is being created. This marketing strategy
allows for everyone attending the event to have a chance to interact with the exhibits,
and learn about the science and engineering behind all aspects of the project first hand
from the students who created it. Due to the fact that the Sci Tech open house has
already passed, a thought to consider would be incorporating the entire project into an
event that has already been planned that would also be considered an open house,
most likely near the end of the semester when the project is almost complete and any
final details have been sorted. This strategy not only brings interest into the Sci Tech
program and what goes on as a student involved in it, but also gives a chance for
people who do not or may not have the strongest knowledge base on science and
engineering to learn and interact with the different exhibits and hopefully spreads the
word and reputation of Sci Tech across the School Board.

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MARKETING PROPOSAL

KURUN VAHRA

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2. Full Media Coverage

The marketing strategy involving full media coverage of the entire Museum project
throughout the build and completion allows for easy access and updates for everyone
choosing to follow. The Peel District School Board already utilizes many different forms
of media- Twitter, for example- with a significant following which would allow for the
announcement of the project, as well as any updates or events planned around it to
easily be broadcasted throughout the School Boards to students and parents from
multiple schools. This strategy incorporates scheduled updates, as well as other
aspects of a build being followed that individuals choosing to follow the build will find
interesting, such as short films, interviews, problems, or general updates.This strategy
allows for the creativity of the people involved to really peak, as this strategy would
require the participation of everyone involved. Full media coverage acts as a good
strategy to consider if creating an open house or viewing night proves to be too
complicated or can not be possible, and with the arrival of 4K cameras and possibly a
drone, a very entertaining and informative setting can be created to market the project
to many different demographics across peel, or even internationally if chosen to do so.

3. In School Coverage
In School Coverage incorporates the other two marketing strategies to lead up to one
main event. Utilizing student media that exists as well as marketing within the school
and during events, the in school coverage will allow for a "build up" , so to say, to one
main event such as an open house or viewing night. In school coverage would involve
updates in multiple forms, such as interviews, vlogs, or short films to help bring interest
into the project. The in school coverage could also be beneficial to non Sci Tech
students within the school community and could help to teach, and help prepare them
for the rest of their time at Chinguacousy or Sci Tech. The information involved with this
strategy can be broken down into videos or online media as well as real life questions or
explanations, and could help to teach students or others interested about what exactly
is going on. In school coverage also allows for other teachers or administrators to get
involved with the project, which could widen the amount of people who are interested in
the project, and help peak interest in Sci Tech, as well as the project being created and
the science and Technology behind it.

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MARKETING PROPOSAL

KURUN VAHRA

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Conclusion

The different marketing strategies expressed in this proposal are all geared towards
bringing interest into both the Sci Tech program at Chinguacousy, and the Museum fall
semester summative project. Each of the strategies expressed have different takes on
how exactly to successfully market both the Sci Tech program and the Museum project,
but all require the full participation of everyone involved in the project as well as
administrators and teachers in some cases. A successful marketing campaign relies on
the ability to spread the word and keep an audience's interest in the concept being
marketed, and each of the strategies have different takes on how to do so. The
Strategies in this proposal are fluid, and can be changed or adapted in any way needed
to successfully market both the project and the program behind, and with the
participation of the members of the Fall semester Tech Design class, a successful
marketing campaign can easily be created. The entire project is a first for the Sci Tech
Program, and being the first Sci Tech graduating class, this project will also be some
form of a legacy left being to be remembered by future classes. Being said, a Marketing
campaign that not only brings attention to what Sci Tech students are capable of, but
also acts as a support to the project means that the project itself, as well as its creators
will have a lasting impression on current, and future students, both inside, and outside
Sci Tech, and will ensure that students strive for greatness trying to top what the first
graduating class of Sci Tech (Class of 2016) were capable of.

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Museum Aesthetics
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Smruti

Finished surfaces - interior and exterior colors and textures

Interface - user intractability and enhancement of overall experience
Display (information) - posters and educational aspect
Promotion - marketing and outreach
Ergonomics - consideration of human factors engineering/anthropometrics

Finished Surfaces
MARKETING PROPOSAL

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Exterior walls
No light or metallic shades
Present finished building with CAD model
Contrast between walls and roof (dark/light)
Black roof with brown wall

Interior
White walls and brown floor
Brown ceiling

Interface
Heart beat monitor
Heart model inside a glass jar connected to pulse sensor, heartbeat displayed on an
LCD display. Speed of motor will vary according to beat of heart

Poster
Information about the process of building/constructing/planning etc. of the museum and
its components and exhibitions
Placed around the display/ Easily accessible/ Visible and legible words/ Aesthetic /
Even space distributions and logical sense of flow
Colour Scheme

Heart puzzle
Puzzle of different parts of the heart (provides kids with easily accessible knowledge of
the circulatory system)

Hologram
Made from Lexan sheets and a plywood frame, it uses reflection to create the illusion of
a 3D projection (simple hologram)
Video that will be projected above apparatus
Has to have a black ground (green screen can be used to achieve this effect)
Ratio according to the dimension of the screen

MARKETING PROPOSAL

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Lexan should be tinted black (makes image clear with less glare)

Success: Customer Satisfaction

Basic Requirements:
Build a new display that explores scientific concepts and everyday technology in a way
that is accessible to individuals with little-to-no scientific knowledge.
Excitement:
Refer to promotions/marketing.
High performance:
Interactivity allows for further knowledge of everyday science ( Circulatory System) and
technology.

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MARKETING PROPOSAL

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KURUN VAHRA

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