Unit 59 Assignment 2 Task 2 Analysis of websites

Name of
company

Rolex

Web site
address
(full url)

http://www.rolex.com/?s_kwcid=AL!141!3!57753105769!e!!g!!
rolex&ef_id=VlxvzwAABZOW33t@:20151130154831:s

What
types of
goods /
services
does the
website
cater
for?

High quality watches and jewellery.

Which
target
audience
is the
site for?

Anyone around the age of 16 year on plus.

What
type of
navigatio
n does
the site
have?

The navigation bar is across the top of

the website.
Is it easy
to
navigate
, why?
(for
example
use of a
drop
down
submen

The navigation is easy due to the images allowing you easy access to that
specific product. The navigation bar also has an easy and understandable
titles for example watches takes you to the page full of their watches.

u)

Where
on the
pages is
the
navigatio
n?

The navigation bar is at the top of the website along with a large roll over
image of their products.

Is it in
the
same
place on
each
page?

Does the
main
navigatio
n remain
visible
all of the
time or
does it
scroll
with the
page?

The navigation bar stays at the top of the page, however when you scroll
down the page the navigation bar doesnt move with the page.

Can you
get back
to the
home
page
from any
other
page?

Yes you can as the navigation bar stays at the top of the website

Is it easy
to find
what you
are
looking
for?

Yes it is easy due to understandable titles

What
type of
font is
used in
the site?
Is this on
all of the
pages?

this is the font they used.

Is the
body
text the
same
size
througho
ut the
site?

On the products the font is the same size but the titles etc are different
sizes.

Are all of
the
heading
the
same
size
througho
ut the
site?

Some of the headings are the same size some are different sizes

Is the
body
text on
the
website
easy to
read?
For
example,
does it
contrast
with any
backgro
und
colour?

The text is easy to read due to the easy and understandable font. The text
contrasts with the website due to the colour scheme and the font.

Is any of
the text
coloured
? If so
what
colour?

Not really depending on the background the text colour is mostly is black
but if there is a coloured background then the font colour becomes white.

Do all of
the
pages in
the site
have a
similar
look?

Yes all of the pages are similar but have different content for example
some of the pages will have the product and other pages will have history
about the company.

Is there
a
backgro
und
colour or
image
on each
page? If
so is it
the
same
colour/i
mage?

There is only one background colour which is the roll over image at the top
of the page showing new products.

What is
the
approxi
mate
size of
the
images
used
through
the site?

The sizes change because some images are of the product whereas the
larger Images are used as the backgrounds.

Are any
animatio
ns used
on this
site? For
example,
a
slidesho
w of
images
used in
the
banner

There is a rollover banner which takes you to different parts of the page.

Unit 59 Assignment 2 Task 2 Analysis of websites

Name of company

NorthSkull

Web site address (full url)

http://northskull.com/

What types of goods / services

does the website cater for?

Jewellery, wallets and cufflinks

Which target audience is the site

for?

Anyone

What type of navigation does the

site have?

the navigation are

simply titles and images similar to the Rolex
navigation
Is it easy to navigate, why?
(for example use of a drop down
submenu)

Where on the pages is the

navigation?

It is easy to navigate due to the drop down menu

which appears when you click on the easy to read
titles and the large clickable images of new products.

It is on the top of the page.

Is it in the same place on each

page?

Does the main navigation remain

visible all of the time or does it
scroll with the page?

Yes, the options to go to different parts of the website

stay visible when scrolling down the page. However,
the images do not.

Can you get back to the home

page from any other page?

Yes, you can because when you are on a different

part of the website to go back the home page you

just need to click the logo above the navigation bar.

Is it easy to find what you are

looking for?

It is because of the clear images the website displays

for each of their products.

What type of font is used in the

site? Is this on all of the pages?

This type of
font.
Is the body text the same size
throughout the site?

Yes, the main body text is the same.

Are all of the heading the same

size throughout the site?

Yes, apart from when you click on the heading to take

you to that specific page then the title becomes
bigger.

Is the body text on the website

easy to read? For example, does
it contrast with any background
colour?

The main text is very easy to read due to the back

ground is mostly white and when you read the text
the colour of the main body text is black which makes
it easy to read.

Is any of the text coloured? If so

what colour?

Yes, but its just mostly the colour black.

Do all of the pages in the site

have a similar look?

Yes, all the pages look similar with a large image

displaying the product and then information about
the page you clicked on underneath the large image.

Is there a background colour or

image on each page? If so is it the
same colour/image?

Yes, however the images change to fit the intention of

the page.

What is the approximate size of

the images used through the site?

That size of images

on each page.
Are any animations used on this
site? For example, a slideshow of
images used in the banner

There is a slideshow of images which constantly go

over each other in a pattern.

Unit 59 Assignment 2 Task 2 Analysis of websites

Name
of
compa
ny

Ted Baker

Web
site
addres
s (full
url)

http://www.tedbaker.com/uk/?
cmpid=ppc_Google_UK_Brand_95226692_3824388332_ted
%20baker_e&gclid=CPPFvdTzwckCFSQHwwodPzkCkQ

What
types
of
goods /
service
s does
the
websit
e cater
for?

Clothing and accessories (scarfs, sun glasses, jewellery, watches etc.)

Which
target
audien
ce is
the site
for?

Anyone.

What
type of
navigat
ion
does
the site
have?

It has a pulldown navigation

bar which leads to a large menu of different products they sell.
Is it
easy to
navigat
e,
why?

Yes, because the navigation is quick responding with clear font which
doesnt contrast too much with the background colour and has clear

(for
exampl
e use
of a
drop
down
subme
nu)

relevant images to back up the titles.

Where
on the
pages
is the
navigat
ion?

The navigation is found at the top of the page, however once you have hot
the main navigation bar the sub-navigation bar appears and that fills up the
entire screen.

Is it in
the
same
place
on
each
page?

Does
the
main
navigat
ion
remain
visible
all of
the
time or
does it
scroll
with
the
page?

Yes, it stays at the top in view constantly when scrolling down the page and
so does the images and animation that the website has.

Can
you get
back to
the
home
page
from
any
other
page?

Yes, it is the same principal as the NorthSkull homepage button. By clicking

on the logo.

Is it
easy to
find
what
you are

It is because of the colour scheme of the website and the use of the font.

looking
for?

What
type of
font is
used in
the
site? Is
this on
all of
the
pages?

This is the font that is

used.

Is the
body
text
the
same
size
throug
hout
the
site?

Yes, the main text stays the same no matter what page you press the only
thing that changes is the images that show the products.

Are all
of the
headin
g the
same
size
throug
hout
the
site?

Yes, the headings stay the same size.

Is the
body
text on
the
websit
e easy
to
read?
For
exampl
e,
does it
contras
t with
any
backgr
ound
colour?

The text is easy to read and understand due to the colour and type of font.
because the colour scheme is background is white and font black the same
as NorthSkull.

Is any
of the

The text colour is black.

text
coloure
d? If so
what
colour?

Do all
of the
pages
in the
site
have a
similar
look?

No, because the home screen has an animation whereas the rest of the
pages only have standard images showing the products.

Is there
a
backgr
ound
colour
or
image
on
each
page?
If so is
it the
same
colour/i
mage?

There are images on each page but the images are constantly different
because they are illustrating their brand of clothing or accessories.

What is
the
approxi
mate
size of
the
images
used
throug
h the
site?

The images are this

size when showing the products.
Are
any
animati
ons
used

Yes, there is an animation on the homepage, showing their models wearing

the new winter products, in an advertisement way.

on this
site?
For
exampl
e, a
slidesh
ow of
images
used in
the
banner