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Table of Contents October 2015 Vol. 20, No. 10

The Auto Refinish Market


China A Maturing Economy

CHINACOAT2015 Preview
Sealed in Stability
Additives Directory
Pigments Directory
Overcoming Adhesion Failures of UV Coatings with Atmospheric
Plasma Treatment
The Ongoing Quest to Coat the World Green


International Coatings Scene ............................... 36

Europe Europe DIY Deco Paints Market Undergoes
Latin America Smaller Brazilian Coatings Deals Flourish
China Foreign Powder Coatings Producers Slowing New
Investments in China

Business Corner ................................................... 42

Where Have You Gone or Where Are You Going to...
Channel Your Career


Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Market Reports .................................................... 32
New Products ...................................................... 34
Industry News ...................................................... 76
Suppliers Corner .................................................. 77
People.................................................................. 78
Meetings .............................................................. 79
Final Coat............................................................. 82


Classified Ads....................................................... 80

Advertising Index................................................. 81

COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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BPA International.
4 | Coatings World

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October 2015

10/5/15 3:23 PM

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Editors Page

Coatings World
Heads to Shanghai

s we put the final touches on the October issue, the Coatings

World team is also busy making the final preparations to attend CHINACOAT2015 November 18-20 at the Shanghai New
International Expo Center (SNIEC). This issue has several features dedicated to the Chinese paint and coatings market.

Chinas Economy
Contributing writer, Dan Watson examines the current state of the Chinese
economy in his article China A Maturing Economy. According to Watson
the emergence of China into the global market has been a remarkable transformation of their society. Their continued double digit growth over the past
few decades has been the envy of the world. This is especially true since they
have managed to keep internal inflation rates at very low levels. He concludes by stating, Dont expect to see a mass exit of foreign investors from
China because of their economic slowing. Businesses and countries have all
become part of the future of China. China is still regarded by a number of
economists as an opportunity even though they may be approaching what
some regard as a maturing position.

A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site:
Kerry Pianoforte
Tom Branna
Catherine Diamond
Darlene Brezinski
Michael Del Purgatorio
Sara Downing
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
Phil Phillips Steve McDaniel
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)

Powder Coatings Market in China

China correspondent Arnold Wangs article, Foreign Powder Coatings
Producers Slowing New Investments in China, takes a close look at the
powder coatings market in China. According to Wang, the powder coatings market in China is still very fragmented and composed mainly of the
products of domestic small- and middle-sized powder coatings producers.
But the high-end segment of the local powder coatings is still represented
by the products of foreign companies, such as DuPont, AkzoNobel, Nippon
Paint, Tiger and PPG.

Expo and Co ference Preview

Those planning on attending CHINACOAT should check out our
CHINACOAT Preview. This feature will give you an excellent starting point
for getting yourself organized. The gross exhibit area of CHINACOAT2015
will be approximately 70,000 square meters. According to show organizers, Sinostar International, CHINACOAT currently has 980 exhibiting
companies from 31 countries/regions confirmed to showcase at the exhibition. This year also marks the 20th anniversary of CHINACOAT.
If you plan on making the trip to Shanghai this year, stop by our booth,
we would love to hear what you think of the show. For those that will not
be able to make the trip, Coatings World will be reporting Live From the
Show. Be sure to go to our website, to sign up for
these daily e-mail updates.

Rodman J. Zilenziger, Jr.
Matthew J. Montgomery
Dale Pritchett
Kim Clement Rafferty
Donna Campbell
Ria Van den Bogaert, BVBA Vandenbo
Karmelietenstraat 24 C, Box 56, 1000, Brussels, Belgium
Tel.: +32 2 569 8905 Fax: +32 2 569 8906
Mobile: +32 497 05 0754
ADVERTISING SALES (Hong Kong, Taiwan & China)
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Patty Ivanov 631-642-2048; Fax 631-473-5694
Patricia Hilla
Joe DiMaulo
Richard DeVoto
Paul Simansky
Coatings Worlds circulation is audited by BPA Worldwide.

6 | Coatings World

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October 2015

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As We Go To Press

AkzoNobel to Invest in
Performance Coatings Activities in Vietnam

kzoNobel has announced plans to

invest in its Performance Coatings
business in Vietnam. As well as
doubling capacity at its powder coatings
facility in Dong Nai, the company also intends to open a new office for Performance
Coatings in Ho Chi Minh City.
The new production line in Dong Nai
will be ready in November and will be
supported by a 20 percent increase in
workforce. In addition to serving the local market, the expanded plant will also
supply customers across Southeast Asia,
India, Australia and New Zealand.
Vietnam has proven to be strategic market for AkzoNobel in Southeast
Asia and we are strongly committed
to expanding our position, said Alan
Alex, business manager for AkzoNobels
Powder Coatings business in Southern
Asia. With focused investment, we aim
to sustain our high double-digit growth
in the domestic market in Vietnam, as
well as Southern Asia overall.
Commenting on the investment,
Conrad Keijzer, AkzoNobels Executive
Committee member responsible for
Performance Coatings, added: Vietnam
is strongly emerging as a manufacturing
base in Asia, which continues to be an attractive growth market. These investments
ensure that we are well positioned to meet
customer demand going forward.
AkzoNobel is the largest paints and
coatings company in Vietnam, with four
manufacturing locations producing both
decorative paints and performance coatings, and employing more than 800 people.

PPG Completes Colorful

Communities Project in
Cieszyn, Poland
PPG Industries has announced the
completion of a Colorful Communities
charitable-giving project near its paintmanufacturing plant in Cieszyn, Poland.
Mayor Ryszard Macura of Cieszyn and
Waldemar Goebiewski, director of the
PPG plant, recently reopened a childrens

playground in the Park pod Waka after

renovation, expansion and painting was
completed as part of PPGs global Colorful
Communities initiative. Launched earlier
this year, the program expands PPGs current investment in communities by committing $10 million over 10 years.
The playground, which was in need of
restoration, is an important community
resource offering residents of Cieszyn
and the surrounding area a place where
families can spend time outdoors. PPG
donated more than $14,000, along with
DEKORAL brand paints, to help renovate and expand the playground with a
new swing set, carousel and safety mats.
Nearly 30 volunteers, including employees from the PPG Polifarb Cieszyn facility
and their families, used the Dekoral products to restore playground equipment
and brighten the area.
PPG is committed to supporting the
communities where it has a presence and
beautifying important community resources near our facilities, Goebiewski said.
Safety is also a priority of our company,

Index to Companies

This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel................................................................................................... 8, 10
Axalta Coating Systems.........................................................................10, 34, 44
BASF.......................................................................................................... 10, 44
Benjamin Moore.............................................................................................. 10
H.B. Fuller....................................................................................................... 10
HMG Paints..................................................................................................... 10
Polycoat........................................................................................................... 10
PPG.............................................................................................8, 10, 34, 44, 82
Sika.................................................................................................................. 10
Tiger Drylac Powder Coatings......................................................................... 10
Valspar..................................................................................................10, 34, 72

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8 As We Go 1015.indd 8

and we decided to extend the project by

constructing features that also help increase the safety of the playground.
Launched in May, PPGs Colorful
Communities initiative aims to enhance,
protect and beautify neighborhoods
where the company operates. Together
with community partners and PPG employee volunteers, the program supports
projects that transform community assets
using donated PPG paint and coatings
products. Examples of other Colorful
Communities projects have included a
school classroom makeover, conservation
of a historical monument in a city center,
and painting over graffiti in important
community spaces.
The Colorful Communities program
is currently engaged with a number of
communities and expects to complete
more than 14 projects in 2015 in North
America, South America, Europe and
Asia. PPG has completed four other
Colorful Communities projects to date:
one in the United States, one in Italy, one
in South Korea and one in China. CW

October 2015

10/5/15 3:23 PM

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Fresh Paint

PPG Extends Colorful

Communities Program To China

PG Industries recently held its first

Colorful Communities activity in China at the Tianjin TEDA
Art Center. As part of the companys
new global community-engagement
initiative, nearly 70 volunteers from
PPGs Tianjin plant helped decorate
interior walls and paint bright murals
in the soon-to-open Color Classroom
of the art center. PPG also donated the
MASTERS MARK paint to the center
before the activity.
As a responsible corporate citizen,
PPG is committed to supporting the
communities where it has a presence,
said Cathy Yan, PPG general manager,
corporate and government affairs, Asia
Pacific. By partnering with community
organizations such as the Tianjin TEDA
Art Center, PPG hopes to beautify and revitalize community assets with our products and our people.
On the morning of Sept. 12, PPG employees and their families, led by professional artists, volunteered to paint
decorative pictures on the walls of the art
centers Color Classroom using Masters
Mark interior paints by PPG. The children from the team also created a 5-meter-long picture entitled Colorful TEDA
and presented it to the Tianjin TEDA Art
Center as a gift, and volunteers assisted in
painting a mural to decorate the lobby of
the art center.
We all had a fruitful day, said Kevin
Ni, PPG operations director for industrial
coatings in Asia Pacific. I would like to
thank our employees and their families
for volunteering to participate in this
community-engagement activity. We look
forward to continuing to partner with
organizations in neighboring communities to create brighter and more colorful
In addition to PPGs global community-engagement efforts, the Colorful
Communities program aims to enhance, protect and beautify the neighborhoods where PPG operates by

donating coatings products, accompanied by employee volunteerism, in support of community-renewal projects.

The Tianjin TEDA Art Center, set to
open at the end of September, will be an
important place for TEDA culture and
art communication as well as an arts
training base for children in the community. PPG has completed four other
Colorful Communities projects to date:
one in the United States, two in Europe
and one in South Korea. The company expects to complete more than
14 Colorful Communities projects this
year in North America, South America,
Europe and Asia.
The Colorful Communities program
is PPGs signature initiative for its community engagement efforts. In 2014,
PPG and the PPG Industries Foundation
donated more than $5.7 million to
hundreds of community organizations
across 24 countries around the world.
These investments focused on: education programs that teach young people
skills needed to succeed in studies and
careers related to science, technology,
engineering and math, such as jobs in
advanced manufacturing; revitalization
programs for buildings and community
spaces; and organizations important to
employees through grant and matchingfunds programs.

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AkzoNobe Unveils Plans

to Build Pilot Plant for
Coating Resins at its UK
Performance Coatings Site
AkzoNobel plans to invest more than
1.3 million to build a pilot plant
for coating resins at its Performance
Coatings site located in Felling, UK. The
state-of-the-art facility - which will create
three new jobs and safeguard a further 28
positions at the site - will provide resin
samples for product testing and the possibility to scale up to commercial manufacture. Start-up is expected in the first
quarter of 2016.
In-house resin development is a key
part of our coatings R&D effort, explained Adam Bell, head of the Scale-Up
Team for the pilot plant. This facility will
improve our delivery of large-scale resin
for testing, while streamlining the scaleup process from the laboratory through
to factory manufacturing. Added Gareth
Crapper, manager of Performance
Coatings Technology Centre at Felling:
Coatings technology and product innovation is at the core of our business
strategy, and this new facility will play an
important part in that. It also underlines
our commitment to the Felling site, which
has received more than 30 million of investment during the past five years.
The new facility was part-funded by
October 2015

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the UK governments Lets Grow

Regional Growth Fund. It represents the latest addition to the
Felling location, which is the
Performance Coatings business largest
R&D site worldwide, employing around
300 scientists.

Axalta Introducing
Coating Technologies to
China Car Makers
Axalta Coating Systems will showcase
its Harmonized Coating Technologies, a
consolidated coating system, in China at
the SURCAR 2015 automotive body finishing show in Shanghai.
Combining latest generation waterborne coatings with established high
solid coatings, Axaltas Harmonized
Coating Technologies aim to meet the
emerging needs of light vehicle original
equipment manufacturers (OEMs) to
achieve more sustainable and efficient car
At SURCAR Shanghai, Axalta will debut two new application systems for customers in China under the Harmonized
Coating Technologies umbrella: an upgraded 3-Wet Waterborne system and
High Solid 2-Wet Monocoat system. Each
system responds to different customer
needs for high-performance, quality and

flexibility. The systems share the ability

to reduce the number of bake/flash steps
needed for curing and are designed to
deliver full-layer performance. As part
of the portfolio of Harmonized Coating
Technologies, the patented and patentpending Eco-Concept primer-less coating
system is also presented at Axaltas booth,
representing one of the most advanced
waterborne coating processes today.
Sustainability is at the core of
Axaltas innovation and business development, and sustainability is a key value
we share with customers, said Luke Lu,
Vice President of Axalta and President
of Axaltas operations in China. At
Axalta, we believe Harmonized Coating
Technologies are a concrete example of
how we are putting that philosophy into
practice to provide tangible benefits to
customers here in China.
Axaltas Eco-Concept process is designed to reduce OEM investments and
operation expenses up to 20 percent
when compared to conventional water-borne coating processes while also
lowering energy use and emissions. It is
especially suitable for waterborne coating production lines and in shifting from
medium-solid solventborne production
lines to waterborne coating lines.
The upgraded 3-Wet Waterborne
system uses a specially developed

water-based coating formulation that

enables successive coats to be applied on
top of prior coats while still wet or requiring only an ambient (minimal flash)
dry step between coats. The process is
designed to further reduce the bake steps
and save energy.
The 2-Wet Monocoat system is designed to increase productivity with
reduced energy use and paint shop footprint. It combines the paint performance
of a clearcoat-over-basecoat system with
the productivity of a monocoat process.
With this advanced technology, coating
applications can be reduced from three to
two and the number of baking steps from
two to one. The monocoat appearance is
achieved with a hyper-branched acrylic
polymer formulated to provide high quality appearance and durability. Advanced
weathering tests conducted by Axalta
have shown that paint applied with this
2-wet technology retains as much as 90
percent of its gloss after four years.
Axalta has been operating in China
since 1984, and this experience enables
Axalta to maintain its leadership role in
developing innovative, cutting-edge coating products. In addition to the recently-opened Jiading waterborne coatings
facility, Axalta operates an adjacent plant
in Jiading, a plant in Changchun, six powder coating operations in collaboration

AkzoNobel Helps Protect Barcelonas Iconic La Sagrada Familia Basilica

Barcelonas iconic Baslica i Temple Expiatori de la Sagrada Famlia is to benefit from a key contribution by AkzoNobels Powder
Coatings business. Due to be completed in 2026, the companys Interpon products will be applied to several areas of the UNESCO
World Heritage Site, where construction first began in 1882.
As a company that dates back nearly 400 years, we are passionate about the need to preserve the heritage of our cities,
said John Wolff, Managing Director of AkzoNobels Powder
Coatings business. We are therefore honored to be involved in the development of such an important building.
Designed by Antoni Gaudi, the Sagrada Familia attracts around three million visitors a year. The companys
Interpon products will be used to protect several parts of
the building, including the enclosures and the balconies
of the high conic towers.
Our involvement in this prestigious project reflects the
companys desire to protect urban heritage and make cities
around the world more exciting, vibrant places to live, said
Jose Luis Camargo, Business Manager of AkzoNobels Powder Coatings business in Iberia.

12 | Coatings World

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October 2015

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Fresh Paint

with its joint venture partner,

four refinish training centers,
and a Global Color Lab. Axalta
also operates its Asia Pacific
Innovation Center and its Asia Pacific
Regional Headquarters in Shanghai.

BASF Opens R M Refinish

Competence Center in
MT Paint Chemical Production and
Trading Co., Ltd., BASFs exclusive importer for R-M products, has opened
its second Refinish Competence Center
(RCC) in Ho Chi Minh City, Vietnam.
This new training facility, with a total
area of 800 square meters, is double the
size of the first RCC in Hanoi and further strengthens R-Ms position as one
of the leaders in the automotive aftermarket in Vietnam.
At the RCCs, a significant number
of trainees and business partners who
want to enhance their skills as refinish
spray paint professionals can be trained.
The new Center consists of a color mixing room, spray booth, preparation area,
classrooms and other advanced equipment from several International brands.
The training programs will be focused
on environmentally friendly waterborne
paints and will include courses on application techniques, color matching, and
the optimal use of paints to reduce waste
and processing time.
BASF has established more than 70
RCCs around the world and more than
20 RCCs in Asia Pacific, serving the automotive refinish coatings industry and
attracting the best young talents into
the collision repair business. Last year,
around 20,000 professionals were trained
worldwide and over 3,500 in Asia Pacific.

Axalta Coating Systems

Introduces Warranty
Program for Architectural
Powder Coatings Line in
Axalta Huajia Coatings, a joint-venture
of leading global supplier of liquid and
powder coatings, Axalta Coating Systems
and Huangshan Yongjia Group Co.
Ltd., has developed a new warranty program for its Alesta architectural powder

coatings premium line in China.

Alesta powder coatings are established performers that meet rigorous
architectural specifications set forth in
AAMA 2603 and 2604 or equivalent
standards. The American Architectural
Manufacturers Association (AAMA) is
the source of performance standards,
product certifications and educational
programs for the fenestration industry.
Axaltas Alesta AD, SD and UD premium powder coatings offer superior
durability and come in a wide selection
of colors and gloss levels. Alesta powder
coatings also contain virtually zero VOCs
and no targeted HAPs.
The new program offers a warranties
for Alesta AD, Alesta SD and Alesta UD
powder coatings. Alesta AD polyesterbased powder coatings come with a 10
year Gold Warranty and meets AAMA
2603 requirements or equivalent. Alesta
SD polyester-based powder coatings surpass AAMA 2604 requirements or equivalent and come with a 20 year Platinum
Warranty. The
Alesta UD series powder coatings come
with a 30 year Diamond Warranty and
offers many advantages such as superior
weathering and mechanical properties.
Axaltas powder coatings provide
excellent properties to deliver better mar
resistance, improved abrasion resistance
and improved hardness, said Michael
Cash, President of Axaltas Industrial
Coatings business. This new Warranty
Program supports Axaltas commitment
to supply our global customers with durable and high-quality products that meet
rigorous requirements.
We are pleased to now be able
to offer this new warranty program
for our customers in China, said Xu
Xiangming, General Manager of AxaltaHuajia Coatings. With this new warranty program, we can bring added
value to our customers and improve the
customer experience.
Axalta is focusing on adding new innovative products to meet the growing
demand for high quality powder coating
solutions for customers worldwide. The
Company has launched several new coating products globally this year including
Alesta ZeroZinc Prime NA, an epoxy

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10-30 Fresh Paint 1015.indd 14

resin-based and zinc-free primer, and the

Alesta Global Color Collection, an architectural powder coatings line.

Sika Opens Fourth

Production Site in Russia
Sika is continuing to increase its production capacity in Russia through new and
expansion investments. In Volgograd, in
southern Russia, a mortar factory and
a plant to produce concrete admixtures
are being opened. At the existing site in
Lobnya, 30 km north of Moscow, a new
production facility, which will manufacture polymers for concrete admixtures,
is coming on stream. The investments
are aimed at strengthening Sikas position as a market leader in Russia for
concrete admixtures.
Over the past three years Sika has
increased sales considerably in its target
markets in Russia, thus growing faster
than the market as a whole. In order to
cope with high demand and further increase its market share, Sika is investing
in expanding its production capacity in
Russia, where it already has three plants
in St. Petersburg, Rzhev and Lobnya.
The existing plants will supply the
north-west of the country and central
Russia, while the plant in Volgograd will
supply product technology to the construction industry in southern Russia. As
a result, transport times and costs for customers will be optimized.
Paul Schuler, Sika Regional Manager
EMEA, said: Despite cautious forecasts
for 2015, Sika is confident that there is
long-term potential in Russias infrastructure and industrial construction sectors.
The new production facilities will contribute greatly to improving our cost
structure in Russia, as transport costs
and import duties will be eliminated. This
means that Sika is very well positioned to
consolidate its long-term market leadership, in particular for concrete admixtures, and to gain further market share.

Axalta Coating Systems

Expands Its Powder
Presence in Utah
Axalta Coating Systems has embarked
on a new partnership between its North
America Powder business and National
October 2015

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Fresh Paint

Coatings & Supplies (NCS), a

nationwide distributor. NCS will
now distribute Axaltas Alesta,
Abcite and RAL decorative powder coatings to customers in the state of
Utah in an effort to provide faster access
to Axalta products, expedited delivery
times, and localized customer representation and technical support.
NCS is already one of the largest
distributors of Axaltas refinish coatings in North America. We are excited
to expand our partnership with Axalta
Coating Systems to include Axaltas powder products, said Ryan Hegewald, NCS
Industrial Store Manager. Powder has
an active role in our business and this
partnership allows us to better serve our
customers both now and in the future.
Aligning with NCS not only bolsters Axaltas presence in Utah, but
also provides increased efficiency and
convenience for Axaltas ever-growing customer base. The proximity of
NCS provides Axaltas customers the

For laboratory
scale up & small
batch production.

benefit of faster response times and complimentary same day or next day freight
through NCS delivery services.
Axalta is thrilled to partner with an
organization such as NCS to better serve
our customers in the state of Utah, stated Jeff Cadmus, Axalta North American
Regional Sales Manager.
NCS is a nationwide coating supplier
with locations across the United States,
and has more than 50 years of experience. NCS is equipped to handle virtually all aspects of the coating industrys
needs from light industrial, aviation, industrial maintenance, automotive to marine applications.

packaged in a new packaging size of

22lb (10kg). In addition to this new
packaging, these RAL colors will continue to be available in 55lb (25kg)
boxes. The 50 RAL colors packaged in
22lb (10kg) boxes are offered to customers across the United States and Canada.
The new 22lb (10kg) box was designed
to be conveniently stacked with TIGER
55lb (25kg) boxes on any shelf - bottom,
middle and top, as it is half the height,
and can be easily handled off the ground
and off any skid.

TIGER Drylac Powder

Coatings Introduces 50
Standard RAL Colors
Packaged in a New Size of
22 LB

Axalta Coating Systems has joined

Ducks Unlimited as its newest corporate partner. A major developer,
manufacturer and seller of industrial
coatings in the United States and 130
countries around the world, Axalta
continues to make protecting and conserving natural resources a corporate

TIGER Drylac Powder Coatings is

pleased to announce the introduction
of 50 standard RAL colors conveniently

Axalta Coating Systems,

Ducks Unlimited Paint a
Bright Future for Wetlands



Realistic laboratory
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Tel: 847-548-0044
Fax: 847-548-0099
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16 | Coatings World
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October 2015
2/24/15 12:55 PM

10/5/15 4:17 PM

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Jeanine Snyder
Principal Development Chemist

press runs,
Q During
I have undue foam in

my waterborne ink.
How can I prevent this?

The selection of a defoamer

for a given formulation must
take into consideration many
factors, including ink raw materials,
method of manufacture, and
means of application and cure
conditions. The optimum defoamer will be one that balances
the strength of the defoamer with
the compatibility and solubility
of the defoamer in the system.
Air Products offers a range of
products allowing a systematic
approach to defoamer selection
based on product performance.
In the toughest systems, where
foam control is critical without
causing defects, Airase 5400,
Airase 5500 and Surfynol DF66
defoamers, our siloxane-based
defoamers specifically designed
for aqueous ink systems, offer you
the performance you need. These
products are specifically designed
to have predictable performance in
terms of defoaming strength and
formulation compatibility. No matter what your formulating needs,
Air Products offers innovative and
flexible solutions to the challenges
you face.

tell me more

Air Products and Chemicals, Inc., 2014 (38031) N20

priority through a five-year, $10 million wetlands conservation program

with Ducks Unlimited.
We are excited and grateful to have
Axalta as DUs newest corporate partner,
said Ducks Unlimited CEO Dale Hall.
With their generous support, we can continue our goal to Rescue Our Wetlands.
Axalta and DU will both benefit
from projects that conserve wetlands
and natural resources, said Axalta
Chairman and CEO Charlie Shaver.
Axalta is committed to engage in sustainable manufacturing and practices,
and to provide environmentally responsible products and application systems
to our customers around the world,
including expanding the availability of
waterborne coatings. With sustainability
and conservation at the forefront of our
business, we look forward to doing great
work with Ducks Unlimited.
Axaltas colorful coatings can be seen
on cars and commercial vehicles ranging
from trucks and buses to ATVs and construction equipment, protecting against
corrosion, adding years to vehicle life
and conserving resources. Sophisticated
engineering is used to produce coatings
in sustainable ways and also enables
Axaltas customers to save energy and reduce CO2 and VOC emissions.
Coatings are found in less obvious places as well, helping to sustain
product life cycles. Coatings protect oil
pipelines from corrosive underground
environments. Building facades, lawn
furniture and playground equipment
rely on coatings to protect them from
harsh climates. Electric generators run
more efficiently when coatings insulate
them from high temperatures.
Now Axalta is helping to protect and
sustain North Americas wetlands as well.
DU Chief Conservation Officer
Paul Schmidt said the partnership with
Axalta fits seamlessly with DUs Rescue
Our Wetlands campaign. We will start
with priority wetland projects under the
umbrella of the Rescue Our Wetlands
campaign, focusing specifically on the
Gulf Coast and Great Lakes Initiatives,
he said. Our biologists and engineers
will deliver crucial restoration work in
these important breeding, migration,

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and wintering areas which are near

some of Axaltas major U.S. manufacturing facilities.
Waterfowl wintering on the Gulf
Coast will also benefit from Axaltas
support. Through this partnership, more
than 15,000 acres of threatened coastal
prairie wetlands and marshes will be
targeted by DU for restoration, enhancement and maintenance.
Helping sustain natural resources is
critical to Ducks Unlimited, Axalta and
the people we touch, said DU Chief
Fundraising Officer Amy Batson. We
see this partnership growing and developing into a significant force for continental conservation.

QCP to be Acquired by
GAF, North Americas largest roofing
manufacturer, has agreed to acquire
Quest Construction Products (QCP), a
division of Quest Specialty Chemicals.
The transaction, expected to close as
soon as practical subject to customary
closing conditions, reflects GAFs commitment to growth and to maintaining
excellent brands in commercial roofing
and other markets. The acquisition of
QCP - North Americas largest supplier
of fluid-applied roofing systems and
coating solutions - will allow GAF to offer strategic building owners a broader
range of solutions.
In a joint statement, both companies said: Our companies share a
joint commitment to innovation and
high levels of quality and customer
service. This acquisition enhances
both companies ability to deliver on
those commitments. We now have the
enhanced scale, geographic footprint
and resources necessary to further differentiate ourselves in the marketplace
- and add even greater benefits to our
valued customers.
Both QCP and GAF appreciate
the unique skills and technical excellence necessary to install fluid-applied
roofing systems, coating solutions,
and pavement coatings. GAF, which
has made significant investments in
recent years to grow its commercial
platform, is committed to upholding
October 2015

10/5/15 4:17 PM

We create chemistry
that makes floors love
scratch resistance.

Laromer oligomers by BASF provide superior coating properties:

Laromer UA 9095
Excellent adhesion to PVC
and wood
Superior warmth of wood
with high transparency
Low yellowing
Excellent chemical resistance

Laromer UA 9064
Excellent mattability
Very low yellowing
High physical drying
Very good scratch resistance
Ideal for wood but can also be
used for laminates, parquet,

150 years

= Registered trademark of BASF Corporation.

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the top product quality and

high contractor standards
that QCP has set for the
HydroStop, United Coatings,

and StreetBond brands in the marketplace. Both of us look forward to

building upon the excellent relationship that has been forged between you

and QCP. We know that the future will

serve to strengthen our partnership as
we work to create more value for our

Results of U.S. Architectural Coatings Industry Research Report Which Compared Business Trends
in 3Q15 vs. 3Q14
Each month, North Coast Research surveys a large sample of
paint retailers throughout the United States to get a sense for current business trends. Please note that of the three primary architectural coatings channels (paint stores, home centers, and retail
distributors), this survey is primarily reflective of the distributor
channel which tends to see volume growth less than the industry;
therefore, we view the results as a directional indicator more so
than absolute industry volumes. For inquiries regarding this report
please contact Kevin Hocevar at 216-468-6924 or kevin.hocevar@
Architectural Coatings Sales
Volumes Up 1.4% in 3Q15 vs. 3Q14
According to industry participants, average volumes increased
1.4% in 3Q15 compared to 3Q14. This represents a slight sequential moderation from our 2Q15 results and compares to volume growth of 2.8% in 2Q15, 1.1% in 1Q15, and 1.6% in 4Q14.
We had anticipated pent up demand from lost painting days
in 1H15 to be made up in 3Q15 causing volumes to accelerate, however this did not happen. With that said, the industry
is still experiencing year-over-year growth. We are encouraged
with the positive trends that have persisted through 3Q15 as
paint volumes continue to grow on a year-over-year basis and
we expect 2015 to be a solid year. Overall, 63% of respondents
witnessed an increase in paint volumes vs. only 17% that saw
volumes decline, averaging out to 1.4% year-over-year volume
growth and a net increase of 46%.
Price of Paint from Suppliers
3Q15 Paint Prices Remain Positively Skewed
40% of contacts noted paint prices were higher in 3Q15 vs.
3Q14 as our paint price index rose 1.0% compared to average
increases of 0.5%-1.0% over the past year. Our research suggests that a little bit of price is sticking in the industry but only in
the independent dealer channel which is small in size and likely
in the low-single digit range. We currently do not believe the
store or big-box channels are realizing pricing; however, given
the raw material declines, we view the overall price/raws for

coatings manufacturers as favorable. We believe that we picked

up potential price increases in our 4Q14 survey where a meaningful uptick in contacts were notified of a price increase from
manufacturers to take place in 2015. The majority or contacts
believed these attempts would be successful and we believe the
data we have discovered thus far in 2015 suggests that some degree of pricing did in fact stick in the marketplace. Overall, 40%
of respondents witnessed an uptick in pricing vs. only 3% that
saw pricing decline, averaging out to a 1.0% increase in yearover-year pricing with afnet increase of 37%.
Raw Materials
Raw Materials Cant Seem to Find a Bottom
We continue to believe coatings manufacturers are poised to
benefit from favorable price/raws in 2015 due to the drop in titanium dioxide (TiO2) and raw materials derived from crude oil.
Propylene, of which many coatings based raws are derived, has
continued to decline and is averaging about $0.345/lb in 3Q15
which is down ~18% from 2Q15 and ~50% from 3Q14 levels
which averaged $0.681/lb. TiO2 started to drop in 4Q14 and has
seen further declines throughout 2015 and is likely down 15%+
year-over-year. Unfortunately, coatings manufacturers have not
seen the level of raw material benefits we were anticipating
throughout 2015 as most of the major coatings players have indicated the raw material basket is down only low-single digits in
1H15, however this may improve in 2H15 .
3-Month Outlook
Outlooks Solid as We Enter the Fall Season
Our proprietary Coatings 3-Month Outlook Index reached 0.51
in 3Q15, which is a slight sequential moderation from our 2Q15
survey. Moving backwards, the 0.51 mark in 3Q15 compares to
0.84 in 2Q15 and a reading of 0.57 in 3Q14. The highest possible reading is +2 (indicating all contacts have a very positive
outlook) and the lowest possible reading is -2 (indicating all contacts have a very negative outlook). We believe this represents
healthy growth as our index tends to temper from 2Q into 3Q as
we enter the fall but is showing normal seasonality and healthy

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Valspar Foundation
Provides $65,000
to Support MN Mill

To commemorate the return of Valspar

Corporations headquarters to the historic Mill District area in Minneapolis, the
Valspar Foundation announced $65,000
in grants to five non-profit organizations.
As Minneapolis is Valspars global
headquarters community, we are pleased
to support the Mill District neighborhood and the organizations that help
make this a vibrant community, said
Gary E. Hendrickson, chairman and
chief executive officer, Valspar. These
organizations contribute to our local and
regional culture in many ways and help
make Minneapolis a great place to live
and work.
The Valspar Foundation grants will
help fund the non-profit organizations
ongoing programs and enable more people to enjoy their activities and offerings.

MacPhail Center for Music: One of the

nations largest community music schools,
MacPhail provides music education to
more than 13,000 students of all backgrounds and abilities with the mission of
transforming lives and communities.
Mill City Museum: Once the worlds
largest flour mill, the museum helps visitors learn about the intertwined histories
of the flour industry, the Mississippi River
and the city of Minneapolis.
Minnesota Center for Book Arts: The
Centers mission is to lead the advancement of the book as an evolving art form,
achieved through programs that support
creators, learners and admirers.
Mill City Farmers Market: Located
in the Mill City Museum, the Market
inspires and nurtures a healthy community by building a local, sustainable and
organic food economy in a vibrant, educational marketplace.
Guthrie Theater: Founded in 1963, the
Guthrie is an American center for theater

Use grind gages more consistently.

Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with
grind gages. The ADM automates the draw down process controlling scraper
angle, speed, and force. Since these aspects are no longer operator dependent your grind gage draw-downs will be more consistent while requiring less
operator training and supervision.
Uses existing grind gages and scrapers from your current supplier.
US and foreign patents apply.
Little Joe Industries
10 Ilene Court, Suite 4, Hillsborough, NJ 08844-1922
Phone: (908) 359-5213 Fax: (908) 359-5724
Web: Email:
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performance, production, education and

professional training, presenting both
classical literature and new work from
diverse cultures.
Valspars headquarters were moved
back to the Mill District neighborhood in
January 2015 after an extensive historic
renovation was completed of its building
at 1101 South 3rd Street in Minneapolis.
The building, built in the early 1900s, is
part of a four-building campus and serves
as a global hub for product development
and performance testing to support customers around the world.

PPG Earns NSF Certification

for Four Products, Two
Coating Systems for Water
PPG Industries protective and marine
coatings (PMC) business announced
that four individual coatings and primers and two combined coating-and-primer systems have been certified by NSF
International for water-tank applications.
The new NSF certifications for PPG PMC
products include the following:
AMERCOAT 133/844 pit-filler is a
hand-applied coating designed to fill deep
holes in pitted steel surfaces with a single
pass. It features a 100-percent solids formulation and emits almost zero volatile
organic compounds (VOCs), and it trowels easily to a smooth finish.
SIGMAWELD 199 primer is a weldable preconstruction primer that provides
up to 12 months of corrosion protection
during construction and offers extended
recoatability thereafter. Designed specifically for metal fabricators and plate-steel
shops, SIGMAWELD 199 primer has a
low-zinc, low-solids formulation that
dries quickly, adheres strongly and applies easily to thicknesses of 1 to 1.5 mils
in addition to providing a wide window
for final coating system application.
NOVAGUARD 810 coating is a highbuild, single-coat novolac-epoxy lining.
With a solvent-free, 100-percent solids
formulation, NOVAGUARD 810 coating cures rapidly and achieves 30-40 mil
thickness in a single coat.
Amercoat 68MCZ primer is a zincrich urethane primer for new construction and field-maintenance of water
October 2015

10/5/15 4:17 PM

Dry-Film Preservatives

Wet-State Preservatives

Polyphase Fungitrol Troysan

Mergal Nuosept

Troy, Your Partner for Success now has more solutions than ever to meet your preservation
needs. With the recent acquisition of the Fungitrol and Nuosept brands, Troy offers
one of the broadest ranges of dry-film and wet-state preservatives in the marketplace
today, including the most effective active technologies currently available.
Visit to see how Troys premier portfolio of preservatives has been
enhanced, delivering even more performance, sustainability, and value.

Troy Corporation 8 Vreeland Road Florham Park, NJ USA 07932 973-443-4200

AD TEMP0415.indd 1

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tanks. It is compatible with other

organic and inorganic zinc primers and cures rapidly to enable
accelerated topcoat application.
NSF International also certified
PPG water-tank coating systems incorporating NOVAGUARD 810 coating over Amercoat 68MCZ primer
and NOVAGUARD 810 coating over
SIGMAWELD 199 primer.
Diane Kappas, PPG vice president, protective and marine coatings,
Americas, said the NSF certifications enable PPG to expand its range of coatings
solutions for water-tank builders, fabrication shops, subcontractors and maintenance personnel.
PPG coatings and primers have a
long history of proven performance in
the water-tank field, she explained. The
NSF stamp of approval makes it easier
for customers to specify PPG products as
a single-source solution and to choose a
PPG coating system best suited to a particular application.

Benjamin Moore Natura

Now Certified asthma &
allergy friendly
Benjamin Moore announced its most environmentally friendly paint, Natura, has
been Certified asthma & allergy friendly
by the Asthma and Allergy Foundation
of America (AAFA). This certification
comes on the heels of Natura becoming
the 2015 Product of the Year in the interior paint category and being Cradle to
Cradle Certified Silver earlier this year,
making Natura the most decorated paint
by Benjamin Moore.
Asthma and allergies affect more
than 370 million people worldwide,
with 70 million in the United States
alone. In 2006, AAFA collaborated
with Allergy Standards Limited (ASL),
an international physician-led certification company, to establish a scientific
program to vet and identify consumer
products that are more suitable for people with asthma and allergies.
This is the latest step in our long
history and commitment to manufacturing green paints that are safer for your
family and the environment, said Chris
Connelly, director of brand management,

Benjamin Moore. With zero emissions

and no harsh fumes, Natura truly is an
eco-friendly paint that delivers on performance and color integrity.
The asthma & allergy friendlyTM
Certification Program independently tests
and identities consumer products that are
more suitable for those living with asthma and allergies. Natura earned the certification with low odor, zero emissions*
and zero volatile organic compounds
We are proud of the scientific
achievement that Benjamin Moore has
made with this paint, said Mike Tringale,
Senior Vice President of External Affairs
for AAFA. Now every family can be confident they are creating a healthier home
when painting.
To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss.
To locate a nearby Benjamin Moore
retailer and learn more about this certification, visit: http://www.benjaminm o o r e . c o m / e n - u s / f o r- y o u r- h o m e /
*Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1,
**Zero VOC according to EPA Method 24

PPG Foundation Donates

$103,000 to University of
The PPG Industries Foundation has donated $103,000 to the University of
Pittsburgh (Pitt) for programs in its engineering school and chemistry department. The funding supports PPG Summer
Undergraduate Research Fellows in the
Swanson School of Engineering, two PPG
Industries Foundation Graduate Fellows
in Civil and Environmental Engineering,
and the annual undergraduate chemistry
laboratory poster session.
These research-related experiences
offered by Pitts engineering and chemistry departments promote academic
excellence by encouraging students to
develop a better understanding of how
the scientific process relates to the real
world, said Sue Sloan, executive director,
PPG Industries Foundation. Students

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participating in these programs will learn

how to combine scientific learning and
research with practical communication
skills, which better prepares them for future professional opportunities in science
and engineering fields.
Pitts Swanson School of Engineering
received $50,000 to support 12 PPG
Fellowships. The fellows, who are undergraduate engineering students, are working full-time during the summer alongside
a faculty mentor, who may be from any
department at Pitt or even from another
university, on an approved research project. At the end of the summer, each fellow
will submit a two-page abstract on his or
her research to the department and to the
universitys Science 2015 Student Poster
Fair held in October -- the most prominent on-campus student poster session of
the year.
The Department of Civil and
Environmental Engineering at Pitt also
received $50,000 to fund two PPG
Industries Foundation Graduate Fellows
for one year. Fellow Xiao Sean Ma, in
the lab of Assistant Professor Kyle Bibby,
has been working on drinking-water
treatment and biofilm growth on antifouling coatings. Fellow Omkar Lokare,
who is working with Radisav Vidic, the
William Kepler Whiteford Professor
and Chair of Civil and Environmental
Engineering, is evaluating the potential
of membrane distillation for treatment of
produced water from unconventional gas
industry. In addition to funding the PPG
Industries Foundation Graduate Fellows
research efforts, the grant funds opportunities for the students to visit off-campus
laboratories, seeing different intellectual
and research environments and enhancing university-industry collaborations.
Also, a $3,000 PPG Industries
Foundation grant to the Department of
Chemistry helped fund Pitts undergraduate chemistry laboratory poster session.
Annually, over 400 students enrolled in
upper-level chemistry laboratory courses
prepare posters explaining experimentation that they conduct. The students
posters and presentations are graded by
faculty members, judges and peers who
assess how well each student describes
October 2015

10/5/15 4:17 PM

to science, technology, engineering and

mathematics. Plus, we empower PPG
employees to make an impact for causes
that are important to them by supporting their volunteer efforts and charitable
giving. Learn more at

Axaltas Powder Coating

Joint Venture Wins Top Ten
Powder Coating Brands
Award in China
Axalta-Huajia Coatings, a joint-venture
company of leading global supplier of liquid and powder coatings, Axalta Coating
Systems, has won the Top
Ten Powder Coating Brands. This title,
awarded by prominent B2B e-commerce
service online provider, recognizes Axalta-Huajia Coatings for its
superior high quality powder coatings
delivered to Chinese customers.
The award selection committee,
consisting of industry experts, professors and HC360s e-commerce users,


Fresh Paint

the goal, results and conclusion of his or

her research.
The support PPG and its foundation provide to Pitts engineering and
chemistry programs is helping us offer
research and enrichment opportunities
to additional students, said Gerald D.
Holder, Ph.D., the universitys U.S. Steel
Dean of Engineering. The fellowships
and undergraduate poster session offer
our students experience in conducting
important research projects and then developing skills to convey their methods
and findings through posters and presentations, and to professionals working in
non-university environments.
The PPG Industries Foundation aims
to create brighter, more colorful communities where PPG has a presence in
the United States. By investing in educational opportunities, we help grow
todays skilled workforce and develop
tomorrows innovators in research and
development, manufacturing, information technology and other careers related

evaluated over 1000 enterprises

and selected winners for awards
in various categories.
As one of the top powder
coating suppliers in China, Axalta-Huajia
Coatings offers its customers coating
solutions with excellent technology benefitting many industrial applications. Its
coating products have earned a reputation for excellent corrosion resistance
and durability due to their superior edge
coverage, thick film build, and lack of a
required primer. With virtually zero levels
of volatile organic compounds (VOCs)
and targeted hazardous air pollutants
(HAPs), Axalta-Huajia powder coatings
are formulated to respond to environmental demands while also meeting customer requirements.
It is a great honor to be awarded
among the Top Ten Powder Coating
Brands in China. This award represents the industrys recognition of our
products and contribution to Chinas
market, said Xu Xiangming, General


Enhanced appearance. Improved performance,

You can count on Raven to consistently deliver
a deep, rich black that stands out in the market.
When logistics, experience and quality matter,
choose the world leader in carbon black.
Come see us at CHINACOAT 2015,
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October 2015

10-30 Fresh Paint 1015.indd 25


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Manager of Axalta-Huajia
Coatings. Axalta-Huajia has
been committed to becoming a
leading powder manufacturer
and innovator, providing quality powder coating solutions designed to meet
the needs of local and global markets.
Leveraging Axaltas global product resources we will continue to deliver finest
coatings solutions and offer better services to our customers.
Axalta is focusing on adding new innovative products to meet the growing
demand for high quality powder coating
solutions from customers worldwide. It
has launched several new coating products globally this year, including Alesta
ZeroZinc Prime NA, an epoxy resinbased, zinc-free primer, and the Alesta
Global Color Collection, an architectural
powder coatings line.

PPG Aerospace Qualifies

Basecoat-Clearcoat Exterior
Topcoat Systems at Airbus
Basecoat-clearcoat exterior topcoat systems by PPG Industries aerospace coatings group have been qualified at Airbus
that offer appearance, production, operating and maintenance benefits.
CA 9008 basecoat-clearcoat has been
qualified for application as a topcoat
system as well as with chromate-free
DESOPRIME CF/CA 7049 primer that
Airbus has long used. Also qualified is
the basecoat-clearcoat selectively strippable system with chromate-free F565
intermediate coat applied over the primer that facilitates repainting without removal of the primer.
Desothane HD/CA 9008 basecoatclearcoat consists of a heavily pigmented basecoat that provides color with
less paint than conventional high-solids
paints and a clearcoat that extends service
life, improves buffability and achieves a
smoother, high-gloss surface that is easier
to clean.
PPG basecoat-clearcoat systems provide superior aesthetics, while weight
savings improve fuel economy and the
enhanced color and gloss retention helps
reduce maintenance to benefit airlines, according to Dirk Thelen, PPG key account

director for Airbus programs and business manager, EMEA (Europe, Middle
East and Africa) south region.
We worked closely with Airbus to
demonstrate the productivity and appearance advantages of the PPG basecoatclearcoat system, Thelen said. Airbus
wanted to offer its customers advanced
coatings technology that many airlines
already use in their own maintenance operations. For airlines, having Airbus use
the same coatings system on new aircraft
that they use in maintenance is a significant benefit.
In the selectively strippable coatings
system with PPG basecoat-clearcoat,
F565 intermediate coating is applied over
the primer, and the basecoat-clearcoat
and intermediate coating are easily removed during repainting, leaving the
primer intact. Desothane HD/CA 9008
basecoat-clearcoat and Desothane HD/
CA 9008 ultraviolet-resistant external
clearcoat also are qualified independently
at Airbus.
Desothane HD/CA 9008 basecoatclearcoat topcoat system used with or
without Desoprime CF/CA 7049 primer as well as the selectively strippable
basecoat-clearcoat system are qualified
to AIMS 04-04-025, AIMS 04-04-033
and AIMS 04-04-037. Desothane HD/CA
9008 clearcoat is qualified to AIMS 0404-023 for independent application.
Desothane HD/CA 9008 basecoatclearcoat is also part of a growing number of PPG Aerospace chromate-free
systems qualified to SAE Internationals
Aerospace Material Specification 3095A
for airline exterior paint. Nearly 250 aircraft have been successfully painted with
PPG basecoat-clearcoat systems.

AkzoNobel Lets Colour

Event Sees 450 Volunteers
Transform Rio Favela
The ongoing transformation of Rio de
Janeiros famous Santa Marta favela
continued when 450 volunteers from the
city took part in one of the biggest ever
Lets Colour events to be staged by
AkzoNobels Decorative Paints business.
Organized as part of Rios 450th anniversary celebrations, the volunteers made
a huge contribution to a local project

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10-30 Fresh Paint 1015.indd 26

which first began in 2010 and is a living

example of AkzoNobels commitment to
its Human Cities initiative.
So far, over 300 buildings in Santa
Marta have been redecorated with more
than 20,000 liters of Coral AkzoNobels
paint brand in Brazil helping to make
the community more inspiring and vibrant for everyone who lives there.
Were thrilled that so many volunteers
joined us to help revitalize this amazing
community, said Jaap Kuiper, managing director of AkzoNobels Decorative
Paints business in Latin America. Its important that people feel proud of where
they live and with Lets Colour were
inspiring people to become more connected to their cities and communities.
As well as adding color to their
homes, last weekends Lets Colour
event promoted via the hashtag
#Pintou450Rio also involved working
with Santa Marta residents to help them
choose the right colors and offered training in how to properly apply paint. In
addition, the company teamed up with
local NGO Eu quero o Santa Marta
Limpo to clean up the streets.
Our global Human Cities initiative
and the work were doing in communities throughout Brazil are testament
to how were striving to make cities
around the world more liveable, added
Ruud Joosten, member of the Executive
Committee responsible for Decorative
Paints. It was great to see everyone get
involved with such enthusiasm in Santa
Marta, which is a perfect example of how
lives can be transformed through color.
Due to be completed before the start
of the 2016 Olympic Games in Rio,
the Santa Marta Lets Colour project
will eventually involve painting more
than 600 buildings with products from
AkzoNobels Coral range.

HMG Paints Ltd.s

Future Entrepreneurship
Partnership used as
Benchmark for Training
HMG Paints managing director, John
Falder, is looking to tap into the success of his companys pioneering Future
Entrepreneurship Partnership and develop coordinated apprenticeship and
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training schemes that can be

adopted by small and mediumsized enterprises across the coatings industry.
The program, which originally began in September 2013, was established
alongside Manchester Communication
Academy and successfully saw the graduation of its first cohort of students last
month. Recent graduate Zara Waseem
said, I really enjoyed my time at HMG
Paints and I received a fascinating insight
into the business world. It has been a
great experience that I wouldnt have received at school and Id definitely recommend it to other students.
The two year program saw eight students from Manchester Communication
Academy aged between 14 and 16 visit
HMG Paints on a weekly basis to receive
hands on experience of working within
the coatings industry. The students were
given the opportunity to work and learn
within the manufacturing, sales, research
and development, and marketing departments, developing important vocational
skills, whilst acquiring a unique understanding of the industry.
It may seem obvious, but the future of our business is with the young
people who we are developing and training from a young age said John Falder,
who recognizes that investing in the
development of the next generation is
hugely valuable, not only to the organizations and industries involved but also
to the students themselves. Several of
the young people who embarked on our
Future Entrepreneurship Partnership are
now going on to join HMG at the age
of 16 for full apprenticeships. These students are not only ahead of their classmates in terms of business acumen and
work ethic, but at the age of 16 they also
have superior CVs that will help kickstart their careers.
Personal development has always
been at the heart of HMGs culture,
and the Manchester-based coatings
manufacturer has a history of providing training for its employees, as well
as working closely with young people
from the local community. HMG Paints,
which is also the UKs largest independent industrial coatings manufacturer,

has always offered positions to school

leaders, providing them with the necessary training to develop and forge a career within the industry.
John is confident that the Future
Entrepreneurship Partnership can be established as a benchmark for the industry,
saying: It is not difficult to make contact
with the Heads of local schools, colleges
and universities and I urge business leaders to seize every training opportunity
available to them. I believe that the young
people that we invest in today will go on
to lead HMG Paints in the future and will
have a significant impact upon the coatings industry overall.
One of the companies eager to incorporate the scheme is the Orrest Group,
whose founder Peter Davys, is also OCCA
Chairman of the Manchester region and
has a long history with HMG Paints and
the coatings industry.
Peter, who began his coatings career
in 1981 as an apprentice in HMG Paints
laboratory, is excited by the collaboration
between the organizations. Working at
HMG holds many fond memories for me
and although its been 35 years, it seems
like only yesterday that I first met John.
By working together, we can develop a
variety of apprenticeship and training
schemes that will help safeguard the future of the industry.

AkzoNobel Working with

Siemens to Supply Coatings
for German Power Plant
AkzoNobels Performance Coatings business is working with global technology
powerhouse Siemens to provide coatings and corrosion protection for the
expansion of a major power plant in
Dsseldorf, Germany.
A leading turnkey supplier of combined-cycle power plants, Siemens is the
engineering, procurement and construction contractor for the new Fortuna
Block of the Lausward Power Plant,
which is due to start operations in 2016.
AkzoNobel will supply several thousand
liters of high performance coatings from
its International range for the plants
structural steel and pipework.
We are delighted to be working
in partnership with one of the worlds

28 | Coatings World

10-30 Fresh Paint 1015.indd 28

leading power companies, said Gerard

de Vries, Business Director North
Europe for AkzoNobels Protective
Coatings business. Being able to provide
the corrosion protection and aesthetic
coating system for this new cutting-edge
facility is something we are very proud of
and we look forward to making a further
contribution to the protection of these
important assets.
Leitsch, Project
Engineer at Siemens: To protect our
plants from corrosion, we need to ensure that only the highest quality coating
products and fit-for-purpose systems are
used and installed. We are very satisfied
with AkzoNobels quality and ongoing
The plant will reach several records in
terms of power output and efficiency, including the largest single combined cycle
gas turbine power plant and the greatest
net energy conversion. It also features a
glass section, designed by German architects Kadawittfeldarchitektur, providing
a modern and aesthetic slant to the traditional power facility.
Commenting on the project, Mauricio
Bannwart, Managing Director of
AkzoNobels Protective Coatings business said: This deal adds to our extensive
global track record of providing coating
protection for the coal, oil and gas thermal power industries. Our experienced
personnel work in close partnership with
customers like Siemens to assist with
specifications, cross-border project coordination and on-site technical support.

H.B. Fuller Breaks Ground

on New Facility in Indonesia
H.B. Fuller has announced that the
company broke ground on its future
manufacturing facility in Surabaya,
Indonesia. This future facility will
strengthen H.B. Fullers network in the
Asia Pacific region and will complement the products and technical service offered today by the companys
manufacturing facilities in China, the
Philippines, Malaysia and Australia.
This future manufacturing facility
is an excellent example of how we will
leverage our global reach and technical
knowledge to empower local experts,
October 2015

10/5/15 4:17 PM

temperature resistance, and underwater

curable epoxy paste for structural repairs.
Crown Polymers has a strong
reputation for providing excellent
product quality, technology, training,
and customer support, stated Ashish
Dhuldhoya, executive vice president of
American Polymers Corp. Their extensive line of advanced epoxy resin floor

Fresh Paint

says Jim Owens, H.B. Fuller president

and chief executive officer. Today, we
mark an important milestone in our commitment to deliver value to our customers
in Asia, enhance our competitive position, and continue making investments in
the capabilities necessary to support our
long-term growth strategy.
The company anticipates production
of hot melt and water-based adhesives
products to begin in the second quarter
of 2016. This increased capacity in the
region will enable the company to consistently meet local customers requirements
and grow significantly in Southeast Asia,
particularly Indonesia.
From this new site, H.B. Fuller will
provide adhesive solutions to customers
in the hygiene, packaging, woodworking,
filter, product assembly, container labeling and other durable assembly industries.

coating systems and concrete

repair systems not only fit extremely well with our family of polyurethane, polyurea,
and polyaspartic flooring systems, but
Crown Polymers best-in-class product
line will enhance our overall ability to
further expand our strong initiative into
the industrial floor coatings marketplace.

Polycoat Products Acquires

Crown Polymers
Polycoat Products, a division of American
Polymers Corp., has acquired Crown
Polymers, LLC., a privately held floor
coatings company based in Huntley, IL.
Crown Polymers wide range of highperformance epoxy resin flooring systems and concrete restoration systems are
sold to applicators, contractors and end
users under the Crown brand name.
The newly reorganized corporate entity,
Crown Polymers Corp., will operate autonomously as an independent business
under American Polymers Corp., with
new management.
Crown Polymers brand name and
comprehensive line of proprietary epoxy
resin floor coating systems will strengthen
American Polymers Corp.s robust product offerings in the floor coatings industry. Crown Polymers Corp. is one of the
leading global polymer manufacturers,
formulator and marketer of advanced,
epoxy resin floor coatings and concrete
repair systems for commercial, industrial,
food processing, manufacturing, hospitality, pharmaceutical, aerospace, retail, and
residential applications.
Crown Polymers Corp. specialty
flooring products include Electrostatic
Dissipative Flooring (ESD), low temperature cure, high acid resistance, high
October 2015

10-30 Fresh Paint 1015.indd 29

Coatings World | 29

10/5/15 4:17 PM

Fresh Paint

Plus, adding Crown Polymers

mid-western location to our existing California and Texas distribution centers will enable us
to better serve our east-coat customers,
distributors, and private label partners.

BASF Coatings Global

Trend Book Released
Every year, BASF Coatings Global
Trend Book presents 65 new trend colors for automotive OEM coating. In
addition to original color samples from
the new paint collection, it also offers
the carmakers designers in-depth background information about the trends
and their developments.
A special feature of the book is its
design concept, which is adapted to the
collections trend topic every year and
weaves its way throughout the publication as a theme. The Global Trend Book
was designed by BASFs Global Design
Team, which consists of 11 designers
worldwide in close cooperation with
the agencies ARE WE DESIGNER and
RAUM MANNHEIM. The book is the
main communication medium of BASF
Coatings designers and has received numerous international design awards in recent years, including the Red Dot Award,
the iF Award and the Horizon Award.
The color designers compile the
books content from their trend research
in North and South America, Asia and
Europe. We work with trend worlds.
This means that we focus our trend analysis on three defined areas: technology,
society and individuality. It enables us to
meticulously follow global developments.
Whats happening here? Where are attitudes, living habits or technical possibilities in flux? explained Astrid Van der
Auwera, Global Strategic Marketing at
BASFs Coatings division.
After an intensive analysis, the designers filter out important trend aspects and
define six trend worlds. Regional color
trends and global developments from
the areas of technology, society or individuality are presented in six specifically
designed trend booklets. This layout allows us to present globally relevant trend
colors and address the requirements
in regional markets, explained Mark

Gutjahr, Head of Design Europe at BASF

Coatings. In this way, the book provides
the carmakers color and trim designers
with access to a solid basis for their color
decisions, which they will see on the roads
in three to five years. The color presentation is supported by the newly designed
3D panels. The special geometry of the
panels enables the color and special-effect
behavior of the paint to be simulated on
the body and to be evaluated in a differentiated manner.
The current trend book, entitled
RAW, will be revealed together with
the color trends in late July and will be
presented to the carmakers designers at
exclusive customer-specific events.

BASFs Deck and Wall

Coating Applicator Training
Courses Validated by SWR
The Sealant, Waterproofing & Restoration
Institute (SWR Institute) recently validated BASFs Deck Coating Applicator and
Wall Coating Applicator training courses
offered in the US and Canada.
BASFs applicator training programs
offer hands on application experience
with our Master Builders Solutions brand
of high performance products. This is
combined with classroom education to
improve application process, job site
safety, aesthetics and project profitability.
Training is one of the primary needs
expressed by our customers, said Mary
Schneider, Director of Marketing for
BASFs Construction Systems business
in North America. In addition to our
Master Builders Solutions product offering, BASF is committed to providing
our customers with the latest application
expertise to help them be safer and more
productive on the job.
The SWR Institute is an international trade association whose mission is to
elevate the standard of practice for the
sealant, waterproofing and restoration industry through education and fellowship.
The validation confirms that the courses
meet stated learning objectives and industry standards, so specifiers, contractors,
and building owners should feel confident in using installers that have been
validated by these training programs.

30 | Coatings World

10-30 Fresh Paint 1015.indd 30

Somerset Hardwood
Flooring Joins PPG
Certified Applicator
Program Group
PPG Industries building products-interior coatings group announced that
Somerset Hardwood Flooring, Somerset,
Kentucky, has been accredited as a member of the PPG CAP Certified Applicator
Program (PPG/CAP) group and is the first
program participant accredited to apply
DURETHANE wood coatings by PPG to
hardwood floors.
Brian Knapp, PPG director, coil
and building products, said the addition of Somerset Hardwood Flooring
to the PPG CAP Certified Applicator
Program group represents the beginning of a new era for the program,
which had previously certified only
metal-coatings applicators.
When architects and contractors
work with a metal applicator certified by
PPG, they know that applicator has been
trained and audited to provide exceptional levels of product quality and customer
service, he explained.
With the addition of Somerset
Hardwood Flooring to the program,
architects can now specify Durethane
coatings for prefinished commercial hardwood flooring with the same confidence
they have for DURANAR metal coatings
on exterior building components.
Paul Stringer, Somerset Hardwood
Flooring vice president, sales and marketing, said membership in the PPG CAP
Certified Applicator Program group will
expand the aesthetic and performance
options available to commercial architects and interior designers.
Somerset Hardwood Flooring has always been known for its ability to add
warmth and beauty to American homes,
he said.
Now, thanks to our membership
in this trusted and prestigious program, commercial architects and interior designers can confidently specify
our prefinished hardwood floors in office buildings, retail stores, hospitals,
museums, restaurants, bars and other
high-traffic environments that have traditionally featured less attractive, more
utilitarian flooring products. CW
October 2015

10/5/15 4:17 PM


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Untitled-4 1

2/2/15 10:32 AM

Market Reports

IRL Releases Report on

Marine and Protective Coatings

RL has published an in-depth analysis

of the top global markets for marine
and protective coatings, covering market shares and prices. Building on its successful Overview of the Global Marine
and Protective Coatings market, which
was released in 2008, and its innovative
country-by-country database of coatings
market data, IRL is offering a detailed
and comprehensive guide to these two
market sectors of the coatings industry.
The reports provide, for each key
country covered (22 countries in total for
marine coatings, and 21 countries for protective coatings), consumption estimates in
both volume and value terms for marine
and protective coatings, with 2014 as the
base year and forecasts to 2019.
IRL has identified the 70 leading companies in the following major country
markets, providing market shares in metric tonnes for 2014 in each country. The
geographic coverage includes the following countries: Germany, United Kingdom,
Spain, Italy, France, Greece (marine only),
Poland, Russia, Saudi Arabia, UAE, South
Africa, Turkey, China, Japan, South
Korea, India, Indonesia, USA, Canada,
Mexico, Brazil and Argentina.
The information in the reports is
based on a comprehensive program of
telephone interviews with key players
in each country market, backed up by
thorough secondary research and IRLs
in-house database of global paints and
coatings market data.
For each in-depth country report, for
both marine and protective coatings, the
following market analysis is provided:
Market Volumes (Tonnes) & Values

Market Sizes and Values by Resin
Type (Epoxy, Polyurethane, Vinyl/
Styrene/VAE, Pure Acrylic, Polyester,
Alkyd, Nitrocellulose, Others)

Market Sizes and Values by
Application System (Water-based
and Solvent-based)

Market Shares by Volume (tonnes
sold) of Leading Players
Market by End-Use Application:

- Marine Coatings (New Build,
Shipyards and DIY/Leisure)
Protective Coatings (Civil

32 | Coatings World

32 Market Reports 1015.indd 32

Shipping Containers, Power
Generation and Machinery)

- Protective Coatings (On-shore,
Distribution Channel Shares
Key Market Trends and Drivers CW
October 2015

10/5/15 9:29 AM

Think beyond the foam








At Munzing, were more than defoamer experts. We help our customers

perfect their paints and coatings by recommending or creating specialty additives.
Whether youre looking to promote equilibrium, decrease surface tension, optimize
abrasion resistance, improve flow, reduce viscosity or simply enhance quality in your products,
Munzing delivers innovation and expertise across the board. I

AD TEMP0415.indd 1

7/10/15 9:35 AM

New Products

Valspar Paint Introduces New Line of Specialty

Coatings for Professional Paint Contractors

alspar has expanded its professional portfolio of products to

include a new line of quality coatings specifically designed for the painting
contractor. Professional painters will find
an expanded lineup of water-based coatings, including Direct-To-Metal primers
and topcoats, Pre-Catalyzed Epoxies,
Catalyzed Epoxies, DryFall and a zeroVOC primer.
Launching these products demonstrates Valspars commitment to the
changing needs of the professional painter, said Rob Castaneda, product manager.
By continually innovating and diversifying our portfolio of coatings, we can help
the professional painter get terrific results
and satisfied customers through trusted
and proven Valspar products.
This new line of professional coatings
is developed for maintenance, commercial and light industrial jobs. The new
product offering includes:
Designed with advanced technology,
Valspars new line of Direct-to-Metal
(DTM) primers and topcoats offer professional painters high-quality corrosion
protection for metal, which is essential
in tough, industrial environments. The
topcoat is available in two sheens - semigloss and gloss and can be tinted to a
wide selection of colors. The DTM Primer
is available in three universal colors:
White, Red Oxide and Gray.
For paint jobs that require added
durability and low odor, professional
painters can now turn to Valspars PreCatalyzed Wall Epoxy (Pre-Cat). It is an
ideal product for institutional jobs, such
as hospitals, schools and other areas that
require a low-VOC and low-odor paint.
Pre-Cat is available in two sheens
semi-gloss and eggshell, and is designed
for a smooth, uniformed finish via brush,
roll and spray application.
The advanced cross-liking technology
in Valspars Catalyzed Water-Based Wall
Epoxy delivers excellent washability and
resistance to chemicals and stains. These

are key features needed in active facilities

such as warehouses, locker rooms and
other high-traffic areas. It is available in
two sheens, gloss and eggshell.
The new Valspar Zero VOC primer
is designed as a high-quality primer that
promotes a uniform topcoat appearance
in new construction. It is also Greenguard
Gold certified, making it a good choice
for use in spaces that are occupied by
children or elderly people, such as hospitals, schools, nursing homes and other
sensitive environments.

Axalta Introduces Corlar

821CR Epoxy Primer
for Commercial Vehicle
Axalta Coating Systems has introduced
a new non-sanding, chromate-containing
epoxy primer, Corlar 821CR, for use in
the commercial vehicle industry.
Axaltas Corlar 821CR Epoxy Primer
may be used by commercial vehicle shops
who desire a product designed for excellent adhesion and corrosion resistance
over metal substrates. This new primersealer should be used with two new activators, 822S standard and 823S slow, to
help achieve greater application flexibility.
Corlar 821CR Epoxy Primer is recommended for use on OEM replacement
parts, properly sanded or prepared steel,
aluminum, galvanized steel or stainless
steel, and under Axalta commercial vehicle primers and topcoats.

PPG Adds New Primer to

The commercial coatings group of PPG
Industries automotive refinish business has enhanced the DELFLEET
ESSENTIAL commercial paint system
with the addition of ESU480 2.1-VOC
(volatile organic compound) Epoxy
Primer. ESU480 is fully compatible with
Delfleet Essential basecoats and singlestage topcoats. The new primer features

34 | Coatings World

34-35 New Products 1015.indd 34

outstanding versatility and can be used

with an array of substrates such as cold
rolled steel, aluminum, stainless steel,
galvanized steel and galvaneal as well as
enamel surfaces and fiber glass.
ESU480 incorporates advanced technology to provide superior adhesion and
resistance to corrosion. It is a gray, thinfilm epoxy that lays down easily with
no need for sanding. The primer offers
a fast recoat time and quick drying that
requires as little as 30 minutes before topcoating. Its low 2.1 VOC content makes it
compliant for all of the U.S. and Canada.
ESU480 is applied in a 4-to-1 mix ratio
and has a four-hour potlife.
PPG customers have asked for a
multi-use commercial primer in the
Delfleet Essential brand, and were
pleased to provide them with ESU480,
said J.J. Wirth, PPG brand manager, fleet
segments. Collision centers that want
to speed up throughput and boost productivity will find that this non-sanding
undercoat works reliably over numerous
substrates and delivers a smooth finish
and fast topcoat times.
The PPG commercial coatings group
offers a full range of coatings technologies for the commercial transportation
and light industrial markets, such as
polyurethanes, alkyds, epoxies, polyurea,
waterborne, pretreatment chemicals and
powder coatings. PPGs commercial coatings products are marketed under brands
such as the Delfleet Evolution, Delfleet
Essential, Commercial
Coatings and AMERCOAT lines.

Axalta Introduces New

Rival Epoxy Primer for
Economy Commercial
Vehicle Market
Axalta Coating Systems has developed
Rival RV450 Epoxy Primer to provide
customers with a wider variety of its popular economy paint brand. It is designed
for high performance, color capability
and appearance.
October 2015

10/5/15 9:31 AM


Series of Single-Component
PPG Industries protective and marine
coatings (PMC) business has introduced
the PPG ONE Series, a collection of three
individual coatings products developed to
provide industrial-level protection in an
easy-to-use, one-component package. The
three PPG ONE Series products include:
AMERCOAT ONE coating, a true
single-component epoxy with the
corrosion resistance of a two-component epoxy;

PSX ONE coating, a single-component, isocyanate-free acrylicsiloxane coating that unites the
performance, color and finish quality of a high-durability urethane
with the easy application of a single-component product; and

SIGMADUR ONE coating, which
delivers the durability, colorfastness
and gloss retention of a traditional
two-component urethane in a onecomponent package.
As one-component coatings, PPG
ONE Series products eliminate the potlife issues associated with two-component coatings. That means they can be
reopened and reused as long as container
lids are properly resealed after each application, significantly reducing waste
and related costs.
Diane Kappas, PPG vice president,
protective and marine coatings, Americas,
said that in addition to providing the convenience and cost and time savings of a
premixed, one-component coating, PPG
ONE Series products deliver performance
that equals or exceeds that of conventional two-component products.
PPG ONE Series coatings use unique
curing reactions, and PPGs formulas
make them durable, affordable and easy
to apply, she explained. With their
excellent color and gloss stability and
exceptional corrosion resistance, these
coatings arent just designed for convenience. They also are engineered to offer
world-class protection of assets in difficult environments and to provide a wide
range of aesthetic options.

PPG Pittsburgh Paints

Introduces REGENCY Paint
+ Primer-In-One Line
For do-it-yourself consumers and professional painters seeking superior performance for interior and exterior residential
painting projects, PPG PITTSBURGH
PAINTS brand introduces its reformulated, premium line of REGENCY Paint
+ Primer-In-One acrylic latex paints.
Whether painting a living room or
the exterior of a home, the Regency product line delivers easy application with
great flow and leveling, as well as excellent adhesion to ensure a smooth and
durable finish, said Dan Passinault, associate director, innovation, products and
execution, PPG Architectural Coatings.
Consumers and pros alike can also enjoy
the time savings and ease of use with the
Regency lines complete paint-and-primer-in-one formulations, which reduce the

October 2015

34-35 New Products 1015.indd 35

New Products

As we continue to assemble Axaltas

commercial transportation economy
portfolio, the introduction of RV450 epoxy primer brings a workhorse product
into the Rival offering
Rival RV450 Epoxy Primer is formulated to provide maximum adhesion and
corrosion resistance on properly treated
substrates. This product is a two-component, high solids, non-sanding, epoxy
primer-sealer with a 3.5 lbs/gallon volatile organic compounds (VOC) level. It is
recommended to be used with Rival topcoat products.
As we continue to assemble Axaltas
commercial transportation economy
portfolio, the introduction of RV450 epoxy primer brings a workhorse product
into the Rival offering, said Jim Fawcett,
Product Manager.
The Rival brand was introduced in
2013 with a single stage polyurethane
enamel as a cost-effective finish for dealers, independent shops, fleets and municipalities. Rival topcoat is available in
solid and metallic colors to give shops the
flexibility to choose just the right Axalta
product needed for the job. In May 2015,
Axalta released a urethane primer and
polyurethane clearcoat to enhance the
product offering for the economy commercial vehicle market.

need for a primer coat.

The newly reformulated
PPG Pittsburgh Paints Regency
Paint + Primer-In-One products provide premium coverage and
color retention for long-lasting beauty
and durability in three unique formulations all with low volatile organic compounds (VOCs) and low odor including
Regency Interior, Regency Exterior and
Regency Interior/Exterior.
Regency Interior offers excellent repellency against common household stains
to keep walls, ceilings and trim looking
new making it ideal for withstanding wear and tear in high-traffic areas.
Further, its enduring finish provides excellent washability and scrubbability to
withstand frequent cleanings. The new
interior formula also provides increased
uniformity for a more consistent finish.
Regency Exterior provides maximum
protection against weathering and outdoor conditions, while maintaining a
freshly painted appearance through outstanding color retention and resistance
to dirt and dust. Additionally, Regency
Exterior is engineered with a specialized
urethane technology for strong adhesion
to exterior surfaces, resulting in a tough,
flexible coating that resists cracking, peeling and flaking. It is ideal for painting
exterior surfaces such as wood, brick,
masonry, weathered aluminum or vinyl
Regency Interior/Exterior delivers
lasting performance in a glossy finish
with outstanding adhesion, hardness and
scrubbability, and it is ideal for painting
trim, cabinets, banisters, doors and molding. The new interior/exterior formula
also features higher-volume solids that
provide better hiding and coverage than
the previous formula.
The PPG Pittsburgh Paints brand is
backed by premium tools and support,
quality products, expert service, and
the industry-leading color platform
of PPG THE VOICE OF COLOR program. The brand meets the needs of all
segments, from residential repaint to
commercial applications.
The PPG Pittsburgh Paints brand is
available exclusively at independent, locally owned paint retailers. CW
Coatings World | 35

10/5/15 9:31 AM

International Coatings Scene Europe

DIY Deco Paints Market Undergoes Changes

For coatings
current DIY
trends - which, in
certain countries,
are likely to
become more
firmly entrenched
over the next
several years - are
new marketing

by Sean Milmo
European Correspondent

he structure and demographics of

Europes market for DIY decorative
paints is undergoing long-term changes
amidst a revival in demand for architectural
coatings triggered by a recovery in the construction sector across must of the region.
The changes have been driven by factors like
a rising proportion of elderly people physically
incapable of doing DIY and a growing number of
younger consumers disinterested in carrying out
home improvements themselves, even relatively
simple tasks like painting walls and ceilings.
As a result, there has a been a growing requirement among consumers for professional
help either in the form of advice or increasingly
to do the actual decorating.

36 | Coatings World

36-37 Europe 1015.indd 36

In some countries, like the UK, there has

been a decline in home ownership in favor of
the renting of apartments and houses whose
landlords will bring in professional to carry out
decoration and renovation work.
For coatings companies, the current DIY
trends which in certain countries are likely
to become more firmly entrenched over the
next several years are necessitating new marketing strategies.
Even more resources are being channelled
into promoting paint products among professionals. In some Western Europe countries,
such as Germany, UK, France, and those in
Scandinavia, some of these professionals are
migrants from Eastern Europe who are new to
the trade.
Despite professionals accounting for a larger
proportion of decorative sales, coatings producers are still having to market their paints to
consumers because in many cases they are still
October 2015

10/5/15 9:32 AM

Europe International Coatings Scene

deciding which paint brands should be
used by the professionals.
Just how much the enthusiasm for
DIY is waning at the moment among
consumers in Europe is difficult to gauge.
A lot of the publicly available sales
figures on decorative paints do not differentiate between purchases made by
DIYers and by professionals. Across
much of Europe the two groups use the
same retail outlets.
There are also variations in attitude
to DIY not only between countries but
also between different social and income groups.
The Germans and French still have
high levels of confidence in their DIY
skills according to a survey last year
of 17,000 men and women by the UKbased Kingfisher plc, one of Europe
largest home improvement retail groups.
This showed DIYers from both countries
could tackle complex jobs like buildings
an extension or installing a kitchen.
Expenditure on both DIY and professional home improvement is increasing (in Germany) but the DIY share is
growing, said Christian Koch, consumer manager, consumer panels, at GfK,
Nuremberg, Germany.
A study this year by Euromonitor
International Ltd., a London-based market research organization, of the Italys
DIY market concluded that after cooking, DIY is still the most popular hobby
in the country, which has only recently
come out of a recession. It is attracting more and more consumers, who see
it as a way to save money and avoid the
extra expense of paying third parties to
improve their homes, Euromonitor said.
Economic conditions seem to be a major influence on DIY spending. In Sweden,
whose economy has been performing
relatively strongly during the European
economic downturn, the share between
DIY and professionals sales in decorative
paints has been around 50/50, according
to the estimates by Tikkurila, the Finnish
paint company active in Scandinavia and
neighboring Russia.
But in Finland, whose economy has
been doing less well, and in Russia which
has been plunged into a recession, the
DIY share has been considerably higher.

Currently there is roughly a 70/30

split between DIYers and professionals in
Finland and Russia, said Minna Avellan,
Tikkurilas investor relations manager.
With economical conditions difficult at
the moment in both countries, people are
eager to do decorating jobs themselves to
save money. The longer term trend, however. is towards professionals doing more of
the decorative renovation work as the economies of the two countries improve. This is
inevitable as people become wealthier.
In the UK, evidence of a switch to use
of professionals is most marked among
higher income groups. A survey in the
country by Houzz, a U.S.-based internationally-expanding company providing
an internet platform for connecting home
improvers with professionals, found that
90 percent of UK homeowners hired a
professional for renovation work.
The 9,500 respondents in the survey
came predominantly from higher income
groups with 19 percent having second
homes, explained Andrew Small, managing director of Houzz UK.
Despite the overall increase in DIY
share in Germany, a similar survey by
Houzz in the country showed 77 percent
of homeowners renovated their homes
with professional help last year, with 49
percent hiring painters.
Market researchers and other observers of the European decorative paints
market believe, however, that there are
underlying factors which in the longer
term will lead to decreases in the DIY
share of the sector and also transform the
social profiles of DIYers themselves.
As males become less willing to do
DIY, women are becoming more interested in some countries, like the UK, in doing renovation work themselves which is
already helping to maintain existing consumers sales levels of decorative paints.
(Despite) evidence of consumers accessing the services of professional decorators, the retail DIY market in the UK
for paint remains very strong (with)
people still keen to decorate within their
homes themselves, said Jenny Hall, decorative paints marketing director in the
UK and Ireland.
Although there was a boom in DIY
sales in many European countries in the

October 2015

36-37 Europe 1015.indd 37

1990s and early 2000s, the next generation has been less committed to doing
home improvements themselves with
many lacking the requisite skills.
The shift towards use of professionals or do-it-for-me (DFM) will become
much more evident over the next decade because of the increasing numbers
of elderly and large numbers of younger people who have not learned how to
do DIY, said Ralf Rahmede, general
manager of the European Federation
of DIY Manufacturers (Fediyma),
Cologne, Germany.
As a result of these changes coatings
companies have been adjusting their
marketing strategies. We are stepping
up our marketing to professionals because they are becoming more important, said Avellan.
AkzoNobel has been helping DFM
consumers by introducing a service for
the accreditation of decorating professionals to ensure that homeowners gain
the benefit of the highest standards.
Our company philosophy is to empower and inspire both professionals and
DIYers not only be confident with colour
but to apply it skilfully, said Hall. We
have therefore developed specific learning
aids and tools which help consumers and
professionals to visualise colour schemes.
Further, to help decorators build on and
improve their skills, we provide training
and advice about application techniques
and product knowledge.
Flugger, a Danish-based decorative
paints manufacturers, is using its vertically integrated chain of 560 retail stores,
half owned by itself and half franchised,
in Scandinavia and Poland, to provide
more specialist knowledge to both professionals and DIYers. Already some
of its franchised stores are owned by
Our priority is to support our products by making greater use of the expertise of the store staff, explained
Ulla, Mathiesen, Fluggers communications manager.
As home improvement, even decorating, becomes more complex because of
new technologies and materials, the provision of specialist knowledge behind renovation products will become vital. CW
Coatings World | 37

10/5/15 9:32 AM

International Coatings Scene Latin America

Smaller Brazilian Coatings Deals Flourish

by Charles W. Thurston
Latin America Correspondent

With 200,000
an automotive
fleet of 50,000, a
housing shortage
of five million
units and a
national housing
budget of $150
billion through
2018, automotive
and architectural
segments are
poised for growth.

host of smaller Brazilian paint and

coatings companies have been churning out new products, forging new
strategic relationships and expanding offerings, according to the national coatings manufacturers association, Abrafati, the Associacao
das Fabricantes de Tintas. In a message to
members ahead of the annual trade show,
Abrafati 2015, which was held in Sao Paulo
from October 13-15, Dilson Ferreira, the executive director of the organization, noted a
variety of recent member activities.
As the fifth largest paint market in the
world, Brazil presents excellent opportunities for growth, points out Ferreira. With
200,000 million inhabitants, an automotive
fleet of 50,000, a housing shortage of five
million units and a national housing budget
of $150 billion through 2018, automotive
and architectural segments are poised for
growth, he points out. Industrial coatings
for the oil and gas market, for transportation and for white goods manufacturers also
are expected to grow dramatically once the
economy stabilizes.
Among local manufacturers offering new
products, Polystell do Brasil is introducing a
new line of low-VOC polymeric coalescents,
new bactericides, and PolyTiO, a nano-encapsulated product that can reduce TiO2 content
in paints by up to 30 percent by weight, with
associated final cost reduction of up to 15
percent, the company reports. The product required five years of local development and is
produced at the companys So Bernardo do
Campo, Sao Paulo state plant.
One new international product offering for
Brazil comes from Croda, which will provide
its non-ionic surfactants, made from bio-ethanol, for use in automotive epoxy emulsions. In
March, Croda announced a new sustainable
non-ionic surfactant production line for New
Castle, Delaware, with a $170 million investment with a 2017 startup date. Croda has a

38 | Coatings World

38 Latin America 1015.indd 38

manufacturing facility in Campinas, state of

Sao Paulo.
Another international company adding
Brazil to its international network is Shanghai
Pioneer, which is introducing its solid acrylics
line to the company through its hemispheric
subsidiary Pioneer Solutions Americas (PSA),
based in El Monte, California. PSA will distribute the products in Brazil through quantiQ, a
chemical distribution subsidiary of Braskem,
according to Fan Zhang, the account manager
at PSA.
Similarly, True Color Pigmentos e Corantes
Ltda, based in Atibaia, state of Sao Paulo, will
partner with Brilliant Group, of Richmond,
California, which produces water-based fluorescents among other products. True Color also will
be launching aluminum pigments, Abrafati notes.
Another new international offering coming
to Brazil is the anti-corrosive line of Frances
SNCZ that will be sold by Adexim-Comexim,
based in Sao Paulo. And Bandeirante-Brazmo
will introduce both Dianal and Lucite acrylic resins to the country, Abrafati notes. The
Maua, state of Sao Paulo distributor is a unit
of Grupo Formitex.
On the equipment side of the industry,
Equiplast Comrcio de Equipamentos e
Mquinas Ltda. has introduced a new double-filler canning machine that can handle
both paint and plastic spackle products,
Abrafati reports. CW
October 2015

10/5/15 9:32 AM

AD TEMP0415.indd 1

10/8/15 11:30 AM

International Coatings Scene China

Foreign Powder Coatings Producers

Slowing New Investments in China
by Arnold Wang
China Correspondent

ased on a report released by the

Chemical Industry and Engineering
Society of China, the total powder
coatings output of the top 30 producers in China is 441.5 thousand tons in
2014, which is less than one third of total powder coatings output in China. The
powder coatings market in China is still
very fragmented and composed mainly
of the products of domestic small- and
middle-sized powder coatings producers. But the high-end segment of the local
powder coatings is still represented by the
products of foreign companies, such as
DuPont, AkzoNobel, Nippon Paint, Tiger
and PPG. Large foreign powder coatings
companies enter the China market at an
early stage of market development. With
stabilized and consistent quality and mature technologies, foreign brands soon established their leading position in China.
On the contrary, domestic companies
mainly compete in price in the middle
and low-end market segment. This situation seems to get even worse if we look
at the development of one of the major
raw materials for powder coatings. The
growth of the resin for powder coatings
is apparently faster than that of powder
coatings, resulting in a possible scenario
in the future: Most of the powder coatings producers will still compete in price,
especially in the low and middle-end
market segments. For example, Anhui
Meijia New Material, with the new capital raised from their stocks in the public
market, is constructing a new polymer
resin capacity of twenty thousand tons
per year right now. Meijia is also a major domestic powder coatings producer in
China, ranking fifth or sixth in the top 30
powder coatings producer list. So the new
added resin capacity will mainly serve

Meijias own production needs, but the

price pressure will transfer to the whole
powder coatings market when the new
capacity is released.

Foreign powder coatings

producers quickly adjust
their business strategies in
The slowing down of the growth of the
electronic appliances, automotive and
real estate industries in China is pushing
resin and powder coatings producers to
think about new ways out of this fierce
competition. And the introduction of
new environmental regulations in China
is also encouraging some other industries
such as aluminum profile manufacturing
to use environmental friendly products
such as powder coatings.
number one for many years in China,

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40-41 China Column 1015.indd 40

produced 66 thousand tons powder coatings last year, mainly under the Interpon
brand, the largest powder coatings producer not only in China but also worldwide said that Chinas property boom of
the past decade is well and truly over. Ton
Bchner, chief executive of AkzoNobel,
said, Chinas growth trajectory has
slowed down significantl. China is not the
constantly growing construction market
that it has been for the past 10 years and
we need to adjust to that.
North America is improving and new
markets in Asia, such as Indonesia and
Vietnam, are improving. AkzoNobel
is very clear of the latest global market trend and moving quickly with the
launch of new business strategies. In the
middle of 2015, AkzoNobel announced a
plan to invest more than 30 million in
Thailand to support regional growth of
its Performance Coatings business.
October 2015

10/5/15 9:35 AM

China International Coatings Scene

But this does not mean AkzoNobel
will not further develop the China
market, which is still important in its
global roadmap. The company just
implemented into China with a new
strategy different than the one which
focused on capacity growth and new
investment before.
Although the real estate market
is slowing down in China, refurbishing and redecoration markets are still
growing and taking over the market
space left by new real estate market
category, and non-residential construction market is also very active. For example, Shanghai Disney project, which
will attract a total investment of 29.5
billion yuan, will provide a huge painting demand. AkzoNobel still invests
in China but only in market areas that
still shhow potential. For example, on
March 1, 2015 AkzoNobel started construction of its new powder coatings
plant in Chengdu, Sichuang province,
adjusting its business strategy toward

developing western China market,

which lags relatively behind the development of the eastern coastal area.
Potential in western China is still big.
For example, Ford Motor, which has its
main manufacturing base in Chongqing,
grew by double digits in 2014 although
entering China relatively late comparing with Valkswagon and GM.
In the top 30 powder coatings list for
2014, AkzoNobel is followed by Axalta
Coating Systems, the former DuPont
coatings branch, in China, with a total output of 42 thousand tons. Axalta
Coating Systems at the end of last year
renewed its strategic partnership with
Huajia. With six powder coating operations across China, Axalta Huajia
Coatings has increased manufacturing
capacity and its product range to meet the
growing demand for high quality powder
coatings for its customers in China. The
only Chinese domestic powder coatings
producer ranked among the top three is
Shandong Ai Ao Powder Coatings, which


produced 33.5 thousand tons of powder

coatings in 2014, about half of the output
of AkzoNobel.
After divesting from DuPont, Axalta
seems to be putting more effort in raising
the new brands awareness in the China
market, and marketing promotions
such as event sponsorship, new product
launches and seminars. Although, we did
not see Axalta add big new investments
in the powder coatings category in 2015
in China.
Compared with the past, new investments from powder coatings producers
are dwindling. But even with less than
seven percent growth, a possibility of
only five percent for the automotive industry, Chinas economic growth is still
very impressive in the world compared
with other developed countries such as
Japan and Europe. But this will definitely
lead to even fiercer market competition,
especially in the powder coatings market.
Only continuously improving companies
can still stand on the top. CW

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Coatings World | 41

10/6/15 2:03 PM

Business Corner Strategies & Analysis

Where Have You Gone Or Where Are You

Going To... Channel Your Career
by Phil Phillips, PhD
Contributing Editor

hether you are just beginning, in the middle or reaching back to advise others
that are climbing now, it is important to know your type in the process.
Not unlike many of you, I was reading
the many trade journals that I subscribe
to and came across an advertisement
supplement in the Wall Street Journal that
redirected me to the supplements source:
Americas, Universum, and their spread
sheet entitled What Career Type Are You?
In this brief test they take you through
what challenges your choices. I found a
neat segmentation of seven types of persons and how those types provide some,
if not all, of our vocational choices. The
first one is the ENTREPRENEUR.
1. The Entrepreneur is first and foremost a driven type but certainly
driven by the combination of both
challenging and innovative work.
Organizations that would be attractive to the Entrepreneur are rapidfire growth companies that also
possess an environment of creative
thinking and visional foresight.
They are also capable of visualizing
change or niche opportunities within stagnate slow-growth industries.
2. The Leader yearns to lead the pack.
This type person wants to move as
quickly as possible to the top of every organization. A Leader can only
remain in the pack until he/she learns
enough to leap into running it. A
Leader must see growth immediately.
3. The Harmonizer is bright and very
eager to be accepted by his/her peers.
Satisfaction is in the teams success
first. With a Harmonizer, the driver

always remains in the successful participation orientation within a team

concept. Harmonizers are very important to successful companies; they
are many times, the morter that
indirectly holds the bricks together.
4. The Idealist has to be very careful
in his/her career selection, since
they come to the party with strong
convictions that are many times,
immoveable when a strategic turnin-the-road is merited. However, it
should be noted, Idealists make excellent entrepreneurs when they are
first generational visionaries.
5. Hunters gain and lose interest at the
speed of light. Therefore, an environment that has a dynamic of high
growth potential in combination with
constant a intense competitive edge

42 | Coatings World

42-43 Business Corner 1015.indd 42

from both inside as well as outside of

his/her organization, is key.
6. Careerists, as contrasted to Hunters,
are very satisfied with working long
hours within a structured organizational environment with one large
caveat . . . . he/she must see a clearcut career path ahead. Without the
weeds trimmed constantly and the
path remains open, the Careerist will
lose directional mortification.
The Internationalist covets the
broadest possible global exposure.
This personal type wants to become
the most interesting man/women
in the world. The parallel goal is
by becoming this person; he/she has
the perception of greatest control of
not only his or herself but of the organization itself. CW
October 2015

10/5/15 9:50 AM

Strategies & Analysis Business Corner

October 2015

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Coatings World | 43

10/5/15 9:50 AM


The Automotive
Refinish Market
The automotive refinish coatings market is
expected to reach $11.3 billion, globally,
by 2021.
Kerry Pianoforte, Editor

ccording to a report by Allied Market Research, World

Automotive Refinish Coatings Market - Opportunities
and Forecast, 20142020, the global market for automotive refinish coatings will be worth $11.3 billion by 2021
and will grow at a CAGR of 6.3 percent during 20152021.
The solventborne refinish coating technology segment currently
accounts for about half of the revenue; however, by 2020, waterborne refinish coating revenues will match-up to the solventborne segment, the report states.
Continuous adoption of newer technologies, rising disposable income and growing consolidation of used vehicle market
are some of the prime factors for automotive refinish coatings
market growth. Allied Market Research cited increasing road
accidents, vehicle customization especially in China, India and
Brazil and the growing trend of recreational vehicles as contributing to overall market growth. However, environmental issues related to solventborne refinish coatings and price volatility
of raw materials are factors that could hinder the growth of the
global automotive refinish coatings market.
Within different product categories, the basecoat refinish
coating segment is predicted to remain the largest market with
approximately 33.0 percent revenue in 2014. Polyurethane
would be the largest resin segment, both in terms of volume
and revenue, in 2014. The key reason driving the growth of the
polyurethane segment is its characteristic as a foam that assists
manufacturers to make automotive seating, which can be assembled, disassembled and recycled.

Growth by Region
The Asia Pacific and North American regions collectively held approximately 62 percent of the overall automotive refinish coatings
market revenue in 2014, according to Allied Market Research. By
segment, waterborne coatings are expected to grow at the fastest

rate. In 2014, base coat and clearcoat collectively accounted for

more than half of the overall refinish coatings market revenue.
Despite a challenging business environment in key regions,
refinish business is experiencing steady growth from an overall perspective, said John Outcalt, PPG vice president, Global
Refinish. In Asia Pacific growth is slowing somewhat yet remains strong, led by China, India and Australia. Growth is
strong in Central and Eastern Europe, aided by a recovering
economy in Western Europe. With the U.S. economy on the rebound and miles driven returning to their pre-recession levels,
PPG Refinish is experiencing increased growth in its collision
business, despite the increased rate of totals and expansion
of accident avoidance technology. Were also seeing significant
growth in commercial refinish, due in part to PPGs strategic
transition from a diversified portfolio offering to a concentrated
focus on coatings.
In North America, driven by enhanced safety features of new
vehicles, we anticipate a continued slowdown of market volume,
said Paul Whittleston, vice president, Automotive Refinish and
Industrial Coatings North America at BASF. However, safety
features also create opportunities for collision repair experts. For
example, we see an increase in the need for small damage repair
and the requirement for even more training of technicians to be
able to perform the work efficiently and effectively.
In EMEA, Whittleston noted that consolidation is taking
place reducing the number of bodyshops that are now more
professional and able to meet the needs of insurance companies and work providers for high quality repairs more quickly.

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October 2015

10/5/15 3:29 PM

Automotive Refinish Market FEATURE

Bodyshops favor partners that help them meet these needs by
providing high quality paint with efficient application processes
accompanied by process consultancy.
Asia Pacific currently leads the global automotive refinish coatings market. Driving growth of the Asia-Pacific market is increasing car parc, rising purchasing power and rise in number of road
accidents. Asia-Pacific will continue to lead the market during the
forecast period due to rising demand of vehicle customization.
Collision centers in Asia-Pacific are focusing on becoming
better businesses by modernizing their operations, often with the
consultation of multi-national paint suppliers, Whittleston added.

There are many factors impacting the auto refinish market today, such as safety features on vehicles, collision repair center
consolidation, pressure from insurance for faster cycle time and
lack of skilled professionals.
I would like to focus on one key challenge that is going to
continue to increase in relevance and is important to BASF,
said Whittleston. That challenge is the pressure on distribution. Distributors are really feeling the pressure from increased
discounts and collision repair center expectations to maintain
an equivalent service level at a lower price. At BASF we are focused on ensuring that our distribution partners are financially
strong with efficient and effective operations to meet customer

needs. This is more than just additional incentives. Its about

creating an aligned strategy for the end user, its about simplifying business processes, its about aligning adequate resources to
support and define who will do what and when. Critically, it
is about accountability and trust. BASF believes that working
closely with our distribution partners ensures any redundancy
across the supply chain is removed. This combined performance
cannot be matched by others.
Existing and emerging VOC legislation to reduce solvent
emissions continues to make an impact on product technology
requirements across the globe. In North America for example, stricter compliance legislation, of the sort currently existing in Canada, California, Delaware, Maryland and Utah, is
expected to be enacted soon in Arizona, Pennsylvania and New
York, said Outcalt. Legislation in China is also occurring.
The challenge for manufacturers is to provide product technology that conforms to these sustainability requirements without
sacrificing performance, quality and color matching excellence. PPGs prime solution to the challenge lies in its acrylic
latex waterborne basecoat technology. Our ENVIROBASE
High Performance and AQUABASE Plus waterborne refinish systems are now in use in some 30,000 collision centers
worldwide. The fact that more than 5,000 shops in the US
have upgraded to this new technology without being required
to meet the stricter low VOC standards is good evidence that

Standox Lends Engineering and Coatings Support to Formula

Student Motorsport Competition in Austria
Standox, one of the three premium
global refinish brands of Axalta Coating Systems has helped a team of students from the University of Applied
Sciences in Vienna, Austria, to paint a
racing car they designed for the 2015
Formula Student competition. This is
the second consecutive year that Standox has supported the OS.CAR team
of students. OS.CAR stands for Old
School Car. Axaltas participation is part
of the companys on-going commitment to promote the role of engineering in automotive design and coatings
manufacturing and application.
Formula Student is a well-established international educational motorsport competition held annually for
engineering students and usually forms
part of a degree-level project. Within
the space of a year, students must design, cost, build, present and enter a
single-seat racing car for a series of
static and dynamic competitions.

Andreas Auer, Marketing and business development manager for Axaltas

Refinish Systems in Austria, explains how
the project first came about: In 2014, we
got in touch with the team of engineering
students at Vienna University as they were
looking for some paint to undercoat and
finish their racing car for the Formula Student competition. With Axaltas strong experience in motorsport, including Formula
OneTM and NASCAR, we embraced the
idea and went to visit the students. Their
presentation was so persuasive, and they
were so clearly passionate about the project, we decided to partner with them on
more than just the coatings.
The students first brought the car, the
CR-113, to the Axalta training center near
Vienna. Standox technicians advised and
supervised the students as they helped
to prep the vehicle for painting, with the
technicians completing the job using one
of Standoxs highly professional paint systems. The CR-113 successfully passed all

October 2015

44-47 Auto Refinish 1015.indd 45

Staff from Axalta in Austria and engineering

students from the University of Applied Sciences
in Vienna, Austria with Standox coated Mako
design 2015 Formula Student car (Photo: Axalta)

technical checks and began competing

in August 2014 on the Red Bull Ring in
Spielberg, Austria, and made it through
to the final round of the competition.
This year, the students were back at
the Axalta training center with the new
CR-115 car, called Mako, named after the
type of shark. Again, Standox technicians
supervised the students with the initial
masking and sanding, and then took over
the difficult task of painting and airbrushing the front nose of the car with a menacing-looking sharks face, mouth and teeth.

Coatings World | 45

10/5/15 3:29 PM

FEATURE Automotive Refinish Market

this technology is meeting or surpassing customer
expectations for performance and quality.
PPGs comprehensive Convert Confidence program is contributing to its customers conversion
from solvent to waterborne systems. Taking a proactive approach, this initiative provides the body
shop with all the support required for the proper
planning, technician training and equipment required to make a smooth, seamless transition to a
waterborne system, said Outcalt.
Another key issue affecting the auto refinish market is a lack of skilled technicians. It is estimated
that more than 180,000 repair-related positions will
need to be filled in the next few years and this need
will be an ever-increasing concern as baby boomers
retire from the work force. In response, PPG and other industry suppliers have been increasing their support of vocational
programs across the country, both at the secondary and college
level, said Randy Cremeans, PPG director of training U.S. &
Canada and director global brand marketing.
As an example, PPGs Partners in Education program is a
collaborative initiative between PPG and technical schools to
develop skilled entry-level technicians for employment with PPG
customers. Recently, PPG Automotive Refinish helped launch
a groundbreaking associate degree program in collision repair
and refinishing technology at North Carolinas Fayetteville
Technical Community College, said Cremeans. The new collision center and educational program brings the repair industry
in line with the innovative processes, advanced materials and
sophisticated computer engineering that automotive manufacturers are using.
Leading collision repair centers are striving to deliver a quality repair at minimal cost. Cost and quality are not polar opposites, Whittleston added. To achieve both requires repair
facilities reach the highest efficiency and effectiveness possible. At
BASF we support our customers through our account representatives and business development managers delivering advanced
business solutions. This can be as simple as helping our customer
with inventory management or as complex as creating and/or
rebuilding a new culture for their business. The beauty of our
Advanced Business Solutions is that it provides a tool box for our
BASF experts to select the appropriate programs that help our
customers improve their performance and profitability.
Insurers focus on cycle time and customer satisfaction performance and auto refinish manufacturers must meet these needs.
The direct repair facility (DRP) programs of insurance companies are increasingly the major source of work for collision
shops. As a result, cycle time throughput and customer satisfaction (CSI) ratings have become key differentiators for determining
which shops gain the business. Given the competitive climate,
continuous improvement in these measurements is essential, said
Jim Berkey, director, MVP Business Solutions, PPG Automotive
Refinish. Its good reason why PPG is seeing increased participation in our MVP Business Solutions programs on the part of
owners and managers of collision centers, both large and small.

The MVP curriculum addresses every area that can impact

on cycle time performance and customer satisfaction, with
courses ranging from the beginner level to the most advanced.
To address the need for continuous improvement, our Green
Belt, White Belt and Rapid Improvement training courses are
designed to educate the shop on the practical application of
Lean Six Sigma principles to collision repair. Supporting this
advanced training is a comprehensive range of courses, covering such critical areas as estimating, production, leadership,
strategic planning and marketing. In total, more than 9,000
shops have taken advantage of these improvement programs
and the fact that our peer-to-peer business solutions conferences are regularly sold out is indication that shop owners and
managers are indeed facing up to the challenge of continuous
improvement in performance.
There is an increased need for refinish training.
Sophisticated new OEM finishes along with emerging new
refinish products, tools and methodologies require that even
the most skilled technicians keep abreast by taking advantage
of training courses available from manufacturers. Each year
at PPG Automotive Refinish we introduce a minimum of four
to five new products for each of our collision brands, said
Cremeans. Some are specially designed to enhance throughput and reduce cycle time, while others can add to the quality of refinish work or improve ease of use. Its especially
beneficial that paint technicians get hands-on experience and
instruction on these products in support of their shops effort towards continuous improvement. PPGs commitment to
provide refinish training is supported by our extensive network of training centers across North America and Europe. A
key component of the curriculum is our Painter Certification
training, offered as part of the PPG Lifetime Limited Paint
Performance Guarantee program. To qualify for the guarantee, the shops painter must attend a certification class in the
proper use of the refinish system and be recertified every two
years in order to maintain the collision centers certification.
This assures that the shop is making best use of the available
refinish technologies.
Fast access to the latest OEM color formulas and variants
is another key trend. Given the hundreds of colors offered by

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October 2015

10/5/15 3:29 PM

Automotive Refinish Market FEATURE

OEMs each year and the variances that can occur from the
prime intended color to the actual color coming out of the factory, its critical that refinish technicians and color mixers have
easy access to the most up-to-date color information.
To help ensure that the technician gets the color right
the first time, PPG employs a variety of color matching initiatives and tools, said Mary Kimbro, PPG Refinish Global
Color director. First, our color experts around the world
have direct contact with OE manufacturers to capture yearly
vehicle program information. This early involvement in the
design phase facilitates PPGs ability to have accurate formula
matches ready when new colors hit the streets. When subtle
differences in color are unavoidable at the factory level, our
team of color experts proactively audit vehicles at ports of
entry and identify any variations. Our state-of-the-art color
matching laboratories then create special field variant matches which are made readily available to our customers through
our COLORMOBILE application, which is updated daily
and provides access from anywhere to our database of over
two million formulations. PPG also provides color chips of
variant formulas in its comprehensive color decks that are arranged chromatically. Sprayed with actual refinish paint, each
chip provides what you see is what you get accuracy to the
mixed formula.
To accommodate the diverse color match methodologies of
refinish professionals, PPG offers both an instrumental and as
well as a visual approach to selecting the best color for the vehicle repair early on before it reaches the booth. Utilizing
the RAPIDMATCH X-5 spectrophotometer to make the color
selection up front is profoundly changing the repair process
workflow, Kimbro said. Search returns from our proprietary
algorithms provide the technician with simple and easy visual indicators that quickly identify the best blendable match.
Included with the search returns are chip locations to connect
the returned formula to an actual sprayed chip. This focused,
synchronized approach to pull all color tools together seamlessly and efficiently is paving the way to the future of fast, accurate
With the CAFE standards (Corporate Average Fuel Economy)
targets being lowered considerably between now and 2025, auto
manufacturers are investigating a variety of methods to achieve
these goals. Outside of alternative fuels, one of the main methods being used to achieve these targets is the light weighting of
vehicles using various new substrates.
We are now seeing carbon fiber composites, new aluminum
alloys, such as those used on the Ford F-150, titanium, glass
fiber composites and advanced high strength steel, to name
just a few, said Whittleston. The challenge for the collision
industry is to have procedures to repair these new substrates especially when more than one is used on a vehicle. However,
because of the scale and diversity of BASF, we are working
with our sister divisions and other research groups, such as the
Oak Ridge National Laboratories, to ensure these challenges
are met. An example is the 3D printed Cobra, shown at the
2015 Detroit Auto Show, which was made entirely of carbon

fiber composite, and coated with BASF refinish products. New

substrates will continue to appear in the marketplace, which
are even lighter and stronger than today, and we at BASF are
well positioned to ensure that we have solutions for the invisible repair today and tomorrow.
PPGs third generation acrylic latex, anti-settle waterborne
basecoat technology continues to be its latest technology for
matching todays OEM finishes. It is the same basic basecoat
technology that is used on the majority of todays new car
colors, so its film build and metallic orientation closely mirrors the appearance of the OEM finish, especially those highly
chromatic, more translucent colors, said Gareth Hughes, director Americas Technology, PPG Automotive Refinish. Key
to this technologys excellent color matching capabilities is a
supportive spectral gray primer system that mimics the OEM
process of allowing the primer color to contribute to the overall final color appearance.

New Products
Helping collision repair centers achieve high efficiency is of
the utmost importance. One of BASFs product solutions to
achieve this is the Onyx HD system. This is a really cool and
unique system that allows collision repair centers to spray either water or solvent depending upon their requirements for a
specific job, said Whittleston.Think of those times where you
have said to yourself, I love the coverage and metallic color
performance of my waterborne paint but this week I just need
to crunch through some work and get the higher hiding and
speed that can come from solventborne paint. With Onyx HD
you can do just that. This product is flying off our shelves right
now with customers giving very positive feedback on its performance, especially for color matching.
A second new product launch from BASF is Glasurit and
R-M PowerFill Plus range of primers. These have just hit our
distributors shelves, said Whittleston. If you need a direct
to metal primer that meets national rule standards with great
sanding capability, here is a product you need to try. Ask your
distributor about a demo and see how this product line can help
improve throughput in your paint shop.
PPG continues to make new primer and clearcoat technology options available to customers. Most recently weve introduced EC550 En-V Ultra Gloss and P190-6950 Extended
Performance clearcoats, the second wave of products incorporating our latest resin technology, said Hughes. Developed
for multi-panel or overall finish applications, these new premium compliant clears offer an exceptional level of gloss
and appearance. Our new SUA1080 UV Primer incorporates
the latest aerosol coating technology to provide a high build
product that cures by UV lamp and is ready to sand in two
minutes. It is especially ideal for enhancing cycle time performance on spot repairs. PPG has also recently launched
several specialty products in our VIBRANCE COLLECTION
line designed especially for the custom market. They include
VC5700 DITZLER Custom Clear and VC5250 DITZLER
Satin Clear. CW

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A Maturing Economy
Is China still an opportunity for investment?

Dan Watson, Contributing Writer

here is an old expression from the 50s often thrown

around in the financial market that says when the U.S.
gets a cold, the rest of the world gets pneumonia. A
somewhat colloquial expression which attempts to convey the
influence and impact that Wall Street and the U.S. has on the
global financial market. However, as we have all seen, nothing
remains the same forever. A new contender for the premier position has arrived on the scene.
China has been in the news a lot recently. Especially, with the
recent turmoil in the financial markets. But just how important
is Chinas economy to the U.S. and the rest of the world? Can
what happens in China really influence and impact main street
USA and the rest of the world? Is China still an opportunity
for investment? To answer all these question we need to a bit of
searching into Chinas rich and colorful history.
In the 1930s, China had carved out its position as the premier
financial center of the Far East. This lofty title ended in 1949
following a bloody four-year civil war. Emerging on the scene
was the victorious Peoples Liberation Army who immediately installed a communist form of government. From that moment to
today China is known as the Peoples Republic of China (PRC).
The new regime set about to remake China in the image of their
communist based ideology. Businesses became state-owned which
meant that all profits generated were confiscated by the Chinese
government. Supposedly a portion of all profits confiscated were
used to purchase improved technology that would help modernize certain industries. However, because China at that time was a
closed economic system, what little data that is available indicates
that its total output (GNP) was extremely low. As a result the
amount of funding for modernization was not that great. The end
result of this situation was that China was unable to keep pace
with the rest of the world and its economic growth was essentially
zero. China soon found itself at a crossroad and realized that in
order to survive in the emerging global market that it had to make
some significant changes and do so quickly.

Change for China at that time was not easy nor was it
quick. The first break for Chinas desire to change happened in
1971 when Dr. Henry Kissinger traveled to China. A year later
President Richard M. Nixon became the first U.S. president to
visit the PRC. His mission was merely to create more normal relations between China and the United States. However, his visit
allowed the world to be exposed to the first images of China
in over two decades. The trip by Nixon did helped the United
States to create an alignment with their one-time, cold-war enemy. It also opened up the potential of future trade between the
two countries.
In case you might be wondering why China wanted to
obtain growth and become more a part of the global market
the answer is fairly simple. Its a proven fact that a growing
economy helps to bring about overall stability. History reveals
that many country revolutions begin because the poor were
oppressed by rich. When a countrys economy is stagnant for
an extended period of time what we notice is the shrinking
of the middle-class which brings about and expansion of the

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China A Maturing Economy FEATURE

income disparity between the rich and poor. The building ten- fledging rise of a middle class inside China also slowed as
sion results in destabilization of various elements that define companies reacted to the fall off of exported goods. In short,
that society and a weakening of the power structure of those people stopped buying.
All this was happening at a time when Chinas financial
in charge. Hence, the Chinese leadership were eager to pursue
centers (stock market) was showing fantastic growth. In the
and achieve real growth for China.
The task at hand for the Chinese leadership to even com- May/June, 2015 time period the Shanghai Composite peaked
mence a growth strategy was staggering. Hardliners inside the government
China: GDP Growth & Inflation, 2001 - 2016
did not want anything to do with a
pseudo capitalistic program, they preferred status quo. It was noticed early
on by various Chinese leaders that to
achieve their long range plans it would
require allowing foreign investment of
money, people and technology to come
into China. Hardliners considered this
to be a foreign invasion. At that time,
China didnt have in place an adequate
infrastructure (physical, intellectual
and legal, business, etc.) to accommodate such an approach. Foreign companies were apprehensive to make any
investment since China had a long history of changing the rules. Needless
to say, it took decades of work by all
involved to get to a point where the
trust and respect between China and
potential offshore investors was sufficient to allow China to make small steps forward in the global at more than 5,100 points, a gain of roughly 150% over the
previous 12 months. When the China bubble burst, that index
market and their overall long term strategy.
Chinas average annual rate of GDP growth from 1987 to lost 32% of its value in just 18 trading sessions. The most
1996 was 10.2 percent compared to its inflation rate which recent decline follows on the heels of another huge decline in
averaged 12.1 percent. From 2001 to 2014, GDP grew at an July, the combination of which has erased the Chinese stock
average annual rate of 9.5 percent (0.7 percent less than the markets 2015 gains entirely. As the reader recalls, stock mar1987-1996 period), but inflation was much lower, averaging kets around the world dropped as well following the massive
only 1.9 percent. (See Chart) This is a unique situation since Chinese losses. This fact reinforces the opinion that China is a
economic activity at this higher level normally fosters higher dominant factor in the global financial market.
But what does this mean for China, whats the real impact
inflation rates. It would be interesting to learn how did China
generate such a high rate of GDP with a corresponding low rate of a falling stock market inside China? In truth, Chinas stock
market is not a major part of the Chinese economy, so its unof inflation?
The emergence of China into the global market has been likely that this recent crash alone will expand the economic cria remarkable transformation of their society. Their contin- sis there. Overall, the stock market plays a fairly limited role
ued double digit growth over the past few decades has been Chinas economy. Relatively little Chinese wealth is stored in
the envy of the world. This is especially true since they shares. More is held in property.
However, the internal political consequences of a falling
have managed to keep internal inflation rates at very low
levels. However, this growth hasnt been free. China suf- stock market could be serious. There is a continuing debate
fers from enormous pollution problems (i.e. air, land, water, going on within Chinas leadership over what to do about the
etc.). There has been constant infighting between high level economy, and this latest stock market turmoil could push that
Chinese officials regarding is it better for China to continue debate in a very wrong direction.
Its entirely possible that the crash might bolster political
as the main exporter of goods or to rely more on developing
an internal market for its products. This internal conflict factions inside China that want to block critical economic rehas led to a bit of chaos and confusion in many parts of the forms, and weaken factions that do want these reforms. Most
government and related industries. As economic conditions experts believe that China need to proceed with serious ecoaround the globe slowed or even stagnated China noticed a nomic reforms which are very important for the countrys fusignificant drop in its exported goods. At the same time, the ture. Without these reforms, China will most likely face far more
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FEATURE China A Maturing Economy

severe economic problems and the fall out will be felt by most
other countries around the globe.
Internally, there is a strong driving force to bring about some
level of economic reform within China. That force comes from
President Xi Jinping. Just three years after taking the reins of
power, Xi has already placed his stamp firmly on his country,
his region and Chinas relationship with the rest of the world.
A number of China experts have postulated that Xi is perhaps
the most powerful Chinese Leader since Mao Zedong. Unlike
his predecessors who preferred a relative low profile, Xi has
employed what could best be called Strongman Tactics to
achieve his objectives at home and abroad. Shortly after his
rise to power Xi commenced a consolidation of personal power
through a massive crackdown on corrupt Chinese officials at all
levels and also civil activists. As it turned out many of the corrupt Chinese officials happened to be Xis political rivals. His
relentless attack on corrupt officials and civil activist has raised
grave concerns with a number of China watchers. Some feel
that Xis strategy for China isnt a vision of electoral democracy.
Instead, its fairly clear that he wants a more efficient authoritarian state with a strong leader at its helm, namely Xi.
As aggressive as Xi has been in consolidating his power base
inside China he has also made his mark in the international
arena. We have seen China assert its territorial claims by constructing artificial islands in the South China Sea, placement of
airstrips and outpost on those islands all over the objections
of the U.S. and its various allies. By the way, those islands are
still there, the airstrips are still there, Chinese personnel are
still there and all of this appears to be expanding. Xi has also
done the same thing in waters claimed by the Philippines and
Vietnam. Not all actions by Xi have been regarded as hostile.
He is expanding Chinese influence in Southeast and Central
Asia through the founding of new international organizations
and providing huge sums of money to promote infrastructure
investments abroad.
Actions at home and abroad has provided Xi with enormous
popularity and political capital. His move to shrink the role of
the central government by giving market forces a more decisive
role in Chinas economy has caused many of his supporters to
refer to Xi as The Reformer.
In truth, Xi is pursuing a genuine reform agenda. He is hoping
to move the Chinese economy away from historical sources of
growth which relied on cheap exports, heavy industry and cheap
labor. Xi is committed to a new economy, one that is based on
a more Western definition of Service, Consumption, Innovation
and market leadership. However, progress has at best been spotty. Xi has achieved a small movement of the Chinese economy
away from industries such as steel and cement (both of which
are also high polluting sources). However, in an example of taking one step forward and two backwards, when the Chinese
stock market bubble began to burst, the Xi leadershippumped in
money, reduced interest ratesin a desperate attempt to keep the
stock market going. That move and a sudden devaluation of the
RMB fueled speculation that Xi maybe willing to sacrifice deep
reformin the hope of securing short-term growth.

China is here to stay...China is

still regarded by a number of
economists as an opportunity
even though it may be
approaching what some regard
as a maturing postion.
Xi has pursued a strategy to build his public image as a
strong leader devoted to the Chinese people. There are no accurate polls in China that would assess how successful Xi has
been with this strategy but anecdotal evidence suggest Xi is
extremely popular at home. Even with enormous personal
power, popular support the question becomes Can Xi transform the Chinese Economy without causing a hemorrhaging
of unemployment and dissatisfaction at home? Xi has made
a lot of powerful enemies along the way, all of whom would
like to see him fail and return China to a more status quo
situation. Xis continued head butting with the U.S. and other
countries over his overt actions in the Southeast Asia arena
carries with it enormous risk. U.S. President Barrack Obama
has only slightly more than 12 month remaining in his term.
The next President may see the world very differently which
could raise the tension level between China and the U.S. Such
an action would negatively impact on Xis ambitious reform
plans for China. We probably want know the outcome of
all of this for several years. However, there is one thing that
we do know. With Xi almost guaranteed another seven more
years in power, the U.S. and its allies will need to wrestle with
China relations in the age of Xi, a man with a vision and the
ability to make that vision reality.
China is here to stay. Their influence in the world market
is solid and will only grow over time. The world powers
now include China and in truth, China and the other nations
need each other. True, the China growth strategy is slowing
down. How much decline is difficult to determine. China
maintains that their GDP will drop from double digits to a
more normal seven percent level. Various China watchers
feel that the real GDP number for the future of China may
well be in the four percent level. Of course, the U.S. would
be delighted to see a sustained GDP of four percent or better. Dont expect to see a mass exit of foreign investors from
China because of this economic slowing. Businesses and
Countries have all become a committed part of the future
of China. China is still regarded by a number of economist
as an opportunity even though it may be approaching what
some regard as a maturing position. Like all investments,
China investors should do their due diligence before jumping into anything. CW

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To Be Held November 18-20 in Shanghai

Now in its 20th year this annual event offers visitors a full range of exhibits for the paint
and coatings industry.
Kerry Pianoforte, Editor

HINACOAT (The China International Exhibition for

Coatings, Printing Inks and Adhesives), the premier event
for the paint and coatings market in China, alternates
annually between Guangzhou and Shanghai. CHINACOAT has
been serving the global industry since it was first held in 1996.
According to the shows organizers, Sinostar International, the
three-day event offers a definitive one-stop platform for visitors to source a full range of products, to gain exposure to new
trends and to become more knowledgeable about the industry
at large.
The gross exhibit area of CHINACOAT2015 will be approximately 70,000 square meters and will have one additional hall

in comparison to the last 2013 Shanghai event. CHINACOAT

currently has 980 exhibiting companies from 31 countries/regions confirmed to showcase at the exhibition. This year also
marks the 20th anniversary of CHINACOAT. Sinostar expects
more global and domestic industry players to exhibit and visit.
CHINACOAT2015 will be held November 18-20 at the
Shanghai New International Expo Center (SNIEC). This annual
event offers attendees the opportunity to learn about the latest
products and technologies, as well as an opportunity network
face-to-face with key industry personnel.
CHINACOAT2015 Shanghai will have eight exhibit zones:
Zone 3 (Hall E2): Powder Coatings Technology; Zone 4 (Hall

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E2): UV/EB Technology and Products; Zone 5 (Hall E2):
China Machinery, Instruments and Services; Zone 6 (Hall E3)
International Machinery, Instruments and Services; Zone 7
(Halls E3, E4, E5 and Outdoor Hall A1): International Raw
Materials and Zone 8 (Halls E5, E6, E7 and Outdoor Halls
A1, A2): China Raw Materials; Zone 7A (Outdoor Hall A1)
International Zone Mixed Exhibits; and Zone 8A (Outdoor
Hall A1) China Zone Mixed Exhibits.
CHINACOAT will also include the following educational programs: CHINACOAT Conference: Wood Coatings
Broadening Sustainable Formulation Options, Technical
Workshops on coatings and inks formulation and evaluation
of color ; New-Tech Corner and more than 30 sessions of
Technical Seminars.

Nano Structures and Sol-Gel Films to Enhance Weathering

Performance of Wood presented by Dr. Mandla Tshabalala,
Forest Product Laboratory Wisconsin, USA and Advanced
Fluoro/Silicone Hybrid Coating as Functional Surface present by Patrick Zhao of Beijing Sino-Rich Materials Science,
P.R. China.

CHINACOAT Conference
This years CHINACOAT Conference will be held November
16-17 at the Renaissance Shanghai Pudong Hotel. The theme
of this years conference is Wood Coatings Broadening
Sustainable Formulation Options.
According to the conference organizers, wood is a versatile,
aesthetically attractive, a renewable material and conforms better with the principle of sustainable development than the
synthetic alternatives. However, wood is intrinsically variable
and thus requires careful selection of appropriate coating systems to deliver long term performances, in both interior and
exterior situations.
The global wood coatings market will show a steady growth
depending on market dynamics, environmental legislation, customer demand for superior products and consumer consciousness on health & safety issues. The opening keynote paper on
the Global Market will identify and quantify coatings sector
where technology has the best opportunities for future penetration. The keynote paper on Flame Retardant Technology will
present a new halogen free patented system.
The Conference, featuring ten presenations, will be of value
to raw material suppliers, coatings manufacturers, as well as
specifiers and end-users of wood coatings.
Presentation of papers and post-presentation discussions will
be conducted in both English and Chinese (Putonghua).
The conference will commence with a keynote paper presented by Louis McCulloch of James Consulting, UK.
Many presentations from stakeholders in the industry
deal with the theme of coatings from technological or regulatory perspective. The focus of this paper will be to address
the subject from a market standpoint, aiming to identify and
quantify the coatings sectors where technology has the best opportunities for future penetration. Topics will include: Macro
Economic Environment, Current State of the industry, Global
Wood Coatings Market, Coatings suppliers, Emerging Trends,
Strategic Issues. Delegates will see the bigger picture (a) to identify growth opportunities and (b) to enrich analysis of the market and its players.
Papers to be delivered after the keynote presentation on
Monday include: A Combination Coating of Rutile TiO2

The second day of the conference will begin at 9:00 am

with a keynote paper , Flame Retardant Technology: A
Critical Look presented by Dr. Swaraj Paul of PPPolymer,
Sweden. The basic mechanism controlling the fire resistance
behavior of polymers will be first reviewed with emphasis
on the intumescent systems. Halogen based FR and their
environmental impacts will be critically assessed. Testing
methods to evaluate fire resistant properties and their implications will be described for various applications. Due to
the long-term persistence and toxicity of halogen based FR,
increasing pressure has been posed from regulatory authorities to develop halogen free FR systems and these new systems, including a new halogen free patented FR system, will
be presented.
The rest of the presentations include: New Functional
Additives with Branched Structures presented by Dr.
Michael Bessel, BYK-Chemie, Germany; UV Curable
Waterborne Resins for Furniture and Cabinetry Coatings
presented by Wenli Jin, Allnex Resins (HQ: Belgium);
Isocyanate Free PU Coatings Fundamental Chemistry
and Performance Attributes presented by Yawei Xu, Dow
Chemical, USA; Market Research Report on WB Wood
Coatings presented by Ariel Jiang, WBCP, P.R China; Click
Chemistry in Waterborne Polymers for Wood Coatings presented by Jianqing He, South China University of Technology,
Guangzhou, China and The Pennsylvania State University,
USA; and Sustainable Wood Finishing presented by Nick
Barbounis, AkzoNobel, China.

Technical Workshops
To provide opportunities for training and learning for industry professionals, two Technical Workshops will be held concurrently with the main exhibition November 18-19. The

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as PRA Technical Director),
Peter Collins is ideally placed to
lead projects and provide training and consultancy across all
areas of coatings formulation,
performance testing and manufacturing process improvement
for clients ranging from SMEs
to global businesses.

Workshops will be delivered in

an interactive style and there
will be opportunities for delegates to discuss their technical
problems with the tutor.
Workshop I: Design and
Optimisation of Coatings and
Inks Formulations will be
held November 18 at 1:30 pm and will be led by Prof. Long Lin,
head of the Department of Color and Science at the University
of Leeds, UK. Lins research expertise covers coatings and inks,
coating and printing, thermochromism, photochromism, organic dyes and pigments, security printing, functional coatings and
inks, biosensors, polymeric materials, statistical experimental
design and data analysis, computer-aided process modeling and
computer-aided formulation optimization.
The workshop will provide an introduction to functional
coatings and inks and underpinning principles involved in the
development of such coatings and inks formulations.
Workshop II: The Evaluation of Colour will be held
November 19 at 1:30 pm and will be led by Peter Collins of the
Coatings Training Institute & British Coatings Federation. Based
on his 37-year of experience in paint and coatings (until recently

New Tech Corner

New Tech Corner includes a series of open forums featuring
speeches, case studies and discussions on the latest technologies
and trends relating to the following themes:
Coatings - Engineered by Science & Technology
Flame Retardant Coatings by Science & Technology
Capabilities & Applications of Nanotechnology
Advancement of Smart Additives
How to Promote the Development of Waterborne Coatings
Technology in China?
Anti-corrosion & High Thermal Technology
New-Tech Corner is an ideal interactive platform for visitors
to discuss common problems and get new ideas on how to move
their businesses forward from the technology peers. CW

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Sealed in Stability
Despite challenges from domestic companies, there are still opportunities to be had by
expanding to high-growth end-user industries, and producing high quality products.
Matthew Baum, Analyst at GCiS China Strategic Research

teady growth and medium-term opportunities make this a

market worth paying attention to. Despite challenges from
domestic companies, there are still opportunities to be had
by expanding to high-growth end-user industries, and producing high-quality products.
Sealants are used all over the world in a variety of industries.
They are primarily used to fill in gaps, and keep things like rain,
sound, heat, and cold from getting in or out. They range in performance, with some possessing properties similar to medium
strength adhesives. Sealants are usually split into one- and twocomponent sealants, which differ in terms of materials used,
complexity of use, reaction to moisture and curing time.
The SR sealant market is predicted to be worth $20 billion
by 2019, and the majority of demand and growth is in China.
There are five categories of sealant products made in China:
silicone (SR), polyurethane (PU), polysulfide (PS), acrylic (AC),
and other. Out of the RMB 12.7 billion, or $2.06 billion (2014
RMB 6.2 = USD 1), market, the SR and PU sealants are the most
frequently used in China, while AC and PS have low growth and
small market size.
There are no replacements for sealants in China, and market
growth is set to be stable. But one doubt lingers: How will the
sealant industry fare in the face of a slowing Chinese economy?

Green Tide Rising

One of the major trends in the sealant industry is for environmentally friendly products. The government uses both carrots
and sticks to promote green products. In the sealant industry
the most obvious example of this green drive is the slow decline
in the growth of PS sealants, which are seen as too polluting.
For SR sealants, one of the main green features is longevity. The longer the product lifespan, the less often it has to be
replaced, saving manpower, money, and materials. The base material for silicone sealants, polydimethylsiloxane, breaks down
into non-harmful chemical and minerals, and it can be easily
recycled. Polyurethane sealants are also highly recyclable and
after reaching the end of their lifecycle, can re-bonded, chemically recycled, mechanically recycled or incinerated for chemical
recovery. They are also lightweight, therefore using less energy
for transportation and use. Both of these products contain very
low VOCs (Volatile Organic Compounds).

Demand for green products puts foreign companies at an advantage, as green products require more technology investment,
and foreign products have already achieved a high standard in
this area. There are currently only a small handful of Chinese
companies that can make products that meet international standards like the EU ETAG002 product specification for silicone
structural sealant.

Mr. China Still Applies

Despite the publication of Mr. China over a decade ago, and
its warning to all that read it about doing business in China,
companies still havent learnt their lessons when it comes to
the Middle Kingdom. Due to poor management of distribution
networks in China, foreign companies have been left facing
the prospect of a huge number of fake products flooding the
market. This severely damages brand reputation one of the
key strengths of foreign companies who are seen as producing high-tech, reliable products. Fake products are prevalent
in the construction industry, as opposed to the automobile or
electronics industry. This is because products are easy to fake
in the construction industry, and in the latter two industries
consumers directly purchase and use products, so quality control standards are somewhat higher.
Foreign companies sell almost all their products via distributors, and less than a tenth by direct sales. Also, distributors provide a range of services for suppliers including
marketing and after sales service. As such a high amount of
revenue is generated through distributors, if there is poor distribution management; fake sealants can appear in any of the
end-user industries.
Henkel, the market leader for sealants in China, is a prime
example of how a good product, being early to market, and a
strong distribution network equal success.
Momentive is another company taking the right steps to ensure strong channel sales, and reduce the number of fake products on the market. They recently designated a Shanghai based
distributor as their master distributor, thus ensuring a more
streamlined sales network.
The takeaway from these suppliers and our interviews with
channel players is clear: Manage sales channels well to eliminate
fake goods, and boost brand reputation.

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Sealed in Stability FEATURE

The automotive industry the main end-user industry for
the PU segment has seen drops in demand. Growth rates for
sales and output of commercial and passenger vehicles during
January-May 2014 were 9.37 percent and 8.97 percent, for the
same period in 2015 this fell to 3.19 percent and 2.12 percent, a
drop of 6.2 percent and 6.8 percent respectively.

Figure 1: Foreign Companies Channel Player Revenue Breakdown (2014)

Source: GCiS

Competition is Getting More Intense

Unlike some industries where foreign companies still dominate the market, in the sealant market the level of foreign
market share by output and revenue is low. Despite this, foreign and domestic companies sell to different markets, but the
extent to which this applies differs by segment. Foreign companies are targeting the high-end market, and pricing their
products accordingly. Most market demand is for non-high
end products which favors domestic suppliers. Foreign products are popular in the automotive and transportation markets, and to a lesser extent, the electronics assembly industry.
Foreign products are sold in the construction industry, but
only make up 14 percent of total products sold by revenue
in that industry. Domestic companies are particularly strong
in the manufacturing, infrastructure, and construction industries. The SR segment is a maturing segment, meaning that
growth is slowing and domestic companies have narrowed
the technology gap between foreign companies. Average
product price per ton is also decreasing. Foreign companies
have a much stronger position in the PU segment, which is
due to see the highest growth. In addition, many companies
have a large amount of excess capacity; the industry average is 67 percent utilization rate. This means oversupply in
this market and that prices are not likely to increase soon.
Demand, while growing, is not increasing fast enough to raise
prices in the short term.

The New Normal

The most important question that needs to be asked is: How
will Chinas economic slowdown affect the sealant markets
growth? The drop in overall economic growth impacts several
major end-user industries for sealant products. More critically,
these end-user industries are the top-three in all product segments. However, slow growth in different industries will affect
some segments more than others.

Figure 2: End-User Market Share by Revenue 2014 and 2019

Source: GCiS

Both good and bad news exists in construction market. With

the advent of buildings that use structural steel or reinforced concrete as the main means to bear a buildings load, the need to
have the outer faade bear strong loads was removed. Nowadays
exterior walls can be non-loading and use materials like glass that
could not be used in the past. Sealants play a key role in ensuring
these facades are weather proof, and hold together well.
These glass-covered office blocks standing tall in every one
of Chinas cities dont just reflect light, they reflect the size of
the construction industry. The construction industry is the backbone of Chinas economy, and accounts for almost three-quarters of the total sealant market size.
However in recent years the construction industry has been
slowing down dramatically. Despite rises in house prices, overall
growth is a lot lower than in the early 2000s. Completed project
area was 0.59 Bn m in 2015 Q1, a cumulative growth rate of
9.3 percent, down of 5.6 percent from 14.9 percent in 2014. The
equivalent figure for new construction area was 0.9 Bn min 2015
Q1, a decrease of 11.2 percent from 2014 Q1s 1.02 Bn m. New
areas under construction are relatively small in 2014 and most construction projects are those begun in 2013. This trend is part and
parcel of the new normal Chinese growth rate. This slowdown in
construction affects the SR segment in particular, as construction is
the largest end-user industry for SR sealants by far.

Growth Industries
Those paying attention to the PMI index have seen that
manufacturing companies are not doing well. The official

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FEATURE Sealed in Stability

manufacturing PMI remains unchanged at 50.2. This does not
mean all manufacturing is growing slowly, just the industry as
a whole. Growth areas in the manufacturing industry for sealants include telecommunication, which grew by 11.8 percent
in 2014, electronic manufacturing grew by 12.2 percent, and
consumer goods increased 8.4 percent.
Transportation is the fourth largest end-user industry by revenue for sealant products. China is seeing national investment
in high-speed railways and other track projects. The recently announced Beijing-Tianjin-Hebei railway construction project valued
at RMB 100 Bn is one of many new railway projects being undertaken by China. Total capital invested into railway construction for
January-April 2015 increased by 22 percent year-on-year. Another
major project is the New Silk Road a plan to connect China with
neighbors near and far by rail and sea trade routes. This will mean
an increase in train car and ship production, both of which make
use of sealant products. Even though government investment plan
is less predictive in the past, in facing the slower GDP growth,
Chinese government are more likely to invest in infrastructure and
transportation projects to avoid an economy hard landing.
The electronics assembly industry refers to electric power components, PV panels, and LEDs. According to GCiSs analysis, the electronics assembly industry was the fastest growing end-user industry.
Based on government statistics, output for LEDs grew by 30 percent
in 2014 due to government energy saving initiative and support of

the LED industry. Other drivers of the electronic assembly industry

include electronic PCB, which saw sales increase by 8.7 percent last
year, and the PV industry which saw sales increase by 18 percent.

The first response may well be to switch to producing different
types of sealant products, like polyurethane or acrylic sealants.
This is a good strategy for polyurethane sealants, but acrylic
sealants have stagnant growth and small market size.
Another option is to look outside the construction industry
for growth. It is also worth bearing in mind: these options are
not mutually exclusive. A company could change end-user industry, as well as sealant product. Fortunately, GCiS predicts
high growth in several industries in the next few years. These are
likely to enjoy growth beyond the short term, due to the Made
in China 2025 policy.
Issued by the State Council, it focuses on the development
of 10 major industries which will be vital to transform China
into a manufacturing superpower. Relevant industries to sealant suppliers are: aerospace equipment, high-tech ships, railway
equipment, and new energy vehicles. Although this may cause
some protectionist measures in manufacturing industries, upstream suppliers should be unaffected. This policy also prioritizes green products and high quality, both of which align with
foreign companies products. CW

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Additives Supplier

Here is a look at the latest offerings from select additives suppliers. For more information
on the products listed, please contact the company directly.
AB Specialty Silicones
Waukegan, IL
Types of additives offered: Silicone raw
materials, organosilanes, silica, oximes,

Smyrna, GA
Allnex is a leading supplier of resins and
additives for architectural, industrial,
protective, automotive and special purpose coatings and inks. The companys
product range entails innovative liquid
resins and additives, radiation cured and
powder coating resins and additives and
crosslinkers for use on wood, metal, plastic and other surfaces.
ADDITOL XW 6565 is a universal, glycolfree, polymeric multifunctional grinding
medium from Allnex, specially developed
for the production of low-VOC point-ofsale (POS) and in-plant colorants.
Allnexs ADDITOL XW 6560 is an ultra-low-VOC combination metal drier
designed for easy incorporation into
low VOC waterborne alkyd paints.
ADDITOL XW 6560 has excellent compatibility with highly modified alkyds and
other metal driers enabling fast incorporation in any stage of the paint manufacturing process.
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Air Products and Chemicals

Allentown, PA
800-345-3148 or 610-481-6799
Fax: 610-481-4381
Types of additives offered: Airase defoamers and deaerators, ZetaSperse dispersants, Dynol superwetters, Surfynol
wetting agents, Carbowet surfactants
and EnviroGem additives.
Airase Structured Silixane Defoamer
Line (SSDL) Defoamers
The Airase SSDL defoamers are a line of
formulated, siloxane-based defoamers
that have been designed to have predictable performance relative to each other.

stabilizers, suspension agents, thickening agents, UV absorbers, waxes,

Hydropalat WE 3111
A non-APEO pigment wetting agent for
water-based coatings, Hydropalat WE
3111 provides excellent color acceptance
and can be used as a dispersing agent in
base paints. Low odor; < 1% VOC.
Dispex Ultra PX 4575
A VOC-free, dispersing agent for waterbased systems with benchmark performance in inorganic pigments, Dispex
Ultra PX 4575 offers improved color
development and lower viscosities in pigment concentrates containing transparent
iron oxides and other inorganic pigments.

ZetaSperse Dispersant Tool)
To assist formulators in quickly finding
a dispersant for their pigment formulation, Air Products offers the Formulators
Assistant ZetaSperse Tool (FAZT) to
provide product recommendations and
starting point formulations for over
a thousand different specific pigment

Borchers OM Group

BASF Corporation

Borchi OXY - Coat 1310

Borchi OXY - Coat 1310 is a product in
our patented line of curing additives. It
can be used in all coatings oxidatively
drying resins, e.g. alkyds, vegetable oils,
epoxy esters, polybutadiene.

Charlotte, NC and Wyandotte, MI

800-962-7829 or 800-251-0612
Fax: 800-392-7429 or 800-971-1123 or
Types of additives offered: dispersants, wetting agents, surface modifi ers, defoamers, rheology modifi ers,
film-forming agents, light stabilizers,

Westlake, OH
440-899-2950/Fax: 440-808-7117
Types of additives offered: Rheology
modifi ers, thickeners, dispersants, emulsifi ers, moisture scavengers, anti-foam
agents, fl ow control, surfactants, driers,
zero-VOC cobalt paint curing additives

Borchi Gol 1376

Borchi Gol 1376 is an effective flow promoter with broad compatibility - including high polarity systems. It eliminates
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FEATURE Additives Directory 2015

surface defects such as craters, pinholes
and spray structures and is thermal resistance up to 300 C. The key applications
are BADGE- (Bisphenol-A diglycidyl
ether) & BPA (Bisphenol-A) free Can

Memphis, TN
Fax: 901-276-5343
Additives offered: Corrosion inhibitors,
flame retardants, defoamers, bactericides,
fungicides, tannin stain blockers, UV absorbers, flocculants, and dispersants
Bubreak 4481
Bubreak 4481 is a zero VOC, proprietary,
water-based defoamer that controls
entrained air as well as surface foam with
quick knockdown in coatings, slurries
and adhesives.
Flamebloc 1414
Flamebloc 1414 is a highly intumescent
form of graphite and is a proven fire
retardant in both water and solventbased formulations. It is environmentally
friendly, halogen free, carbon based chemistry that creates a char barrier between
flame and substrate.

BYK Additives &

Wallingford, CT
Fax: 203-284-9158
Types of additives offered: Wetting &
dispersing, defoamers, waxes, rheology,
anti-settling, anti-marring, ink additives
DISPERBYK 2060 & 2061
Optimize processes and conserve
costs with these multifunctional additives!
DISPERBYK-2061 allow formulators to
produce pigment concentrates that can be
used in both aqueous and solvent-based
systems. These wetting and dispersing
additives are VOC and alkylphenol-free,
complying with BYKs standards to

provide environmentally friendly and

highly effective solutions.
DISPERBYK-2026 is an all-purpose wetting and dispersing additive that can be
used for a broad range of organic and inorganic pigments and in a multitude of
binder systems. Suitable for single and cogrinds, as well as pigment concentrates,
DISPERBYK-2026 functions in wood
and industrial coatings in addition to coil

New Castle, DE
Fax: 302-429-5369
Types of additives offered: Highperformance, environmentally-friendly
solutions to formulators, resin manufacturers and additive producers through
its wide range of specialty surfactants
and bio-based building blocks.
Priplast XL 101
Priplast XL 101 is a di-functional polyester polyol building block that balances
high flexibility and exceptional strength
while giving better hardness. This polyol
offers excellent retention of hydrolytic,
thermo-oxidative, UV and color stability
and good chemical resistance. It furthermore bring enhanced adhesion properties and is suitable for polyurethane
applications in the most severe conditions where commonly polycarbonate
diols are used.
Priplast XL 102
Priplast XL 102 is a di-functional polyester polyol building block that balances superior elongation and excellent
strength while giving better hardness.
This polyol offers excellent retention
of hydrolytic, thermo-oxidative, UV
and color stability and excellent chemical resistance. The polyol brings faster
strength development and enhanced adhesion to a variety of substrates and suitable for polyurethane applications in the
most severe conditions where commonly
polycarbonate diols are used.

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Dow Coating Materials

Philadelphia, PA
Types of additives offered: HASE thickeners, HEUR thickeners, microspheres,
surface-active agents, surfactants and
dispersing agents (nonionic), surfactants and dispersing agents, texturizing
agents, associative thickeners, cellulosics, viscosity modifiers, wetting agents.
ACRYSOL RM-725 Rheology Modifier
ACRYSOL RM-725 Rheology Modifier
offers smoother surfaces, better applied
hiding and no-drip sag resistance in a
solvent-free1, easy-pouring HEUR for
vinyl acrylic (PVA), vinyl acetate ethylene (VAE) and other acrylic binder systems. Powered by ACID SUPPRESSION
Technology for pH triggered association,
this next-generation HEUR is also APEO
free2 and contributes to ICI viscosity.
Made without added solvent
Made without the use of APEO
TRITON HW-1000 Surfactant High
Performance Wetting Agent is a non-APE
based surfactant that features excellent
wetting and leveling performance and
demonstrates low foaming and de-foaming capabilities. By reducing the surface
tension of water-based solutions, it helps
reduce defects in coating films. TRITON
HW-1000 Surfactant helps meet lowand no-VOC regulatory requirements
and addresses industry requirements for
faster processing while improving gloss
and smoothness.

Dow Corning
Auburn, MI
989-496-4400 or 800-248-2481
Types of additives offered: Foam
Control, slip & mar, texturing, leveling,
gloss, wetting, adhesion promotion and
surface treatment, water resistance, pigment treatment.
Dow Corning 102F Additive
A highly effective foam control agent for
solvent based coating systems, offering
optimal defoaming and antifoaming at
very low addition levels. It shows good
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Additives Directory 2015 FEATURE

compatibility in solvent based coatings and has low tendency to
cause craters or impact gloss or clarity of the coatings.

Dow Corning 8590 Additive

Dow Corning 8590 Additive shows good compatibility in waterborne coatings and ink systems and has a low tendency to
cause surface defects. Performs at low dosages and over wide
temperature range. Low viscosity allows easy disperibility into
waterborne paints and inks.

Dymax Oligomers & Coatings

Torrington, CT
Fax: 860-626-7043
Types of additives offered: Aliphatic and aromatic urethane,
polyether urethane, and polyester urethane acrylates and
Oligomers for 3D Printing Inks & Resins
Selection consists of oligomers with varying Tgs that allow for
flexibility in mechanical properties. Formulators looking to
eliminate object deformation can select an oligomer with a high
Tg and low linear shrinkage. The oligomers also cover a large
range of viscosities so formulators can achieve the flow characteristics they desire.

paints, provides the highest level of film integrity at low levels

of coalescent. Eastman Texanol is suitable for all types of latex
paints and maintains good performance regardless of varying
weather conditions and substrate porosity.
Eastman Optifilm additives
Eastman Optifilm additives for low-VOC paint are compliant,
low odor, efficient, non-yellowing, and safe. Our Optifilm coalescent and open time additives keep you ahead of VOC regulations and customer requirements without falling behind in

Emerald Performance Materials

Cuyahoga Falls, OH
Fax: 330-916-6734 (coalescents, benzoates), (epoxies, RLP),
Types of additives offered: Low-VOC coalescents, benzyl alcohol, color dispersions, 0/low-VOC foam control, silicones,
epoxy resins, diluents, reactive modifiers, reactive liquid polymers (RLP), accelerators, catalysts

Oligomers for LED-Curing Nail Gel Coatings

The oligomers help to overcome
common nail coating issues such
as low gloss, color drift, regulatory compliance issues, premature
chipping, and high heat generation
during cure. Coatings formulated
with Bomar oligomers have a nonyellowing, high-gloss finish for vibrant coatings, and exhibit excellent durability for a longer lasting salon-fresh look.

Eastman Chemical Company

Kingsport, TN
Types of additives offered: Cellulose esters (rheology modification, defect control, color consistency), Adhesion promoters
(adhesion to modified polypropylene substrates, other plastics), Solvents (for desired application/performance characteristics), Resin Intermediates (unique structural options for
coating resins to meet performance properties), Additives
(faster dry-to-touch time, excellent anti-sag behavior, ease of
Eastman Texanol ester alcohol
Eastman Texanol ester alcohol, the premier coalescent for latex
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FEATURE Additives Directory 2015

EP Minerals
Reno, Nevada
Fax: 775-824-7694
Types of additives offered: Matting and
flatting agents, Pigment extenders
Celatom Brights
New bright white virtually CS-free diatomaceous earth matting and opacifying
additives for the paint & coatings industry. Get ready for a bright future with
our new unique, high performance coatings additives including flux calcined DE,
natural virtually CS-free DE and perlite,
cellulose and PE thixotropes.
Celatom and CelaBrite
These functional fillers have been
proven effective for many years in
paint, stucco, and coatings applications. These unique products, made
from trillions of microscopic diatoms, make Celatomand CelaBritethe
worlds finest paint pigment extenders
and flatting agents.

Ethox Chemicals, LLC

Greenville, SC
Types of additives offered: Reactive surfactants for acrylic, styrene acrylic, and
vinyl esters, pigment dispersants, epoxy
additives, emulsifiers for aqueous and
non-aqueous systems, freeze/thaw additives, low foaming wetting agents, defoaming agents

E-Sperse 4754
Dispersant for inorganic pigments in
solvent and resin based formulations.
Effective in dispersing mixed metal
oxide pigments and TiO2. Contains
hydroxyl functionality allowing the
dispersant to crosslink into urethane
and melamine based formulations.
Currently being used to disperse infrared reflective pigments in urethane
top coats and primers for aerospace
EthoFlex ER
Additive for epoxy coatings that can
be applied with either the epoxy or
hardener and is compatible with any
solvent. Takes the place of many other
ingredients. Improves corrosion resistance, enhances flexibility, improves
impact resistance and even gloss. Has
shown the ability to improve pot life
and cure time.

Evonik Corporation
Richmond, VA
SILIKOPHEN AC 950 is a new hightemperature resistant, high solids silicone
resin.This product cures at ambient temperature, utilizing a catalyst. Application
displays good impact resistance and nonblocking properties. SILIKOPHEN AC
950 is HAPS-free, and it is intended to
provide protective properties in industrial

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TEGO Airex 990 / 991

TEGO Airex 990 and 991 represent a new
generation of deaerators and defoamers for
solventborne high solids coatings. These liquid products contain 100% active substance,
are free of organic solvents, and boast good
recoatability. This gives the formulator the
advantage of setting the solvent content.

Hoffman Mineral GmbH

Neuburg a.d. Donau, Germany
+49 88431 53-0
Fax: +49 8431 53-330
Types of additives offered: Functional
mineral filler for Coatings Industry
Paraffine treated product based on SILLITIN
V 88, which is a mixture of silica and kaolinite. Aktisil WW offers optimum resistance to
water and stains
and best appearance on dark
clear wood coatings are the easy dosing and
incorporation, hardly any dust formation
and wood grain enhancement.
GLOXIL WW is a silicagel modified with
a special additive. The surface modification improves inclusion in dispersion
films of the silica particles responsible for
matting. This produces films which despite an outstanding matting have good
water and stain resistance, especially for
acrylate-based coatings.

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Additives Directory 2015 FEATURE

Keim Additec Surface USA,

LaGrange, IL
708-352-2443/Fax: 708-352-2573
Non ionic emulsified, 40% soilds paraffin wax emulsion comprising strong early
water resistance in different types of pigmented coatings formulations including
facade paints; high quality low-oil content paraffin for low dirt-pick up.
Universal wetting and dispersing agent,
especially recommended to stabilize TiO2/
filler in waterborne paints and coatings
in order to optimize colorant acceptance,
gloss and hiding power at low dosage level.

Kenrich Petrochemicals, Inc.

Bayonne, NJ

Fax: 201-823-0691
Types of additives offered: Ken-React
Titanate, Zirconate, and Aluminate
Coupling Agents in liquid, powder
& pellet form; Ken-Stat Transparent
Antistatic Agents; Kenflex aromatic resins; Kenplast non-reactive diluents.
Ken-React CAPS KPR12/LV pellet and
Ken-React CAPOW KPR 12/HV powder
Compatibilizes both addition and condensation polymers via in situ Zirconium
or Titanium Catalysis

Atlanta, GA
Proxel BZ Plus Preservative
This unique combination of Proxel preservatives and Omadine antimicrobials

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offers a dual mode of action for inhibiting

microbial growth in latex emulsions, water-based paints, adhesives and pigment
dispersions. Proxel BZ Plus Preservative
prevents discoloration and provides the
extra protection customers need.
Zinc Omadine ZOE Antimicrobial
The patented Omadine ZOE antimicrobial is formulated to prevent discoloration
due to interactions with various elements
in paint formulations. Features include:
Low VOCs, inhibited growth of fungi,
algae and bacteria, color-stable, fine particle dispersion (in water) of zinc pyrithione, and alkaline pH stability.

Cincinnati, OH
Fax: 513-794-7721
Types of additives offered: Water-based
surface modifiers

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FEATURE Additives Directory 2015

ProHere I 13002

Micro Powders Inc.

Tarrytown, NY
914-793-4058/Fax: 914- 472-7098
Micropro 700
Micropro 700 is a unique combination
of modified polypropylene and PTFE that
has been micronized to a 2.0-3.0 NPIRI
grind gauge reading. Its formulated to
impart gloss reduction and blocking resistance along with lubricity (slip) provided by PTFE. Micropro 700 will also
impart improved mar and rub resistance.
MicoKlear 709
MicroKlear 709 is a finely micronized
combination of polyethylene, carnauba
wax and PTFE ideally suited for use in
coatings applications where excellent
gloss retention, clarity and slip are desired such as in clear lacquers and OPVs.


manufacture of flood/float-free aqueous

coatings systems (air dry and force dry,
2K systems) and for the manufacture of
aqueous resin-free pigment concentrates.
It stabilizes pigment dispersions and reduces the mill-base viscosity. EDAPLAN
494 achieves very high pigment loading
at low dosage in binder free pigment
paste formulations which results in cost
savings and quality improvements.

Reactive Surfaces
Austin, TX
Types of additives offered: Bio-based
functional additives
DeGreez functionalizes a wide variety of
coating systems with degreasting/antifinger-printing capability.
OPDtox confers self-decontaminating capability to counteract chemical weapons

Bloomfield, NJ
Fax: 973-338-0420

ProteCoat confers non-toxic, environmentally benign, long-lasting, highly efficacious antimicrobial activity to a wide
variety of coating systems.


CERETAN MXF 9820 D is a spherical,
micronized polyolefin wax coated with
PTFE that provides excellent abrasion
and scratch resistance, excellent gloss and
minimized dust properties compared to
milled waxes. It is primarily used in printing inks and wood and powder coatings.
The spherical shape offers a very even
surface, improves the dispersing properties and reduces the amount of wax usage due to its high efficiency. The PTFE
concentration is reduced by the MXF
process which results in cost savings and
quality improvements.

Shamrock Technologies, Inc.

EDAPLAN 494 is a wetting agent and
dispersant for inorganic and transparent
pigments as well as for laked red azo pigments in aqueous media. It is ideal for the

Newark, NJ
973-242-2999/Fax: 973-242-8074
FluoroSLIP 533
FluoroSLIP 533 PTFE/oxidized polyethylene powder is specifically designed for
waterborne coatings to provide excellent
scratch, mar and scuff resistance. As part
of the powder-in-powder technology of
shamrockt FluoroSLIP 533 offers immediate and easy dispersibility.
SST-4P high performance PTFE powder
provides the ideal combination of economics and performance. SST-4P provides
excellent slip, rub and abrasion resistance
in can, coil, industrial and UV coatings.

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Siltech Corp.
Toronto, ON, Canada
Fax: 416-424-3158
Siltech C-890
Siltech C-890 is a high silicone content
silicone acrylate functional pre-polymer
that is designed to react under UV or other free radical cured process into the film
and provide slip, abrasion resistance and
release properties. The product does not
generate foam.
Siltech C-759
Siltech C-759 is used for solventborne
UV curable topcoats. It helps to impact
market resistance, anti-graffiti and antistain properties, while also improving
release. It will also improve water and
oil repellance.

Troy Corporation
Florham Park, NJ, USA
Phone: 973-443-4200
Fax: 973-443-0843
Type of additives offered: Dry-film preservatives, wet-state preservatives, performance additives, metal carboxylates
Troykyd D209W
Troykyd D209W is a high-performance
defoamer that offers excellent functionality in a broad range of aqueous
systems, including high-gloss and wood
coatings, both clear and pigmented, as
well as other end-use areas, including
spray applied systems. With a solventfree composition, Troykyd D209W is
an excellent choice for environmentally
green coatings.
Troysperse ZWD1
Troysperse ZWD1 is an advanced wetting and dispersing additive for green
aqueous coating and printing ink applications. Troysperse ZWD1 is formulated for excellent color development,
fast dispersion time, high gloss, and
high pigment loading, and is effective at
low use levels, resulting in optimal cost
performance. CW
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Pigment Supplier

Here is a look at the latest offerings from select pigment suppliers. For more information
on the products listed, please contact the company directly.
Aakash Chemicals
Fax: 630-469-2255
Types of pigments: Blues (phthalos
R/S, G/S, non-fl occalating), Greens
(phthalo green), Reds (naphthol, DPP,
azo),Yellow and Oranges (high-performance, monoazo, benzimidazolone,

Alex Color Company

Phone: 888-253-9265
Fax: 570-875-0885
Types of pigments: Aqueous Pigment

American Glitters, Inc.

Massapequa Park, NY
Fax: 516-795-1191
Types of pigments: Metallic (Glitters,
Aluminum), Specialty (PET and
Product name: Alunex Aluminum Glitters
Attributes/comments: Aluminum Glitters
in a range of colors and sizes for plastics
incorporation and high-heat applications
Product name: Starmist Iridescent and
Holographic Glitters
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Attributes/comments: Specialty iridescent

and holographic in a variety of colorchanging glitters and full range of sizes.
Also available in solvent-resistant colors.

sheen control, touch-up, scrub, burnish

resistance and other film properties.
Conventional caulined and full line of hydrous products also available.

BASF Corporation

Cabot Corporation

Fax: 800-346-5896

Billerica, MA
Phone: 800-462-2313
Types of pigments: Blacks (carbon
black), Whites (fumed silica, fumed alumina, aerogel)

Types of pigments: Blacks (black,

brown and grey), Blues (phthalocyanine pigments), Extender Pigments
(China clay, AL silicate, mica), Greens
(phthalocyanine chrome), Iron Oxide
Pigments (transporations oxides, black
IO, red brown IO, Yellow IO), Metallic
Pigments (silverfl ake), Reds (diketopyrrolo pyrolle pigments, quinacridone
pigments, pyrazolone red and maroon,
pigment red and maroon, misc. red and
maroon toners and lakes, BON red and
maroon), Specialty Pigments (HP, light
interference, heat management, low
VOC, misc. yellow pigments) Whites
(synthetic mica-based effects pigments)

Burgess Pigment Co.

Sandersville, GA
Types of pigments: Extender pigments
(aluminum silicates or kaolin clays)
Product name: OptiWhite
Attributes/comments: A thermo-optic
kaolin that extends TiO2 while improving

Product name: Emperor 1600 and 1200

Specialty Carbon Black
Attributes/comments: Uniquely designed
high jetness carbon black enable color
performance and dispersability for solvent-based applications.

Cappelle Pigments NV
Menen, Belgium
Types of pigments: Iron oxide
(Transparent), Reds (Naphthols, Bona,
B. Nephlhols, Bensimidosolmo), Yellow
and oranges (Bensimidosolmo, monoazo, diarylide, pyrasolone, bismuth

Crenovo International
Wuxi, China
Phone: +86(510)82203206
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Fax: +86(510)68930050
Types of pigments: Reds, Yellow and
Product name: Pigment Violet 23
Attributes/comments: Crenovo produce
Pigment Violet 23 at 1,000 mt/year. We
have nine segmented types serve coatings,
Printing Inks, plastics and textile industries. It complies with EN71.3, AP89.1,
RoHS and REACh.
Product name: Pigment Red 122
Attributes/comments: Crenovos quinacridone pigments, including PR122 and
PV19 is of outstanding physical and
chemical fastness. Highly recommended
for Automotive Coatings, Decorative
coatings, Gravure Printing Inks, textiles
and high class plastics.

Decorative Color &

Chemical, Inc.
Doylestown, PA
Phone: 215-345-8427
Fax: 215-345-8428
Types of pigments: Blacks (D & C
carbon), Blues, Greens, Iron Oxide
Pigments, Reds, Specialty Pigments,
Yellow and Oranges
Product name: ColorRich Red 166-10
Attributes/comments: For 29 years,
Decorative Color has offered a variety of
organics, inorganics, certified colors, and
natural pigments.

Dominion Colour Company

Toronto, Ontario
Fax: 416-497-5198
Types of pigments: Blacks (Carbon
Ultramarine, Phthalo basic dye);

Naphthols, Anthraquinone, Toluidine,
Quinacridone) Yellow and Oranges
Monoflag, Benzimidazolone, Hybrids,
Isoindolinone, Dianisidine)

EMD Chemicals
Philadelphia, PA
Fax: 484-652-5749
Types of pigments: Iron oxide (pearlescent aluminum flake), Specialty pigments (crystal effect, aluminum oxide)
Product name: Meoxal luminous metal
effect pigment
Attributes/comments: Meoxal luminous
metal effect pigments are aluminum, metal oxide, silver dollar flakes with an innovative layer structure achieving high
brilliance and deep color saturation.
Product name: Xirallic NXT high chroma crystal effect pigment
Attributes/comments: Xirallic NXT is a
part of the NeXT generation of Xirallic
crystal effect pigments with an addedvalue dimension that can be used in many
outdoor and indoor applications.

Emerald Specialties Group

Cincinnati, OH
Phone: 513-841-4000
Fax: 513-841-3771
Types of pigments: Blacks (carbon
black, iron oxide dispersions), Blues
(phthalo, alkali, Chinese dispersions),
Greens (phthalo, chromium oxide dispersions), Iron Oxides (black iron oxide, red, yellow dispersions), Reds (iron
oxide, quinacridone, napthol, toluidine), Yellow and Oranges (diansidine,
diarylide, iron oxide, acrylide, ferrite,
benzimidazolone dispersions), Whites
(titanium dioxide dispersions)

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Lansco Colors
Pearl River, NY
Phone: 845-507-5970
Fax: 845-735-2787
Types of pigments: Blacks (carbon
black, perylene), Blues (phthalo, ultramarine, milori), Greens (phthalo,
chromium oxide, CCIP), Iron Oxide
Pigments (synthetic yellow, red and
black), Metallic (aluminum), Reds
(toluidine, napthol, metal salt, DPP,
quinacridone, perylene), Yellow and
isoindoline, azo, diarylide, hansa), Whites
Product name: Lansco 2110 Isoindoline
Yellow 110
Attributes/comments: A transparent red
shade yellow isoindoline which nicely
complements companys semi-opaque
grade Lansco 2111 Isoindoline Yellow
Product name: Lansco 1166 Disazo
Scarlet 166
Attributes/comments: Typical Scarlet RN
shade. A high-performance yellow shade
red with good color strength, exceptional
lightfastness and migration resistance.

Lanxess Corporation
Pittsburgh, PA
Types of pigments: Blacks (Iron oxides);
Blues (Phthalocyanine blue); Greens
(Chrome Oxide green, Phthalocyanine
green); Iron Oxide Pigments ( Synthetic
iron oxide); Reds (Iron Oxide, Azo red);
Yellow and Oranges (Azo); Whites (Iron

Norcross, GA
Fax: 770-277-8809
October 2015

10/5/15 5:01 PM

Pigment Directory 2015 FEATURE

Types of pigments: Blacks (magnetic,
inorganic), Blues (ultramarine, encapsulated), Corrosion inhibiting (zinc,
non-zinc, inorganic), Greens (chrome
oxide, micronized), Iron oxide pigments
(red, yellow, encapsulated, micronized),
Metallic pigments (ink grade, passivated), Reds (inorganic), Yellow and oranges (inorganic)

achieve the 808 camouflage color space

as well as many other coatings.

Orion Engineered Carbons

Types of pigments: Blacks (carbon

black, graphite), Blues (indantrone
blue, phthalocyanine blue) Corrision
inhibiting (zinc flake, zinc paste),
Greens (phthalocyanine green), Iron
oxide pigments (black iron oxide, red/
brown iron oxide synthetic), Metallic
pigments (aluminum paste, aluminum
powder, water borne aluminum, stain
resistant aluminum, gold bronze powders), Reds (bon red/maroon; lithol
rubine; pigment scarlet naphthol, arylide red and maroon; perylene red/
violet/scarlet; red lake c; quinacridone
red/maroon/violet), Specialty pigments
(high performance; pearlescent), Yellow
and oranges (diarylide orange toner;
diarylide yellow toner; hansa yellow;
metallized azo yellow)

Kingwood, TX
Phone: 832-445-3300
Fax: 832-445-0250
Types of pigments: Blacks (specialty
carbon black)
Product name: Colour Black FW 255
Attributes/comments: COLOUR BLACK
FW 255 Carbon Black pigment features
high jetness, coloristic performance
and compatibility with both water- and
solvent-based systems. It enables formulators to maintain performance and
coloristic properties while migrating to
water-borne formulations.

Sun Chemical Performance

Cincinnati, OH

Product name: Special Black 40

Attributes/comments: SPECIAL BLACK
40 provides medium- to high-jet coatings with exceptional dispersibility and
stability in industrial applications. It is
compatible with both aqueous and solvent systems, providing formulators with
enormous flexibility.

Product name: SunFast Elastomer Black

Attributes/comments: Formulators for
waterborne, solvent-borne and powder
coatings can impart durability, jetness
and chemical resistance in many applications with Sun Chemicals SunFast
Elastomer Black.

Shepherd Color

East Greenwich, RI

Cincinnati, OH
Phone: 513-874-0714
Types of pigments: Blacks (inorganic),
Blues (inorganic), Greens (inorganic),
Yellow and Oranges (inorganic)
Product name: Green 10C650
Attributes/comments: Green 10C650 is
C. I. Pigment Green 17 (Chromium Green
Black Hematite.) Green 10C650 can be
used in in IR camouflage coatings to

Product name: Disazo Yellow 155

Attributes/comments: PY155 product line for plastics, inks and coatings.
Provides clean, greenish-yellow shades
and is characterized by high tinctorial
strength, solvent resistance and good fastness properties.

Union Colours Limited

Stockport, UK
Phone: 0044-1161-475-7200
Types of pigments: Blues (phthalos,
(phthalo), Reds (napthol AS I & II,
beta-naphthols, BONA lakes, triarylcarbonium, quinaphthalones, isoindolines, benzimidazolones)
Product name: Sincol Yellow 1124-D56
Attributes/comments: Green shade yellow pigment with high lightfastness, excellent dispersability for plastic and water
based inks; migration-free.
Product name: Sincol Orange 1156-G72
Attributes/comments: Clean yellow
shade orange pigment for water and oil
based inks. CW

Trust Chem USA

Types of pigments: Blues (Phthalso,

Indanthrone), Greens (Phthalo), Reds
(Quinacridone, Napthol, DDP, Azo
condensation, etc.), Yellow and Oranges
(Benzimidazolone, Monoazo, Disazo,
Pyrazolone, Hansa, Diarylide, etc.)

Does your company belong

in the Pigments Directory?
To be included in next years
directory, please contact:
Kerry Pianoforte

Product name: Quinophthalone Orange

Attributes/comments: Brilliant yellow

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shade orange for paints and powder


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Overcoming Adhesion
Failures of UV Coatings with
Atmospheric Plasma Treatment
Paul Mills and Andrew Stecher, Plasmatreat USA, Elgin, IL
UV curable coatings are becoming an increasingly popular alternative to conventional coatings. Compared with thermal
coatings, UV coatings provide a number of benefits to plastic
part manufacturers including enhanced appearance, improved
performance, and various process worker safety, and environmental advantages. But, same high speed curing and highlycrosslinked chemistry that underlie these benefits can also make
adhesion failures more likely. This paper examines the problem
of adhesion common to UV curable liquid and powder coatings,
and describes some tradeoffs associated with popular methods
to reduce adhesion problems. Atmospheric plasma provides an
especially attractive method of enhancing adhesion of UV cure
coatings to a wide range of plastic materials.

Since the early 1970s, UV curable coatings have gained slow,
but steady acceptance as an alternative finishing technique for
a wide range of substrates from wood flooring, to glass optical
components, and from pipe and tube to plastic cosmetics containers. Today for example, nearly all polycarbonate headlight
lenses, most plastic commercial eyewear, and a large percentage
of plastic consumer electronic devices are UV coated.
A number of factors are believed to be responsible for the success of UV coatings growth (Cohen, 2012). First, UV curing is
an extremely rapid process compared with conventional thermal
baking and curing. UV formulations cure almost instantaneously
when exposed to ultraviolet light (Walton, 2012). By contrast,
conventional waterborne and solvent borne systems require
substantial oven dwell times and relatively higher temperatures.
This makes UV curing attractive for coating applications such as
graphic arts and printing, optical fiber coating, wood molding
and panel finishing, and similar high speed applications.
This speed advantage is even more impressive when comparing traditional thermoset powder coatings to UV curable
powders. Once applied, traditional thermoset powder coatings
require a substantial amount of time in order for the powder
to melt and flow to produce a smooth, continuous film. This
melt/flow process is important to achieve both aesthetic and

performance qualities. After flowing, thermoset powder coatings also require substantial dwell time at high temperatures
to achieve the complete polymer cross-linking needed for full
performance. Taken together, this two-stage process routinely
requires between 20 and 60 minutes (Walton, 2012). By contrast, UV curable powder coatings also use thermal energy to
melt and flow the powder coating, but rely on ultraviolet light
instead of heat to achieve crosslinking. With UV cure powders,
total process times of less than 10 minutes have been reported
(Schwarb and Knoblauch, 2011) .
Another feature of UV coatings is their tough surface properties; particularly high scratch and mar resistance. It is these
properties that make UV coatings especially well-suited for applications such as hardwood flooring, optical coatings, and CD/
DVD coatings where surfaces often must take a good deal of
abuse. The surface durability of UV coatings stems from the high
cross-link density common to UV formulations particularly those
using popular (meth)acrylate chemistry (Schwalm, 2006). But
while high crosslink density provides tough surfaces, it has some
drawbacks as well. For example, physical shrinkage is closely associated with the high crosslink density found in UV films. The
acrylate monomers and oligomers shrink considerably as longerdistance Van der Waals forces are replaced by strong but shorter
covalent bonds. Schwalm (2006) suggest that shrinkage as high
as 35% can occur in UV formulations. Shrinkage causes internal
stress that can result in defects and dimensional changes leading
to decreased adhesion (Jian et al. 2013).
A third feature of UV cure liquid coatings is that instead of
conventional organic solvents, UV formulas frequently employ
low molecular weight additives such as monomers and other reactive diluents. These are fully consumed in the curing process,
leading to the notion that some UV coatings are 100% solids
materials. This feature has attracted the attention of government
regulatory agencies and environmentally conscious manufacturers (Loof, 2001). But again, while eliminating solvents results in
fewer hazardous air pollutants and lower VOCs, removing these
solvents presents a challenge to attaining adhesions, since solvents help wet-out the surface of the part. Powder coatings emit
virtually no VOCs or hazardous air pollutants, and contain no

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Atmospheric Plasma Treatment FEATURE

solvents (Whitfield, 1995). However, most powder applicators
must invest heavily in chemical pretreatment prior to powder
coating to attain sufficient adhesion.
To make matters worse, many popular plastics are tough
to begin with. Their surfaces are more chemically inert. Table
1 illustrates this by comparing the surface energy of common
plastics with the surface energy required to attain adequate adhesion for various coating technologies. UV curable coatings
require higher surface energy to achieve adequate performance
than their conventional counterparts.
Taken together, UV coatings provide attractive benefits but also
present formidable obstacles to achieving adhesion for coatings,
inks and adhesives. The inherent high cross-link density of UV
formulas results in mechanical stresses that, combined with the
absence of conventional solvents, and their higher surface energy
requirements, make it more difficult to ensure proper adhesion.

Surface Energy of
Common Plastics


Approximate Surface
Energy Required
for adhesion

Waterborne Coating 50-56

Solvent Coating 46-52
UV Coatings 54-60

other properties such as changes in gloss, less surface hardness,

or an increase in the coatings cost. In some industries, reformulation may also require requalification or recertification of the
material or process, incurring additional testing time and cost.
Another alternative is to modify the composition of the substrate itself. But since designers often choose plastics for a range
of other mechanical properties such as machinability, weight,
mold time or dimensional stability, replacing a plastic may be
difficult if there are few substitutes that provide these desired
properties, or can meet the target cost (Ryntz, 1998).
Still another route to attaining adhesion is to incorporate a
thin tie-coat of chlorinated polyolefin to assist in promoting
adhesion of the coating to polyolefins. The thickness of the tie
coat critical to obtaining good adhesion. If the coat is too thick,
cohesive failure within the tie-coat can occur, while too thin a tie
coat will not provide adhesion (Ryntz, 1994).
The remainder of this article discusses attaining adhesion by
treating the substrate surface in order to remove contaminants
and to increase the surface energy so enable strong adhesion. This
method is safe, economical, does not require reformulation of either the coating or the substrate, or applying an additional coating.
Adequate adhesion requires the presence of strong forces
where the coating and surface meet. Plasma can significantly
increase the surface energy at this interface by replacing less active saturated hydrocarbons with more reactive hydrophilic and
hydrophobic species. Using oxygen to create greater chemical
functionality improves the wettability of the surface. Figure 1
illustrates this effect of plasma on increasing the surface energy
of a typical polypropylene plastic.

Table 1: Plastic Surface Energy vs. Energy Required for Adhesion

Improving Adhesion to Plastic

A number of possible routes for improving the adhesion of
coatings to plastic substrates are available. The most popular
alternatives include reformulating the coating, adding adhesion
promoting agents to the process, modifying the composition of
the substrate, applying an additional layer of primer coating, or
raising the surface energy level of the substrate using corona,
flame or plasma surface treatment (Ryntz, 1994).
Frequently the presence of contaminants is also a factor in
adhesion failures. Contaminants include soils, mold release
agents, or oily fingerprints or can stem from chemicals within
the plastic as materials migrate to the surface. Wiping parts
manually with solvent creates a concern for worker safety since
exposure to caustic cleaners and harmful solvents, as well as
hazardous VOCs. Manual wiping is also time consuming, so automated methods like plasma removal are better suited to high
speed processing, and thin deposits of contamination.
Reformulating a coating is another potential path, but it is
often means sacrificing other coating properties (Burak, 2003).
Suppliers are often unwilling to modify coatings unless the user
is willing to pay for additional formulation and tolerate long
delays as new versions of the coating are tested. Also, improvements in adhesion can sometimes come only at the expense of

Figure 1: Plasma surface treatment: The effect on surface energy

Open-air plasma (plasma that can be used on a benchtop with

no special environment) produces a stream of electrons, radicals
and ions that strike the plastic surface with sufficient energy to
cleave molecular bonds of most plastic substrates. This cleavage
produces free radicals that react quickly in the presence of oxygen to form more chemically active groups such as hydroperoxide
(HOO-), hydroxyl (HO-), carbonyl (C=O), and carboxyl (HOOC),
groups. Even a relatively small number of these functional groups
can be highly effective at improving adhesion to the plastic surface.

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FEATURE Atmospheric Plasma Treatment

Plasma Treatment and UV Coating
Atmospheric plasma treatment has been proven to be especially effective at improving adhesion of UV cure liquid coatings.
Successes include using plasma to improve adhesion to polyamide fascia used in automotive interiors (Melamies, 2012). shows
the beneficial effects of plasma treatment for coating biomedical
devices (Oehr, 2003) and surface treatment for coating PC and
PMMA plastics (Gururaj et al. 2011).
Contact angle measurements provide a highly accurate, and
quantitative means to assess surface energy since a smaller contact angle is directly associated with greater wettability. Figure 2
shows the effect of plasm treatment on PC and PMMA plastics.
Plasma increased the contact angle on the PC substrate from 80o
before treatment, to 43o after plasma treatment and on PMMA
from 65o before treatment to 55o after plasma treatment.

This article illustrates this solution with examples of standard test plaques molded from of various blends of polypropylene, ABS, polycarbonate, ABS/Polycarbonate, and Nylon.
Plasma surface treatment was performed identically on each test
panel at a line speed of 20 FPM using a Plasmatreat RD1004
rotating nozzle laboratory system.
In order to promote electrostatic attraction of the powder
coating to the non-conductive plastics, a thin (10-12 micron)
conductive coating (Chemical Technology Inc. CTI-4386 or
CTI-1693 or similar product) was spray applied and air dried.
Next, an acrylated polyester UV curable powder coating was
electrostatically applied at a film thickness of 55-60 microns.
The test panels were heated in a 230F electric convection
oven for 10 minutes to allow the powder coating to melt and
flow smoothly over the surface of the panel surface. The test
plaques were cured using a (Fusion, 300W/in) gallium additive
UV lamp.
Full cure was confirmed by using 50 double rubs of methyl
ethyl ketone, with no measurable loss using a 60o gloss meter.
Adhesion on each panel was evaluated using standard crosshatch adhesion test method ASTM D 3359 (see Table 2).

Nylon 6



Table 2: Adhesion of UV powder to plastic substrates

Figure 2: The Effect of Plasma Treatment (Using contact angle measurement)

The successful use of plasma for UV liquid coatings can

also be extended to UV cure powder coatings. UV powder was
commercialized in 1998, and has expanded the applications for
powder coating beyond metal goods to markets that require
more heat-sensitive substrates such as plastics and wood. The
allure of UV powder coatings is that they combine the durability, cost efficiency, and environmentally friendly characteristics
of conventional powder coatings with the low temperatures and
fast speed afforded by UV crosslinking (Mills, 1998). However,
difficulties in achieving adhesion of UV powder coatings has
also been reported (Skinner, 2003).
Recently, some of these adhesion problems have been overcome using atmospheric plasma surface treatment. Plasma
treatment is a safe, inexpensive and environmentally desirable
alternative to traditional cleaning methods such as solvent wipe,
reformulation or flame treatment. Active species in the oxygen
combine with UV energy to drive a chemical reaction that removes surface contaminants, eliminating the need to clean the
plastic surface manually. Plasma treatment is an effective process for both cleaning and activating difficult plastic surfaces
prior to powder coating.

This work provides several interesting insights. First, plasma

treatment had a pronounced improvement on coating adhesion
for a number of substrates. Polypropylene, polycarbonate, ABS
and ABS/PC panels which had no coating adhesion without
surface treatment, showed excellent adhesion after atmospheric
plasma treatment (see Figure 3). Second, there is still work to
be done. For example, the polypropylene tested according to
this method did not produce the same level of adhesion as we
obtained on ABS or ABS/polycarbonate blends and we could
not obtain adequate adhesion to Nylon 6 with plasma surface
treatment conditions test so far. Further improvements may be
achievable with refinement of the surface treatment process.
Another important observation is that while Some coating
and substrate combinations (for example the ABS/polycarbonate blend used here) sufficiently might work well without
surface treatment, this does not mean that plasma provides no
added benefit. Since many manufacturers report turning to using regrind or recycled materials to reduce cost, plasma provides
added insurance against failures by controlling the process even
when the resin composition might change from batch to batch.
We should also point out that our testing intentionally used

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Atmospheric Plasma Treatment FEATURE

a stock UV powder coating and standard plasma lab system.
Since it is common practice to tweak the powder chemistry or
fine-tune the plasma settings to optimize adhesion, we consider
these results even more illuminating. The fact that the majority
of powder/substrate combinations showed robust evidence that
good results are possible without much fuss. In three of the four
cases plasma treatment made the difference between an acceptable and unacceptable process.

Figure 3 The Effects of Plasma Surface Treatment on Polypropylene

Certainly follow up work can focus on testing with variants of

the powder coating, and different surface treatment parameters to
improve the adhesion of UV powder coating both to these substrates,
and to other popular plastics such as SMC, BMC, and Nylon.
This article shows how atmospheric plasma treatment
can overcome adhesion failures commonly associated with
UV liquid and powder coatings to plastic. Our testing also
suggests that plasma surface treatment may offer a robust
solution to applying a wide selection UV powder to a number of common plastics.
Our initial results provide evidence that plasma treatment
yields acceptable results on otherwise un-coatable surfaces.
Plasma offers a safe, cost-efficient, and environmentally friendly
means for improving the performance of both liquid and powder UV coatings for a growing range of plastic applications. CW
This paper was originally presented at the 2nd Biennial
Eastern Coatings Show, June 1-4 in Atlantic City, New Jersey.
The authors wish to thank Kevin Biller, and the research staff
at the Powder Coating Research Group, Columbus, Ohio for
their expertise, help and dedication to this project.
1.  Burak, L.,(2003). Ensuring Proper Adhesion of UV- Curable
Coatings to Plastic Substrates, Paint & Coatings Industry,
March 2003

2.  C
 ohen, G., (2012), UV/EB Market Trends, RadTech Report.
14:2 pp. 44-48
Gururaj,T., Subasri, R., Raju,K.R.C., Padmanabham, G.
(2011). Effect of plasma pretreatment on adhesion and
mechanical properties of UV-curable coatings on plastics.
Applied Surface Science, 257(9), 4360-4364.
4.  Jian, Y., He, Y., Jiang, T., Li, C., Yang, W., & Nie, J. (2013).
Volume shrinkage of UV-curable coating formulation investigated by real-time laser reflection method. Journal of
Coatings Technology and Research, 1-7.
5.  Kaute, D., (2003). Plasma Technology Transforms Traditional
Pain Line into High Speed Compact Line, Radtech Report,
November/December 2003, pp. 33-35
Knoblauch, M., Schwarb, R., (2012), Innovation

and Sustainability Drive UV-Cured Powder Coating
Development, Plastics Decorating, July/August 2012, pp.
7. Little, M., Plastic Man, Products Finishing, January 2005
Loof, R., (2001). UV/EB Gains Regulatory Recognition,
Radtech Report, May/June 2001, pp. 18-19
Meichsner, J., Zeuner, M., Kramers, B., Nitschke, M.,
Rochotzki, R., Barucki, K., (1998) Surf. Coat. Technol. 98,
Melamies, I., (2012), Power Treatment: Plasma for the
Perfect Design, Paint & Coatings Industry, June 2012, pp.
11. Mills, P. (1998), UV Powder, the Marriage of Two Comlaint
Technologies, Metal Finishing, January 1998, pp. 38-41
12. Oehr, C. (2003). Plasma surface modification of polymers
for biomedical use. Nuclear Instruments and Methods
in Physics Research Section B: Beam Interactions with
Materials and Atoms, 208, 40-47.
Ryntz, R.A.,(1998). Adhesion to Plastics: Molding and
Paintability, Gobal Press
14. Ryntz, R.A., (1994). Coating adhesion to low surface free
energy substrates, Progress in Organic Coatings, 25, pp.
15. Schwalm, R. (2006). UV coatings: basics, recent developments and new applications. Elsevier.
16. Schwarb, R., Knoblauch, M., (2011). New Opportunities for
UV-Curable Powder Coatings UV-curable powder coatings
continue to grow in demand. Coatings World, November,
17. Skinner, D., (2003). UV Curing in the Plastics Component
Industry, Radtech Report, July/August 2003, pp. 19-23
18. Walton, A., (20-12). Sustainable, Safe and High Quality
UV-Cure Powder Coating for Wood Substrates, Presented
at the 5th Wood Coatings Conference, University of
North Carolina, Greensboro, NC, September 20-21,
Whitfield, J.K., (1995). Overview of Powder Coating
Technology and EPAs Powder Coating Research,
Presented at the Low- / No- VOC Coating Technologies
2nd Biennial International Conference, Durham, NC,
March, 1995

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When building the Center for Courageous Kids

in Kentucky, energy efficiency was top of mind.

The Ongoing Quest to

Coat the World in Green
Jeff Alexander, VP of Sales, Coil and Extrusion Division, Valspar

s the climate continues to change, human population

continues to grow, and our natural resources continue
to diminish, industries have seen a global shift, placing
greater importance on green design and sustainable business
practices. However, green design is less about following a popular trend than it is about simply respecting our limited natural
resources. The architectural coating industry is no exception to
this trend, as building and construction regulations continue to
evolve and incorporate higher standards for environmentally
friendly practices.
Manufacturers are working harder than ever to develop
high-performance coatings that lessen the negative impact on
the environment. To do this, coating developers created innovative manufacturing techniques that protect air and water quality

while reducing the unnecessary consumption of natural resources. Specifically, Valspars green agenda focuses on eliminating
the use of hazardous materials, introducing biorenewables,
incorporating recycled materials, lowering VOC emissions, decreasing energy consumption and reducing waste, while proving
it can all be accomplished cost-effectively.

A Look Back
As the industry began to shift, numerous organizations were
on the forefront, pushing manufacturers, contractors, architects
and owners to include sustainability in their building discussions. Valspar actively aligns itself with numerous organizations
that set standards and rating systems to guide those in the industry down a sustainable path. In order to create eco-centric

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The Ongoing Quest to Coat the World in Green FEATURE

initiatives for the future, the company doesnt just comply with
regulations, but also sits on technical committees and works with
pioneers in the green movement including American Society for
Testing and Materials (ASTM) International, Cool Roof Rating
Council (CRRC), Leadership in Energy and Environmental
Design (LEED), and Energy Star.
In February 2003, in response to the headway made by organizations like LEED and Energy Star, the first Restriction
of Hazardous Substances Directive (RoHS) was introduced
by the European Union. The regulation spurred the removal
of selected heavy metals like lead, cadmium, and hexavalent
chromium from products around the globe. In 2013, LEED
introduced Version 4 of its regulation program, increasing the
level of transparency and accountability for building construction and operation. LEED v4 set new standards for the disclosure of building product materials and practices to ensure the
quality of future environmentally focused construction. Today,
the Living Building Challenge has emerged as one of the most
advanced certification programs across the industry, mandating the highest standard for sustainable building practices and
product requirements.
Remaining on top of the ever-evolving material resource requirements for certifications from these organizations encourages coating manufacturers to keep sustainability and innovation
top of mind. Coating manufacturers around the world worked
tirelessly to create paints that eliminated adverse environmental
implications and pushed the industry towards a more sustainable future.

Analyzing the Coating and Application

Volatile Organic Compounds (VOCs) have long been part of the
coating industry as their properties have aided in the application
of coatings. Recognized as a component of the common aroma
of paint fumes, VOCs are believed to contribute to the formation of ground-level ozone and urban smog, which in turn, may
contribute to adverse health effects. After truly understanding
the effects of VOCs, coating manufacturers directed their focus
to creating formulations that lessen the need to use solvents.
Valspar was able to achieve this by using a higher percentage of
solids in its formulations that resulted in less coating volatizing
into the air.
The next step is to look at the coating process. Even the way
Valspars coil coatings are applied to the metal used for wall
and roofing panels has been enhanced for better environmental performance. Coil coating where the paint is rolled onto
the metal in a factory setting is a pretty energy efficient technique. When coil coating metal paneling, the VOC gasses that
are released during the process are returned to the system, and
through the use of a thermal oxidizer (also known as a thermal
incinerator), become fuel for the curing process.

A Defense Against the Rays

When the strong rays of the sun strike the roof and exterior of a
building, the absorbed infrared light is converted to heat, which

leads to a rise in interior temperature. Within an urban sprawl,

this problem compounds with smog, asphalt and a lack of vegetation creating a phenomenon known as the heat island effect.
This effect can dramatically increase costly air conditioning and
electricity expenditures for building owners.
To help mitigate the heat island effect, manufacturers turned
to solar reflective pigments that reflect infrared radiation while
still absorbing the same amount of visible light. Through the
incorporation of these pigments, manufactures created solar reflective coatings that stay much cooler than their non-reflective
counterparts. Solar reflective coatings not only help lower energy costs without sacrificing durability, performance or beauty,
but also provide an array of colors options that previously absorbed considerably higher amounts of infrared light.
Roofs with higher reflectance also have lower surface temperatures, which help reduce ambient air temperatures and
save money on air-conditioning costs. Valspar estimates that
its solar reflective coatings can average out to $20 to $30 of
savings per year per 1,000 square feet of roof space, and the
nationwide incorporation of cool roofs could yield an annual
savings of $1 billion.

What Does a Green Future Look Like?

Coating manufacturers across the globe are continuously looking for new innovations that will push the industry to a greener
future. Valspar believes that biorenewables and recycled materials are crucial elements in the implementation of a green agenda.
For example, Valspar was the first to introduce both biorenewable materials that remain in backers and a biorenewable
polyester resin system for interior coil applications. The company uses recycled biorenewables like vegetable oil, which is
an effective substitute for fossil fuels. Valspar has a number
of patents on both virgin vegetable oil and recycle or used oil.
Valspars products contain a resin system composed of up to 30
percent biorenewable products, resulting in a sustainable finished product that doesnt lose biorenewable materials during
the curing process. Used predominantly in the coatings developed for backers, giant coils of sheet metal are turned into all
types of pre-painted construction products. These materials are
not only eco-friendly and sustainable, but can be achieved without any significant cost to the coating material.

A Case For Maximizing Energy Efficiency

When building the Center for Courageous Kids in Kentucky,
energy efficiency was top of mind. Developers looked for the
perfect combination of roofing material and coating to help in
the quest for the lowest energy cost.
As many of us know, summer camp is a cherished tradition
for many families, giving kids an outlet to connect with new
friends, new skills, and the great outdoors. But for children with
life-threatening illnesses, this tradition is one among many that
can fall by the wayside, taking a backseat to medical appointments and the need to stay close to care facilities.
That is what the late Betty Turner Campbell set out to change
when she founded the Center for Courageous Kids in Scottsville,

October 2015

72-74 Valspar Feature 1015.indd 73

Coatings World | 73

10/5/15 11:57 AM

FEATURE The Ongoing Quest to Coat the World in Green

The Center features 16 buildings with unified white

exteriors and metal roofing panels painted in Valspars
Fluropon coating in a vibrant Award Blue.

Kentucky. Turner Campbell remade her fathers 168-acre farm into a medical camp
that gives sick children and their families
a place to swim, ride horses, boat, fish and
moreall free of charge, and all with an onsite medical center that gives kids the support they need to embrace new activities.
Opened in 2008, the Center features 16
buildings with unified white exteriors and
metal roofing panels painted in Valspars
Fluropon coating in a vibrant Award Blue
that stands out against the surrounding
green acres.
Ms. Campbell was presented with four
color schemes for the building. She decided
on the white and blue combo because it was cheerful, happy,
and crisp, said Roger Mutie, president of the Center. The
Center is a happy place, and were happy to have our facility
represent that.
The complex uses more than 50,000 square feet of SnapClad metal roofing panels provided by Petersen Aluminum. We
decided on the metal roof because of its durability, Mutie explained. We wanted to keep longevity at the forefront of the
project and knew a metal roof would be able to survive severe
weather better than the alternatives.
Valspars Fluropon 70 percent PVDF coating will provide
tremendous UV protection to help preserve the cheery blue
coloration of the roof. Additionally, due to Valspars solar
reflective coating formulation, the roof remains cooler, therefore helping to lower the internal building temperature, and
ultimately saving on energy costs. This coating also provides

outstanding stain resistance and is certain to stand up to the

elements of the environment, all while retaining its brilliant
appearance for years to come.
The impressive campus includes a dining hall, indoor
swimming pool, gymnasium, horse stables, bowling alley, and cabins, along with outdoor facilities for archery,
horseback riding, hiking and boating. After having served
nearly 18,000 campers since its founding, the Center continues year-round operations to give kids a place to have
fun, find respite, feel normal and forget about their every
day struggles.
Even with the contributions Valspar made to the Center for
Courageous Kids and the continued success of the companys
green agenda, there will always be new projects to try, challenging environmental issues to address, and the continued pursuit
of creating products that exceed the requirements. CW

74 | Coatings World

72-74 Valspar Feature 1015.indd 74

October 2015

10/5/15 11:57 AM

AD TEMP0415.indd 1

9/29/15 9:41 AM

Industry News

ACTEGA Sharpens Customer Focus by

Concentration on Market Segments

CTEGA Coatings & Sealants introduces a new online presence.

Consisting of eleven operative companies, this division of specialty
chemicals Group ALTANA shows a clear
orientation towards customers and market segments. The focus is a customized
approach of website visitors.
However, a clear value proposition
is not just part of ACTEGAs Internet
With this new approach, we want
to strengthen our collaboration within
ACTEGA, explained Dr. Roland Peter,
Division President from Wesel, Germany.
By means of global knowledge and
technology exchange, we will be able to
react even faster to market requirements.
Product solution expertise, innovations
and services will be further developed in
the interest of our clients.
The new website shows what is
most important. Apart from a fresh
design, the page offers structured information on seven defined market segments: Paper-based Packaging, Flexible
Packaging, Rigid Packaging, Closures,
Labels, Publication & Commercial, and
Specialty Consumer Goods.
The eighth segment is especially
dedicated to digital printing. With
this new structure, customers can
easily navigate through the website.
Orientation is simple, relevant contents can be found in a fast and uncomplicated way.

BASF Starts First MDI

Production in Chongqing
BASF has begun its first production of diphenylmethane diisocyanate (MDI) at its
wholly-owned site in Chongqing, China.
Production will be ramped up gradually
in line with market demand.
MDI is an important component
for polyurethanes an extremely versatile plastics material that contributes
towards improved insulation, provides
lighter materials for cars, and helps

save energy in buildings. MDI production will support these key industries in
Chinas western areas.

Allnex Introduces a High

Performance, Bio-Preferred
Polyester Acrylate
EBECRYL 5849 resin is the latest addition to Allnexs portfolio of highly versatile energy curable polyester acrylates.
This new resin is plant-based thus made
mostly from biopreferred materials.
EBECRYL 5849 can be formulated for
either UV LED cured coatings or 100%
sprayable formulations.
EBECRYL 5849 is a multi-functional
polyester acrylate that provides cured
films with good hardness and scratch
resistance. The product shows excellent
thermal and mechanical properties combined with low viscosity, high cure speed
and hardness.
These properties make it ideal
for use in OPVs, flexo inks and matt
scratch resistant topcoats for parquet
as well as for high gloss pigmented
100% sprayable furniture applications.
EBECRYL 5849 can be cured either by
EB, UV or UV LED light.
Moreover, EBECRYL 5849 is part of
Allnexs resin portfolio which contains
renewable raw materials. The new resin
is plant-based and consists of 56% of renewable content, allowing formulators to
incorporate the resin into their bio-preferred inks and coatings.
Especially for UV LED cured applications, EBECRYL 5849 has shown
outstanding results in terms of reactivity
and properties of the final coating, says
Marie-Astrid Goes, Global Marketing
Manager at Allnex.
EBECRYL 5849 is not just a
high performance resin with unique
properties. Due to its high content of
renewable raw materials, its development underlines Allnexs commitment
to meet the industries sustainability
goals, she concluded.

76 | Coatings World

76 Industry News 1015.indd 76

Air Products Announces

Intent to Spin-Off Materials
Technologies Business
Air Products has announced that
its Board of Directors has approved
the intention to fully separate its
Materials Technologies business via
a tax-free spin-off to its shareholders. The targeted completion of the
Materials Technologies spin-off is before September 2016, subject to typical
regulatory approvals.
I am very pleased that our Board
of Directors has approved this strategic
move. This separation will provide shareholders ownership in two leading and
focused companies while providing the
opportunity to value our Industrial Gases
and Materials Technologies businesses
independently. We believe a tax-free
spin-off of the Materials Technologies
business will create significant shareholder value, said Seifi Ghasemi, chairman, president and chief executive officer
(CEO) at Air Products.
This strategic decision will allow
Air Products Industrial Gases and the
Materials Technologies businesses to
leverage their respective critical competencies and enhance their competitive positions. The Company believes the result
of the spin-off will be two best-in-class
public companies with distinct business
models, capital requirements and growth
profiles. The spin-off decision was made
after an extensive review examining
the strategic options for the Materials
Technologies business by Air Products
Board of Directors and management.
The intent to separate is consistent
with our management philosophy and the
five-point plan we have discussed on many
occasions over the past year and emphasized at our Investor Conference. It will
allow us to take another step in pursuit
of our ultimate goal, to become the safest
and most profitable industrial gas company in the world, providing excellent service
to our customers, said Ghasemi. CW
October 2015

10/5/15 12:00 PM

a business group of Emerald
Performance Materials, has introduced Nychem 1561X604, a new nitrile latex emulsion designed to optimize
strength, abrasion resistance, chemical
resistance and other performance characteristics in paper saturation, textile
coating and gasket applications.
Nychem 1561X604 is a mediumnitrile-level specialty emulsion that improves upon the performance of previous
generation polymers, greatly enhancing
tensile strength and providing superior
resistance to water, oil, grease and hydrocarbons. The advanced technology
behind Nychem 1561X604based on
butadiene, acrylonitrile and styrene
also provides benefits such as high elongation and abrasion resistance. Designed
with low/no emulsifier levels, Nychem
1561X604 is a high surface tension emulsion that exhibits low foam.
We created Nychem 1561X604 by
working closely with our customers to
design a superior polymer that would
optimize toughness for particular use
in paper and textile applications. The
result is an emulsion that has exceeded
even our expectations. Tensile strength
was increased by 400 percent, while
maintaining the high elongation over the
starting latex in paper testing prior to
any crosslinking or vulcanization of the
acrylonitrile-butadiene-styrene lattices,
said Jeffrey Mathys, R&D Manager for
Emerald Specialty Polymers. Not only
is the performance phenomenal, but because 1561X604 utilizes a vulcanizable
resin, there is an opportunity to tailor the
product for even further toughness.
Mathys noted that physical properties of Nychem 1561X604 rubber films
demonstrated results similar to those of
paper products. Development of the new
product occurred at Emeralds pilot plant
in Akron, Ohio, which was completed in
December 2013
We commissioned the pilot plant to

expand the flexibility and R&D capabilities of the nitrile operation. Since its
completion, we have explored a greater range of end-use applications and
looked at how we can develop unique
solutions that optimize performance
and overcome traditional formulation
challenges for those applications, said
John Zuppo, vice president, commercial
services for Emerald Specialty Polymers.

DuPont Introduces Waterbased, Low-VOC Coating

Solution Based on Teflon
DuPont has developed a new waterbased, low-VOC coating solution based
on Teflon PTFE for fasteners in highly
corrosive environments. This easy to
handle one-coat system is particularly
suitable for applications requiring very
high corrosion resistance, dry lubrication
and anti-seize properties to prevent galling, the copany said. Typical applications
are screws and bolts made from substrates such as carbon steel, special steel
and aluminium used in offshore oil and
gas extraction, the chemicals industry or
in water treatment plants. Results from a
salt spray test according to ASTM B117
carried by an independent laboratory
have confirmed that screws treated with
this new coating solution have outstanding corrosion resistance even without surface pretreatment. Corrosion resistance
can be further improved by using suitable
primers or substrate pretreatments.

Sunin Introduces New

Ceramic Horizontal
Grinding Mill
Sunin Machine Co. has introduced a new
ceramic horizontal grinding mill. This
new mill is capable of grinding materials
at the nanometer level.
It features a double-set mechanical
shaft seal, front open, slit ranged from
0.1-0.2mm. The tank can be made of different materials.

October 2015

77 Suppliers Corner 1015.indd 77

Suppliers Corner

Emerald Specialty Polymers Introduces

Nychem 1561X604 Emulsion

It is also capable of grinding beads,

non-pollution, non-leakage, non-conductive to magnetic, cosmetic, fine ceramic,
Li-materials, electric IC materials and
non-conductive to electricity.

Ethox Chemicals Announces

New Patents
There is a large and growing use for latex
coatings and the emulsion polymerization process used to manufacture them.
Ethox Chemicals has announced the recent issuance of a patent covering important improvements to this process.
The US patent number 9,023,943
and its related patent 8,067,513, teach
the use of certain styrenated phenol
ethoxylate surfactants to improve the
emulsion polymerization process. The
end-user will see a smaller particle
size, tighter particle size distribution,
good freeze-thaw stability, excellent
mechanical and chemical stability,
lower coagulum, and lower foaming.
These benefits provide better quality
latexes which in turn, provide better
quality coatings.
Ethox enables you to benefit from
this technology by their development
of several new surfactants within their
E-Sperse line of coating products. The
anionic products include E-Sperse 100,
E-Sperse 701, E-Sperse 702, E-Sperse
704, and E-Sperse 705. The nonionic
products are E-Sperse 700 and E-Sperse
703. These products are effective pigment dispersants as well. Testing showed
that there may be synergies obtained
when using these products in combination for both the pigment dispersion and
the emulsion polymer.
There has been a growing need in the
industry to produce higher quality latex
coatings, said Dr. Chip Palmer, VP of
Technical for Ethox Chemicals. Ethox
was able to create a new process and introduce a number of products to the market that will help coating manufacturers
develop new and better products. CW
Coatings World | 77

10/5/15 12:00 PM


Sika Corps Whelan Named Chair of CEIR

rian Whelan, executive vice president of Sika Corporation Roofing

and Flooring, recently was named
chair of the newly-elected board of directors for the Center for Environmental
Innovation in Roofing (CEIR).
Whelan, along with the three other
members of the board, will be tasked
with guiding the organizations industry
leadership in promoting environmentally
responsible roof systems.
Im honored to be elected by the
members to serve as their chair for the
next year, Whelan said. It is an exciting time to be a part of the center as we
pursue regulatory and codes initiatives
touting the benefits of high performance
roof systems.
CEIR participates in the development of U.S. standards and codes relating to roofing. Through committee
work, the new board of directors and
members will seek to incorporate the
centers RoofPoint certification program into national building construction standards. CEIRs ANSI Task
Group will work to achieve ANSI certification for the RoofPoint Guideline
Nonresidential Roofing, and its ICC
Task Group will develop and support
roofing industry-beneficial model code
updates that promote environmentallyfriendly roof systems.

R.E. Carroll Inc. Continues

to Grow With Recent Staff
R.E. Carroll has made a number of staff
additions. Donna King has been named
sales manager. She is a business professional with extensive experience in B to
B sales for multiple international markets
within the chemical industry.
John Coile joins R.E. Carroll, Inc. as
the new technical sales representative for
the Southeast Region covering AL, GA,
FL and SC. He has 20 years experience
in the industry.

Doug Ruch has joined R.E. Carroll,

Inc. as technical sales representative for the
Northern Ohio territory. He comes to R.E.
Carroll with 18 years of technical sales experience selling to the rubber industry.

BASF Announces Personnel

On October 1, 2015, Klaus Welsch will
take over as President, Engineering &
Maintenance, BASF SE.
Albert Heuser, President, Greater
China & Functions Asia Pacific, BASF
(China) Co. Ltd., Shanghai, will retire
effective December 31, 2015. Stephan
Kothrade, President of BASF-YPC and
Managing Director of Nanjing Verbund
Site, BASF-YPC Company Ltd., Nanjing,
will succeed Heuser as President effective
January 1, 2016.
Friedrich Seitz, President, European Site
& Verbund Management, Ludwigshafen,
will retire effective December 31, 2015.
Uwe Liebelt, President, Project BASF 4.0,
Ludwigshafen, will succeed Seitz effective
January 1, 2016.
Ulrich von Deessen, President,
Ludwigshafen, will retire effective
February 29, 2016. Beate Ehle, who
was President, Market & Business
Development North America, BASF
Corporation, Florham Park, New Jersey,
until April 2015, will succeed von Deessen
effective March 1, 2016.
Wolfgang Hapke, President, Human
Resources, Ludwigshafen, will retire effective February 29, 2016. Andr Becker,
President, Regional Functions North
America, BASF Corporation, Florham
Park, New Jersey, will succeed Hapke effective March 1, 2016.
Manfredo Rbens, President, Finance,
Ludwigshafen, will succeed Becker effective January 1, 2016. Marc Ehrhardt,
Senior Vice President, Mobile Emissions
Catalysts, BASF Corporation, Iselin, New
Jersey, will, as President, succeed Rbens
effective December 1, 2015.

78 | Coatings World

78 People 1015.indd 78

Axalta Coating Systems

Appoints New Vice
President and President for
Europe, Middle East and
Axalta Coating Systems has appointed
Matthias Schnberg as Vice President
of Axalta and President of its Europe,
Middle East and Africa (EMEA) region.
Schnbergs role will be to drive
the EMEA regions growth strategy.
He joins Axalta from Continental AG
where he held numerous leadership
positions including, most recently, as
CEO of its ContiTech Fluid Technology
business and Executive Vice President
of Continental AG. During Schnbergs
17 year tenure with Continental AG,
he was well versed in dealing with
multi-brand, multi-channel and distributor-oriented business models as
well as working closely with automotive OEMs.
Charlie Shaver, Axaltas Chairman
and Chief Executive Officer, says,
Matthias extensive senior leadership
roles over the last 14 years in Europe
as well North and South America in the
automotive and automotive aftermarket sectors bring an exceptional combination of skills to Axalta. As part of the
global Axalta team, he will work to put
our nearly 150-year coatings expertise
to maximum effect for our customers in
the growing EMEA region.
Schnberg says, Im impressed with
Axaltas dynamics and, of course, with
its business success. Now, as a member
of the Axalta team, I look forward to being part of the companys success in the
future. Axaltas foundations are built on
innovation, and this, coupled with its
strong market penetration and customer
orientation, provides a great platform for
growth across the region.
Schnberg holds a Masters of
Business Administration, Corporate
Finance and Tax from the University of
Bayreuth, Germany. CW
October 2015

10/5/15 12:01 PM


15th Annual Asia Coating Market Event

to be Held October 20 in Bangkok
October 14 - 16, 2015
Location: Tampa, Florida
Venue: Tampa Convention Center

October 15 - 17, 2015

PaintExpo Eurasia
Location: Istanbul, Turkey
Contact: Markus Beck
Phone: +49 7022 60255 20

October 18 - 21, 2015

Northern Area Eastern 2015
Location: Courtyard by Marriott
Ottawa Ottawa, Canada
Contact: Katie Flynn
Phone: +1 281-228-6210

October 18 - 21, 2015

ACA Fall Committee Meetings
Location: TBD

October 19 - 21, 2015

Rheology Fundamentals &
Applications for Synthetic Latices and
Associated Coatings Formulations
Location: Portland, OR
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370

October 20 - 21, 2015

15th Annual Asia Coating Market
Location: Bangkok, Thailand

Venue: Paris Las Vegas Hotel & Casino


Venue: Bombay Exhibition Centre


November 4 - 6, 2015
The Chemistry, Physics & Mechanics
of Adhesion Science

January 31 - February 5, 2016

The Waterborne Symposium

Location: Newburgh, NY
Venue: Courtyard by Marriott,

November 16 - 18, 2015

Characterization of Synthetic Latex
Location: Savannah, GA
Contact: Emulsion Polymers Consulting
and Education, LLC
Phone: 603-742-3370

February 1, 2016
Coatings for Concrete Conference

November 17 - 19, 2015

2015 Chem Show

March 14 - 16, 2016

Middle East Coatings Show 2016

Location: New York City, NY

Venue: Jacob Javits Center

November 18 - 20, 2015

ChinaCoat 2015
Location: Shanghai
Venue: Shanghai New International
Expo Centre

November 18 - 19, 2015

Greenbuild International Conference
and Expo
Location: Washington Convention
Center, Washington D.C.
Contact: Greenbuild Expo


October 25 - 28, 2015

WCS 2015: 32nd Biennial Western
Coatings Symposium

January 21 - 23, 2016

Paint India 2016

Location: Las Vegas, Nevada

Location: Mumbai, India

October 2015

79 Meetings 1015.indd 79

Location: New Orleans, LA

Venue: Marriott New Orleans
Contact: The University of Southern
Mississippi Polymer Science Program
Phone: 601-266-4475

Location: Las Vegas, NV

Venue: Ballys Las Vegas Resort &

Location: Dubai, UAE

Venue: Dubai International Convention
and Exhibition Center
Contact: DMG Events
Phone: +44 (0) 1737 855107

March 22 - 24, 2016

Eurocoat 2016
Location: Paris, France
Venue: Paris Expo Porte de Versailles
Contact: Cyril Ladet
Phone: +33 (0)1 77 92 96 84

Hosting a conference, show

or other coatings event?
Email Kerry Pianoforte at
to have it listed in the next issue
of Coatings World.

Coatings World | 79

10/5/15 12:01 PM



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80 | Coatings World


October 2015

10/7/15 10:56 AM

Advertising Index

Company Name




ACT Test Panel Technologies
Air Products & Chemicals Inc.
13, 18
Alex Color Company
Angus Chemical Company
Atlas Material Testing Solutions
BASF Corporation
3, 19
Birla Carbon
Blairgowrie Associates, LLC
Chemark Consulting
Engineered Mills, Inc.
Hockmeyer Equipment Corporation
Hoffmann Mineral GmgH
Cover 4
+49 (0) 84 31-53-0
King Industries
Little Joe Industries
McDaniel and Associates, PC
Micro Powders Inc.
Cover 3
33 973-279-1306
PAN Technology
R.E. Carroll, Inc.
Reichhold, Inc.
29 610-363-4100
Shamrock Technologies Inc.
Cover 2
Siltech Corporation
Sinostar Intl Ltd.
Specialty Polymers, Inc.
Sun Chemical
Troy Corporation
Trust Chem USA

Statement of Ownership, Management, and Circulation

September 2015

Coatings World
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September 18, 2015



70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150

Joe DiMaulo






70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150

C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446







70 Hilltop Rd., Ramsey, NJ 07446-1150

Rodman J. Zilenziger, Jr

70 Hilltop Rd., Ramsey, NJ 07446-1150

Claire R. Zilenziger
Katherine M. Zilenziger
Anna G. Zilenziger

70 Hilltop Rd., Ramsey, NJ

70 Hilltop Rd., Ramsey, NJ
70 Hilltop Rd., Ramsey, NJ
70 Hilltop Rd., Ramsey, NJ

James R. Zilenziger



Kerry Pianoforte, 70 Hilltop Rd., Ramsey, NJ 07446

Rodman Media Corp.














October 2015

Audience Development Manager


COA 2015-state of ownership.indd 3

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10/6/15 9:14 AM

October 2015


10/6/15 9:15 AM

10/6/15 9:15 AM

Coatings World | 81

10/7/15 10:56 AM

Final Coat

PPG Aerospace Donates Coatings

To Restore F-4 For New England Air Museum

n F-4 Phantom fighter jet on display at the New England

Air Museum was restored with coatings and technical
talent donated by PPG Industries aerospace business to
honor the jets U.S. Air Force service during the Vietnam War.
PPG donated high-solids DESOTHANE HS/CA 8211 military and defense topcoat in camouflage, Desothane HS/CA 8800
topcoat in gloss white and DESOPRIME HS/CA 7700 primer.
Kevin Lee, PPG senior account manager, aerospace, provided
the technical talent and a personal connection to the aircraft
manufacturer, McDonnell Douglas.
NEAM volunteer and restoration technician Jim McGuire contacted Lee, with whom he had worked in the past, to ask for PPGs
help in repainting the F-4, which is on loan to the museum from the
U.S. Air Force. McGuire wanted it restored with its paint scheme
from December 1972, when the aircraft was flown in a mission
that downed an enemy MiG fighter jet. He knew what it looked
like from a photo provided by the missions pilot and copilot.
I wanted to use the true military coatings that met the federal standards, he said.
The assistance by Lee proved to be serendipitous. My first
experience in the aerospace industry came back in 1978 at
McDonnell Douglas, in Tulsa, Oklahoma, where we completely
refurbished the F-4 aircraft, including repainting.
Lee selected PPG coatings that would provide a durable system with good ultraviolet (UV) protection that should retain its
gloss and color for years. This would most likely be the last
time this historic airplane is renewed, he said.
McGuire and a team of volunteers painted the aircraft
with Lees guidance. McGuire credited Lee and the financial
and technical support from PPG for the restorations completion. Words cant describe the immense pride the crew and
I take in having been able to get the lady back in her rightful
colors and restore the essence of what this plane was and is,
McGuire said.
The project was an amazing success, Lee said, adding,
I worked for McDonnell Douglas for 16 years on the F-4,
F-15 and F-18 fighter programs. To this day, for me, there is
not a more beautiful airplane in the sky at 600 miles per hour
than the F-4.
The restored F-4 was unveiled this summer for a Vietnam
50th commemoration exhibit at the museum, where it will be
on display through September.
PPG Aerospace is the aerospace products and services business of PPG Industries. PPG Aerospace PRC-DeSoto is the
leading global producer and distributor of aerospace coatings, sealants, and packaging and application systems. PPG
Aerospace Transparencies is the worlds largest supplier of
aircraft windshields, windows and canopies. For more information, visit

F-4 PHANTOM jet that flew in the Vietnam War on display at the New
England Air Museum was restored with coatings donated by PPG Industries
aerospace business. High-solids DESOTHANE HS/CA 8211 military and defense topcoat in camouflage, Desothane HS/CA 8800 topcoat in gloss white
and DESOPRIME HS/CA 7700 primer were used to recreate the F-4 jets paint
scheme from 1972 when it was flown in a mission that downed an enemy MiG
fighter jet during the Vietnam War. (Photos courtesy of Jim McGuire)

About the New England Air Museum

The New England Air Museum is owned and operated by the
Connecticut Aeronautical Historical Association, a private,
nonprofit educational institution organized in 1959. Located in
Windsor Locks, Connecticut, adjacent to Bradley International
Airport, the Museum is the largest aviation museum in New
England. It is dedicated to preserving and presenting historically significant aircraft and related artifacts, engaging visitors through high-quality exhibits helping them to understand
aviation technology and history, and inspiring students through
innovative and hands-on educational programs. The Museum
houses one of the worlds most outstanding collections of historic aviation artifacts and more than 80 aircraft, including a
Sikorsky VS-44A donated by actress Maureen OHara and a
Silas Brooks Balloon Basket (1870), believed to be the oldest
surviving aircraft in the United States. For more information,
visit CW

82 | Coatings World

82 Final Coat 1015.indd 82

October 2015

10/5/15 12:02 PM

Visit us at China Coat Booth #E3.F63-64


9/30/15 9:44
9:37 AM



Neuburg Siliceous Earth is a natural mixture of amorphous and cryptocrystalline silica and lamellar kaolinite.
A special thermal treatment is applied to produce the
high-quality SILFIT Z 91. The impressive properties of this
calcined product open up a wide range of applications
such as in faade paints. The resulting high hiding power
and spreading rate enable the concentration of titanium
dioxide to be reduced without negatively influencing the
wet abrasion resistance, the protective effect against water
or the high breathability. SILFIT Z 91 thus enables the white
pigment content to be reduced to below the highest level

HOFFMANN MINERAL GmbH P.O. Box 14 60 86619 Neuburg (Donau) Germany

Phone +49 (0) 84 31-53-0 Fax +49 (0) 84 31-53-3 30 or

set by the EU Ecolabel Commission. This has both ecological and economic benefits. We have the know-how.
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TEMP0415.indd 1

We supply material for good ideas