Coatings Word December 2015

AD TEMP0415.
indd 1
12/4/15 3:16 PM
We create
chemistry
that makes
industry
challenges
love solutions.
With an extensive product portfolio and unsurpassed product development

capabilities, BASF can help you step up to industry formulation challenges.
BASF has the industrys widest available range of resins, emulsions, polyols,
crosslinkers, oligomers, reactive diluents, photoinitiators, light stabilizers,
antioxidants, biocides and optical brighteners. As the worlds leading
chemical company, we have the expertise to provide innovative solutions for
new technologies to meet the challenges of the 21st century. At BASF, we
create chemistry.
basf.us/industrialcoatings
AD TEMP0415.indd 1
12/4/15 3:45 PM
Our additives really get

your motor running.
Highly economic with excellent performance.

BYK-1640 Emission-free, polymer-based defoamer for aqueous systems.
More information: www.byk.com
CW_Water_1640_Automotive_clear_ET_August_203x273_EN.indd 1
AD TEMP0415.indd 1
14.05.2015 09:48:39
7/15/15 11:42 AM
Table of Contents December 2015 Vol. 20, No. 12
31

31
35
37
40
Powder Coatings Market

Biocides Update
Understanding the Function of Additives
Trade Association Directory
COLUMNS
International Coatings Scene................................ 20

Europe European Coatings Sectors Embraces Concept of
Circular Economy
Latin America New Wacker Brasil Director Targets
Growth
China China Coil Coatings Industry Under Pricing
Pressure from Upstream Market
iPaint..................................................................... 26
Who Let the State Legislatures Out?
Business Corner.................................................... 28
It Starts at the TopBut Finishes at the Bottom
DEPARTMENTS
Editorial.................................................................. 6
As We Go to Press................................................ 10
Fresh Paint............................................................ 12
Market Reports..................................................... 18
Industry News....................................................... 43
Suppliers Corner................................................... 46
People in the News............................................... 47
Meetings............................................................... 48
Final Coat.............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 49
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to
Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, circulation@rodmanmedia.com. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd. Ramsey,
NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:
one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to
determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by
BPA International.
4 | Coatings World www.coatingsworld.com
4 TOC 1215.indd 4
December 2015
12/8/15 4:36 PM
GUS MUNOZ
Southwest Region
Sales Manager
Hearing Opportunity
Before It Knocks
Because we strive to always continue learning, we build meaningful
relationships with every customer by seeking the most extensive
knowledge and experience. Were more than a simple online search.
Our expertise lies in collaborating with every customer to provide
trusted business solutions.
6510-03 PALMER_2015 Refresh_8x10.75_CW.indd 1

AD TEMP0415.indd 1
11/12/15 11:05 AM
11/12/15 11:46 AM
Editors Page
Consumer Goods is
Largest Market for
Powder Coatings
his months cover article is on The Powder Coatings Market (31).

According to a new study by Grand View Research, Inc., the
global powder coatings market is expected to reach $12.48 billion by 2020, Consumer goods are the largest application market for
powder coatings, with estimated consumption of 437.3 kilo tons in 2013.
Automotive and general Industries were the key application markets, with
combined powder coating sales expected to reach $5.11 billion by 2020.
Powder coating demand in furniture was relatively small in 2013 but is expected to witness substantial growth of more than 7.6 percent from 2014
to 2020.
Further key findings from the study suggest:
The global market for powder coatings was 1,977.1 kilo tons in 2013
and is expected to reach 3,202.5 kilo tons by 2020, growing at a
CAGR of 7.2 percent from 2014 to 2020.
Asia Pacific was the largest regional market for powder coatings, with
estimated consumption of over 900 kilo tons in 2013. This can be
attributed to the presence of large manufacturing setup in the region,
especially in India and China, as well as rapidly growing domestic demand in various applications. This region is also expected to witness
fastest growth and grow at a CAGR of 8.5 percent from 2014 to 2020.
Europe and North America were the other key markets for powder
coatings. However, they are expected to lose regional market share
owing to the shift in manufacturing units from these regions to emerging economies in Asia and Latin America.
For more information go to www.grandviewresearch.com.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Catherine Diamond cdiamond@rodmanmedia.com
TECHNICAL EDITOR
Darlene Brezinski
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
Sara Downing sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
rzilenziger@rodmanmedia.com
EXECUTIVEVICEPRESIDENT
Matthew J. Montgomery
mmontgomery@rodmanmedia.com
GROUPPUBLISHER / ADVERTISINGSALES
Dale Pritchett dpritchett@rodmanmedia.com
ADVERTISING SALES (U.S.)
Kim Clement Rafferty krafferty@rodmanmedia.com
Donna Campbell dcampbell@rodmanmedia.com
ADVERTISING SALES (Europe)
Ria Van den Bogaert, BVBA Vandenbo
Karmelietenstraat 24 C, Box 56, 1000, Brussels, Belgium
Tel.: +32 2 569 8905 Fax: +32 2 569 8906
Mobile: +32 497 05 0754 ria@rodmanmedia.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 Fax:(852) 2869 5919
mchhay@ringier.com.hk
CLASSIFIEDADVERTISING SALES
Patty Ivanov 631-642-2048; Fax 631-473-5694
pivanov@rodmanmedia.com
PRODUCTIONMANAGER
Patricia Hilla philla@rodmanmedia.com
AUDIENCE DEVELOPMENT MANAGER
Joe DiMaulo jdimaulo@rodmanmedia.com
CIRCULATION MANAGER
Richard DeVoto rdevoto@rodmanmedia.com
ONLINE DIRECTOR
Paul Simansky psimansky@rodmanmedia.com
Coatings Worlds circulation is audited by BPA Worldwide.
6 Editorial 1215.indd 6
December 2015
12/8/15 4:44 PM
AD TEMP0415.indd 1
11/2/15 9:43 AM
Untitled-1 2
11/12/15 11:14 AM
Untitled-1 3
11/12/15 11:14 AM
As We Go To Press
AkzoNobel Opens $10 Million

Research Facility in the U.S.
kzoNobel has opened a new

research, development and innovation (RD&I) center in
Strongsville, Ohio, in the United States.
The $10 million facility will support
several of the companys Performance
Coatings businesses, including coil, extrusion and packaging coatings.
Featuring full testing, scale-up and
analytical capabilities, it will house
more than 120 staff, including 65 highly
trained scientists and technicians.
Commenting on the opening, AB
Ghosh, managing director of AkzoNobels
Metal Coatings business, said: By expanding our facility in Strongsville, we
are providing a central, state-of-the-art
technical resource for our businesses in
North America, creating the critical mass
for effective RD&I to more efficiently
support our customers. The facility will
also enable us to focus on further improving the performance and sustainability of
our products.
Added Performance Coatings RD&I
director, Klaas Kruithof: This is a significant investment which underlines our
focus on technology and product innovation, as well as our commitment to the
North American market. It will be an integral part of our global RD&I function
and will directly contribute to our overall
growth plans.
The Strongsville center is the latest
in a series of investments to strengthen
AkzoNobels research capabilities in the
region. The company recently announced
that it is investing approximately 3 million ($3.4 million) to expand its RD&I
capabilities in Houston, Texas. The
Houston facility will support the companys Protective Coatings, Marine Coatings
and Specialty Coatings businesses.
PPG Aerospace Donates

Coatings for F-4 Restoration
An F-4 Phantom fighter jet on display at
the New England Air Museum was restored with coatings and technical talent
donated by PPG Industries aerospace

business to honor the jets U.S. Air Force
service during the Vietnam War.
PPG
donated
high-solids
DESOTHANE HS/CA 8211 military and
defense topcoat in camouflage, Desothane
HS/CA 8800 topcoat in gloss white and
DESOPRIME HS/CA 7700 primer. Kevin
Lee, PPG senior account manager, aerospace, provided the technical talent and a
personal connection to the aircraft manufacturer, McDonnell Douglas.
NEAM volunteer and restoration
technician Jim McGuire contacted Lee,
with whom he had worked in the past,
to ask for PPG help in repainting the F-4,
which is on loan to the museum from
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel................................................................................................. 10, 31
Axalta Coating Systems.............................................................................. 12, 29
Burtin Polymer Labs and Coating and Foam Solutions.................................... 12
H.B. Fuller....................................................................................................... 12
Hempel............................................................................................................ 12
Henkel............................................................................................................. 12
National Paint Industries.................................................................................. 12
Polychem Powder Coatings.............................................................................. 29
PPG.................................................................................................10, 12, 31, 50
Rust-Oleum...................................................................................................... 29
Sherwin-Williams....................................................................................... 12, 29
Valspar....................................................................................................... 12, 29
10 As We Go 1215.indd 10
the U.S. Air Force. McGuire wanted

it restored with its paint scheme from
December 1972, when the aircraft was
flown in a mission that downed an enemy
MiG fighter jet. He knew what it looked
like from a photo provided by the missions pilot and copilot.
The assistance by Lee proved to be
serendipitous. My first experience in the
aerospace industry came back in 1978 at
McDonnell Douglas, in Tulsa, Oklahoma,
where we completely refurbished the F-4
aircraft, including repainting.
Lee selected PPG coatings that would
provide a durable system with good ultraviolet (UV) protection that should retain its gloss and color for years. CW
December 2015
12/7/15 2:59 PM
Dry-Film Preservatives
Wet-State Preservatives
Polyphase Fungitrol Troysan
Mergal Nuosept
Troy, Your Partner for Success now has more solutions than ever to meet your preservation
needs. With the recent acquisition of the Fungitrol and Nuosept brands, Troy offers
one of the broadest ranges of dry-film and wet-state preservatives in the marketplace
today, including the most effective active technologies currently available.
Visit www.troycorp.com to see how Troys premier portfolio of preservatives has been
enhanced, delivering even more performance, sustainability, and value.
Troy Corporation 8 Vreeland Road Florham Park, NJ USA 07932 973-443-4200 www.troycorp.com
AD TEMP0415.indd 1
8/25/15 9:42 AM
Fresh Paint
Sherwin-Williams Launches
System to Simplify Color Selection
herwin-Williams has introduced its

latest innovation, ColorSnap, the
companys most comprehensive,
integrated color selection system ever offered. Designed to help consumers and
professionals make confident and efficient paint color selections, ColorSnap
includes a first-of-its-kind, in-store display that makes color selection fast and
easy, in addition to enhanced online and
offline tools, and new colors, the company reports.
ColorSnap will be available in all
4,000 Sherwin-Williams stores across
the U.S. and Canada by the end of
January 2016.
Customers can explore color in an
entirely new way with the interactive,
in-store ColorSnap Studio display, which
groups color by family, such as red, yellow or blue, then displays color by saturation level from bright to neutral with a
new category just for whites. Each color
family is set on one of 24 rotating panels.
By turning a panel, customers can see a
curated selection of nearly 50 paint chips
of specific colors within that color family making the selection process simple
and fun.
The display, which will be the centerpiece of every Sherwin-Williams store,
also features new 2-by-3-inch take-home
color chips, rather than strips, so customers can get a bigger, better idea of how
colors will look in their space.
Sherwin-Williams conducted extensive testing to ensure the new ColorSnap
system would improve the overall customer experience. During in-store testing,
on average, customers found their paint
color of choice in 60 percent less time
than with the previous display.
Sherwin-Williams collaborated with
IDEO, an award-winning global design
and innovation consultancy, on the instore display, which uses a human-centered, design approach to help simplify
the color-selection experience for both
DIYers and professionals.
We were honored to work with

Sherwin-Williams to reimagine the color
selection journey through the lens of the
companys many diverse customers. After
a thoughtful and iterative design process,
were excited to see ColorSnap come to
life, said Michelle Ha Tucker, portfolio
director, IDEO.
As part of the new display, a central
work area will be added for customers to
arrange and review their color choices,
explore Sherwin-Williams color tools and
interact with store experts. Customers
will also be able to browse and take home
nine new color guides and 12 postcards
that are designed to inspire, educate and
simplify color selection.
In addition to ColorSnap Studio, the redesigned in-store color display, the all-new
system includes a refreshed and integrated
online set of tools including ColorSnap
Visualizer for iPhone, iPad, Android and
online (atsherwinwilliams.com). The tools
allow users to explore color before ever
picking up a paintbrush. With the mobile
app, customers can scan the new 2-by3 inch color chip with their iPhone or
Android smart phone for instant access to
room scenes featuring that color, options for
coordinating colors, and more. ColorSnap
Visualizer also inspires by matching a color
in a photo to a specific Sherwin-Williams
color, allowing users to virtually paint a
room or simply browse details on the full
range of Sherwin-Williams colors. The iPad
app also features inspirational room scenes
that showcase expert color picks.
The ColorSnap system also seamlessly
integrates with Sherwin-Williams industry-leading Sher-Color Advanced Color
Matching Technology, which calibrates
color formulas specifically for every product and sheen, ensuring outstanding color
accuracy and consistency when ordering a Sherwin-Williams color or matching a color to an accessory or to a color
from another paint brand. Sher-Color
is available in-store for fast, precise and
custom color matching.
12-16 Fresh Paint 1215.indd 12
Professionals will also find color selection easier and faster, thanks to the variety of new resources available to them,
whether in the office or on the job site.
The ColorSnap Design Pro Suite includes
an updated and expanded suite of tools
for professionals (including a new ergonomic fan deck, portable and desktop
kits and more), along with the ColorSnap
Visualizer online tools. The ColorSnap
Design Pro Suite creates a powerful color
selection system that can differentiate
a design practice. It will be available in
early 2016.
PPG Foundation Donates

$120,000 to Penn State for
Undergraduate Research
The PPG Industries Foundation has donated $120,000 to the Pennsylvania State
University (Penn State) for its Materials
Research Institute (MRI) Student
Assistantship Program and additional
programming. This marks the third year
the PPG foundation has supported Penn
State undergraduate students participating in the 10-week summer program, this
year funding eight fellowships, as well
as one graduate student for a full years
research along with additional student
opportunities.
PPG Industries values Penn States
MRI programs because they help prepare students for careers in fields related
to PPGs business, such as coatings research and development, said Sue Sloan,
executive director of the PPG Industries
Foundation. Were excited to continue
our relationship with Penn State and provide funding that expands opportunities
for students and grows our ties with this
well-respected research institution.
Each summer student who is named
a PPG Undergraduate Research Fellow
conducts a materials research project
under an advisors supervision, and then
summarizes it in a poster presentation
held in conjunction with the National
Science Foundation-funded Research
December 2015
12/4/15 3:04 PM
to driving materials-based research and

development, and the National Science
Foundation recently ranked Penn State
as the nations top materials university
based on total research expenditures.
Henkel Adhesive
Technologies Launched
Lighting in 2025 Trend
Report
Henkel Adhesive Technologies, a solution
provider for adhesives, sealants and functional coatings, has unveiled its Lighting
in 2025 report, with up-to-the-minute
research on current and future trends in
the lighting industry. One key finding of
the report is that the Asia-Pacific region
is poised to be a key driver of growth in
the global industry. With 2015 designated
as the International Year of Light and
Light-based Technologies by the United
Nations, Henkels comprehensive and
incisive research drew on the expertise
of leading academics and over 50 companies working in related industries and
WE LOOK
GOOD ON YOU
Fresh Paint
Experience for Undergraduates (REU)

program. Jacob Wisser, a 2014 PPG
Undergraduate Research Fellow, went
on to win a Barry Goldwater Fellowship
considered the most prestigious U.S.
award for undergraduate research for
his summer research project.
The 2015 fellows also gave five-minute presentations on their research at
the PPG Coatings Innovation Center in
Allison Park, Pennsylvania, on July 29.
We are very thankful for the support PPG provides to MRI and the PPG
Undergraduate Research Fellows, said
David Fecko, MRI industry relations coordinator at Penn State. The program
offers our undergraduate students a terrific opportunity to pursue research in an
area of their choosing, giving them important experience in the challenging and
exciting world of materials research.
The Materials Research Institute encompasses 15 departments in five colleges at Penn State. The universitys
engineering departments are committed
value chains. It provides a comprehensive industry outlook and

market insights. Michael Olosky,
Corporate Senior Vice President
and Global Head of Innovation & New
Business Development, Henkel Adhesive
Technologies, remarks, You wouldnt
think of adhesives as an important part of
our modern lighting at first. But industrial
adhesives are everywhere in our everyday
lives: The headlights of cars, illuminated
advertising of stores and restaurants,
desktop computer screens or smartphone
displays these are examples of everyday
objects using the LED technology. What
they have in common: They are all built
with the application of high-performing
adhesives. Within the portfolio of our
Adhesive Technologies business unit, there
are many products that are used to manufacture innovative LEDs/OLEDs. Henkel
adhesives are a key enabler for new lighting solutions. According to the report,
urbanization in Asia will grow from 44
percent in 2010 to 53 percent in 2025,
BIRLA CARBON
Enhanced appearance. Improved performance,

You can count on Raven to consistently deliver
a deep, rich black that stands out in the market.
When logistics, experience and quality matter,
choose the world leader in carbon black.
Lets work together on your next challenge.
Birlacarbon.specialty@adityabirla.com
Youll see the difference.
COLLABORATIVE
INNOVATIVE
GLOBALLY CAPABLE
December 2015 www.coatingsworld.com
BIRLACARBON.COM
2015 BIRLA CARBON
Coatings World | 13
12/4/15 3:04 PM
Fresh Paint
compared to a global increase of

just six percent during same period. As the ranks of Asias middle
class continue to swell, consumer
demand for mobility and communications
technology will increase, while consumers
will also expect greater levels of sustainability and efficiency. These Asian market megatrends will drive the evolution
of lighting technology in four key areas:
Residential Buildings; Medical Diagnostics
and Treatments, Outdoor Applications
and Transportation.
GreenWizard and Valspar

Announce Emerald
Partnership
GreenWizard Inc., a leading product
management platform for transparency
in building product data and documentation, and Valspar, a leading global
coatings manufacturer, announced the
beginning of their Emerald Partnership
that will help architects and designers achieve building performance and
sustainability requirements. This new
Emerald Partnership strengthens both
companies shared vision and commitment to product responsibility. This is the
third Emerald Partnership since the program launched, profiling the collaborative efforts of leaders in the industry.
With GreenWizard being the conduit
for responsible product attributes related
to building performance and sustainability to the design and construction community, and Valspar supporting these efforts,
great things are expected to come from
this partnership.
National Paint Industries

Purchases General Coatings
Technologies
National Paint Industries of North
Brunswick, New Jersy has acquired
General Coatings Technologies located
Brooklyn, New York. General Coatings
is a manufacturer of paints and coatings
serving the architectural and commercial
maintenance market. General Coatings
was established in 1946 and has built a
reputation for premium quality coatings
under the Pentagon, Eaglo, F.O Pierce,
and Dutch Master brand names.
We are thrilled to now have General

Coatings as part of our company. It will
add complimentary products along
with an outstanding long established
customer base to our existing portfolio.
Together with our specialty products
such as clear wood finishes, marine,
pool, silicone, urethane and epoxy
paints, our dealers will now have available a product line unmatched in the industry. We are also excited to carry on
the General Coatings - Pentagon name,
which dates back to 1946 as a coatings manufacturer, said Mike & Don
Schnurr of National Paint Industries.
Many individuals from General
Coatings will be joining National in the
areas of sales, manufacturing and customer service. We are very happy that
General Coatings is joining National who
has done an outstanding job of continued
sales growth in many different areas of
the coatings industry. Our customers will
be well served under their leadership as
we share the same family company values for quality and customer service said
Michael and Robert Ghitelman, owners
of General Coatings.
350 Full Vessel

Coatings Achieved with
HEMPAGUARD Antifouling
Product
Two years after its launch Hempel has
announced that its antifouling product
HEMPAGUARD has now been applied as
a full vessel coating to more than 350 ships.
HEMPAGUARD was launched two
years ago during London International
Shipping Week 2013 after a five-year development programme, and is Hempels
first product to use its proprietary
ActiGuard technology that integrates silicone-hydrogel and full diffusion control
of biocides in a single coating. So confident is Hempel of its performance that
the company offers the industrys first
performance satisfaction guarantee.
To date, feedback from customers
confirms that their vessels have remained
significantly cleaner, and for longer, than
theyve experienced with any other antifouling product.
The coating was introduced to the
shipping industry against a backdrop of
rising bunkering costs, tightening environmental regulations and the introduction of mandatory Ship Energy Efficiency
Management Plans (SEEMP). In October
2014, HEMPAGUARD, won Shipping
Efficiencys prestigious Environmental
Technology award for making a significant contribution to environmental impact reduction or prevention to ships.
H.B. Fuller Adhesive

Academy to Accelerate
Customer Innovation
H.B. Fuller has officially opened
its Lneburg Adhesive Academy in
Germany, the companys newest technical
centre of excellence, to help its customers respond more quickly and effectively
to market trends, industry challenges and
opportunities.
Combining state-of-the-art equipment
with the collective knowledge of experts
drawn from H.B. Fullers globalnetwork,
this facility will be a focus for adhesive
R&D excellence. Drawing on specialist knowledge from different industry
sectors, the academy provides an environment to work in partnership with customers to solve problems, and create new
solutions, more rapidly than ever before.
Our new adhesive academy is a perfect example of what we mean by connecting what matters. It brings together
everything necessary to connect customers to innovative adhesive solutions that
will give them a competitive edge, said
H.B. Fullers president and CEO, Jim
Owens. From the academy, we will
strengthen our commercial partnerships,
solve some of the worlds toughest adhesion challenges and develop marketready solutions to help drive customer
and industry performance.
Nick Lehman, R&D director, added,
By bringing together adhesive specialists
from different sectors to share expertise,
transfer technologies between markets
and stimulate ideas, we are confident
we can accelerate adhesive innovation.
Furthermore, we are providing those experts with first-class offices, laboratories,
technical facilities and machinery to ensure they have the best possible environment in which to think and to create.
Covering 2,300 square meters, the
December 2015
12/4/15 3:04 PM
Henkel Signs Development

Agreement with DropWise
to Expand its Surface
Treatment Business
Henkel Adhesive Technologies has signed
a a joint development agreement with
U.S.-based DropWise Technologies Corp.
DropWise, founded in 2014, is headquartered in Cambridge, MA. The startup company has developed technology,
intellectual property and lab-scale manufacturing know how for a novel method
of hydrophobic coating applications.
The partnership will enable Henkel further expanding its position in the global
surface treatment business and driving

growth with new applications.
Collaborating
with
promising
start-ups that provide access to cuttingedge future technologies is an integral
part of our innovation strategy, said
Mike Olosky, corporate senior vice
president and global head of Innovation
& New Business Development, Henkel
Adhesive Technologies. Together with
DropWise we can combine their unique
technologies with our global market
access and know-how in coatings to
generate profitable growth for both
partners in the future.
Axalta Coating Systems

Will Locate New Global
Innovation Center at The
Navy Yard in Philadelphia
Axalta Coating Systems has announced
its new Global Innovation Center will be
located at The Navy Yard in Philadelphia,
Pennsylvania. The 16,000m2 facility will
be home to Axaltas global research,
Fresh Paint
Lneburg Adhesive Academy includes

dedicated areas for packaging and converting, hygiene and durable assembly adhesive technologies. It is purpose-designed
for related functions, such as conducting
experiments, running demonstrations and
training customers. The investment in the
site also reinforces H.B. Fullers commitment to the local community.
product development and technology initiatives, and it will

partner with the companys
other technology centres in the
Americas, Europe and Asia-Pacific.
The project is being developed by
Liberty Property Trust and Synterra
Partners, and Axalta has entered into a
long-term lease agreement for the building. Project construction is expected to
be complete in late 2017. Upon reaching
full operation in 2018, Axalta will bring
at least 190 new jobs to Philadelphia
with the possibility of additional positions in the future. Axaltas global corporate headquarters is already located
in Philadelphia, and its North America
headquarters is located in Glen Mills,
Pennsylvania, with a customer training
centre in Exton, Pennsylvania.
Axalta chairman and CEO Charlie
Shaver, Pennsylvania Secretary for
Labour & Industry Kathy Manderino,
and Philadelphia Mayor Michael Nutter,
announced the project at The Navy Yard.
Coatings World | 15
12/4/15 3:04 PM
Fresh Paint
H.B. Fuller Lneburg

Adhesive Academy
Awarded LEED
Certification
H.B. Fuller has announced that its

newest technical center of excellence,
the Adhesive Academy in Lneburg,
Germany, is LEED certified to the Gold
level. It is the first laboratory building in
Germany that has achieved a Gold certification under version LEED v2009 NC
(New Construction).
PPG Industries Foundation

Grants $7,000 to United
Way of Delaware
United Way of Delaware has announced
the generous gift of $7,000 from the
PPG Industries Foundation. From
PPG providing the paint and volunteers
to upgrade our office in Dover, to the
PPG Industries Foundations lifetime financial support of over $400,000, the
PPG team continues to be a committed
partner to United Way of Delawares
mission. As PPG celebrates 40 years
of manufacturing operations in the
First State, we honor them for all they
have done and continue to do to positively impact the community, said John
Moore, vice president of resource development at United Way of Delaware.
Neal Nicastro, plant manager at the
PPG Architectural Coatings facility in
Dover, Delaware, said, We are proud
to support the United Way of Delaware
and are committed to the communities
in which we operate. PPG values our
relationship with the United Way and
the impact weve been able to make on
the Dover community together. PPG

Architectural Coatings is a business
of PPG Industries, the worlds leading
coatings company.
PPG-Painted Chevy Takes

2015 Barrett-Jackson Cup
A PPG-painted 1962 Chevrolet Bel
Air Bubbletop was named the 2015
Barrett-Jackson Cup Ultimate Best
of Show winner at Circus Circus in
Reno, Nevada. The award was presented during the final evening of
the three-day Barrett-Jackson Reno
Tahoe collector car auction. The car
is owned by Randy and Lisa Wilcox
and was built by Andy Leach at CAL
Automotive Creations in Bennington,
Neb. Its silver finish was applied by
Charley Hutton of Charley Huttons
Color Studio in Nampa, Idaho, using
PPG Industries automotive refinish
products exclusively.
Hutton used several PPG brands to
attract the judges eyes. ENVIROBASE
High Performance Basecoat, Magnesium
Silver (code 904978) and DELTRON
DCU2021 Urethane Clear gave the car its
exterior luster. The engine bay received
Pepper Grey (code 931611) and finished
with GLOBAL REFINISH SYSTEM
D8115 Matte Clearcoat, and the interior was painted with custom-mixed
Envirobase High Performance coatings
to match the oxblood leather.
The Barrett-Jackson Cup was established in 2013. The Ultimate Best
of Show award brought with it a prize
package worth almost $60,000. Cars
entering the competition were reviewed
over a three-day period by a trio of

well-respected custom car world personalities including builder and PPG
devotee Bobby Alloway, hot rodder Pete
Chapouris, and Bob Millard, general
manager of the International Show Car
Association (ISCA).
Accella Acquires Burtin

Polymer Labs and Coating
& Foam Solutions
Accella Performance Materials, a manufacturer of polyurethanes and recycled
rubber products has announced the
acquisitions of Burtin Polymer Labs
(BPL) and Coating and Foam Solutions
(CFS), a manufacturer of spray foams
and coatings for insulation and roofing as well as specialized spray elastomers including the Bullet Liner brand
for truck bed liners and heavy duty
coatings. Burtin Polymer Labs and
Coating and Foam Solutions are based
in Cartersville GA, and will continue to
provide their broad line of high performance products with strong customer
support with even greater resources as
part of the Accella family.
The combination of Burtin and
Accella provides strong technical expertise and a portfolio of polyurethane
system capabilities, allowing us to further expand our manufacturing foot
print and provide even more valuable
solutions for our customers based on
deep polyurethane technology and application expertise, remarked Andy
Harris president and CEO of Accella
Performance Materials. CW
December 2015
12/4/15 3:04 PM
The Worlds
Largest Community
of Coatings and
Ink Professionals
Every month we reach
127,074 sets of eyes
around the world.
CW Magazine:
CW Web Site:
CW E-Newsletter:
20,092*
24,855
22,223
IW Magazine:
IW Web Site:
IW E-Newsletter:
4,515**
10,719
7,247
C&IC Magazine:
C&IC Web Site:
C&IC E-Newsletter:
15,621**
10,873
10,929
* Average Figures, June 2015 BPA Brand Report

** Publishers Own Data
70 Hilltop Road, Ramsey, NJ 07446

Tel: 201.825.2552 | Fax: 201.825.0553
www.coatingsworld.com | www.inkworldmagazine.com
AD TEMP0415.indd 1
8/3/15 2:22 PM
Market Reports
IRL Releases Architectural Coatings

Global Market Report
nformation Research Company (IRL)

has released an in-depth analysis of
the top global markets for architectural coatings, covering market shares
and prices in its analysis for the first time.
IRL is offering a detailed and comprehensive guide to this sector of the coatings industry. The reports provide, for
each key country covered (21 countries
in total), consumption estimates in both
volume and value terms, with 2014 as
the base year and forecasts to 2019. In
its two-tiered approach, top-level data is
also available for the remaining countries
covered in our global database (~100
countries).
IRL estimates global sales of architectural paints and coatings to have reached
almost 27 million metric tons in 2014,
with sales expected to reach over 33 million metric tons by 2019.
The information in IRLs reports is
based on a comprehensive program of
telephone interviews with key players
in each country market, backed up by
thorough secondary research and IRLs
in-house database of global paints and
coatings market data.
IRL has identified over 120 of the
leading companies in the major global
markets, providing market shares in volume terms for each country.
The geographic coverage includes the
following countries: Germany, United
Kingdom, Spain, Italy, France, Poland,
Russia, Saudi Arabia, UAE, South Africa,
Turkey, China, Japan, South Korea, India,
Indonesia, USA, Canada, Mexico, Brazil
and Argentina.
In terms of value, global sales of architectural coatings reached $61 billion/49
billion in 2014. Asia accounted for the
largest share of the market value despite
having a substantially lower average price
compared to Western economies.
The majority of the market value was
generated by sales of Vinyl/Styrene/VAE
paints, followed by Pure Acrylic paints.
The average price across these two
18-19 Market Reports 1215.indd 18
December 2015
12/7/15 4:23 PM
New Study Finds Green

Construction is Major U.S.
Economic Driver
The green building sector is outpacing overall construction growth in the
U.S. and will account for more than
2.3 million American jobs this year, according to a new U.S. Green Building
Council (USGBC) study from Booz Allen
Hamilton.
The 2015 Green Building Economic
Impact Study, released today by USGBC
and prepared by Booz Allen, finds the
green building industry contributes more
than $134.3 billion in labor income to
working Americans. The study also found
that green constructions growth rate is
rapidly outpacing that of conventional
construction and will continue to rise.
By 2018, the study finds, green construction will account for more than 3.3
million U.S. jobsmore than one-third of
the entire U.S. construction sectorand
generate $190.3 billion in labor earnings.
The industrys direct contribution to U.S.
Gross Domestic Product (GDP) is also
expected to reach $303.5 billion from
2015-2018.
Green building is playing a massive role in the U.S. construction sector, the clean and efficient energy sector
and the U.S. economy as a whole, said
Rick Fedrizzi, CEO and founding chair,
USGBC. More than 2.3 million U.S.

workers are taking home $134 billion
annually in large part because of green
building programs like LEED. Demand
for green building will only continue to
grow as individuals, businesses and institutions continue to prioritize sustainable
approaches to the design, construction
and operations of our built environment.
The new USGBC analysis also explores the multifaceted economic contribution of green construction to the
U.S. economy and individual U.S. states,
quantifying the economic impact of green
building and LEED (Leadership in Energy
and Environmental Design).
Our research shows that green building has created millions of jobs and contributed hundreds of billions of dollars to
the U.S. economy, with the construction of
LEED-certified buildings accounting for
about 40 percent of green constructions
overall contribution to GDP in 2015,
said David Erne, a Senior Associate at
Booz Allen. This industry is certainly
on the rise, and aggressive growth in the
green building sector is anticipated over
the next four years.
In addition to national jobs, GDP
and labor earnings from green building,
the study projects significant growth in
green buildings contribution to individual states tax contributions and environmental asset indicators at both the
national and state levels.
Total state earnings related to LEED
building construction projects are estimated to total $8.4 billion by 2018. In
Texas alone, almost 1.26 million jobs in
the green building sector are projected
between 2015 and 2018. As a result,
green building will also contribute to significant savings across energy, trash, water and maintenance costs.
Self-healing Coatings and

Parts Are Next Frontier for
Smart Materials
Recent advances and ongoing improvements will help rapid and low-cost development of smart materials, and the next wave
of innovation will be in self-healing coatings and parts, according to Lux Research.
Smart materials those that
change their properties in response to
18-19 Market Reports 1215.indd 19
Market Reports
categories varies substantially, with the

latter being much more costly. The share
of Pure Acrylic has been increasing in recent years and although it still has a small
share in volume, it already accounts for a
substantial share of the value.
All research was undertaken between
July and October 2015 from our offices
in London, New Jersey, New Delhi and
Beijing. The research took the form of an
extensive telephone interview programme
with senior executives at major coatings
companies in each of the countries covered. The information provided has been
crosschecked and validated using other
online information, published statistical
data and trade association data.
Country reports are priced individually, and will be available to purchase
online at IRLs website: www.informationresearch.co.uk.
environmental stimuli, providing dynamic functionality

range from everyday items
like photochromic lenses that
darken in sunlight to complex ceramics
and nanocomposites used in electronics. Emerging classes of smart materials include self-healing materials,
sensing materials, and shape memory
materials, each of which has many potential applications.
Today, researchers are beginning
to develop software tools for predicting
what structures will result in what smart
properties. As a result, in the next five to
ten years, these kinds of smart materials
may become much faster and cheaper
to develop, said Anthony Vicari, Lux
Research Analyst and the lead author
of the report titled, Get Smart: Smart
Materials as a Design Paradigm.
Lux Research analysts studied advances in the development of smart materials
and their adoption by industry. Among
their findings:
The focus is on self-healing materials. With applications in composites and
coatings, self-healing materials are set to
be the next frontier for smart materials.
Such materials automatically repair damage to themselves through one of several
chemical mechanisms.
Varied companies hold patents. Over
300,000 patents have been granted
across all smart material families even
though few mention the term smart material in their titles, abstracts or claims.
Patent filings peaked in 2012 at about
100,000, and top patent holders include
heavyweights such as Siemens, IBM, GE
and Samsung.
Commercialization can occur rapidly when conditions are right. Many
classes of smart materials had long incubation times, but saw very rapid commercialization once the time was right.
Pieozelectric materials were long relegated to niche applications before booming
due to adoption in mainstream products
such as inkjet printers, digital cameras
and smartphones.
The report, titled Get Smart: Smart
Materials as a Design Paradigm, is part
of the Lux Research Advanced Materials
Intelligence service. CW
Coatings World | 19
12/7/15 4:23 PM
International Coatings Scene Europe
European Coatings Sector Embraces

Concept of Circular Economy
The scope of
the value chains
themselves are
being lengthened
in Europe,
resulting from the
introduction at
the national and
European level
of the idea of a
circular economy.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
he application of sustainability, originally mainly focused on individual

products and their ingredients, has been
extended to whole value chains.
In the coatings sector these value chain
cover the raw materials for the wide range of
chemicals used in coatings formulation to the
use of the paint itself in sectors like construction, automobile, marine and aerospace.
Now, however the scope of the value chains
themselves are being lengthened in Europe, resulting from the introduction at the national
and European Union level of the idea of a circular economy.
This attempts to change the current economic
system, prevalent since the industrial revolution
20 Europe 1215.indd 20
in Europe, under which growth is based on the

manufacture and consuming of products and
then disposing of them as waste. It is derived
from what is increasingly being seen as an outdated belief that resources will remain abundant
without the need for their reuse.
So Europe has been adopting a resource
efficiency agenda, in which a cradle-to-grave
approach is replaced by a cradle-to-cradle or
circular arrangement.
For Europe greater resource efficiency has
become vital because it is so dependent on imported raw materials.
The emergence of the circular economy
backed by closed-loop schemes in which disposal is replaced by reuse is changing concepts of sustainability at least in Europe.
Sustainability is not just about launching coatings and other products on the market which
will help preserve the environment and protect human health. They also need to be safe
December 2015
12/4/15 3:08 PM
Europe International Coatings Scene
The emergence of the circular economy

backed by closed-loop schemes in which
disposal is replaced by reuse is changing
concepts of sustainability...
to recycle, particularly by reusing them,
once they reach the end of their conventional life cycle.
Closed loop schemes help to make
sustainability an even bigger force, explained Tom Bowtell, chief executive of
the British Coatings Federation (BCF).
The more people start to talk about sustainability and the circular economy the
more they will understand that sustainability is part of the solution to the issues
of resources and global warming.
The BCF has just launched a campaign
in the UK, called Paintcare, which is one
of the first of its kind in Europe, for the
remanufacture of waste decorative paint,
mainly in the DIY sector.
Coatings and raw materials companies are having to reconsider their sustainability policies in the light of circular
economy initiatives.
The circular economy will change
things, said Dirk Voeste, vice president,
sustainable strategy, at BASF, a pace setter
in sustainability initiatives in the coatings
sector because of its position as both a
coatings and raw materials producer.
Were now thinking about how we
deal with closed loop systems in the context of sustainability, he continued. We
need to start to increase the performance
of our products in terms of durability
because that helps to make better use of
resources. We have to think about designing products to ensure that they are
recyclable, which will be a process beginning at the R&D stage.
He was speaking during an interview
with Coatings World after giving a presentation on the companys sustainability strategy at a conference at Windsor,
England, in November organized by
Sustainable Brands London.
BASF, which in addition to producing coatings also makes resins, pigments
and other coatings ingredients, emphasizes the importance of helping to encourage sustainability along the length
of value chains.
We look at value chains in terms of
their sustainability requirements and how
much sustainability initiative can benefit
customers along the chains, not just with
products but with processes, he said.
He used as an example the companys CathoGuard process for OEM
coatings which, as a result of the first
layer eliminating the primer and baking steps, reduces energy consumption,
greenhouse gases and emissions of volatile organic compounds.
The companys present sustainability
policy has been based on the assessment
of around 60,000 products and the staging of 180 workshops of employees and,
in some cases, customer representatives.
Its key objective is to increase the proportion of total sales provided by what it
calls accelerators or those contributing
substantially to sustainability in value
chains. Its target for 2020 is a 28-percent share of total sales from accelerators against a current 23 percent worth
around 15 billion ( $16 billion).
Each of our strategic business units,
including coatings, now has an individual
accelerator target, said Voeste.
Circular economy schemes can help
companies achieve their sustainability objectives in areas like energy consumption.
Remanufacturing of coatings can
save a lot of energy, Bowtell said.
Around 75 percent of the carbon footprint in the making of paints comes from
the production of energy intensive raw
materials like titanium dioxide.
BCFs PaintCare campaign, which has
the same brand name as a paint recycling
scheme in North America, has put forward 15 proposals for action by the paint
20 Europe 1215.indd 21
and waste industry and central and local government in the UK. The aim is to
use a large proportion of the 50 million
liters or 71,500 metric tons of leftover
decorative paint each year to establish a
new remanufacturing sector.
Only 2 percent of the leftover
paint is reused or remanufactured, said
Bowtell. Yet it is technically feasible
to turn around 40 percent of this waste
back into new paint.
Currently 29 percent of leftover paint
is landfilled, 19 percent incinerated with
energy recovery and 48 percent without
and 2 percent poured down the drain.
A major obstacle previously to the
marketing of remanufactured paint has
been the lack of quality standards. So
PaintCare is urging the paint industry to
introduce a remanufacturing quality protocol. It also wants the paint and waste
industries to join together with academia
to find solutions for leftovers which cannot be remanufactured into new paint by
using them as raw materials for concrete
and other products.
PaintCare is calling on local authorities and the waste industry to stop landfilling liquid paint by ensuring that their
waste recycling centres accept liquid
paint. Central government is being exhorted by the campaign to specify in 5
percent of government paint contracts
the use of a significant proportion of
remanufactured content.
The process for remanufacturing
paint is labor intensive, Bowtell explained. So in comparison to production
processes for making normal paint it is
expensive, which could be an obstacle to
finding markets for reused paints. That
is why it is important that industry, government, retailers and other stakeholders
have to come together to make the project a success.
Despite the relatively high production
costs, industry is investing in waste paint
solutions. One of the countrys leading
waste companies has recently opened a
paint remanufacturing pilot plant. The
circular economy is not only giving a
new meaning to sustainability but demonstrating in the coatings sector how it
can add value to products previously regarded as waste. CW
Coatings World | 21
12/4/15 3:08 PM
International Coatings Scene Latin America
New Wacker Brasil Director Targets Growth

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
W
Among the
products
manufactured
in Jandira are
silicone fluids,
emulsion, resins
and rubbers
for a variety of
markets including
coatings,
construction and
automotive.
acker Qumica do Brasil recently

named Adriano Magalhes as executive director, taking the place of
Danilo Timich, with responsibility for South
America. Asked about his expectations for
growth, Magalhes told CW that, Recently,
the economic environment in South America
became rather difficult, with lower growth rates
in many industry sectors. Still, Wacker was able
to maintain a strong position in selected markets, and we continue to grow albeit at a singledigit rate in the region.
Based in Sao Paulo, the company has developed its Wacker Academy in Brazil as its
technology and product center, with successive investments to enable the facility to serve
neighboring country markets. Magalhes commented, Over the last years, we have been investing in our local site and technical center at
Jandira in Brazil, near So Paulo, to continually
improve our yields and enhance the quality of
our products. Plus, we support our customers
and partners in developing new products and
applications adapted to the regional market
requirements and climatic and environmental
conditions. Our success in this approach proves
us right, as we were able to enter new market
segments and win new customers in spite of the
challenging environment.
Among the products manufactured in
Jandira are silicone fluids, emulsions, defoamers, resins and rubbers as well as several personal care products. Key markets for these
products are the construction, automotive,
coating, pulp and paper industry, the chemical
and the process industry, cosmetics and health
care as well as the power and the electro/electronic industry.
Future product growth will be more diverse, Magalhes suggested: Altogether, South
America remains a promising market for
Wacker. Demand is increasing for our highquality products, such as VAE (vinyl acetate
ethylene) dispersions, dispersible powders and
22 Latin America 1215.indd 22
Wacker has been investing in its local site and technical

center at Jandira, Brazil.
silicones, and we are further encouraged by the

regions potential in the long run. Thats why
we continue to invest in our local facilities to be
prepared for future growth.
At the August Concrete Show South
America in Sao Paulo, the company touted its
new Vinnapas 5518 H, a dispersable hydrophobic powder used in fine skim coat plaster.
In October, at the annual Abrafati show,
Wacker introduced its Silres WH, a silicone resin emulsion for wood protection coatings that
possesses hydrophobic properties. The emulsion, when added to paint or stains, protects
wood outdoors against water and dampness.
Wacker also showed its new Geniosil XT line,
based on silane-modified polyether with a high
density of crosslinkable silyl groups. This line
and represents the first technically equivalent
alternative to conventional polyurethane-based
systems, the company claims. The new polymers are ideal for applications that repeatedly
subject them to dynamic forces, which up to
now required isocyanate-curing polymer systems, the company adds.
Other new products being marketed are in
the Vinnapas line, including 5518 H a dispersible polymer powder that exhibits great workability, good adhesion to all substrates, greater
flexibility and flexural strength. Another product in the line is VINNAPAS Dispersions for
Intumescent Coatings, which provide special
fire protection coatings which encase steel girders and swell (intumesce) in the event of a fire,
thus delaying the melting or warping of the
buildings supporting structure. CW
December 2015
12/4/15 3:11 PM
AD TEMP0415.indd 1
12/1/15 4:42 PM
International Coatings Scene China
China Coil Coatings Industry Under

Pricing Pressure from Upstream Market
by Arnold Wang
China Correspondent
t is estimated that the coil coatings

output in 2014 is around 540 thousand tons in China, growing by
around 8-11 percent over 2013. But the
fierce competition from upstream coated
metal market, mainly coated steel, is putting more pressure to the coil coatings
producers in China. Currently the coil
coatings market is led by several domestic companies such as Shanghai Zhenhua,
and Wuhan Twin Tiger and several foreign companies such as Nippon Paint,
Valspar, Becker, AkzoNobel and PPG.
The domestic coil coatings producers
normally have a closer customer relationship with local major coated steel
manufacturers. For example, the partnership between Shanghai Zhenhua and
Baosteel and the partnership between
Wuhan Twin Tiger and Wugang have
been formed for many years.
Shrinking real estate

industry led to coil coatings
market structure change
The structure of Chinas coil coatings
market did not change much compared
with 10 years ago, with real estate still
holding the largest share, followed by
automotive and electrical appliances.
Although no institute has reported a precise number of how big each segment is
now, one thing for sure is that the market
structure has been changing followed the
structure change of the Chinese economy.
The sales of Chinas real estate market fell
by 7.6 percent in 2014, comparied with
a growth rate of 17.3 percent in 2013.
With the quick shrinking of the real estate
market, the market share of coated steel
used for the manufacturing of electric appliance and automotive will grow. On the
contrary, the market share of coated steel
used for Chinas real estate industry will
decrease accordingly.
Among all the electrical appliance

products, washing machine, refrigerator
and air conditioning consume the most
steel. In 2014, the output of washing
machine decreased by 3.34 percent and
refrigerator decreased by 0.8 percent.
But China air conditionings output increased by 11.5 percent. Because washing machine and refrigerator consumed
more steel per unit, the total steel usage
of electronic appliances has only small
increase in 2014. Following the salary
increase of Chinese customers and the
change of Chinese life style, the electrical appliance structure has been changing rapidly: the reduction of one basic
electric appliance segment means the increase of another new product segment.
In addition, the export of electric appliance increased by 5.2 percent to 58.1
billion U.S. dollars.
So the coil coatings companies who
take advantage of this market trend will
continue growing in China, but not so
24-25 China 1215.indd 24
easy as before. They need to put more

efforts developing new technologies to
meet the fast changing customer demand. Nippon Paint is leading the market for the coal coatings used for coated
steel used for electrical appliances in
China. This company developed several unique coil coatings technologies
which enables its coatings to be used
on plasma color TV, microwave oven
machine and elevator. Besides, fostering a strategic relationship with steel
processing producers becomes another
way for some coil coatings producers to
increase their market share under fierce
competition. For example, Nippon
Paint has forged strategic partnership
with Sinosteel Shanghai and Magang
Holding Co., Ltd. To reduce production
cost and increase competitiveness in the
market, Haier chose to forge strategic
alliance with downstream raw material
companies. At the end of September,
2015, Hebei steel agreed to acquire 70
December 2015
12/4/15 3:13 PM
Tech Lit:Layout 1
4/1/13
9:38 AM
Page 1
China International Coatings Scene

percent share of Haier Specialty Steel, a
coated steel manufacturer who sells 80
percent of its products to Haier.
More pricing pressure

comes from upstream
customers
But the profitability of Chinas coil coatings market has been under enormous
pressure because of overcapacity in the
coated steel market, especially in the
coated steel segment. The coated steels
capacity in China has been surpassed
its demand in recent years, leading to
fierce price war in China domestic market as well as in related export markets.
Lacking of a leading brand image in
the international market, the Chinese
coated steel products are mainly exported to Southeast Asian markets, Brazil,
Ukraine and Turkey. Besides, frequent
anti-dumping policies applied by some
foreign countries also worsened the
situation of Chinas coated steel market
from time to time.
It is reported that the utilization

rate of the production lines of China
coated steel is only around 50 percent.
The problem of overcapacity is even
worse in Boxing County, which owns
80 percent of the coated steel capacity
of Shandong province and over 30 percent of the total coated steel capacity of
China. Boxing County alone consumes
200 thousand coil coatings a year. But
the concentration of coated steel production in one place has not driven
industry escalation in Boxing County
but led to one negative phenomenon:
the price war. The fierce competition in
pricing made some local companies in
Boxing County to choose the low cost
strategy by sacrificing product quality,
namely selling coated steel with thinner
steel sheet or thinner coatings film to
their customers. So the image of Boxing
coated steel is tarnished and even the
sales of some companies who insist on
selling quality products are affected.
New technologies
and quality push coil
coatings companies grow
continuously!
China coil coatings producers are mainly
located in Shanghai, Jiangsu, Guangdong
and Shandong. The leading companies have
been working hard to tackle environment
pressure from stricter regulations, and develop new products to meet new customer
demands. To achieve economy of scale, both
Zhenhua and Twin Tiger have expanded
their production capacity recently. Shanghai
Zhenhua has been growing its market share
from Baosteel to other steel producers by
developing high quality and new coil coatings products to meet customer demand. To
take advantage of the new environmental
trend, Zhejiang Tiannu Coatings also introduced water based coil coatings into the
market. Although the price pressure from
upstream market is high still, high quality
and new technologies will help both foreign
and domestic coil coatings producers continuously grow in China. CW
Protection of Trade SecretsIt's Elemental

Youve spent years developing your products. Where
would your business be if someone walked off with your
secret formula? Your client lists? Your confidential
business strategy?
At McDaniel and Associates, not only are we skilled in
protecting your trade secrets, but at the core of our business
are scientists who have long been involved in the specialty
chemicals industry. We understand the challenges specific to
our industry and can assist you in safeguarding and
defending the security of your most valuable assets.
*TRADE SECRET AUDITS
*INNOVATION PROTECTION
*TRADE SECRET VALUATIONS

*TRADE SECRET LITIGATION
Let us help you protect your intellectual property

and manage your risks.
----------------------------------------------------------
300 West Ave. Ste. 1316; Austin, Texas 78701

(512) 472-8282. Email: info@technologylitigators.com
www.technologylitigators.com
24-25 China 1215.indd 25
Coatings World | 25
12/4/15 3:13 PM
IPaint Protecting the P&C Industrys Intellectual Assets
Who Let the State Legislatures Out?

by Steve McDaniel & Jon Hurt
TechnologyLitigators.com
hat do you do if someone misappropriates confidential information that is not deemed

(ultimately by a court, when push comes
to shove in such matters) a trade secret?
Well, depending upon what state in the
U.S. has jurisdiction in your case, you
may have some options.
Almost all states in the U.S. have adopted some version of the Uniform Trade
Secrets Act (UTSA), and the UTSA
preempts you from bringing a common

law or other civil lawsuit regarding trade
secret misappropriation, with an exception for breach of contract claims. But
state courts are splitting as to whether
other confidential information that does
not rise to the level of a trade secret can
be the subject of a lawsuit based on their
version of the UTSA. Depending upon
the circumstance of the information misappropriation, there have been a variety of conflicting rulings from one state
to another (e.g., Washington, Nevada,
Ohio, Hawaii, and Utah having pro-UTSA preemption rulings, while New Jersey
26-27 iPaint 1215.indd 26
and Pennsylvania noted for anti-USTA

preemption rulings), and even within the
same state (Im looking at you, California),
as to whether or not the USTA preempts
you from filing a lawsuit for mishandling
of non-trade secret confidential information. A recent ruling in Arizonas Supreme
Court flipped the trend in that state toward an anti-UTSA stance, so this issue is
in flux in each state. Hint: you will need
to consult your local attorney to get the
inside baseball for your states recent court
decisions on this issue.
Your first line of defense to avoid being caught in the trap of having non-trade
December 2015
12/7/15 3:00 PM
Protecting the P&C Industrys Intellectual Assets IPaint

secret information misappropriated and
the USTA preempting you from other
lawsuits is to use all the techniques we
have previously described in this series to
side step this issue: keep as much of your
business information providing a competitive advantage as is possible strictly
confidential so it is classified as a trade
secret. But of particular note, having
all your non-disclosure/confidentiality
agreements in place that you normally
use to protect trade secrets will be very
useful in showing that the misappropriated information was at least confidential
per a contract agreement. The UTSA
generally excludes claims to breach of
contract, giving you the opportunity to
add clauses in your agreements to the
effect that any non-public information
is confidential, with a time-limit as to
how long the information is to be held in
confidence. Doing so may keep the door
open for you to make breach of contract
and theft of information claims even in
pro-UTSA preemption states, rather than
leave you with only a trade secret misappropriation claim to pursue.
The types of contract claims that
you may want to look over to base a
lawsuit if such business information is
taken include conversion, breach of duty
of loyalty, tortious interference with a
contractual relationship, tortious interference with business expectancy, unfair
competition, and breach of fiduciary
duty. On the bright side, the burden of
proof for such actions is often lower
than trade secret cases, where you must
show what specific information qualifies
as a trade secret, rather than information
misused in breach of contract. However,
you may want to evaluate the misappropriated information carefully before disclaiming it as not being a trade secret in
public record.
Conversion generally refers to someone treating your property as theirs, including property that accidentally comes
into their hands, or intentionally giving
the impression the property belongs to
them. To establish conversion, generally you will need to show that harm was
done by use, disclosure, or possession of
the information, and that the information was obtained improperly to advance
a competing business. In KF Jacobsen v.

Gaylor an employee of Jacobson was accused of exercised control over copied
information in a manner inconsistent
to Jacobsens rights as the owner of the
information, i.e., he copied document
and took them with him after leaving the
company. The United States Districts
Court of Oregon found that the conversion suit for the taking, retaining,
and disclosing the non-trade secret
confidential and proprietary information was not preempted by a claim to
misappropriation of trade secrets under
What do you
do if someone
misappropriates
information that is
not deemed a trade
secret? Depending
on what state in the
U.S. has jurisdiction,
you may have
some options.
Oregons UTSA. However, the court
specified that conversion covered chattel or tangible property, and the issue
of whether intangible electronic forms
of information are to be so treated was
not addressed.
Breach of duty of loyalty generally refers to a corporate fiduciary or employee
use of company information, assets or
business opportunities for personal gain
(i.e., in a conflict of interest). Examples
that may enter the realm of confidential
information including soliciting business
from an employers clients prior to leaving the employer to start a competing
business, and misappropriating or disclosing confidential information. Breach
26-27 iPaint 1215.indd 27
of fiduciary duty generally follows the

same fact pattern, but limited to fiduciaries of the company who are expected to
maintain a greater degree of good behavior than employees.
Tortious interference with a contractual relationship relates to intentionally damaging a contractual business
relationship, which generally requires a
showing of that the defendant knew of
the contract and intentionally acted improperly resulting in harm to the plaintiff. Tortious interference with business
expectancy is similar, but relates to noncontractual business relationships (e.g., a
contract being negotiated, a prospective
business relationship or economic advantage). Misappropriation of confidential
information generally is a basis for establishing the defendant acted improperly in
these types of suits. However, depending
upon the court, there can be odd exceptions such as a case in Virginia where
reconstituting, from memory, a confidential client list to solicit business was not
deemed improper. Unfair competition
claims may also be asserted for wrongly
interfering with prospective or existing
business relationships, such as using confidential information to get the business
of your existing or potential clients, as
well as for passing off your goods as being theirs.
In the scenario that you are considering to pursue a non-trade secret cause of
action, consider the financial cost-benefit
analysis of whether financial losses occurred that may be recovered, as well
as whether an injunction against use or
dissemination of the misappropriated
information are available in your state.
Given the legal uncertainties noted above,
whether you want to be the case that sets
precedent after many appeals needs to be
thought through.
So, its sort of a free-for-all when it
comes down to deciding whether or not
there are some state causes of action
other than trade secret misappropriation
available to protect your confidential information. But, the mere fact you know
this will impress the hell out of any lawyer you talk to about your case. That by
itself has a certain value in terms of
comic relief anyway. CW
Coatings World | 27
12/7/15 3:00 PM
Business Corner Strategies & Analysis
It Starts at the Top...

But... Finishes at the Bottom
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
adly, we know when a war is started

it starts at the top of a government
or a group. This is an historic fact.
What is also an historic fact is . . . the
war is completed either successfully of
not so successfully at the bottom of these
organizations.
In this column, I will not discuss why
wars are started but only the WHO
starts them and who finishes them, as it
relates to business models. References indicate that most wars are started at the
highest level (the TOP of an organization Strategy) and, of course, are fought
by organized troops or followers (the
BOTTOM) to its completion (the Tactics).
Of course, the TOP must have instituted
funds for training of the BOTTOM as
well as authorize support resources during the tactical conflicts. But, in the final
analysis, when push-comes-to-shove the
BOTTOM either wins or loses the war.
As it is in war, it is true with the business of successfully running an organization it is, to win.
The TOP of a business unit (management) must determine what it wants
to do: remain as it is or become something else and then determine if its current strengths of position, resources and
power can achieve that strategic objective. These determinations must then be
weighed against its competitors and their
current strengths of position, resources
and power, in the target markets, to determine what the odds of winning will
look like.
Of course, the TOP should always
confer and evaluate intelligence from the
marketing and sales group (the Bottom),
however, the bulk of the decisions on
when and how a business goes to battle is accomplished at the TOP of the
organization.
Like in war, there is an enemy and in

business, its called competition. There
are other, what I describe as nit-picking enemies like time (wasting elements), tempo (the strides & frequency
of same taken by all functions), and energy (fatigue makes us all cowards . .
. Coach Vince Lombardi) As a business
manager, one must accurately measure
(marketing) both its competition against
your target goals . . . as well as the customers (market) needs or wants.
Perhaps the best model is described by
John A. Howard of Columbia University
when he described marketing:
Industrial Marketing is the process
of (ACCURATELY):
1. Identifying customer needs,
2.
Conceptualizing those needs in
terms of an organizations capacity
to produce,
3.
Communicating that conceptualization to the appropriate laws of
power in the organization,
4.
Conceptualizing the consequent
output in terms of the customer
needs earlier identified, and
5. Communicating that conceptualization to the customer
It is interesting that Mr. Howard did
not insert any discussion of the enemy . . . .
Competition, in his five-point Marketing
Process. Competition will always attempt
to block its competitors progress and foul
their capacity to fulfill this process successfully. Therefore, a no. 6 point would
be to out maneuver the competitive presence and successfully block their attempt
to disrupt the competent flow of the first
five marketing elements.
When making a point in business we
seem to inevitably revert back to a sports
parallel. Let me bore you with another one.
In (American) football, you win
by outwitting, outflanking, and overpowering the other team. In war, you
win by outwitting, outflanking, and
28 Biz Corner 1215.indd 28
As it is in war,
it is true with
the business of
successfully running
an organization it is,
to win.
over-powering the enemy. The territory
you take is only a reflection of your ability to do these things.
Why should industrial marketing
behavior be any different? Its a conflict
(a War) in every sense of the word. The
true nature of business marketing today
involves the conflict among competing
corporations. Let us NOT forget this
essential nature of what industrial marketing (warfare) is all about, because its
NOT the satisfying of individual human
needs and wants (retail), it is the want
the market (made up of many similar
companies) requires.
What is the bottom-line take-away
message here? Its very simple . . . the
whole of an organization, like any other
living organism, from the TOP through
the middle to the Bottom must be totally
in tune (in touch with itself) and coordinated much better than its competitive
enemy, to be successful.
Its not easy and takes a great deal of
intelligence and hard focused work but,
the organization must see itself as the
combination of all the other key component elements of its target value chain . .
. from the four corners of any business
universe . . . the Voice of Customer;
Voice of the Customers/Customer; Voice
of Competitors; and Voice of Company . .
. . and it will have captured all the chain
influencers, points-of-view and become
better positioned to win the war in the
industrial marketing battlefield. CW
December 2015
12/4/15 3:14 PM
alspar has launched new specialty products Furniture Paint

and Cabinet Enamel offering
consumers an economical and easy solution for restoring furniture with minor
blemishes like watermarks, dings and
scratches, which otherwise would wind
up discarded in landfills.
These latest Valspar formulations
are designed to arm both the most proficient as well as brand new DIY consumer with the ideal coatings to refinish,
revive and reinvent an existing piece that
might otherwise get kicked to the curb,
said Russ Neale, director of Product
Management and Innovation at Valspar.
Furniture and cabinet makeovers account for more than half of the paint
projects that consumers tackle on their
own. So, now Valspar Furniture Paint
and Cabinet Enamel is the perfect go-to.
Both paints require minimal prep time
and yield completed surfaces requiring
little to no maintenance over time. We
wanted to be sure we were providing
products that would give consumers the
confidence to pick up a paint brush and
transform something they love, avoiding Pinterest fails and achieving results
they can point to with pride and a sense
of accomplishment.
To further boost confidence plus inspire, Valspar has produced a series of
Rehab Project videos, accessible online
at Valspar Rehab Project. Spotlighting a
variety of mini-makeovers that can be accomplished by using the new paints and
completed in as little as one weekend,
the step-by-step process is fully demonstrated. Also available and echoing these
projects are recipe cards that not only
detail the painting how-tos but also guide
on what supplies are required, prepping
and cleanup.
Valspars Furniture Paint is an oilenriched satin finish paint formulated to
provide smooth durable coverage thats
resistant to spills, scuffs, stains and discoloration caused by moisture. It adheres to
most surfaces, even laminate, with minimal priming and sanding needed, making
it an ideal solution for upgrading furniture, whether for indoor or outdoor use.
Two coats are required for best results.
Cabinets found in bathrooms and
kitchens typically require a coating that
withstands frequent cleaning and exposure to steam, and Valspars Cabinet
Enamel delivers that in one fell swoop.
The paint comes in a semi-gloss finish
featuring a non-yellowing formula, and
like Furniture Paint, the coating adheres
most surfaces with no priming and minimal to no sanding needed. Drying to a
smooth factory-finish quality, one of the
added benefits is that doors and drawers
will not stick.
Polychem Powder Coatings

Launch the Barely There
Collection
Polychem powder coatings has launched
its Barely There Collection. The Barely
There Collection features 10 soft white
or neutral shades with a hint of color that
is barely there.
Created using Polychems signature
polyester technology, the Barely There
Collection features shades from Satin Sea
Sprite, a delicate white with a hint of the
ocean, to a Pale Rose and a soft neutral
Swiss Coffee.
The Barely There Collection is a new
favorite, said Lauren Bayer, Polychem
manager. Weve introduced it to both
designers and coaters and they love that
the colors look like a simple neutral, but
slowly the eye picks up the hint of the
color that is barely there. They are a great
way to add interest to a palette and are
extremely easy to apply, which instantly
makes them a coaters dream.
The Polychem Barely There Collection
is available in flexible quantities as low as
5lb, with free sample panels shipped out
within 2 days.
Glynn Mason, IFS and Polychem
president added, We are constantly
29-30 New Products 1215.indd 29
New Products
Valspar Introduces
Furniture Paint and Cabinet Enamel
looking at color trends and while calming, neutral hues will always be a staple base, this collection allows a little
more creativity in using those shades.
Its already a popular collection with
requests for more Barely There colors
already received.
Polychem specializes in color and effect creation, with over 15,000 existing
colors and thirteen different Polychem
color collections. The collections contain
a variety of colors and special effects,
including textures, antiques, metallics,
hammertones, silver veins and more. The
Polychem team also works closely with
customers to develop the exact shade
and effect they require quickly and with
flexibility. Polychem also offers color creation, flexible batch sizes (5lbs upwards)
and extremely quick lead times, promising to match itmake it-mail it in only
5 7 days.
Rust-Oleum Industrial
Brands Introduces Write-On
Paint
Now DIYers can turn any wall into
a writeable and erasable surface with
new Write-On Paint from Rust-Oleum.
Write-On Paint is clear so it can be used
over any painted surface for a customized writable wall. The product features
patented burst-pouch technology for nomess mixing, the company reported. Roll
the pouch until the internal seal bursts,
shake the contents to mix, pour into paint
tray and apply by roller.
Rust-Oleum Write-On Paint dries in
four to eight hours and is ready for use
in three days. Its compatible with standard dry erase markers and cleaners. The
low odor formula makes it perfect for use
in offices, conference rooms, schools and
more. It can be used on drywall, wood,
cement, hardboard, and metal substrates.
For unpainted surfaces, prime first.
The product is available in two sizes; a
16 ounce kit that covers 50 square feet, and
a 24 ounce kit that covers 100 square feet.
Coatings World | 29
12/7/15 10:24 AM
New Products
Axalta Expands
Architectural Palette
With New Alesta
AR400 Anodic Natura
Axalta Coating Systems has introduced an innovative new product to

its architectural Alesta powder coating
product family called, AR400 Anodic
Natura. The product is a super durable
polyester designed to provide the versatility of a low gloss, bonded metallic silver, offering the appearance and
color of standard anodized finishes
with all the benefits associated with a
powder coating.
We are excited to introduce this excellent new product to our architectural
powder coating customers, explained
Mike Withers, Axalta Architectural
Segment Leader. AR400 Anodic
Natura is formulated to provide a true
anodized appearance that is uniform on
an array of materials such as aluminum
or steel.
Alesta AR400 Anodic Natura is designed to provide excellent elasticity and
abrasion resistance that makes it ideal
for hand railings, fencing, residential
aluminum extrusions, metal furniture,
wheels and general industrial applications. It does not require a clear coat
and allows steel and aluminum to have
a uniform, anodized appearance with a
high batch-to- batch consistency. This
product helps make it possible to offer
an anodized look on steel cladding, sheet
panels and on complex shapes.
With virtually no volatile organic
compounds or targeted hazardous air
pollutants, AR400 Anodic Natura is an
optimal choice for those desiring an environmentally responsible product.
AR400 Anodic Natura joins recent
addition, AR400 Arcadia Silver, also in
Axaltas Alesta architectural product
line that delivers a high level of design
freedom that makes it easy to match
glass, plastic, wood or virtually any
other building material. The premium
weathering polyesters in this collection offer high quality exterior grade
pigments and exhibit superior outdoor weathering properties and meet
American Architectural Manufacturers
Association 2604 standards.
Sherwin-Williams Intros
New Product for Concrete
Resurfacing
Sherwin-Williams Protective & Marine
Coatings announced the launch of DuraPlate 2300, an epoxy-modified cementitious
resurfacer
for patching and
filling voids and
bugholes in concrete and masonry structures.
Dura-Plate 2300
provides a hard,
durable
surface
with excellent adhesion that minimizes the potential for
pin-holing and outgassing problems typically associated with coating concrete.
The abrasion-resistant coating is part
of a complete three-component kit from
Sherwin-Williams that contains Portland
cement, hydrophobic thixotropes, fiber
reinforcement, graded silica sand and
other aggregates. It contains the Part
A Epoxy, Part B Hardener, and Part C
Mortar in a single packaged solution that
makes ordering simple, while saving time
with processing and application on the
job.
With a wide range of application temperatures, the product allows for a longer
season for application. Its unlimited recoat window accommodates any project
demands, as it can be reagitated to reduce
viscosity and improve workability time
inside of its lengthy 70-minute pot life.
Dura-Plate 2300 can be dry to touch
in three to four hours and cures for immersion in 12 hours at 75 F. The product can be applied at a minimum of 40
F. Without the need for heated cure in
colder temperatures and moist curing in
hot environments, Dura-Plate 2300 prevents the application and curing restrictions associated with cementitious repair
mortars.
Dura-Plate 2300 is suited for resurfacing concrete prior to coating and lining
applications for a wide range of environments, including water and wastewater
facilities, the oil and gas industry, pharmaceutical facilities, bridge and highway,
food and beverage sites, power generation facilities, mining, sewer collection,
29-30 New Products 1215.indd 30
atmospheric and immersion service, and

secondary containment.
Axalta Enhances Nap-Gard

Powder Coating Offerings
Axalta Coating Systems has announced
the enrichment of its Nap-Gard fusion
bonded epoxy (FBE) powder coatings.
Axalta has bolstered the manufacturing
process with facility enhancements. In
addition, Axalta now offers a new series
of product designations with the reorganization of its Nap-Gard FBE powder
coatings product line under a newly designated 7-2500 series.
The Nap-Gard 7-2500 series brings
industry recognized FBE powder coatings into one group and expands the
benefits of its thermosetting epoxy
powder for onshore and offshore oil
and gas pipelines. Combining NapGard FBE powder coating product
numbers 7-2500, 7-2501, 7-2508FG,
7-2508, and 7-2508LG into one family allows customers to choose the
product needed for their application
in the color they desire. Nap-Gard
7-2500 series powders are National
Sanitation Foundation (NSF) certified and meet ISO 21809-1 and CSA
Z245.20.14 requirements.
Axaltas Nap-Gard FBE powder
coatings have been used for more than 50
years to provide corrosion protection on
underground and subsea pipelines, said
Meghan Hodge, Axalta functional global
product marketing manager. During
the past year, Axalta has streamlined the
manufacturing processes at our Houston
manufacturing center. Our facility conversions have enabled Axalta to efficiently and effectively support our customers
needs and provide enhancements to the
Nap-Gard line.
Nap-Gard series powder coatings are
suitable for even the most demanding
performance requirements set by industry standards and can be used as a single
anti-corrosive layer or as the primer in
a dual layer or multilayer system. This
family of powders is fast curing, damage
resistant, thermosetting and hazardous
air pollutant (HAP)-free, and has excellent adhesion to steel with good chemical resistance. CW
December 2015
12/7/15 10:24 AM
FEATURE
Photo courtesy of PPG.
The Powder
Coatings Market
Powder coatings offer users extended durability, lower VOC emissions and faster cure
rates.
Kerry Pianoforte, Editor
alued for its lower environmental impact, powder

coatings are used in a wide variety of applications.
According to Chemark Consulting Group, the global
powder coatings market can be divided into four segmentations
by substrate: metal, wood, glass and plastics. Metal substrates
because of its natural conductivity and heat tolerance comprise
93 percent of the value, wood and plastic substrate are three
percent and plastics is one percent.
Chemark Consulting reported that there are several segments

that offer growth potential for powder coatings: The transportation market segment has always considered powder coatings an economical alternative for primarily vehicle body parts
where abuse and corrosion potential exists. Underbody and
under hood, tail pipe extensions, windshield wiper devices and
wheel rims are such examples. Full scale widespread commercial topcoatshas eluded powder coatings. However, powder
31-34 Powder Coatings 1215.indd 31
Coatings World | 31
12/15/15 3:14 PM
FEATURE Powder Coatings Market
Photos courtesy of PPG.
coatings used as a primer coat over ecoat, has been accepted.

The global powder coatings market is expected to reach
$12.48 billion by 2020, according to a new study by Grand
View Research, Inc. Growing support for the use of powder
coatings in comparison to conventional liquid paints by regulatory agencies such as EPA and REACH on account of negligible VOC emissions is expected to be a key driver for market
growth. In addition, growing application demand with regards
to automotive, appliances and consumer goods is also expected
to drive powder coating sales over the next six years.
According to Grand View Research, consumer goods are the
largest application market for powder coatings, with estimated consumption of 437.3 kilo tons in 2013. Automotive and
general industries were the key application markets, with combined powder coating sales expected to reach $5.11 billion by
2020. Powder coating demand in furniture was relatively small
in 2013 but is expected to witness substantial growth of more
than 7.6 percent percent from 2014 to 2020.
Were seeing the continuation of tighter environmental
regulations targeted at traditional solvent-based coatings, which
are driving market preference for powder. Powder coatings offer
strong performance, minimal environmental impact and in many
cases, lower cost, said Shelley Verdun, PPG product manager,
Powder Coatings. The trend is global. In China, the extrusions
market is shifting from PVDF liquid to powder for projects and
the Chinese government recently imposed a sales tax on liquid
coatings that dont achieve a minimum VOC threshold, which
also is driving the switch to powder.
In Europe and Latin America, powder is continuing to gain
position on liquid, and were seeing a shift from liquid to powder in the wood coatings/MDF segment as well, Verdun continued. In Latin America, the move toward powder isnt being
driven as much by government legislation as it is by new global

manufacturing specs for low-VOC coatings.
Since powder coatings are VOC free, they have certainly
benefited from stricter environmental regulations and so demand has historically outpaced the overall growth in coatings
demand, said Mark Reekie, marketing manager/North Europe
for AkzoNobels Powder Coatings business. However, it is important to point out that customers are only willing to switch
from liquid to powder systems when we can also show that there
is also an economic and performance advantage in doing so.
Environmental regulations continue to impose stricter rules
around VOC emissions as well as waste disposal. Powder
coatings continue to be a strong option for the right substrate to
meet the regulatory and customer needs, said Meghan Hodge,
global product marketing manager Functional Coatings at
Axalta Coating Systems.
December 2015
12/15/15 3:14 PM
Powder Coatings Market FEATURE

2015 was a good year for the powder coatings market.
Overall, PPG saw continued demand for powder in 2015
globally and expects that trend to continue into 2016 and beyond. It is being pushed in large part by government legislation, but also by other factors such as cost, ease-of-application,
higher utilization rates, and other processing and performance
benefits, said Verdun. Powder application equipment advances have also contributed to the growth of powder coatings. Powder utilization rates of 90 percent or higher are
common, compared to 30-80 percent utilization rates for most
other spray coating processes.
The powder coatings market continues to grow at aboveGDP levels, said Reekie. Asia Pacific and in particular China
continue to grow, but not at the levels seen earlier in the decade
as a result of Chinas market slowdown. Growth in Europe
was quite varied due to the differing economic fortunes across
the region.
PPG sees demand and growth in general industrial markets
for powder, as well as in metal office furniture, appliance, automotive parts and aluminum extrusion markets. By region, the
number one market is China, where GDP continues to grow,
Verdun explained. Germany, Central and Eastern Europe, the
Middle East and Africa also are growth markets. In the other
EMEA (Europe, Middle East and Africa) countries, increased
environmental regulation will continue to drive powder growth

versus liquid coatings.
Geographically, China, Southeast Asia India and South
America are still regions with a lot of opportunity despite some
of the short-term economic problems. In terms of markets,
there is still a lot of opportunity to expand in the building and
construction sector, and particularly in the automotive sector,
where the penetration of powder coatings is still relatively low,
said Reekie.
Powder coatings manufacturers are meeting the demands
of its customers who are continuing to push for extended durability, lower VOC emissions, faster cure rates, lower cure
temperatures, thinner films, improved appearance, improved
metallic color space and other developments such as compact
process systems that remove cost and complication from coatings application processes. Were also seeing a trend towards
developing powder coatings for non-metal substrates as well as
powder coatings with increased functionality, such as the ability
to self-clean, impart anti-microbial properties and increase light
reflectivity, said Verdun.
PPG Industries most recent breakthrough in powder is an
exclusive cross-link polymer technology that it introduced with
ENVIROCRON HTE coatings, a new product that improves
transfer-efficiency rates for difficult-to-coat applications and
Axalta Coating Systems Opens Dual Refinish, Powder Coatings Learning & Development Center in
Houston
Axalta Coating Systems has opened a
first-of-its kind dual Refinish and Powder
Coatings Learning and Development
Center in Houston, Texas. The Center,
built adjacent to Axaltas powder coatings
manufacturing plant, serves Axaltas collision repair and commercial coatings customers by providing the latest learning
and development programs designed to
improve technician and business performance. The Learning and Development
Center is expected to attract thousands
of collision repair professionals to the
Houston area for multi-day classes that
provide students with classroom education and hands-on experience. The center features three classrooms equipped
with technology for distance learning,
innovative seating pods to support collaboration, two paint mixing stations, two
spray booths, and space for the build-out
of the powder coatings training program
in 2016. Classes will be available in both
English and Spanish.
We are proud to offer a centrally-
located, multi-lingual training facility to

serve customers in the South, remarked
Jeff Blake, Axalta Business Director. The
investment in this high-tech facility reinforces our commitment to help our customers continue education through inperson technical training and eLearning
programs that are hosted here in Houston and can be broadcast to customers throughout North America, Blake
added. Axaltas commitment to the improvement and economic well-being of
the local industrial economy through its
Houston Refinish and Powder Coatings
Learning and Development Center is a
genuine asset to this city, as stated in a
proclamation from Houston Mayor Annise Parkers office.
The Learning and Development Center opened with a celebratory program
that featured Ray Evernham, three-time
NASCAR champion crew chief and TV
host, Houston Rockets cheerleaders, and
a special scholarship and grant presentation to students attending Universal
Technical Institute (UTI) collision repair
program. The event culminated in a ceremonial ribbon cutting by Blake, Evernham, Nigel Budden-Axalta Vice President, and Jeannie Bollinger-Houston
West Chamber of Commerce President.
Axalta customers, partners, and employees enjoyed the program that was followed by tours, photos with the No. 24
Axalta Chevrolet SS NASCAR racecar,
spray paint sessions and more.
Thanks to the generous support of
Axalta Coating Systems, the UTI Foundation is able to help the next generation
of collision repair professionals as they
pursue their dreams, said Jennifer Maher, UTI Foundation Vice President and
Executive Director. The UTI Foundations Axalta Collision Repair Awards help
deserving collision repair program students to achieve their educational goals.
The award helps the recipient with tuition
support or assists with an unexpected
emergency that threatens their ability to
stay in school. We are grateful to have
the support of such a wonderful industry
leader as Axalta!
Coatings World | 33
12/15/15 3:14 PM
FEATURE Powder Coatings Market

surfaces. In addition, we have expanded our metallic and
metal effect capabilities in powder, particularly for the metal office furniture and architectural aluminum extrusion markets,
Verdun said. In Brazil, we introduced a low-cure coating for
the appliance industry as well as a highly flexible coil-springs
coating that features improved corrosion resistance and cures
quickly at lower temperatures to reduce energy use and VOC
emissions.
AkzoNobel recently launched Interpon Cr, Interpon ReFlex,
and Interpon Align.
Interpon Cr is a bright metallic powder coating that provides
a sustainable and cost-effective alternative to chrome plating. It
combines a chrome-like finish with the proven performance of
a two-coat powder coating for applications such as furniture,
lighting and other interior fixtures.
Interpon ReFlex is an ultra-reflective powder coating which
can increase the effective output of commercial lighting fixtures
by up to 30 percent thanks to its high levels of light reflectance.
This allows makers of lighting fixtures to obtain more light
from a specified power input for any light source.
Interpon Align is an innovative innovative two-coat, onebake powder coating system using dry-on-dry powder technology. This offers customers significant productivity and energy
efficiency improvements by eliminating a cure cycle, and can
also result in lower capital investment.
The broad industrial market that powder products serves

presents many opportunities. It encompasses many products
that dont even have a defined market segment such as fire extinguishers, metal cabinets, iPad stands, and the like, said Hodge.
However, our ever-expanding Alesta product line offers coatings suited for just about any metal substrate that needs to be
coated.
For example, Alesta AR powder coatings are an extremely
viable solution to traditional paint for architecture design professionals with the added benefit that they are environmentally
responsible due to emitting virtually no VOCs or targeted hazardous air pollutants, she added. They are also cost-effective
and have excellent weatherability. Alesta AR products meet
the rigorous requirements of AAMA 2603, AAMA 2604, and
AAMA 2605. They are ideal for hand railings, fencing, aluminum extrusions, door and window frames and can also be used
on wheels and motorcycle parts.
Recently, Axalta has launched architectural anodic look powders and high-performing FBE coatings for oil and gas pipelines.
These Architectural Global Colors and anodic colors are for design professionals or any other individual that needs a high level
of weatherability and excellent abrasion resistance. CW
December 2015
12/15/15 3:15 PM
FEATURE
Biocides Market
Update
Multiple industrial markets are driving demand for biocides around the globe.
Catherine Diamond, Associate Editor
iocides which play an integral role in the paint and

coatings, water treatment, wood preservation, and food
and beverage industries has sustained healthy growth
over the last few years, and is expected to continue to do so
through at least 2020.
According to a report by research firm Markets and
Markets, the aforementioned industrial markets are expected to significantly boost the demand for biocides. The newer
breed of biocides, the report states, have lesser environmental impact and better performance features key drivers of
the biocide market. Growth in water treatment is driving the
global biocide market, given that the water treatment industry
is dependent upon total global water consumption. Markets
and Markets found that the water treatment segment held approximately 25.6 percent the global market share in 2014 in
terms of volume.
The increasing demand for treated municipal and industrial
water from end-use industries is driving the market for biocides.
The increased emphasis on clean water by the governments of
both the developed and developing nations paves the way for
the growth of biocides, the report states.
Following water treatment, food and beverage applications
are another major segment for biocides. Food safety regulations, which are frequently updated in both North America and
Europe, are market drivers.
In developed countries, the paints and coatings industries are
a significant market. In fact, market research and consulting firm
Grand View Research found that North America accounts for
40% of the global revenue share for the biocides market. That
number is largely propelled by an increased demand for paints
and coatings in both residential and commercial applications.
Markets and Markets said in its report: Biocides are used as
additives in the paint industry to protect the paint from spoilage
during storage and to prevent fungi and algae from growing on
the applied paint. The damage to surfaces coated with paint and
coating materials is due to microbial attack has always been an

area of concern to the industry. They are also used in polymers
for preventing the growth of bacteria or fungi and also to prevent degradation of polymer physical and sensorial properties,
both within the material and at its surface.
In 2010, Markets and Markets predicted that the global biocides market would grow to $9.4 billion by 2016. In a more
recent report, the firm predicts that the global market will reach
$10.6 billion by 2020. North America is currently the dominant
market for biocides, while Asia-Pacific is the fastest growing.
The reviving construction industry in North America
drives the market for biocides in paints and coatings and
wood preservation segments, the report states. The paints
and coatings segment is expected to witness growth during the
projected period.
For its part, the Asia-Pacific regions increased focus on safe
food packaging is expected to propel the biocides market there.
Construction activities, new manufacturing, and continued construction investments in the region are also expected to contribute to the increased utilization of biocides.
Biocides are available in a variety of formulations, depending on need, and halogen compounds held the largest market
share through 2014. They are expected to continue to dominate the market through 2020, Markets and Markets predicts.
Halogen compounds are popular because they offer very effective microbial growth control agents, less costly, efficient,
have wide spectrum of applications, and relatively low occurrence of resistance.
Another type of biocide using metallic compounds is widely
used in wood preservation, food and beverage, and paint and
coatings applications.
Silver-based biocides are widely used as an antibacterial
agent in consumer products because of their properties such as
high thermal stability and health and environmental safety, the
report states.
35-36 Biocides 1215.indd 35
Coatings World | 35
12/8/15 4:57 PM
FEATURE Biocides Market Update

New Products
Major suppliers of biocides include companies such as Clariant,
Dow Microbial Control, Lonza, Reactive Surfaces and Troy
Corporation, among several others. What follows is a snapshot
of their available products for the global marketplace.
Clariant offers several biocides to prevent the formation of
bacteria and fungi in water-based fluids. The company has four
products in its Nipacide line. One product, Nipacide BIT 20, is
an in-can biocide based on BIT. It is a glycol-based solution; a
low toxicity biocide developed for the complete in-can protection of water based products. It is effective against a wide range
of microorganisms including gram positive and gram negative
bacteria, yeast and fungi.
Nipacide BIT 20 can be used over a wide pH and temperature range. Nipacide BIT 20 has been designed for products
with pH >8 and production temperatures of >40 C.
Dow Microbial Control offers multiple products designed
for use in process preservation chemistries, formulation expertise, preservation and dry films, water treatments, sanitizing and disenfection, and regulatory and toxicology research.
Such products include SEA-NINE, designed for marine antifouling paint.
SEA-NINE 211N Marine Antifouling Agent was the recipient of the First Presidential Green Chemistry Challenge Award
in 1996 (U.S. EPA). It is broad spectrum, effective against a
broad array of marine fouling organisms, and actively, rapidly
biodegrades in the environment. It offers minimal potential for
bio-accumulation, an excellent safety profile and low human
health risk. According to Dow Microbial Control, it also features an excellent eco-toxicological profile.
SEA-NINE 211N is effective by itself or in combination
with other biocides and has been designed specifically for use
in commercial vessels, naval vessels and super yachts, and on
buoys, sluice doors and offshore structures submerged in marine
and brackish water. The European Chemical Agency (ECHA)
has approved DCOIT under Product Type 21 for use in antifouling products and related coating formulations under the
Biocidal Products Regulation (BPR).
Lonza offers its customers in both the United States and
Canada dozens of biocides to meet their needs. One product, Densil DN Antimicrobial, is a liquid formulation of
n-Butyl-1,2-benzisothiazolin-3-one (BBIT). It offers a broad

spectrum of antifungal activity. It is stable to alkalis and amines;
stable over broad pH range, heat stable and non-volatile. It is
halogen and formaldehyde free. Another product, Omacide
IPBC 100 Fungicide, is a solid formulation of 3-lodo-2-propynln -butylcarbamate (IPBC). It is broad-spectrum antimicrobial
and provides excellent protection to coatings on wood substrate. According to the company, it offers a long history of
proven performance.
Reactive Surfaces offers its customers ProteCoat additives
to protect coatings from unwanted organisms such as bacteria,
algae, and fungi. The company says ProteCoat is effective for
coatings in-processing, in-the-can, and in-the-film (on painted
surfaces). They can be used alone or synergistically in combination with existing biocides, reducing or eliminating the need
for more toxic and more environmentally-damaging additives in
coatings. Long-term weathering studies with ProteCoat in outdoor coatings indicate they continuously work under real-world
conditions, that they provide excellent alternatives to existing
toxic biocides, and that they are not associated with the production or release of hazardous compounds to the environment.
Troy Corporation is introducing Polyphase 963, an advanced broad-spectrum fungicide and algaecide for enhanced
performance, environmental responsibility, and the lowest
cost-in-use in wood protection. Polyphase 963 is formulated
for solvent-based exterior wood protective coatings and stains.
Based on world-leading preservative technologies, Polyphase
963 offers long-term performance as well as low-VOC, formaldehyde-free composition.
Troy is also introducing Troysan 1050, an advanced dryfilm preservative formulated to impart long-lasting bacterial
resistance to interior paints, coatings, caulks, and sealants.
The unique antibacterial dry-film preservative is free of VOC
and formaldehyde, making Troysan 1050 an excellent choice
for modern green interior systems. Fast-acting Troysan 1050
is effective at low use levels, translating into cost-effective
coatings protection.
Additionally, Troy has announced the addition of the
Fungitrol and Nuosept brands to the companys premier portfolio of preservatives, delivering even more value, performance,
and sustainability to the marketplaces served. CW
TER GROUP Partners with LANXESS to Distribute Industrial Biocides

TER Chemicals Distribution Group recently announced a close cooperation with LANXESS Deutschland GmbH. The purpose is
the expansion and improvement of services on biocides to various industries in Germany and Benelux. With this step, TER GROUP
says it will strengthen and expand its product portfolio with synergies in all TER Chemicals Industry Management Groups.
Right from the first contact with Ter Hell, we have been impressed with the know-how about industrial applications of biocides
we found at Ter Hell. We look forward to building on this expertise and broaden both our customer base and application areas by
the new partnership, said Daniel Schlawe, Head of Sales EMEA at LANXESS business unit Material Protection Products.
Lanxess biocides are an excellent supplement to our chemical specialties product portfolio and a valuable enlargement of our
long-term relationships with leading global chemical suppliers. The new contract provides a platform for further growth in coatings,
plastics and industrial performance, added Wolfgang Weger, Director of Business Development and Marketing.
35-36 Biocides 1215.indd 36
December 2015
12/8/15 4:57 PM
FEATURE
Understanding the
Function of Additives
Robert Ruckle, Ph.D., Siltech Corporation, Toronto, ON
hy do we call them additives? They are added to

a formulation and they add additional properties:
what else could we call them? How do they
work and How do we design them? These are more difficult questions.
Perhaps this is being overly simplistic, but a coating, at its
heart, is a carrier or solvent and a film forming resin or binder.
Actually egg tempera paint, which was used in pre-1400 medieval frescoes, was composed of egg yolk, pigment and water. Some artists today still use egg tempera. One could also say
that chili is meat, beans and ketchup. While partially true, there
are countless chili recipes with a multitude of spices, different
meats, and many more sometimes secret ingredients (ask anyone
from Texas!). By analogy, additives are the flavors and spices of
a coating.
Modern coatings are complex formulas with thickeners,
emulsifiers, dispersants, pigments, defoamers, leveling agents,
photo-stabilizers, curing catalysts and other additives. These
additives enhance the inherent properties of the resin.
Flow and Leveling

Flow and leveling agents are probably the most important
class of additives. A myriad of defects can occur in the forming film with colorful names like fisheyes and orange peel,
and the very technical sounding Bnard cells.1 A critical parameter in the formation of these defects is localized surface
tension gradients which physically form the defect and hold
it while the film dries. Surfactant-based flow and leveling
agents work by reducing the surface tension of the carrier liquid, which allows the liquid to flow more easily and reduces
the strength of the gradients.
Additive designers, a self-imposed and admittedly lofty term,
have several base chemistries to choose from when building
surface tension reducing agents. In general, amphiphilic molecules, derived from hydrocarbon-based hydrophobic groups,
can lower aqueous surface tension from pure waters 72 mN/m
into the 30 mN/m range. Polydimethylsiloxane (aka silicone)
hydrophobe-based materials lower surface tension into the
20 mN/m range and perfluoroalkyl surfactants into the 15-20
mN/m range. There are some notable exceptions in the organic

materials such as acetylenic diols and small linear alcohols that
can reach into the high 20 mN/m range.2,3
The use level needed for a surfactant also changes for the different basic chemistries. In water, surfactants have a measurable
property called the critical micelle concentration.4 This is the
concentration at which micelles are formed and where surface
tension reduction is greatest. For our purposes this is essentially
the minimum effective use level. Organic surfactants typically
have a CMC in the 10-2 range, silicone surfactants in the 10-3
range and fluoroalkyls can be even lower. Hence the typical use
levels of 0.1%, which is well above these CMCs, are effective.
Gloss
Gloss improvement from additives is generally a result of improved flow and leveling. An even, defect-free coating has a
high distinctness of image (DOI)5 allowing one to see the gloss
of the resin to its maximum effect. Additive designers can also
use flow and leveling agents with higher refractive indices which
will give a higher gloss.
The lower the surface tension, the more powerful the flow
and leveling agent is. However, with great power sometimes
comes great problems to borrow a phrase from Spiderman.
Surface active agents are driven to all of the interfaces including
gas/liquid, liquid/solid, etc. This can cause many problems for
formulators.
Interfacial Problems/Perspective
From the perspective of a coating being applied, surface active
agents at the liquid/solid interface can cause poor adhesion to a
substrate. The same phenomenon at the cured film/air interface,
can provide a surface that is difficult to wet from the perspective
of the next coat.
In order for a liquid to be able to wet a surface the surface
tension of the liquid must be lower than the surface energy of
the surface. Otherwise the liquid beads up as pure water beads
on most surfaces due to its inherently high surface tension. If
the surface which needs to be wetted is a previous coating, the
surfactants on what is now the cured solid/air interface of the
37-39 Additives Tech Paper 1215.indd 37
Coatings World | 37
12/7/15 3:01 PM
FEATURE Additives
previous coat will lower the surface energy. This leads to wetting and overcoatability concerns.
Wetting Agents
One solution to overcoatability is to add a surfactant to the
next liquid coating. This would be acting as a wetting agent
by lowering the surface tension of the liquid in order to wet
out the dried previous coat. Wetting agents and flow and leveling agents are similar chemical answers and differ primarily in
the perspective or the problem being solved. This is why those
terms are often intermingled.
Foam
At the air/liquid interface, low-surface-tension agents stabilize
foam more efficiently than high-surface-tension materials. This
is yet another interfacial problem. Again the solution, a defoamer in this case, needs to have a lower surface tension than
the foam stabilizer to be effective. With all of these interfaces,
is it any wonder the use of additives is so complex?
Slip, COF Reduction or Release Agents
One could also say that chili is

meat, beans and ketchup. While
partially true, there are countless
chili recipes with a multitude
of spices, different meats,
and many more sometimes
secret ingredients. By analogy,
additives are the flavors and
spices of a coating.
Sometimes one wants to create a coating that is not able to

be wetted, for example an anti-grafitti, anti-fouling, or release
coating. In that event, migration of these surface-active agents
to the interfaces helps. Additive designers would favor silicone
or fluoroalkyl surfactants for these applications which can give
both flow and leveling, wetting and release.
However, the most potent of these release agents are not
the surfactants. A minimally modified or unmodified silicone
polymer, fluorocarbon or even hydrocarbon is the most efficient way to accomplish this surface effect. While surfactants
are designed to be miscible with the carrier and binders, this
diminishes both the amount and the potency of the low-surface-energy materials at the interface. An immiscible polymer
will migrate very quickly to the interface and cause maximum
release properties.
We all learned that oil and water are not miscible, and of
course water with silicone oil and water with fluorocarbon oils
do not mix either. But some are at first surprised that silicone,
fluorocarbon and hydrocarbon oils also do not mix with each
other. The additive designer relies on this immiscibility and designs release additives that are chemically closer to pure silicon or fluorocarbon because these are the most potent release
agents. The art of this balancing act is to add enough chemical
modification to prevent defects and, thereby, send us back into a
loop looking for flow and leveling.
The UV-cured overprint varnish industry has found a solution to this migration. These formulators commonly use acrylate functional silicones which migrate in the liquid coating to
give the slip and release properties desired, but then react into
the matrix upon curing to prevent blooming.6 The same technique can be used with other cure mechanisms if the additives
are suitably functionalized to react into the matrix. Care should
be taken in slower-cure systems as migration may take days to
stop as the cure continues.
Migration
Mar and Stain Resistance
Importantly since these materials are not reacted into the matrix,
they are free to migrate through the cured coating to the interfaces. The expression blooming silicone is not an Australian
condemnation, but rather an accurate description of how these
work. They continue to migrate or bloom to the interfaces and
further lower coefficient of friction (COF), surface energy and
tape release properties.
Mar and stain resistance are also improved by these low-surface-energy materials at the solid/air interface of the cured coating.7 Mar resistance is a consequence of the slipperiness of the
surface; materials that would damage the coating tend to slide
across it instead. The coating is not actually harder, but the mar
resistance is improved without changing the crosslink density
of the film.
December 2015
12/7/15 3:01 PM
Additives FEATURE
Mar and abrasion resistance improvement can also be obtained with increased crosslinking from additives such as organo-functional tri-alkoxy silanes. These are designed to react
into the matrix with multiple crosslink sites, a concept that also
works with high-functional reactive polymers.8
Stain resistance improvement is due to the low surface
energy and poor miscibility of these agents at the interface.
Although this property is very dependent on the stain, fluoroalkyl additives are often better for this since less stains are
miscible with those.9
It is important how these additives are aligned at the interface, especially for stain resistance. Different molecular architectures lay at the interface differently and can give very different
performance.10
Foam Control Agents

We touched on foam in the above discussion of flow and leveling agents. Surfactants, including flow and leveling agents
and emulsifiers, migrate to the air/liquid interface formed upon
mechanical agitation of the coating and some of them stabilize
the foam. A surface active agent that does this is referred to as
a profoamer. Foam is a property not often desired in coatings.
A defoamer is a material that will cause foam to break when
added to it, the simplest way of demonstrating this is to add alcohol to a stable foam - the foam breaks. This low-surface-tension, low-viscosity molecule displaces the profoamer molecules
at the interface and allows for a quick collapse of the foam. (As
an aside, this is why you add tequila before blending a frozen
margarita. Alcohol is a defoamer, but not an antifoam.) In coatings, many mineral-oil-based foam control agents provide this
defoaming property.
An antifoam is a more complex additive; it prevents the formation of foam during the agitation. Antifoams work by migrating to the interface, spreading across it and spanning the
air gap to rupture the interface.11 Additive designers develop
antifoams which nearly all have an immiscible, low-surfaceenergy oil and an oil-soluble mechanical particle to accomplish
this feat.
Silicone-based antifoams are the norm in coatings and can
be used down to ppm levels in many cases. An important but
not well known fact is that antifoams can get used up. In an
application with constant agitation like a laundry machine, the
antifoam eventually gets mechanically dispersed to where it is
no longer effective.
Degassing or microfoam elimination is yet another problem.
The viscosity and flow resistance of modern carriers, i.e., waterborne and high solids solvents, prevent the smallest of the foam
bubbles formed from migrating and coalescing. Buoyancy of
a gas bubble in a liquid is proportional to size, so the smallest
bubbles do not have enough force to bring them into macrofoam. The result, after curing, is pinhole formation and gas
pockets in the coating.
The designers solution to microfoam is to go back to
surface active materials choosing those which will quickly
migrate to these interfaces and affect the stability and size
of these tiny bubbles. Cloud point defoaming, which uses

surface active materials with low solubilities, or cloud points,
are a common mechanism here.12 Foam control theory is established far beyond what we are able to present in the scope
of this brief review. Readers are encouraged to see references
cited herein.
Summary
Hopefully you have a better understanding of the complexity
and power of additives. In my career, the most common philosophical question I have heard is why cant we design one additive to do it all? This additive would lower surface tension
to eliminate defects, but not so much as to cause intercoat adhesion or prevent overcoat problems (except in anti-graffiti and
marine coatings where we want overcoat problems but still
need adhesion). Also it would give mar and stain resistance,
high gloss but not too high, and no foam. The answer is - were
working on it. CW
References
1 Pierce, P.E.; Schoff, C.K. Coating Film Defects, Rev. Ed.
1994, Federation of Societies for Coatings Technology, Blue
Bell, PA.
2 Ferri, J.K.; Stebe, K.J. Which surfactants reduce surface tension faster? A scaling argument for diffusion-controlled adsorption. Advances in Colloid and Interface Science 2000,
2, 85(1), 61-97.
3 Zhang,P. et.al. U.S. 7,129,199 B2, 2006.
4 Ruckenstein et.al. J. Phys. Chem. 1975, 79 (24), 26222626.
5 ASTM D5767.
6 R uckle, R.E.; Marengo, P.A. The Effect of Silicone Additive
Structure on Foaming in Radcure Systems. In Proceedings of the
Radtech Symposium, 1994, Radtech NA.
7
R uckle, R.E.; Cheung, T.; Horne, A. Incorporation of
Reactive Silicones into Various Coatings Films and the
Resulting Properties. Presented at the Western Coatings
Symposium, 2013, Los Angeles Chapter of the Society of
Coatings Technology (LASCT).
8 R uckle, R.E.; Cheung, T. A Structure Property Study of
Epoxy Resins Reacted with Epoxy Silicones. Proceedings of
Sampetech, 2014, Society for the Advancement of Material
and Process Engineering.
9
R uckle, R.E.; Cheung, T. Incorporation of FluoroSilicones in Coatings Films and the Resulting Properties. In
Proceedings of the Waterborne Symposium, 2014, University
of Southern Mississippi.
10 R uckle, R.E.; Cheung, T. Properties of Silicone Modified
UV Cured Acrylate and Epoxy Coatings Films. In
Proceedings of the Waterborne Symposium, 2013,
University of Southern Mississippi.
11 Koczo, K. et.al., J. Colloid and Interface Science 1994,
166, 225-298, (and associated references).
12 Nemeth et.al., J. Colloid and Interface Science 1998, 207,
386-394, (and associated references).
Coatings World | 39
12/7/15 3:01 PM
FEATURE
Trade Association Directory

Asia/Pacific
Australian Paint Manufacturers
Federation (APMF)
Suite 604, Level 6
51 Rawson Street, North Sydney,
NSW Australia 2121
02 9876 1411
Fax: 02 9876 1433
E-mail: office@apmf.asn.au
Web site: www.apmf.asn.au
China National Coatings
Industry Association (CNCIA)
No. 1, The Middle Street,
The First District of Liu Pu Kang,
Beijing 100011, China
86-10-62004186
Fax: 86-10-62376292
E-mail:
paint@chinacoatingnet.com
Web site:
www.chinacoatingnet.com
Indian Small Scale Paint
Association
104, Shubham Center No.1B,
Cardinal Gracias Road,
Chakala, Andheri (E),
Mumbai-400 099 India
91-022-28366359
Fax: 91-022-28-326656
E-mail: info@isspa.org
Web site: www.isspa.org
Japan Paint Manufacturers
Association
3rd Floor, Tokyo Toryo Kaikan
3-12-8 Ebisu, Shibuya-ku
Tokyo 150-0013 Japan
81-3-3443-2011
Fax: 81-3-3443-3599
E-mail: info@toryo.or.jp
Web Site: www.toryo.or.jp
Korea Paint & Printing Ink
Industry Cooperative
Korean Paint & Printing Ink Hall,
204-6, Nonhyun-Dong
Kangnam-ku Seoul, Korea
82-2-549-3321
Fax: 82-2-549-3226
Web site: www.kpic.or.kr
Malaysian Paint Manufacturers
Association
Jalan 205, P.O. Box 78
46700 Petaling
Jaya, Selangor Darul Ehsan
60-3-7912322
Fax: 60-3-7914846
Surface Coatings Association
Australia (SCAA)
P.O. Box 563
Toorak 3142, Victoria, Australia
61 3 9827 8921, (800) 803-378
Fax: 61 3 9824 0258
E-mail: admin@scaa.asn.au
Web site: www.scaa.asn.au
Surface Coatings Association of
New Zealand, Inc. (SCANZ)
P.O. Box 1282
Pukekohe 2340, New Zealand
E-mail: president@scanz.org.nz
Web site: www.scanz.org.nz
Taiwan Paint Industry
Association
Rm. 7, 3rd Floor, No. 20, Lane 609,
Chung Hsin Rd., Sec. 5
San Chung City, Tapei, Hsien,
Taiwan
886-2-2999-3236
Fax: 886-2-2999-5312
Europe
Association of Swiss Adhesives
Manufacturers (FKS)
Postfach 213,
CH-5401 Baden
Zurich, Switzerland
41-1-56-221-51-00
Fax: 41-56-221-51-41
E-mail: info@fks.ch
Web site: www.fks.ch
British Coatings Federation

Riverbridge House
Guildford Road
Leatherhead
SurreyKT22 9AD
01372 365989
Fax:01372 365979
E-mail: enquiry@bcf.co.uk
Web site: www.coatings.org.uk
European Council of Paint,
Printing Ink and Artists
Colours Industry (CEPE)
Avenue Van Nieuwenhuyse,
6 BE-1160 Brussels, Belgium
32-(0)2-676-74-80
Fax: 32-(0)2-676-74-90
E-mail: secretariat@cepe.org
Web site: www.cepe.org
European Isocyanate
and Polyols Producers
Association (ISOPA)
Avenue E. Van Nieuwenhuyse
4, BOX 9, B-1160
Brussels, Belgium
32-2-676-74-75
Fax: 32-2-676-74-79
E-mail: main@isopa.org
Web site: www.isopa.org
European Solvents Industry
Group (ESIG)
2 Ave. E van Niewenhuysen,
Bte 4, B-1160
Brussels, Belgium
32 (0)2 676 72 64
Fax: 32 (0)2 676 72 16
E-mail: pdk@cefic.be
Web site: www.esig.org
German Association for Paint
Chemists
VILF e. V., Idastrasse 37,
D 63456 Hanau
49 6181 65778
E-mail: geschaeftsstelle@vilf.de
Web: www.vilf.de
40-42 Trade Associations 1215.indd 40
Italian National Association of

Industrial Coaters (ANVER)
Via Torri Bianche, 3P
20059 Vimercate (MI) Italy
39-039-629041
Fax: 39-039-62904208
E-mail:
info@larivistadelcolore.com
Web site: www.larivistadelcolore.
com, www.anver.org
National Association of Paints,
Inks, Sealants, Adhesives
Manufacturers Adhesives
and Sealants Group (AVISA)
Via Accademia 33, I-20131
Milano, Italy
39-2-26-8101
Fax: 39-2-26-810-350
Norwegian Paintmakers
Association
P.O. Box 2724 St. Hanshaugen
Oslo 0131, Norway
47-22-961041
Fax: 47-22-961099
NOVA Paint Club
UK Secretariat
7 Banckside, Hartley,
Longfield, Kent DA3 7RD, UK
44 1474-705422
Fax: 44 1474-709744
E-mail: p.a.lovell@novapaint.org
Web site: www.novapaint.org
Head Office: c/o Ernst &Young
59, route de Chancy,
case postale 48
CH - 1213 Geneva, Switzerland
Oil & Colour Chemists
Association (OCCA)
The Oval
14 West Walk, Leicester
LE1 7NA, UK
44 (0)116 257 5488
Fax: 44 (0)116 257 5499
E-mail: admin@occa.org.uk
Web site: www.occa.org.uk
December 2015
12/7/15 3:03 PM
Trade Association Directory FEATURE
The Paint Research Association

(PRA)
14 Castle Mews,
High Street
Hampton, Middlesex,
TW12 2NP, UK
+44 (0)20 8487 0800
Fax: +44 (0)20 8487 0801
Web site: www.pra.org.uk
North America
Painting and Decorating

Association
32 Coton Road
Nuneaton, Warwickshire,
CV11 5TW UK
44-024 7635 3776
Fax: 44-024 7635 4513
E-mail: info@
paintingdecoratingassociation.
co.uk
Web site: www.
paintingdecoratingassociation.
co.uk
American Chemistry Council

(ACC)
700 Second St., NE
Washington, DC 20002
202-249-7000
Fax: (202) 249-6100
Web site: www.
americanchemistry.com
The Adhesive and Sealant

Council, Inc.
7101 Wisconsin Avenue, Suite 990
Bethesda, MD 20814
301-986-9700
Fax: (301) 986-9795
E-mail: info@ascouncil.org
Web site: www.ascouncil.org
American Chemical Society

(ACS)
1155 16th St., NW
202-872-4600, 800-227-5558
Fax: (202) 872-4615
E-mail: help@acs.org
Web site: www.acs.org
American Coatings Association
1500 Rhode Island Ave., NW
(202) 462-6272
Fax: (202) 462-8549
E-mail: aca@paint.org
Web site: www.paint.org
American Oil Chemists Society
(AOCS)
2710 S. Boulder, P.O.Box 17190
Urbana, IL 61802
(217) 359-2344
Fax: (217) 351-8091
E-mail: general@aocs.org
Web site: www.aocs.org
American Society of Interior
Designers (ASID)
608 Massachusetts Avenue, NE
Washington, D.C. 20002-6006
(202) 546-3480
Fax: (202) 546-3240

E-mail: asid@asid.org
Web site: www.asid.org
ASTM International
100 Barr Harbor Drive,
P.O. Box C700
West Conshohocken, PA 194282959
(610) 832-9585/Fax: (610) 8329555
E-mail: service@astm.org
Web site: www.astm.org
Asociacion Nacional de la
Industria Quimica, A.C.
Providencia 1118 Col. del Valle
C.P. 03100 Mxico, D.F. 52 30
51 00
E-mail: aniq@aniq.org.mx
Web site: www.aniq.org.mx
Canadian Paint and Coatings
Association (CPCA)
170 Laurier Avenue West,
Get weekly news delivered

right to your desk.
Our weekly e-newsletter offers breaking
news, industry news, feature articles and
everything you need to stay current with
this fast paced technology.
Log on and sign up today!
www.printedelectronicsnow.com
Coatings World | 41
12/7/15 3:03 PM
FEATURE Trade Association Directory

Suite 1200
Ottawa, Ontario K1P 5V5
(613) 231-3604
Fax: (514)231-4908
312-467-1950, 888-799-4432
Fax: 312-467-0779
E-mail: iidahq@iida.org
Web site: www.iida.org
Chemical Heritage Foundation

315 Chestnut Street
Philadelphia, PA 19106-2702
(215) 925-2222
Fax: 215-925-1954
E-mail: info@chemheritage.org
Web site: www.chemheritage.org
Inter-Society Color Council (ISCC)

11491 Sunset Hills Rd.
Reston, VA 20190
703-318-0263
Fax: 703-318-0514
E-mail: isccoffice@iscc.org
Web site: www.iscc.org
Chemistry Industry Association

of Canada
350 Sparks Street, Suite 805
Ottawa, ON K1R 7S8, Canada
613-237-6215
Fax: 613-237-4061
Web site: http://www.
canadianchemistry.ca/
Consumer Specialty Products

Association
1667 K Street, NW, Ste. 300
202-872-8110
Fax: 202-872-8114
E-mail: info@cspa.org
Web site: www.cspa.org
InternationalPaint & Printing

Ink Council (IPPIC)
c/o IPPIC Secreteriat, NPCA
1500 Rhode Island Ave., NW
Washington, DC 20005-5503
202-462-6272
Fax: 202-462-8549
E-mail: ippic@paint.org
Web site: www.ippic.org
Color Pigments Manufacturers

Association, Inc. (CPMA)
300 North Washington St., Ste.
105
Alexandria, VA 22314
703-684-4044
Fax: 703-684-1795
E-mail: cpma@cpma.com
Web site: www.pigments.org
The Mexican Paint and

Printing Ink Manufacturers
Association (ANAFAPYT)
Gabriel Mancera 309, Col.
delValle
03100 Mexico City, D.F. Mexico
52 5 682 7794
Fax: 52 5 543 6488
Web site: www.anafapyt.org.mx
NACE International
1440 South Creek Drive
Houston, TX 77084-4906
281-228-6223, 800-797-NACE
Fax: 281-228-6300
E-mail: firstservice@nace.org
Web site: www.nace.org
The Electrocoat Association

P.O. Box 541083
Cincinnati, OH 45254-1083
816-496-2308,
800-579-8806
Fax: 513-527-8801
E-mail: kmcglothlin@electrocoat.org
Web site: www.electrocoat.org
National Coil Coatings

Association (NCCA)
1300 Sumner Ave.
Cleveland, OH 44115
216-241-7333
Fax: 216-241-0105
E-mail: ncca@coilcoating.com
Web site: www.coilcoating.org
International Interior Design

Association
222 Merchandise Mart,
Suite 567
Chicago, IL 60654
National Association of
Printing Ink Manufacturers
(NAPIM)
15 Technology Parkway South
Peachtree Corners, GA 30092 |
770-209-7294
E-mail: napim@napim.org
Web site: www.napim.org
Ontario Painting Contractors
Association
211 Consumers Rd., Suite. 305
Willowdale, Ontario M2J 4G8
416-498-1897,
Fax: 416-498-6757
E-mail: info@ontpca.org
Web site: www.ontpca.org
Painting and Decorating
Contractors of America
1801 Park 270 Drive, Suite 220
St. Louis, MO 63146
314-514-7322, 800-332-7322
Fax: 314-514-9417
Web site: www.pdca.com
Paint and Decorating Retailers
Association (PDRA)
2316 Millpark Drive
Maryland Heights, MO 63043
800-332-7322
E-mail: info@pdra.org
Web site: www.pdra.org
The Powder Coatings Institute
170 Buckthorne Place, Suite. 250
The Woodlands, TX 77380
832-585-0770; 800-988-COAT
Fax: 832-585-0220
Email: pci-info@powdercoating.org
Web site: www.powdercoating.org
Sealant, Waterproofing and

Restoration Institute (SWRI)
400 Admiral Blvd., Kansas City, MO
Kansas City, MO 64105
816-472-SWRI
Fax: 816-472-7765
E-mail: info@swrionline.org
Web site: www.swrionline.org
SSPC: The Society for
Protective Coatings
40 24th Street, 6th Floor
Pittsburgh, PA 15222-4656
412-281-2331, 877-281-7772
Fax: 412-281-9992
E-mail: info@sspc.org
Web site: http://www.sspc.org
Society of Vacuum Coaters (SVC)
71 Pinon Hill Place NE
Albuquerque, NM 87122-1914
505-856-7188
Fax: 505-856-6716
E-mail: svcinfo@svc.org
Web site: www.svc.org
South America
Pressure Sensitive Tape
Council
1833 Centre Point Circle, Suite 123
Naperville, IL 60563
630-544-5048
Fax: (630) 544-5055
E-mail: info@pstc.org
Web site: www.pstc.org
RadTech The Association for
UV and EB Technology
7720 Wisconsin Ave., Suite 208
Bethesda, MD 20814
240-497-1242
Fax: 240-209-2340
E-mail: uveb@radtech.org
Web site: www.radtech.org
Roof Coatings Manufacturers

Association
750 National Press Building
529 14th Street, NW
WashingtonDC 2005
202-591-2452
Fax: 202-591-2445
E-mail: questions@roofcoatings.org
Web site: www.roofcoatings.org
Associacao Brasileira dos

Fabricantes de Tintas
(ABRAFATI)
Av. Dr. Cardoso de Mello, 1.340,
60 andar, cj. 62, Vila Olimpia
Sao Paulo SP Brazil 04548-004
55-11-3845-8755
Fax: 55-11-3845-1728
E-mail: abrafati@abrafati.com
Web: site: www.abrafati.com.br
Does your company

belong here?
Contact Kerry Pianoforte
kpianoforte@rodmanmedia.com
December 2015
12/7/15 3:03 PM
Industry News
Oxea Opens New Propanol Facility

in Bay City, Texas
n a move to better serve its customers in North and Latin America,

global chemical company Oxea continues with the detailed engineering for
a Propanol unit at its world-scale production plant at Bay City, TX. The unit
is scheduled to come on stream in late
2017. Key elements of the detailed engineering work will also be utilized for the
construction of Oxeas future Asian Oxo
chemicals platform in Duqm, Oman.
Propanol is used to manufacture products
such as cosmetics and pharmaceuticals,
printing inks, coatings and adhesives.
Oxea is a leading merchant supplier of Oxo products such as alcohols,
aldehydes, and acids. We continue to
significantly invest into our production
platforms, especially for Propanol, to
support the growth of our customers and
meet the rising demands of the markets,
said Miguel Mantas, Member of Oxeas
Executive Board and responsible for
Marketing and Sales.
The new facility for Propanol in
North America not only supports our
strategy of growing the business and enhancing the efficiency of our operations.
It also emphasizes our confidence in the
competitiveness of the US petrochemical industry and reinforces our commitment to the North and Latin American
markets, commented Dr. Martina Flel,
spokesperson for the Oxea Executive
Board, who is also responsible for
Production and Technology.
Wacker Expands Mexico

Technical Center to Include
Dispersion Applications for
Coatings & Adhesives
Wacker has expanded the service portfolio at its technical center in Mexico City,
Mexico. The local facility now comprises
state-of-the-art applications technology
and test equipment for polymer dispersions needed as binders for architectural
coatings and adhesives. The expansion
not only enables Wacker to help its local
customers develop new and tailor-made

products for the region. It also encourages the exchange of know-how and promotes internationally recognized quality
standards in Latin America.
The expansion has focused on vinyl
acetate-ethylene copolymer (VAE) dispersions used as binders for low-odor indoor
paints, durable outdoor coatings and
sustainable water-borne adhesives. This
measure will help Wacker to further bolster its position as a globally leading producer and supplier of VAE dispersions.
Latin America is a promising market
for Wacker. Demand is increasing steadily for our high-quality dispersions. Our
sales in the region have grown significantly over the recent years and we are
encouraged by the regions potential. This
new facility will help foster the development of our products and support the
needs of our local customers, explained
John Fotheringham, vice president of
Dispersions at Wacker Polymers.
The technical center will now also
support customers in the paints, coatings and adhesives sectors to develop new
products and applications for the regional
markets with regard to locally available
raw materials, climatic and environmental conditions, and regional requirements.
The labs are equipped with cutting-edge
instrumentation meeting international
standards. Additionally, a new UV chamber has been installed to analyze fading
and weathering of polymer-modified exterior coatings.
Thomson Reuters Ranks

Arkema in the Top 100
Innovating Companies for
the Fifth Year
Thomson Reuters has ranked Arkema for
the fifth year in a row among the top 100
innovating companies and organizations
in the world, across all business activities. The Group features among the three
French companies selected for this award.
The fifth edition of this award ranks
43-45 Indy News 1215.indd 43
France in third place among the countries

represented, with 10 companies and organizations rewarded.
This Top 100 Global Innovators ranking identifies the most innovation-active
companies and research structures.
Selection is based on four criteria: rate
of success of patent application, global
reach of patent portfolio, influence of a
patent calculated from the number of citations in trade publications, and volume
of patents.
Cabot Corp. Plans to Close

its Merak Carbon Black
Manufacturing Facility
Cabot Corporation announced that its
carbon black manufacturing facility in
Merak, Indonesia will close. It is anticipated that manufacturing operations will
cease by the end of January 2016.
To be successful over the long term,
we must continue to focus on improving
profitability through cost savings and increased operational efficiency while also
producing the highest quality products
that meet our customers needs, said
Sean Keohane, president, Reinforcement
Materials Segment. The decision to consolidate manufacturing across Asia Pacific
is a critical step in our plan to ensure that
we are operating as efficiently and effectively as possible to become more competitive in a challenging environment,
and to accelerate future growth.
The decision, which will affect approximately 50 local employees, was driven
by the Merak facilitys financial performance over the past few years. Despite
efforts to be competitive, the facility has
suffered from low utilization rates. Asia
is quickly becoming one regional market
and this dynamic has created the need
for our facilities to be even more cost
competitive. As such, we will consolidate
production in Asia by ceasing production at our Merak facility and using our
Cilegon, Indonesia as well as other Asian
and global carbon black production sites
Coatings World | 43
12/7/15 3:04 PM
Industry News
to meet the regional demand.

Indonesia remains a strategic country for Cabots carbon
black business. Its tire manufacturing industry supplies growing local
and global demand. Cabot is committed
to engaging with customers currently
served from the Merak plant to determine how best to meet their needs during
and after the shutdown of production.
Cabot will leverage its global manufacturing reach to continue to offer quality
products and technical services to its customers in Indonesia as well as throughout
Asia Pacific.
We wish to recognize our colleagues
in Merak, who have worked diligently
over the years to take care of our customers and keep the facility operating as
competitively as possible, said Jeff Zhu,
president, Cabot Asia Pacific region. The
decision to close the facility is very difficult due to the impact on our people and
the community. We have high regard for
those who are affected by these actions,
and we greatly appreciate their contributions to the company.
Cabot expects the closure plan will
result in a pre-tax charge to earnings of
approximately $33 million, of which approximately $8 million of this amount
is cash and $25 million is a non-cash
charge. Annual savings related to the closure are estimated to be approximately
$8 million, of which approximately $5
million is cash.
Clariant Holds
Groundbreaking Ceremony
for Multi-purpose Facility in
Indonesia
Clariant announced its latest double digit
million investment at the groundbreaking ceremony held on November 5, 2015
at the Java Integrated Industrial & Port
Estate (JIIPE) in Gresik, Surabaya, where
construction has officially commenced
to develop the first phase of a multi-purpose facility that would allow Clariant
to establish its presence even further in
Indonesia and Asia.
With already five production sites
and three technical centers established in
Indonesia, Clariants new site in East Java
the upcoming chemical industry hub
in Indonesia, is going to further reinforce

Clariants commitment to opportunities
in the emerging Asian market.
By establishing its new site at the
JIIPE, Clariant is taking advantage of
the industrial parks first-class support
in many aspects of its operation. For instance, the deep sea port, toll roads and
the international airport located in the
vicinity of JIIPE will offer strong logistics
support for shipments destined for both
domestic and international markets.
The first facility to start operation at
the new site is going to be a new bleaching earth plant for Clariants Functional
Minerals Business Unit. It is expected to
come on-stream early 2017 with facilities
from other Clariant Business Units that
could join and co-develop the new site
in becoming a multi-purpose facility for
Clariant in the future.
BASF Hosts Ten Day

Program
To mark its 150th anniversary, BASF hosted a ten-day program in Ludwigshafen
focusing on one of the most pressing
global challenges: Given the limited resources, how can we secure our energy
supply also in the future? Following stops
in Mumbai, Shanghai, New York, Sao
Paulo and Barcelona, the Creator Space
tour will conclude in Ludwigshafen,
Germany. Experts, students, scientists and
employees as well as representatives from
politics, business and society were invited
to join BASF from November 20 to 30,
2015, to work on solutions to this challenge together. The events took place in
the new BASF Conference Center, which
is being transformed into a creative and
inspiring environment with the Creator
Space furnishings that have been used
around the world.
By 2050, global energy demand is forecast to rise by more than 50%. In order
to secure our energy supply in the future,
new solutions will have to be developed.
Germany, in particular, is in the midst of
an energy transition: Electricity generation is becoming increasingly decentralized. As a result, electricity grids and
energy markets will have to change and
become more flexible. Therefore, BASF
chose to make smart energy the theme
of the tour stop in Germany. Industrial

and energy companies, politicians, scientists and interested public will have to
work together if we are to find efficient
solutions for the energy supply of tomorrow. At the Creator Space Ludwigshafen,
we want to discuss technologies, storage
systems and business models for intelligent energy supply with our partners,
said Margret Suckale, member of the
Board of Executive Directors of BASF SE.
With products such as insulation materials, catalysts and materials for lightweight automotive construction, BASF
helps conserve resources. At the same
time, energy is an important factor in determining competitiveness in the chemical
industry: As a major energy consumer,
we are aware how important it is to operate in an energy-efficient way. That is
why Creator Space is exploring questions like how renewable energies can be
supplied at competitive costs, said Dr.
Friedrich Seitz, Site Manager of BASF in
Ludwigshafen.
The program of Creator Space
Ludwigshafen
included
numerous
events for students, visitors, experts,
scientists and representatives from business and politics.
Designathon: Following the official
opening of Creator Space, a 24hour creative marathon starts today.
Young people will look for new applications for smart energy solutions
in public spaces. An area in the center of Ludwigshafen will serve as the
example. The ideas will be presented
to a jury of experts on Saturday,
November 21.

Open house: From 10 a.m. until
3 p.m. on Sunday, November 22,
visitors can expect exhibits and site
tours as well as an artistic program
that makes energy visible at the
BASF Visitor Center and Conference
Center D 105.

Summit: From 8:30 a.m. on
November 23 until 5:30 p.m. on
November 24, more than 70 experts
will be discussing renewable energies, decentralized technologies and
the social prerequisites for these to
be implemented. Participants will
develop ideas in six workshops and
December 2015
12/7/15 3:04 PM
celebrations. The aim is to bring people

and ideas together all over the world
to collaborate on finding solutions
to challenges related to smart energy,
food and urban living. More details
and updates on all activities related to
the celebrations of BASFs 150th anniversary can be found on Creator Space
Online - a global, collaborative internet platform.
Chemours Signs Agreement

with Dow to Sell its Aniline
Facility
The Chemours Company, a global chemical company with market positions in titanium technologies, fluoroproducts and
chemical solutions, has signed a definitive agreement to sell its aniline facility in
Beaumont, Texas to The Dow Chemical
Company (Dow) for approximately $140
million in cash. The transaction close is
subject to customary approvals and closing conditions.
As part of this transaction, Chemours
has entered into an agreement to meet
Dows additional aniline requirements with supply from its Pascagoula,
Mississippi facility. Chemours will continue to serve other aniline customers
from its Pascagoula plant.
We have moved rapidly since
Chemours was created in July to capture substantial cost reductions and
streamline our portfolio, said Mark
Vergnano, Chemours president and
CEO. We will continue to take actions to deliver on every aspect of our
five-point transformation plan, and to
enable greater focus on our businesses
that have the strongest advantages and
greatest market opportunities.
Vergnano added: Dow owning the
Beaumont aniline facility is a natural fit,
since Dow has been our largest aniline
customer for many years. Our aniline
facility employees have been a valued
part of our company, and we wish them
well in this next chapter of their working lives.
Sun Chemical Creates

New Advanced Materials
Division
Sun Chemical has formed a new
Industry News
share these in a closing presentation

on November 24.
Open Innovation Award: On the second day of the Summit, the winners
of the Open Innovation contest on
energy storage will be announced.
Each winning team will receive prize
money of EUR100,000 and have the
chance to implement their ideas in a
project in collaboration with BASF.

Innovation Round Table: On
November 25, BASF will for the
first time host the Innovation Round
Table. Companies from across
Europe will be sharing ideas on cocreation and technology scouting.

Jamming: Around 30 representatives from politics, business, science
and NGOs from the Rhine-Neckar
metropolitan region will attend a
creative workshop on November
25 and develop ideas related to the
topic smart energy for the metropolitan region.

150 minutes Creator Space tour:
On November 26, BASF employees
are invited to the conference center,
where they will get an overview of
the ideas that have been developed
at Creator Space in Ludwigshafen
and the previous tour stops.
Knowledge sharing: On November
27, BASF employees who have been
involved in the Creator Space program around the globe will share
their experiences.
Global Idea Pitch: At the last event
of the tour and the anniversary celebrations, the 10 best employee teams
who participated in the global idea
pitch on urban living will compete
against each other on November 30.
They will present their concepts to a
jury which includes members of th
BASF Board of Executive Directors.
BASF will support the realization of
the winning projects.
Exhibits: As part of Creator Space,
there will be exhibits and art installations based on the theme smart
energy taking place in the conference center, Visitor Center and the
company restaurants.

The Creator Space tour is
the cornerstone of BASFs anniversary
Advanced Materials division

which features an expanded
portfolio of technologies from
both Sun Chemical and DIC,
its parent company, to further enhance the companys ability to serve
its customers.
Utilizing over two centuries of expertise, Sun Chemical Advanced Materials
will deliver solutions to broad markets,
including automotive, inkjet, electronics, architectural and industrial coatings,
aerospace, printed circuits, photovoltaics,
printed electronics, plastic cards, water
degassing, and plastics.
By expanding Sun Chemicals product portfolio, we can better serve our
customers with highly-specialized technologies, said Rudi Lenz, President and
CEO of Sun Chemical. Using both Sun
Chemical and DICs extensive networks,
we can deliver tailor-made solutions to
our global customers with trusted service
and support.
Solvay Receives RSB

Certification for Epicerol
Solvay subsidiary Advanced Biochemical
Thailand Co., Ltd. (ABT) has received
certification from the Roundtable on
Sustainable Biomaterials (RSB) for the
production of Epicerol, a bio-based
building block for renewable chemicals
and resins.
The certificate covers the manufacture
of bio-based epichlorohydrin (ECH), using Solvays innovative technology, from
vegetable glycerol derived from biodiesel
and oleochemical production.
ABT is the first bio-based chemical operator in Asia to obtain RSB certification.
We are extremely proud of this evaluation which is recognized by leading
NGOs, said Bruno Van Parys, ABT vicepresident. RSB certification validates
Epicerol as the leading bio-based ECH
for customers because of its outstanding
environmental attributes.
Rolf Hogan, executive director of RSB
said, We are very pleased that ABT has
chosen RSB to demonstrate the sustainability of their ECH process. This demonstrates that RSB is the partner of choice
for biomaterials operators that are interested in true sustainability. CW
Coatings World | 45
12/7/15 3:04 PM
Suppliers Corner
Datacolor Launches
Next-Generation Spectrophotometers
Datacolor, a global leader in color management solutions and color communication technology, has introduced its
Datacolor 800 and 500 series of spectrophotometers. The family of fully backward compatible benchtops, complete
with its new embedded processor and
data storage, provides a platform for
increased efficiency and color measurement confidence, while delivering on
Datacolors hallmark performance and
precision, the company stated.
The series includes Datacolor 850,
Datacolor 800, Datacolor 550, and
Datacolor 500. The Datacolor 800 family is the next generation of the markets
only true close-tolerance spectrophotometer that ensures color can be communicated digitally. Featuring a digital
camera, the spectrophotometer allows
for perfect sample placement. The series
is fully backward compatible with the existing fleet of Datacolor 600spectrophotometers. The Datacolor 800 is available
immediately. The Datacolor 850, which
includes transmission measurement capability in addition to reflectance, will be
available in January 2016.
The Datacolor 500 family offers an
economical option for a high performance spectrophotometer with enhanced
speed and advanced technology, while
assuring compatibility with the existing
fleet of Datacolor 400instruments. The
Datacolor 500 is available immediately.
The Datacolor 550, a new addition to
Datacolors line-up, is a cost-effective
transmission and reflectance instrument
and will be available in January 2016.
Charles Ross & Son

Co. Introduces HighPerformance Ribbon
Blenders for Demanding
Applications
Engineered for high-productivity 24/7 operation, Ross Ribbon Blenders are manufactured in standard and sanitary designs
with customizable features for increased
reliability of solid-solid and solid-liquid

blending operations. Available from
to 1,000 cu.ft. capacities, Ross Ribbon
Blenders accomplish a number of processing objectives from dry powder blending, mixing solids of different shapes and
sizes, coating particles with minor liquids,
paste mixing, preparing solid-liquid suspensions, and vacuum drying.
The new Ross Model 42N-80S
Ribbon Blender with a maximum working capacity of 80 cu.ft. and 150-grit
stainless steel 316 product contact parts.
The dust-tight blender cover includes
multiple custom ports and a bag dumping station with safety grating. Driven
by a high-efficiency 50HP gearmotor, the
double ribbon agitator turns at variable
speeds up to 28 rpm (max tip speed of
approximately 280 fpm). Due to their direct drive design, Ross Ribbon Blenders
do not suffer from belt slippage, stretching and wear issues frequently encountered in lower quality blenders.
During the blending cycle, precise liquid additions are delivered via spray bars
with fan-type spray nozzles. In addition,
spray balls are installed on the cover for
convenient cleaning of the blenders interior in between batches.
Other customizations such as heating/
cooling jacket, end wall scrapers, interchangeable paddle agitator, vacuum capability, abrasion-resistant wetted parts,
all stainless steel construction, load cell
weighing system and PLC-based recipe
controls are offered as well. For more
information or to speak with a blending specialist about your application, call
1-800-243-ROSS(7677). Dozens of new
and reconditioned models are always in
stock. Ask about our trial/rental program
and no-charge testing services.
Grieve Corp. Introduces

Seven-Zone, Gas-Heated
Belt Conveyor Oven
No. 919 is a seven-zone, gas-heated belt
conveyor oven from Grieve, currently
46 Supp Corner 1215.indd 46
used to cure various coatings onto ceramic parts. Maximum operating temperatures are 350F in Zones 1-4 and
1000F in Zones 5-7. Workspace dimensions measure 51W x 56D x 15H,
with a 30 long open belt loading zone,
four 3 long insulated heat zones with
independent recirculated airflow and
temperature control (350F), 30 long
open zone, three 3 long insulated heat
zones with independent recirculated airflow and temperature control (1000F),
9 long cooling zone and 3 long open
unloading zone.
400,000 BTU/hr. are installed in
modulating natural gas burners in
Zones 1-4, with 500,000 BTU/hr. in
Zones 5-7 A 1/2 wide, B36-20-12-14,
Type 316 stainless steel balanced weave
conveyor belt is powered by a 1-HP motor drive, variable from 1.5 to 30 inches
per minute.
A 30,000 CFM, 30-HP recirculating
blower provides vertical upward airflow
to the workload in Zones 1-4, while
25,000 CFM, 20-HP unit in Zone 5 and
12,500 CFM, 10-HP units in Zones 6-7
do likewise.
Two 36 diameter tubeaxial fans, each
driven by a 5-HP motor, push / pull air
through the ovens cooling zone.
This Grieve belt conveyor oven features an aluminized steel exterior and
Type 316L, 2B finish stainless steel
interior with continuously welded
seams. There are 4 thick insulated
walls in Zones 1-4 and 8 thick insulated walls, comprising 2 of 1900F
block and 6 of 10 lb/cf density rockwool, in Zones 5-7.
The unit has top mounted heating
chambers, doors for access to the work
space and heat chambers in each zone
and is designed to be split into two sections for easier shipment. No. 919 has onboard all safety devices required by IRI,
FM and NFPA Standard 86 for gas-heated equipment, as well as digital indicating
temperature controllers. CW
December 2015
12/7/15 10:27 AM
PG Industries recently announced

two executive appointments.
Dave Cole, currently PPG vice president,
packaging coatings, will
become vice president, architectural coatings, U.S.
and Canada. He will report
to PPG President and CEO
Dave Cole
Michael McGarry.
Ken West, currently PPG director of
specialty products in the companys architectural coatings, U.S.
and Canada business will
become global vice president, packaging coatings.
West will report to PPG
executive vice president
Viktor Sekmakas.
Ken West
Scott Sinetar, currently
PPG vice president, architectural coatings, U.S. and
Canada, will retire from
the company effective
March 1, 2016. Sinetar Scott Sinetar
joined PPG in 1989 when
it acquired OLYMPIC paints and stains.
He held a series of sales and management positions before being named to
his current position in 2006. Sinetar
played a significant role in the companys acquisitions of Porter Paints in
1998 and the North American architectural coatings business of AkzoNobel in
2013. He also oversaw development of
PPGs company-owned stores network
and growth of the companys consumer paint brands in home-improvement
centers and retailers.
Robitaille Joins Dymax as

Sales Manager, Oligomers
and Coatings
Dymax Oligomers & Coatings has appointed David Robitaille to sales manager, Oligomers and Coatings in the
Americas and Asia. In his new position,
Robitaille will report to Stephen LaCroce,
managing director of North America,
and be responsible for the management

of growing oligomer and coating revenue
at existing and targeted accounts through
direct sales efforts, coordinated team support, and channel partner efforts.
Andy Schultze Joins

VersaFlex as Marketing
Associate
VersaFlex Inc, a formulator and manufacturer of protective coatings, liners
and sealants, has named Andy Schultze
marketing associate. In his new role at
VersaFlex Inc, Schultze will be working with strategic marketing campaigns,
digital and print content development
and distribution, and event and trade
show management.
Emerald Specialties Group

Appoints Chandler Senior
Sales Representative
Emerald Specialties Group, a business
group of Emerald Performance Materials,
has appointed Thomas Chandler senior
sales representative for FOAM BLAST
defoamers, Masil silicones and Hilton
Davis pigment dispersions. Chandler will
be responsible for supporting existing
business and business development objectives, including identifying growth opportunities in Alabama, Florida, Georgia,
North Carolina, South Carolina, Virginia,
California, Oregon and Washington.
Chandler has more than 15 years of
experience in specialty materials and
additives, having joined Emerald from
Evonik Industries, where he represented
chemical additives and paint additives
as southeast sales manager. He also previously worked in various roles at PPG
Industries, ranging from sales representative to account manager.
Tom Powell Retires From

Orion Engineered Carbons
After 26 years of devoted service, Tom
Powell is set to retire this fall from Orion
Engineered Carbons.
47 People 1215.indd 47
People
PPG Announces Executive Appointments
Powell joined Orion predecessor

Degussa Corporation in 1989 as an applications chemist after working as a tire
scientist at BF Goodrich Tire Co.
Nordson Expands Polymer

Processing Systems Team
Serving Customers in China,
Taiwan
Nordson Corporation has continued to
increase sales and service capabilities in
Greater China for its Polymer Processing
Systems range of products by making
four new appointments.
Jackie Zhang has been named manager of aftermarket sales. Zhangwill
lead the Nordson China team providing after-sale service, refurbishing, rebuilding, and spare parts for
all PPS components. Before coming
to Nordson he was manager of the aftermarket team in China for the compounding and extrusion machinery
supplier Coperion.
Jack Shi, service engineer for
Pelletizers will provide after-sale support
for BKG pelletizers. His twelve-year career in industry has consisted of service
engineering roles with manufacturers of
equipment and controls.
Haijian Yan, application engineer
of Integrated Components will design integrated systems combining
multiple Nordson PPS components.
He comes to Nordson from Maag, a
manufacturer of gear pumps, screen
changers, and pelletizers, where he
spent four years in design and application engineering.
BingKe Shen, sales manager for Melt
Delivery Systems will be responsible for
sales of screen changers and melt pumps
and will report to senior sales manager
Jane Liang, another recent appointee.
Previously he held engineering, technical support, and sales management positions with machinery manufacturers,
including ten years with Shanghai Grande
Machinery Co. CW
Coatings World | 47
12/4/15 3:22 PM
Meetings
Waterborne Symposium to be held in

New Orleans, January 31 February 5
January 21 - 23, 2016

Paint India 2016
March 14 - 16, 2016

Middle East Coatings Show 2016 Dubai
Location: Mumbai, India

Venue: Bombay Exhibition Centre
Website: www.paintindia.in
Location: Dubai, UAE

Venue: Dubai International Conventiona
and Exhibition Center
Contact: DMG Events
Phone: +44 (0) 1737 855107
Website: www.coatings-group.com
Email: kezchen@dmgeventsme.com
January 31 - February 5, 2016

The Waterborne Symposium
Location: New Orleans, LA
Venue: Sheratonn New Orleans
Contact: The University of Southern
Mississippi Polymer Science Program
Phone: 601-266-4475
Website: waterbornesymposium.com
Email: waterborne@usm.edu
February 1, 2016
Coatings for Concrete Conference
Location: Las Vegas, NV
Venue: Ballys Las Vegas Resort &
Casino
Website: paint.org
March 7 - 10, 2016

2016 EPCEd Workshop: Scale-up and
Commercial Production of Emulsion
Polymers
Location: Phoenix, AZ
Website: www.epced.com
March 22 - 23, 2016

Turkcoat International Congress
Location: Gorrion Hotel Istanbul
Website: turkcoat-paintistanbul.com
March 24 - 26, 2016

Paintistanbul
Location: Istanbul Expo Center, Turkey
Website: turkcoat-paintistanbul.com
April 11 - 14, 2016

ACA American Coatings Show and
Conference
Location: Indianapolis, IN
Contact: Cheryl Matthews, Vice
President, Events and Professional
Development
Website: american-coatings-show.com
Email: cmatthews@paint.org
April 18 - 20, 2016

2016 EPCEd Workshop: Hybrid Latex
Systems
Location: Alexandria, VA
Website: www.epced.com
May 19 - 20, 2016

Asia Coatings Congress 2016
Location: Singapore
Venue: Marina Bay Sand
Contact: DMG Events
Phone: +44 (0) 1737 855 021
Website: www.coatings-group.com
Email: Michellebaalham@dmgeventsme.
com
May 24 - 25, 2016

SURFEX 2016
Location: Birmingham, UK
Venue: National Exhibition Centre
Website: www.surfex.co.uk
May 25 - 26, 2016

European Technical Coatings
Conference 2016
Location: Birmingham, UK
Venue: National Exhibition Centre
Website: www.etcc2016.org CW
Classifieds
Blades
Products & Services
48 Meetings 1215 REVISED.indd 48
December 2015
12/7/15 10:28 AM
Classifieds
Products & Services
Equipment for Sale
AIK Advisor
USED AND REBUILT

MIXING EQUIPMENT
Addressing the consulting needs of

companies involved in the graphic arts,
industrial paint & coatings industries,
printing inks, aesthetic & functional
coatings, substrates, printing,
packaging and raw material suppliers
in support of those applications.
Genuine Ross mixers, blenders,

dispersers and mills.
OEM quality. Fast delivery!
MANAGEMENT-SALES-MARKETING
www.aikadvisor.com
Scan for equipment

now available.
CONTACT:
Alan Kalmikoff
alan@aikadvisor.com
TWITTER@aikadvisor
847-612-5166
1-800-243-ROSS
www.mixers.com
Advertising Index
Company Name
PIGMENTS Since1931
PIGMENTS Since1931
Iron oxide pigments

Chrome pigments
Anti corrosion pigments
Cu Phthalocyanine
Peal Luster pigments
80
| Coatings
WorldCO.,LTD.(CHINA)
YIPIN
PIGMENTS
4839 Jiasongbei Rd.Shanghai

Tel:+86 21 59508509
Fax:+86
21 59507893
CLASSIFIEDS
CWM1015.indd
2
YIPIN PIGMENTS,INC.(USA)
9843 6th Suite 105, Rancho Cucamonga
CA 91730 USA
Tel :+1 909 243-7394
Fax:+1 909 243-7397
www.yipin.com
American Coatings Show 2016
Website
23
www.american-coatings-show.com
Cover 2
www.basf.com
Birla Carbon
13
www.Birlacarbon.com
Blairgowrie Associates, LLC
16
www.blairgowrieassociates.com
www.byk.com
25
www.chemarkconsulting.net
Cover 4
www.hoovercolor.com
8-9
www.bayferrox.com
25
www.technologylitigators.com
Palmer Holland
www.palmerholland.com
R.E. Carroll, Inc.
15
www.recarroll.com
www.tiger-coatings.us
11
www.troycorp.com
BASF Corporation
BYK USA Inc.

Chemark Consulting
www.coatingsworld.com
Hoover Color Corp

Lanxess
McDaniel and Associates, PC
Tiger Drylac
Troy Corporation
CLASSIFIEDS CWM1215.indd 3
Page
October 2015
10/14/15 2:37 PM
Coatings World | 49
12/9/15 10:37 AM
Final Coat
Alloway Wins 2015 SEMA Battle Of

The Builders With PPG-Painted Roadster
obby Alloway recently won the

SEMA Battle of the Builders
competition during the annual
SEMA Show in Las Vegas, adding another major award to his already jampacked trophy case.
The winning PPG-painted 1933 Ford
Roadster, owned by Larry Olson of Sioux
Falls, South Dakota, was displayed in the
PPG booth throughout the show. The
award-winning entry featured Alloways
trademark black finish, set off with contrasting blazing orange flames running
down the sides of the roadsters body.
At Alloways Hot Rod Shop in
Louisville, Tennessee, he exclusively
uses PPG products, and the roadsters
prize-winning finish was achieved with
DELTRON DBU 9700 Basecoat and
DCU 2002 CONCEPT Clearcoat by PPG.
The cars aggressive profile and stance resulted in an old-school street-rod look
that helped Alloway battle a standout
crowd of elite aftermarket builders to win
the honor.
It feels so good to win the SEMA
Battle of the Builders, he said. This is
just as great as a Ridler or Great Eight
win. I almost didnt enter because I didnt
think I had a chance with an old hot rod;
it doesnt have all the technology that the
other builders cars had.
In the end, Alloways approach
won out. Expert judges Fred Williams
(Petersens 4Wheel & Off-Road), David
Freiburger (Hot Rod) and R.J. de Vera
(Meguiars) narrowed a field of more
than 200 car builders and customizers,
and the 260 custom cars they entered, to
10 finalists. The finalists then evaluated
the entries and decided among themselves
who would take Top Builder honors. Six
of the 10 finalists used PPG products to
finish their cars.
In addition to Alloway, these included:
Jeremy Gerber, 1973 Camaro (Roadster
Shop); Phil and Jeremy Gerber, 2015
Chevy Colorado (Roadster Shop); Alan
Johnson, 1953 Studebaker (Johnsons
It feels so good to win the SEMA Battle

of the Builders. This is just as great as
a Ridler or Great Eight win. I almost
didnt enter because I didnt think I had
a chance with an old hot rod; it doesnt
have all the technology that the other
builders cars had.
At Alloways Hot Rod Shop, he exclusively uses PPG products and the roadsters prize-winning finish was
achieved with Deltron DBU 9700 basecoat and DCU 2002 Concept clearcoat by PPG. The award-winning
entry featured Alloways trademark black finish, set off with contrasting blazing organge flames running
down the side of the car.
Hot Rod Shop); Andy Leach, 1962 Chevy

Bubble Top (Cal Auto Creations, painted
by Charley Hutton); and Kyle Tucker,
1970 Chevy Chevelle (Detroit Speed).
Alloway has built ageless street rods
since 1978, and he is no stranger to
winning major awards. Hes won the
Americas Most Beautiful Roadster
(AMBR) award twice, as well as the
Best Rod honor at the Grand National
50 Final Coat 1215.indd 50
Roadster Show (GNRS) in Pomona,

California, and he placed in the top 10 in
the Builders Challenge at SEMA last year.
Alloways cars have won the Goodguys
Street Rod and Street Machine of the
Year awards and the prestigious Ridler
trophy, among others, and he has been
honored as Detroit Autorama Builder of
the Year and inducted into the National
Rod & Custom Car Hall of Fame. CW
December 2015
12/4/15 3:15 PM
GET INDUSTRY NEWS & UPDATES IN AN INSTANT,

NETWORK WITH FELLOW PROFESSIONALS,
AND MUCH MORE BY FOLLOWING
COATINGS WORLD ON SOCIAL MEDIA
FB.COM/COATINGSWORLD
Twitter
@CoatingsWorld
AD TEMP0415.indd 1
LinkedIn
10/5/15 4:52 PM
Life is never just black and white

or only shades of gray.
stunning
Inspired by Nature
We offer a variety of colors that are warm and comforting to intense and
bold. For 90 years, we have made legendary earth tone pigments in paints,
stains, concrete, stucco, plastics and a variety of other materials that you
see or use every day. The reason for our longevity is simple. We give our
customers good old-fashioned value - quality products with excellent service
and support. It worked for the first 90 years. Let us show you how we can
help with your next project.
Give us a call or send an email today. Lets get the conversation started.
Bringing natures
colors to
life
HooverWINTER
Untitled-1
1
Ad .indd 1
www.HOOVERCOLOR.com
2170 Julia Simpkins Road, PO Box 218, Hiwassee, Virginia 24347 USA
phone: (+1) 540.980.7233 fax: (+1) 540.980.8781 email: hoover@hoovercolor.com
6/12/14 9:30
6/16/14
9:46 AM

Coatings Word December 2015

Diunggah oleh

Informasi Dokumen

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Coatings Word December 2015

Diunggah oleh

Hak Cipta:

Format Tersedia

AD TEMP0415.

With an extensive product portfolio and unsurpassed product development

Our additives really get

Highly economic with excellent performance.

Table of Contents December 2015 Vol. 20, No. 12

Powder Coatings Market

International Coatings Scene................................ 20

6510-03 PALMER_2015 Refresh_8x10.75_CW.indd 1

his months cover article is on The Powder Coatings Market (31).

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

AkzoNobel Opens $10 Million

kzoNobel has opened a new

PPG Aerospace Donates

donated by PPG Industries aerospace

10 | Coatings World www.coatingsworld.com

the U.S. Air Force. McGuire wanted

Polyphase Fungitrol Troysan

herwin-Williams has introduced its

We were honored to work with

12 | Coatings World www.coatingsworld.com

12-16 Fresh Paint 1215.indd 12

PPG Foundation Donates

to driving materials-based research and

Experience for Undergraduates (REU)

value chains. It provides a comprehensive industry outlook and

Enhanced appearance. Improved performance,

December 2015 www.coatingsworld.com

12-16 Fresh Paint 1215.indd 13

compared to a global increase of

GreenWizard and Valspar

National Paint Industries

We are thrilled to now have General

350 Full Vessel

14 | Coatings World www.coatingsworld.com

12-16 Fresh Paint 1215.indd 14

H.B. Fuller Adhesive

Henkel Signs Development

surface treatment business and driving

Axalta Coating Systems

December 2015 www.coatingsworld.com

12-16 Fresh Paint 1215.indd 15

Lneburg Adhesive Academy includes

product development and technology initiatives, and it will

H.B. Fuller Lneburg

H.B. Fuller has announced that its

PPG Industries Foundation

the Dover community together. PPG

PPG-Painted Chevy Takes

16 | Coatings World www.coatingsworld.com

12-16 Fresh Paint 1215.indd 16

over a three-day period by a trio of

Accella Acquires Burtin

* Average Figures, June 2015 BPA Brand Report

70 Hilltop Road, Ramsey, NJ 07446

IRL Releases Architectural Coatings

nformation Research Company (IRL)

18-19 Market Reports 1215.indd 18

New Study Finds Green

USGBC. More than 2.3 million U.S.

Self-healing Coatings and

December 2015 www.coatingsworld.com

18-19 Market Reports 1215.indd 19

categories varies substantially, with the