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MarkPlus Conference 2013

Vebbyna Kaunang
Marketing Director of Coca-Cola Amatil Indonesia

1
Enjoyment
Numerous

Parties
Involved

US$

3,543
3,500

The

3,010

3,000
2,500

2,245

2,350

1,922

2,000

Market
1,500

1,305
1,179

1,155

1,000

486

500
0
1995 96

97

98

99 2000 01

02

03

04

05

06

07

08

09

10

11

Industry

All

Factors
Are

Growing

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011F

Same Growth Rate ???

The

Challenge

Achieving

Business
Target

Target is Target

In the past

One

Way
Process

We

Changed

What we can do
together..

The

Impact

Both

Parties
Get

Benefit

Process innovation its not about inventing a new process


Most of the time its about

Improving and Evolving

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