Character Profile

Actor: Kelechi Campbell

Character Name: Jojo
Age: 18 Years Old
Gender: Male
Features: Black hair, brown eyes, 5ft7
Representation: Kelechi is an individual who is confident and
easy-going. He is a bright and fairly educated individual. His
personality is perfect for the character of Jojo within my
production. The characters typical representation consists
that of a black teenage male who uses slang words and dresses
in vibrant, noticeable clothing, usually black. This was
perfect for my production, as it would allow the actor to
deliver the role of the prime protagonist on set without
forcing the idea. This would mean a more realistic vibe was
given to the film. Throughout the film, I aim to illustrate a
clear representation of Kelechis identity through the use of
different microelements. For example, spoken dialogue will be
a prime factor of my representation as it informs the audience
about the current stage of the production and what is going
on. When conversing with his friends, terms such as g and
fam will make the relationship between the three friends
clearer. Also, this type of language is hugely common in the
generation of todays teenagers. Kelechi will be purposely
represented stereotypically. For example, his costume consists
of a hoodie with dark jeans and black shoes. The use of a
hoodie especially, is a natural stereotype for teenage black
characters to wear. It is socially looked at as negative and
associated with hoodlums. Kelechi will be positioned with his
two friends for the majority of the production. Therefore, it
is important to capture the right shots and use the correct
angles in order to emphasise the characters actions and
emotions. For example, I will use a medium/close up shot when
he is speaking, to keep the focus on the character.
Film Influences: Whilst researching different films focusing
on male representation, I came across Topboy. This is
because, whilst analysing the film, I realised that they use a
stereotypical representation of men, which consists of them
acting and looking like hoodrats. This relates to my
representation as he follows the same general codes and
conventions of other action genre shows and films.

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Character Influences: I decided to create my characters

representation, focusing in relation to Topboys male
protagonist Ashley Walters. He is of the same ethnicity as
Kelechi, as well as being in the same setting, meaning they
were fairly similar.

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