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Nike uses interactive voice response technology, computer-assisted personal interviews, and behavioral interviews in their hiring process. The computer-based interviews help improve decision making, lower costs, and make the process more time efficient. While the system is unbiased and compliant with EEO laws, it has disadvantages like not reading body language. The document suggests regularly updating the questionnaires, addressing technical issues, and shortening the online forms to save applicant time.
Deskripsi Asli:
Nike: Hiring Gets Off on the Right Foot Presentation for HRM Class.
Judul Asli
Presentation on Nike Case Study: Hiring Gets Off on the Right Foot
Nike uses interactive voice response technology, computer-assisted personal interviews, and behavioral interviews in their hiring process. The computer-based interviews help improve decision making, lower costs, and make the process more time efficient. While the system is unbiased and compliant with EEO laws, it has disadvantages like not reading body language. The document suggests regularly updating the questionnaires, addressing technical issues, and shortening the online forms to save applicant time.
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Attribution Non-Commercial (BY-NC)
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Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
Nike uses interactive voice response technology, computer-assisted personal interviews, and behavioral interviews in their hiring process. The computer-based interviews help improve decision making, lower costs, and make the process more time efficient. While the system is unbiased and compliant with EEO laws, it has disadvantages like not reading body language. The document suggests regularly updating the questionnaires, addressing technical issues, and shortening the online forms to save applicant time.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
Behavioral-based interview Prime advantages of using CAPI
Improving decision making
quality of survey data in large numbers behavioral-based interviewing Prime advantages of using CAPI (Cont.)
Reducing turnover rate
Lowering administrative costs Prime advantages of using CAPI (Cont.) Time efficient operational recruitment time speeding response time The retail store can provide a personal interview Prime disadvantages of using CAPI
People may not do well with the computer test
Computers cannot read the body language of the
interviewees
The questionnaires system may not be up to date
Are there any EEO concerns regarding this system ?
There is no bias with computer based interviewing
system, This system does not discriminate applicants on the following factors: Race Gender Religion Ethnic groups Age Disability If Interviews serve a Public Relations Role: Product & Services Communication Channel; “Applicants are Customers as well as Potential Hires” HR Manager of NIKE Next steps of Communication with applicants: Contacting back to Applicants to inform about the results If Interviews serve a Public Relations Role:
Brand Positioning & Public
Image: “Bring inspiration and innovation to every athlete in the world”
Company Policies and
Business Ethics Suggestion about NIKE's System
The information of the interviewee must keep in
Confidential. The questionaire should be updated regularly. The result of telephone and computer interview should be checked online by the applicants. Suggestion about NIKE's System(Cont'd)
The on line form should be shorten whereas maintain
its greatest capability to save the applicants time. Monitoring the techical problems from virus computer which may occur to the system and data base.
12 Conclusion
Improve hiring techniques
IVR, CAPI and Automated
Response System
Proper monitoring of these
processes Conclusion
Nike’s usage was proper
Unbaised, EEO and general satisfaction of masses Retain loyalty by respecting sensitivity But certain disadvantages do arise Hope for a better hiring process with time Questions & Answers