Venkatesh Krishnamurthy
Author: Create Profitable Products (ISBN 9789352127832) and Marketing of
Information Technology (ISBN 9780070248724)
www.linkedin.com/in/kvenkatesh
kvenkatesh.mail@gmail.com
Topics
Branding channels
Barriers to Branding
Branding measurement parameters
Branding during initial stages
Channels of Branding
Conventional media
TV
Radio
Screens
The Internet
Branding measurement
CTR
Geo
Conversion
Other usual Branding parameters such as
TOMA
Persona
Identity
Equity
Premium