Project #1 Learning Log

January 26, 2016- Level D

Today I finalized my project idea with two students in the class and
with the professor. I have decided to analyze presidential candidates
word rhetoric when they talk about their plan for dealing with guns in
our country. I want to see how it varies from the Republican Party to
the Democratic Party. The Professor advised me to seek out such as
responsible and freedom. I am excited to see what I find.
January 28, 2016- Level D
Today I decided to change the topic of my project. I changed my topic
for a couple of reasons. One, I wanted to be more familiar with the
outline of class projects before I embarked on a topic that was
completely new and unfamiliar to my team and I. Second, I purchases
and studied a magazine in this class a couple of weeks ago and I
wanted to use the magazine I already purchased for my project. For
this project I am going to look at the words surround womens beauty
products. I have found that the words often seek out women who are
not yet beautiful or perfect to their standards. I want to study
these advertisments within magazines and see the effects they have
on women in the American society. Today, I shared this idea with the
professor and two classmates. I was advised to find more magazines. I
am excited to see what I find.
January 30, 2016- Level C
One video for my topic. https://www.youtube.com/watch?
v=iYhCn0jf46U
o This video is titled, dove evolution. The video shows
viewers, targeting women, what alterations are taken to
create the perfect model for beauty advertisements. The
point of the video is to show women everywhere that this
perfect does not exist.
Find two cartoons on my topic.

Find one article on your topic:

http://www.beautyredefined.net/photoshopping-altering-imagesand-our-minds/
o This is a blog post comes from an organization whos
purpose is to inform women of the deceitful ways of
advertising companies. It offers hope to women world
wide, and shows them that the perfect these advertisers
offer is unrealistic and not possible.

January 31, 2016 Level B

Find two TedTalks related to your topic and describe the
important things you learned from them.
o https://www.youtube.com/watch?v=Uy8yLaoWybk
This video it titled, The dangerous ways ads see
women. I learned many important and insightful
things from watching this TedTalk. The speaker
discussed the words that were placed on seductive or
perfect advertisements. The video showed me that
women are often treated as s sex symbol in media.
She, the speaker, reiterated time and time again how
important it is for our society to no longer accept this
form of advertisement.

o https://www.youtube.com/watch?v=KM4Xe6Dlp0Y
The TedTalk titled, Looks arent everything. Believe
me Im a model, gave me insight as to what is truly
behind the scenes in advertisements. Ads that target
women often display the unrealistic, however
idealistic image of the perfect American women;
which is tall, slender, light skin, and the list goes on
and on. In addition to the image, the text that sales
the item is often suggestive, and inappropriate.
Find an article on your topic in a scholarly journal.
o Journal of Aging Studies
o http://xz6kg9rb2j.search.serialssolutions.com.dist.lib.usu.e
du/?genre=article&issn=08904065&title=Journal%20of
%20Aging
%20Studies&volume=35&issue=&date=20151201&atitle=
Shifts%20in%20media%20images%20of%20women
%20appearance%20and%20social%20status%20from
%201960%20to%202010%3A%20A%20content
%20analysis%20of%20beauty%20advertisements%20in
%20two%20Australian
%20magazines.&spage=74&pages=7483&doi=10.1016/j.jaging.2015.08.003&sid=EBSCO:Acade
mic%20Search%20Premier&au=Brown,%20Ann
710 advertisements were examined from 2
prominent Australian magazines from the years
between 1960 and 2010. They found that beautiful
youthful models are used to backup the text to
describe how older individuals can once again
become youthful.
1. The article discussed using models with a youthful
appearance. Were the models used actually the age
of the consumers that they were trying to sell their
products to?
2. Ads often present a better life if they consumers
use the advertisers product. Is there a more enticing
and ethical way to sell products?
3. The article stated that in the 60s and 70s ageing
was looked upon as inevitable, not problematic. Is
the reason why it is problematic in our day in age
due to the use and growth in Photoshop and
technology?
Find an expert online that you could interview about this
topic.
o Julie Burton. President of the Womens Media Center. This
non-profit organization was founded in 2005 with the intent

of seeking out equality for women in the media. They have

rigorously worked to promote, media advocacy
campaigns, media monitoring for sexism, creating
original content, training women and girls to participate
in media, and promoting media experienced women
experts. The WWC works hard to make women a powerful
force not only in the real world, but also in the ever so
powerful media by training, monitoring Internet content
and awakening an activism for equality in people around
the world.
1. What age of women is the most effected by
content in advertisement and media?
2. What content have you found is the most
destructive to women?
3. How many women can you estimate the WWC has
been able to help with problems the media invokes?
4. How do you monitor internet content, and what do
you do to rid the internet of sexist content?
5. What makes you passionate about the WWC? Was
there a certain experience that leads you to want to
help other women?
6. What types of media content do you feel are the
most destructive?
7. How do you feel that being aware of sexism and
gender informalities can help women in every day
life?
8. If you could change one thing about magazine
advertisements content, what would it be?
9. The WWC focuses on only women. However, do
you believe that men also need to be aware and
giving tools to help with media abuse of their own
form?
10. Why do you believe that women targeted? What
can we do on an every day basis to change the
perception of women in general?