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  • Lovely Professional University Homework No. 1: Name of The Faculty Member: Dr. Pardeep Bawa

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    amitsonik
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    1. This document provides details about a homework assignment for the course "Product & Brand Management" being taught by Dr. Pardeep Bawa. 2. Students will be divided into groups to conduct surveys of employees and customers of a selected brand to analyze the brand's identity and image using Aaker's model and identify any gaps. 3. Each group must provide at least 3 recommendations for decreasing any identified gaps between the brand's identity and image. The goal is for students to gain hands-on experience with surveys and understand the importance of managing a brand's identity and image.

    Deskripsi Asli:

    1 MKT6221 MKT6221 MKT622

    Judul Asli

    15845_HW1 MKT622

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    1. This document provides details about a homework assignment for the course "Product & Brand Management" being taught by Dr. Pardeep Bawa. 2. Students will be divided into groups to conduct surveys of employees and customers of a selected brand to analyze the brand's identity and image using Aaker's model and identify any gaps. 3. Each group must provide at least 3 recommendations for decreasing any identified gaps between the brand's identity and image. The goal is for students to gain hands-on experience with surveys and understand the importance of managing a brand's identity and image.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    18 tayangan2 halaman

    Lovely Professional University Homework No. 1: Name of The Faculty Member: Dr. Pardeep Bawa

    Diunggah oleh

    amitsonik
    1. This document provides details about a homework assignment for the course "Product & Brand Management" being taught by Dr. Pardeep Bawa. 2. Students will be divided into groups to conduct surveys of employees and customers of a selected brand to analyze the brand's identity and image using Aaker's model and identify any gaps. 3. Each group must provide at least 3 recommendations for decreasing any identified gaps between the brand's identity and image. The goal is for students to gain hands-on experience with surveys and understand the importance of managing a brand's identity and image.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    LOVELY PROFESSIONAL UNIVERSITY

    HOMEWORK NO. 1
    School of Business

    Faculty of Business and Arts

    Name of the faculty member: Dr. Pardeep Bawa


    Course Code: MKT622

    Course Title: Product & Brand Management

    Section (s): Q2E64


    Max. Marks: 30

    S.
    N
    o
    1

    Allocation Date: 22th January, 2016

    Roll No Objective
    s of
    Academic
    Activit
    ALL To enable
    STUD students
    E NTS to get hands
    on
    experience
    in
    conducting
    surveys
    and
    understand
    the
    brand
    identity and
    brand image
    model.
    Report
    writing skills
    are also
    tested here.

    Topic

    Submission Deadline: 15th February, 2016

    Evaluation
    Parameters

    Students will be divided in


    As per rubric.
    groups of 4-5 members. Each
    group
    will select a brand and conduct
    surveys for both employees as
    well as customers and try to
    establish the brand image and
    identity gap analysis using
    Aaker model. They will provide
    at
    least 3 recommendations useful
    for the management.

    Expecte
    d
    outcome
    s
    Students
    will
    be able to
    understand
    the
    significance
    of
    decreasing
    gap between
    brand
    identity and
    brand image.

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