Anda di halaman 1dari 11

Case study on

Morgan Stanley's
Return on
System
Noninvestment

Case Prepared by
Paresh Suthar
Jay Solanki
Rinku Goswami
Parul Prajapati
Meghana Patel
Submitted to
Ms.Jyoti Ghanchi

Overviews of the company


Morgan Stanley is founded in 1935.
Morgan Stanley is a global financial services firm

headquartered in New York City serving a diversified


group of corporations, governments, financial
institutions, and individuals.
Morgan Stanley also operates in 30 countries around
the world, with over 600 offices and a workforce of
over 53000.

Overviews of the company

Operates in 4 segments :-Institutional


securities,
Asset management , Retail brokerage and
discover(which provides discover card
services)
Provides discover card services merger
with retail brokerage Dean writer Discover
and co.in 1997.

Situation After Merger


The employees of the dean witter are felt

disrespected outsiders after the merger .


Despite the mergers, the Retail Brokerage
group was never accepted as an equal
partner by the rest of morgan stanleys.
Moreover ,Retails Brokerage was not wellintegrated with the rest of the company.
The Retails Brokerages are broke down
after the mergers.

Arise the problems


Problems of a good leadership.
The problems of the well-integrated system.
The third problems is to choose the strategy,

the company choose the strategy of profit


maximizing .
The company has investing a less amount in
technology.
The company is focusing on wealthiest
investment.

Final Step
The company is needed to receive

technology and intends to make necessary


investment .
The company is provide a financial
advisor.
The should apply the strategy of
generating revenue.
The company should upgrades the
computer system.
The companies should created a investor
help desk in an organization.

conclusion
Attractive return on invested

capital.
Favorable financial and political
environment .
Recruit a good experience persons in the
company.

THANK YOU

Anda mungkin juga menyukai