SCHOOL OF ARCHITECTURE, BUILDING AND

DESIGN
FOUNDATION IN NATURAL AND BUILT
ENVIRONMENT
INTRODUCTION TO BUSINESS [BUS30104]
CHARITY DRIVE EVENT BUSINESS REPORT
Group Members:
Pui Chun Shian ( Leader )
Cryslyn Tan Zhia Lyn
Calvin Wong Kim Ming
Dixon Kee Tet Lun
Jack Chung Da Jie
Ti Cheng Jie
Zachary Ooi Cheng En
Chiang Lin Chew
Brandon Liaw Jun Quan
Loon Jing Wei
Su Bang Zheng
Adam Pandor
Raveender Corona
Anderson Wong

[0323470]
[0324249]
[0323642]
[0323944]
[0323948]
[0323531]
[0323120]
[0322923]
[0323467]
[0322074]
[0323160]
[0322743]
[0322490]
[0323836]

TABLE OF CONTENT
Title
Key Summary
Objectives
Target Market
Competition Analysis
Product and Packaging
Pricing
Promotion
Sponsors
Distribution
Green Measures
Human Resource Planning
Evaluation of Results
Appendix
Conclusion

Page
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17-19
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Key Summary
In a group of 14, we had been given a task to organize a Charity Drive
event to raise funds to donate for a charity organization to help solve social
issues that happens around the world. At the same time, it is a very good
opportunity for students like us taking the module , Introduction to Business
which gives a benefit to further understand by on hand experience and learn
about how a business functions and set for goals.
After numerous discussion within the group, our group has decided to
raise funds by selling Onigiris, Soya Bean drinks, Chocolate Brownies, Ice
lollies, Oreo Truffles and also Tau Fu Fah. In addition, we chose Onigiri as our
main product as it is a very famous Japanese snack. Along the way, we found
a supplier who is willing to give us cheaper price for the Onigiri which they
supplied to us so that we can further raise our funds and donate to help
those in need.
All profits will be donated to an organization called United Nations High
Commissioner for Refugees. The purpose of this organization is to provide
money for refugees where charity donations will help them by paying
resource fee and any expenses involved. We chose this organization because
we believe every youth deserves a chance to learn and experience more
about the world, and also this issue has been increasing yearly. The least we
can do is to donate the amount targeted to the HQ. Regarding on what
happens around them, giving them opportunity to be part of the impact to
the society, start off by learning and educating the basics. Besides that, we
also believe that everyone deserves to get help, to collaborate with each
other and make our world a better place.
A total of RM2800.00 had been raised by our group.

Objectives
In relation to this project, we were required to donate the full amount
of our profit to support a charity organization of our choice. Due to the recent
tragedy that hit Malaysia, we have chosen to donate all our profit to UNHCR.
The method we have decided to transact the money to them is we going to
hand up the cash we earn as profit straight to them.
Reasons as to why we have decided to do so is because we want to do
charity with our business project in order to help those people who need our
help. We opened our stall for four days consecutively which is 26th to 29th
January 2015, this creating a new opportunity for us to achieve our business
target.
After thorough discussion among our team before the charity drive
event, we have set our target donation amount as a minimum of RM
2800.00. In consideration to our targeted donation amount, the pricing for
each of our products and the number of days we have decided to open our
stall (four days in Taylors University Lakeside Campus.
Our targeted sales unit for each product is listed below:

40 cups of Tao Fu Fah for the first day and 30 for the next consecutive
days
200 packets of homemade Brownies for 4 days
10 bottles of homemade Soya Bean for the first day and 40 for the next
few days
110 packet of Oishi Onigiri for the first day, 100 for the second day, 90
for the third day and finally 100 again for the last day

The reason why the units for each product differs each day because the
popularity of each product changes daily. Thus to maximize profit, we have
to reduce the least demand product and increase the higher demand
products.

TARGET MARKET
Most of our customers are the students studying in Taylors University.
The most popular demand from students from a charity sale are food
products. Thus selling our products such as onigiris, brownies, ice lollies, oreo
truffles and tau fu fah would attract lots of students. It is also known that
most of the students have a budget plan. In other words, they have a limited
amount of money to spend.
Besides that, since we have 14 members in our group, there are also
more friends who support us throughout the sales. No matter what we sell
and how much it is cost, they would still buy from us because they
understand how hard it is to sell, especially during this period of time where
there isnt much students in the campus. Since our friends are also students,
they also have limited cash.
Another group of people who are our customers are the staffs,
especially the lecturers. Most lecturers we encountered in the staff rooms
supported us and even donated a generous amount of money to the charity
organization as well. Since most of the staffs are adults, they dont really
have a budget plan.
Overall, all of the group of people mention above were willing to
donate their money to the charity organization, UNHCR.

COMPETITION ANALYSIS
The first competitor is Happys group. They sold drinks, gift cards and
also onigiris. Their groups strength is that their onigiris are sold at a lower
price which is RM4 for most of the flavours except for salmon which is sold at
rm4.50, while our group we sold all our onigiris at rm5 for all flavours. Their
weaknesses are that they do not have much promotions for their products.
Besides that, their onigiris have less flavours than our group. Customers also
gave their comment saying that our onigiris tasted much nicer than Happys
group because our onigiris have more fillings compared to theirs.
The other competitor is Jie Ens group. They mainly sold ice cream puff,
sweet corn and also ice lollies, but they called it popsicles. Their groups
strength is that their popsicles had much more unique flavours compared to
ours, but their weakness was that their popsicles were much expensive than
ours. On the other hand, our group also had a promotion which offered 1 for
rm2 and 2 for rm3. Customers actually buy from both sides because different
people have different preference.

PRODUCT AND PACKAGING

During the charity drive, we sold quite a number of products. We had
Onigiri, Tau Fu Fah, Soy Milk, Brownies, Ice lollies and Oreo Truffle. Six
different types of products from the customers could choose from.
Short description for each product:
1. Onigiri it is a Japanese food made with white rice formed into a
triangle shape and wrapped in seaweed. We had different types of
fillings to offer namely chicken, tuna, salmon, ebiko and octopus.
2. Tau Fu fah a Chinese snack/dessert made with very soft tofu (a food
made by coagulating soy milk).
3. Soya Bean a plant milk produced by soaking dried soybeans and
grinding them in water.
4. Brownies flat, baked dessert square (chocolate flavor)
5. Ice Lollies We offered different types of flavors, like Ribena, Mango
etc.
6. Oreo Truffle Oreo cookie crumbs blended and covered with chocolate.

The Onigiri and Brownies were wrapped in plastic. It was a very simple
packaging. For the Tau Fu Fah, it was put in small round clear containers
whereas the Soy Milk was in a plastic bottle.

Clear plastic wrap for the Brownies

Clear plastic wrap for the Onigiri

Clear Plastic bottles for Soy Milk and clear Plastic containers for Tau Fu Fah

The packaging for the onigiris were the most eye catching ones so it
was the one that was sold the quickest. Besides that, customers also gave us
reviews saying that it is packaged very attractively. For the brownies, the
packaging isnt really attractive so it didnt really attract the customers to
buy it. The ice lollies were packaged normally but they were in an ice box
which customers couldnt really see and they werent really sold quickly. The
tau fu fah and soya bean were packaged normally and customers do not
mind how they look as long as the taste is good. For the oreo truffles, it was
packaged poorly because we didnt had time to get a good packaging. Thus
it was the slowest selling product.

PRICING
We sold different varities of food products which fell under the
category of snacks and desserts. Below are the list of products and its selling
and cost price that we sold during the sales:
Selling Price

Onigiris
Brownies
Tau Fu Fah
Soya Bean
Ice Lollies

- RM5
- RM4
- RM4
- RM4
- RM2

Cost Price
-RM2.50
-RM1.80
-RM1.50
-RM2.50
-RM1

Oreo Truffles - RM5

-RM2

Our most popular products were onigiris, tau fu fah and soya bean.
Onigiris were packaged nicely and it attracted lots of customers. The least
popular ones were the ice lollies and oreo truffles. Customers gave us review
saying that the products werent appealing enough.
For the oreo truffles, we decided to sell them at RM4 for the last 2 days
and it was sold faster than before. For the ice lollies, we decided to let
customers donate any amount to the charity and let them take one ice lolly
after donating. It also sold out faster than before as well.

PROMOTION
For promotions, we are advocating the message of 'Save the
Refugees'. It is simple and straightforward which donators can understand
more easily. When donators ask more questions, we explain more about the
charity we have chosen such as the refugees come from places like
Cambodia and Vietnam.
We chose this charity as on the Internet, the biggest news medium
there is, there are a lot of uprising news about refugees from all around the
world and many of them who are still stuck in their country and want to seek
refuge. They stuck in a war torn country and want to find safety in a new
place. A lot of people suffer from malnutrition and need access to basic

supplies. We want to help them in anyway we can and this charity event
gave us the opportunity to. Our main tools for promoting are the Internet,
specifically social media such as Facebook and also posters.
We used Facebook to promote the charity sale and tried to get more
people to attend our charity drive. We asked for donators through Facebook if
anyone would love to help. We also made posters digitally and then printed
them out so that people could see what we were selling from far away. We
had deals such as buy 2 for less and buy 2 get 1 free. During the last day, we
had a promotion where you could donate any amount and get a free ice lolly.
That promotion worked really well for us. We chose Facebook as it is the
biggest social media we teenagers use. We were trying to get more young
adults from other universities to come and support us. The posters were
used to show which charity we were supporting and to show the prices of
each of our items plus the deals we were having

Sponsors
We actually try to approach big company such as Nestle to sponsor us
cash or the product itself but it was rejected. Nestle is a company which
produces products such as Milo and Vico. Initially, my group and I intended to
sell Milo drinks which comes well with our homemade oreo truffle, but
unfortunately it couldnt be done. Besides that, they are also very financially
stable so we thought we could get a bit of sponsors from them.

The sponsors that we received from are from our group members own
family members or friends. Our group leaders friends dad, Mr Yeo who
sponsored a generous amount of RM100. Our group leader approach Mr. Yeo
through his daughter who is a student from FNBE January Intake 2015. Not to
forget that each of our group members donated RM50 which adds up to a
total of RM700.
Oishi Onigiri is the one of the company which we ordered onigiris from.
They were generous enough to reduce the cost of each onigiris to RM2.50
which made our profits much more. For this company, our leader contacted
Jenna, the person-in-charge, through FaceBook and manage to get the offer
by offering to promote their brand in return.

DISTRIBUTION
We found our supplier for the onigiris from Oishi Onigiri. Their nearest
branch is located at Seri Petaling where they supply us the amount we asked
for. The onigiris are delivered to the campus latest by 10am in the morning.
The onigiris are freshly-made every day and they didnt charge us delivery
fees. They also provide us a big yellow basket which allowed us to sell the

onigiris around the campus. Besides that, we also had these beautiful
atrractive baskets which were used as well.
For the brownies, we got the suppliers detail from one of our seniors
from the January Intake. The brownies are supplied from English Hot Breads.
We ordered 2 boxes of brownies which contained 100 in each boxes. The
brownies were freshly made and refrigerated when we got them. We would
also refrigerate the brownies ourselves after each day of the sales and take it
out the next day to be sold again. The brownies were able to withstand 1
week if refrigerated daily.
Customers dont have to wait at all for the products because all of the
products sold are already made. They can just buy and instantly eat the food
from our stalls. The only short delay was that if customers asked for a cold
soya bean or tau fu fah, we would have to get it under the table in a
polystyrene container where the products were kept cold.
For our business, customers cannot purchase our products online or via
phone. But to get more profit, some of our members were scheduled to walk
around the campus and sold the food to students.

GREEN MEASURES
For this whole business sales, we actually used 3 methods in
environmentally-friendly measures.

First, to prevent the littering of rubbish, we pinned a poster on our

signboard which stated that no littering is allowed in to keep the surrounding
area clean and tidy. The poster was in an A3 size so it would be easily
noticeable by the customers.
Besides that, we also set up our own rubbish bin beside our stall. Since
we sold products such as onigirs, brownies, oreo truffle and ice lollies which
used plastic as the packaging, it would be very convenient for customers to
throw the rubbish into the rubbish bin. Most of the customers bought the ice
lollies and wanted to eat them immediately. So we prepared a scissor and cut
off the knot and threw it into the bin.
Finally, we also had a plastic bags in case customers bought a lot and
needed it to carry it around. We would only give the plastic bag if the
customers asked for it. As we all the, wastage of plastic bags is increasing
year by year and this is the least that we can do.

Human Resource & Planning

Throughout the discussion with our groupmates, tasks have been
distributed along our groupmates equally. This is to prevent unwanted

miscommunications so that the business will run smoothly. The leader of this
team is Pui Chun Shian, while the members are Dixon Kee, Jack Chung, Loon
Jing Wei, Brandon Liaw, Su Bang Zheng, Alfred Ti, Zachary Ooi, Klaus Chiang,
Adam Pandor, Raveender Singh, Anderson Wong and Cryslyn Tan. Jobs are
distributed equally as I told just now to prevent any conflicts

Organizational chart and job scopes

PROJECT MANAGER (Leader)
PUI CHUN SHIAN
Strengths
: Leadership skills
Job scopes :
- Lead and manage the business team and ensure that assigned tasks are carried out as planned.
- Contact and arrange all matters regarding the charity organization.
- Host regular meetings to discuss in detail about the event.
- Convey important messages from the lecturer and ensure that members are clearly notified.
- Discuss and plan relevant business strategies to be implemented.

SALES EXECUTIVE
RAVEENDER SINGH
Strengths
:
High conscientiousness
Job scopes :
- Propose detailed planning
about how the sales are to be
executed.
- Propose effective sales
strategies to maximize profit
and achieve business target.
- Analyze the market as well
as our fellow competitors to
propose critical sales
solutions that fit with
current situations.

ADVERTISING
EXECUTIVE
CRYSLYN TAN
Strengths
:
Highly persuasive,
Photoshop and poster design
Job scopes :
- Propose effective
promotional strategies to
boost our sales.
- Propose ways and methods
to implement decided
strategies and plans.
- Prepare advertising tools
such as posters and other
printed materials.

ACCOUNTANT
KLAUS CHIANG
Strengths
:
Knowledgeable in
accounting
Job scopes :
- Prepare needed accounting
materials such as receipt
books and calculator.
- Ensure that all transactions
are recorded clearly and all
receipts are kept.
- Propose budgeting and
ways to ensure that all
transactions can be recorded
clearly after sales.

Evaluation of Results

The main goal for this event was to donate our target amount,
RM2,800 to the charity organization, UNHCR, United Nations High
Commissioners for Refugees through the charity sales.
Each of group members were assigned to their respective tasks by our
group leader, Pui Chun Shian. At first, we were in a group of 9 people. Due to
some adjustments, our group became a group of 14 members and our target
was adjusted to RM2,800 from RM2,000.
Firstly, we approached a few companies, people and request their
sponsorship. After few attempts, we each also sponsor RM50 as capital to
purchase our stock. Actually, it was quite difficult for us to find suppliers who
were willing to sponsor us with their goods. Thanks to one of our group
member, Cryslyn Tan, she managed to find a company who were willing to
sponsor us half the amount of the cost price of the product, which was the
onigiris.
Furthermore, with the cooperation of all of our group members, we
have managed to run our business from morning 9am to 6pm evening
everyday. We run our business together so that we can sell more stuffs
everyday but for those we have to attend their classes we will took shifts to
run our business. So, we were actually running our business all the time. The
system we used was very efficient and that did not adversely affect our
business or our classes.
In the nutshell, we feel that our business was run very smoothly during
this few days of our charity event. At the end, we successfully achieve
RM2,800.00. We felt so happy because we try our very best to hit our target.
The most important we have to help other group each other so that we can
achieve our target together.
As for what we did wrong, we feel that each member put in his/her
best effort in our charity drive and we are happy with our outcome. However,
there were times when we received negative feedback from a lot of
customers who would either ignore us or even insult of our products. This
really disheartened us and there were times when our low moral affected our
sales. Nevertheless, we have learnt a very important lesson and that is,
people will say what they want to say and we must never allow it to affect
us.

P & L STATEMENT
Profit & Loss Report for the
Charity Event
Revenue
Sales

RM3,68
0

Less : Cost Of Goods Sold

RM2,02
2

Gross Profit
Add : Donation Box Revenue
Sponsorships
Adjusted Gross Profit
Less: Operating Expenses
1) Selling Expenses
- Delivery Fees
2) General Expenses
- Dry Ice and Normal Ice
- Typhoid Injection
3) Financial Expenses
- Donation to other groups

RM1,65
8
RM602
RM1,00
0
RM3,26
0

RM148
RM57
RM210

RM267

RM45

Total Operating Expenses

Net Profit
RM460

RM2,80

Appendix

Receipts for ice lollies syrups and ingredients for oreo truffles

Receipts for onigirs

INJECTION RECEIPTS

Charity Organization Receipt

Conclusion

Running a business isnt as easy as it seems. To ensure the success of

a business, there are lots of difficulties faced by the business. Through
this charity sale, we learned that patience is the most important thing.
Charity sales products will always be much more expensive than normal
pricing. Thus, it was harder for us to convince them to buy. Secondly,
team work is important. If you have a team of unmotivated members,
then you will also be discouraged to sell your products. Team spirit is very
important to complete one task. The most important thing is sincerity. If
you are sincere, customers would gladly buy from you.