Name: _________________ Date: ________________

Block: __________

Conducting Primary Research

1. Primary research can be defined as _____________________________
__________________________________________________
2. Three types of primary research are:
a. ________________________
b. ________________________
c. ________________________
3. Primary research may help enhance projects that discuss a __________
problem, a __________ group of people, or results that you want to
__________ or __________.
4. Interviews provide ___________ _ of information from _____________ of
people. They are useful when you need an ____________ opinion on your
topic.
5. Surveys provide ________________ of information from ______________
of people. They are useful when you want to discover ______________.
6. Observations provide _____________ about ______________ people,
events, or places. They are useful when you want to collect information without
____________.
7. Before conducting primary research, I need to ask myself ________________
__________________ to determine my methodology.
8. My subjects, or participants, are the people that I will ______________,
_______________, or ________________ to gather information.
9. I need to make sure that my ______________ are not reflected in my research
methods.

Name: _________________ Date: ________________

Block: __________

10. To conduct ethical research, I must:

a. Have ______________
b. Avoid causing _______________ or _____________ harm
c. Consider ___________________________
d. Avoid taking advantage of __________________ groups of people
e. Represent what I have observed or been told __________________
11. Overgeneralizing means that I am assuming _______________________
___________________________________________________
12. Biased methodology will produce ______________ results.
13. Correlation does not equal ______________.
14. It is nearly impossible to study all _______________ factors of an issue.
15. _____________ behavior may not match __________________ behavior.
In the space below, list your research topic and the type of primary research you plan
to conduct. Be as specific as possible. (Who will I interview? Will it take place in
person, over the phone, or via Skype/FaceTime? How will I publicize my survey? How
will I get permission to observe in this setting? How long will my observations last?)