TitleofProject:DoYouHaveWhatitTakes?Creatingabusinessthatlast.

Subject(s):BCSIII
GradeLevel(s):8th

Abstract:
Studentswilltakeontheroleofentrepreneurandcreateabusiness,developabusinessplan,createbusinesscards,abusiness
pitchpresentationforTheSharkTank,acommercialtorunonthemorningshowadvertisingtheirbusiness,aonepage
advertisementfortheschoolnewspaper,andawebsitetodrawpotentialbuyersin.Thewillbedisplayingtheirfinalproducts
ataStudentBusinessFairattheRomeChamberofCommerceattheendoftheschoolyearyear.Studentswilllearnwhatit
takestogetabusinessstarted,thedevelopingbehindtheproduct/business,lawsandlicencesofbusinessdevelopment,and
howtocreateadvertisements(digital,video,andwordprocessing).Theywillalsolearnthebasicsofsettingupand
maintainingawebsite.Thisprojectwillproduceauthenticlearning,collaboration,andforcethestudentstotakeontheroleof
explorer,aswellasongoingandseamlessassessmentandperformancebasedassessments.Studentsareinneedofhighlevel
thinking,authenticlearning,andrealworldexperiencestoenhanceandengagethemwhileatschool.CreatingaBusiness
ThatLastwilldojustthosethings.

LearnerDescription/Context:
Themajorityofthelearningandcreatingwilltakeplaceinmycomputerlab,whichhas28computers.Theystudentswillbe
workingingroupsof23,however,eachwillhavetheirowncomputersotheymaytakeontherolesinwhichtheyassign
eachothertosharetheworkload.Studentswillalsobeworkinginmytechnologylabvideoproductionroomtofilmand
editthevideoadvertisement.StudentswillbeusingSkypeandTwittertodiscusstheirplanwithsuccessfulentrepreneurs
andbusinessleadersinRome,andacrossthecountry.Sincethestudentswillbechoosingacareerandbusinessthattheyare
interestedin,theycantakeownershipandprideintheproduct.Theyrealizethatthiswillbesomethingthattheycandoif
theycontinueschoolandworkveryhard.

TimeFrame:
Thisprojectwilltakeanentiresemester(18weeks),andwewillbeworkingoniteverydayinclass.Theywillhave
approximately3540minutesadaytowork.WewillhaverewardFridays,whereiftheymeettheirdeadline,theywillbe
abletotakethedayofftoexploresomethingelseoftheirchoice(GamestarMechanic,Scratch,etc.).

StandardsAssessed:

MSBCSBCSIII2:Thestudentswilldemonstrateeffectivecommunicationskillsusedto
succeedinthebusinessworld.

a)VerbalCommunication
b)Writtencommunication
c)Bridgingculturaldifferencesandusingdifferingperspectivestoincreaseinnovation
andthequalityofwork.
d)Explaintheimportanceofproperetiquetteforgreetingandmeetingpeople,dress
code,attendance,andotherworkplaceexpectations.
e)Differentiatebetweenverbalandnonverbal

MSBCSBCSIII3:Thestudentswilldemonstratetheabilitytoproblemsolve.

a)Utilizebrainstormingtechniques
b)Identifycauseandeffects.
c)Understandhowaprocessworks.
d)Understandthebigpictureandbeyondyourself.

MSBCSBCSIII4:Thestudentswillexhibitcriticalthinking.

a)Understandingtheimportanceofmakinginformedoreducateddecisions.
b)Developcohesiveandlogicalreasoningpatterns.
c)Importanceofaccepting,rejectingorsuspendingjudgment.

MSBCSBCSIII6:Thestudentswillexaminebasicsofriskmanagement.

a)Defineriskmanagement.
b)Identifyandassessriskintermsofimpactandlikelihoodincludingproactiveand
reactiveassessments.Example:MilitaryandFord(Bridgestonetireissue)

MSBCSBCSIII7:Thestudentswillexaminebasicsofentrepreneurship.

a)Defineentrepreneurship(NationalStandardsforNBEA,pg.70)andstepsneededto
startandmaintainabusinessopportunity.
b)Distinguishtheroleoftheentrepreneurinbusiness.
c)Identifynecessarytraitsofasuccessfulentrepreneur.
d)Describethedifferencebetweenanemployerandemployee.
e)Differentiatebetweenamanagerandanentrepreneur

MSBCSBCSIII9:Thestudentswillexaminebasicsofbusinesslaw.

a)Identifysourcesofbusinesslaw.
b)Understandthedifferentclassificationsofbusinesslaw.
c)Distinguishbetweencivilandcriminallaw.
d)Identifydifferentareasofcivillawthatimpactbusiness(ie.,tort,contract,property
law).
e)Differentiateamongtypesofbusinesscrimes.(ie.,arson,forgery,embezzlement,
computercrimes).
f)Understandtheapplicabilityofbusinesslawfromthestandpointofcitizens,workers
(includesbusinessowners)andconsumersintheircommunitiesandinsocietyat
large(ref.NationalStandardsofNBEA,pg.10).
g)IntroducetoOSHAstateandfederalregulatoryguidance.
h)Createasafetymanual
i)Equalpayact
j)Describetheirindividualcodeofethicsusingwordprocessingapplication.

MSBCSBCSIII10:Thestudentswillexaminebasicsofmarketing.

a)Listanddescribethefourelementsofthemarketingmix(product,place,priceand
promotion).
b)Explaintheimportanceoftargetmarketrelativetoculturaldiversity.
c)Addresstheelementsofthemarketingmixutilizingdesktoppublishing,word
processingand/orwebpageapplication.

MSBCSBCSII11:Thestudentwillexamineeducationalrequirements,job
responsibilities,employmenttrends,andopportunitieswithindifferentcareerpathways.

MKTEN1:Understandsconceptsandprocessesassociatedwithsuccessful
entrepreneurialperformance.

a)Defineentrepreneurship.
b)Identifyandanalyzecharacteristicsofasuccessfulentrepreneur.
c)Identifythereasonsforplanninginentrepreneurialbusinesses.
d)Discusstheentrepreneurialdiscoveryprocesses.
e)Assessglobaltrendsandopportunities.
f)Determineopportunitiesforbusinesscreation.
g)Generateideasforbusiness.
h)Determinefeasibilityofideas.
i)Determinethemajorreasonsforbusinessfailure.

MKTEN2:Explainthefundamentalconceptsofbusinessownership.

a)Determinetherelationshipofcompetitiontoourprivate,freeenterprisesystem.
b)Explaintheeffectsofcompetitiononbuyersandsellers.
c)Identifythecommontypesofbusinessownership.
d)Compareandcontrasttheadvantagesanddisadvantagesofeachtypeofownership.
e)Explainrelevantgovernmentregulationsrelatingtotheoperationofabusiness.
f)Discussthetypesofrisksthatbusinessesencounter.
g)Explainhowbusinessesdealwiththevarioustypesofrisks.
h)Identifythemarketsegmentforthebusiness.
i)Formulateamarketingmixdesignedtoreachaspecificmarketsegment.
j)Utilizethemarketingfunctionstodeterminethecompetitiveadvantageofthe
proposedbusiness.

CTAEFS8LeadershipandTeamwork:Learnersapplyleadershipandteamworkskillsin
collaboratingwithotherstoaccomplishorganizationalgoalsandobjectives.

CTAEFS11Entrepreneurship:Learnersdemonstrateunderstandingofconcepts,processes,
andbehaviorsassociatedwithsuccessfulentrepreneurialperformance.

ISTEStandards
1.
Creativityandinnovation:Studentsdemonstratecreativethinking,construct
knowledge,anddevelopinnovativeproductsandprocessesusingtechnology.
a.Applyexistingknowledgetogeneratenewideas,products,orprocesses
b.Createoriginalworksasameansofpersonalorgroupexpression

2.
C
ommunicationandcollaboration:Studentsusedigitalmediaandenvironmentsto
communicateandworkcollaboratively,includingatadistance,tosupportindividuallearningand
contributetothelearningofothers.
a.Interact,collaborate,andpublishwithpeers,experts,orothersemployingavarietyofdigitalenvironmentsandmedia
b.Communicateinformationandideaseffectivelytomultipleaudiencesusingavarietyofmediaandformats
d.Contributetoprojectteamstoproduceoriginalworksorsolveproblems

3.
Researchandinformationfluency:Studentsapplydigitaltoolstogather,evaluate,anduseinformation.
a.Planstrategiestoguideinquiry
b.Locate,organize,analyze,evaluate,synthesize,andethicallyuseinformationfromavarietyofsourcesandmedia
c.Evaluateandselectinformationsourcesanddigitaltoolsbasedontheappropriatenesstospecifictasks

5.
Digitalcitizenship:
S
tudentsunderstandhuman,cultural,andsocietalissuesrelatedtotechnologyandpractice
legalandethicalbehavior

6.
Technologyoperationsandconcepts:Studentsdemonstrateasoundunderstandingoftechnologyconcepts,systems,
andoperations
.
a.Understandandusetechnologysystems
b.Selectanduseapplicationseffectivelyandproductively
c.Troubleshootsystemsandapplications
d.Transfercurrentknowledgetolearningofnewtechnologies

LearnerObjectives:
Studentswillbeabletoidentifyfamousentreprenuers,identifyneededbusinessesinthearea,
understandwhatabusinessplanis,learnthebasiclawsofstartingabusiness,howtodevelopabusinessplanandobtain
properlicense,howtocreateabusinesscard,setupawebsite,andadvertiseforabusiness/company.Thestudentswill
demonstrateeffectivecommunicationskillsusedtosucceedinthebusinessworld,aswellaseffectivecommunicationskills
usedtosucceedinthebusinessworld.Thestudentswillexaminebasicsofentrepreneurship,businesslaw,andmarketing.
Theywillfinishtheprojectunderstandingconceptsandprocessesassociatedwithsuccessfulentrepreneurialperformance,in
additiontobeingabletoexplainthefundamentalconceptsofbusinessownership,demonstrateunderstandingofconcepts,
processes,andbehaviorsassociatedwithsuccessfulentrepreneurialperformance.Studentswillusedigitalmediaand
environmentstocommunicateandworkcollaboratively,includingatadistance,tosupportindividuallearningandcontribute
tothelearningofothers.Throughouttheproject,theywillapplydigitaltoolstogather,evaluate,anduseinformation.

ThehookorIntroduction:
Wewillbeginthisprojectresearchingfamousentrepreneursandwhatentrepreneurshipis.Studentswillbeinterestedinhow
theseleadersstartedtheirownbusinessthatisnowsosuccessful.Iwillthenintroducethebusinessfair/sharktankpartofthe
project,whichwillmotivatestudentswiththeendgameinsight.TheywillwatchtheepisodeofSharkTankthatspotlights
youngentrepreneurs.(Studentsarealwaysmotivatedbymoney,prizes,andfame!)

Process:
Afterthehook/introductionactivity,Iwillpassoutanotebookcontainingalltheinformation,rubrics,andnotepages
thestudentswillneedforthelesson.Itwillhavecheckpointsthroughoutanddeadlinesthattheymustmeet.The
informationinthenotebookwillbelimited,sostudentswillhaveaclean,openslatetodeveloptheideasthemselves.Once
studentsgettoacheckpointintheproject,theywilllogontoEdmodotoblogaboutthatportionoftheproject.Studentswill
beabletoshareideasonthispostandofferencouragement.Iwillalsobeonthereprovidingfeedbackandongoing
assessments.Theywillreceiveagrade(andfeedback)formallyateachcheckpoint/deadline.Thestudentswillcontinue
collaboratingviaGoogledocsandworkingstraightthroughtheprojectcomponents,asImonitorandcoachthemthroughthe
process.Theywillalsobeincontactwithexpertsintheirtypeofbusinessthatwillbeguidingthemandgivingthem
feedbackandadvicethroughouttheentireproject.

Product:
Studentswillproduceacompletedbusinessplan,workingwebsite,videoadvertisement,printadvertisement,businesscards
alltobeusedandshownattheBusinessFair.MembersofthecommunityandbusinessleadersinRome,aswellasparents
andeducatorswillseetheproductsattheBusinessFair.Thetop5businessproposalswillgototheSharkTank.Students
willusetechnologyfromstarttofinishinthisproject.Theywillusetheinternettoresearchcareers,plans,andlaws.They
willuseGoogleDocstocollectalltheirwork,sotheycaneachcollaboratebackandforthinthedocument.Theywilluse
Weeblytocreatetheirwebsites.Next,theywillusePublisher/GoogleDrawingtocreatebusinesscards,andPrezifortheir
presentations.Whenmakingtheadvertisements,theywillbeusingPublisherfortheprintadandiMovieforthecommercial.
TheywillalsobeusingSkypeandTwittertotalkwithprofessionalsabouttheirproject.Last,theywilluseEdmodotoblog
abouttheirjourneythroughtheproject.Rubricswillbegivenforeachproductintheproject.Miniassessmentsandfeedback
willbegiventhroughouttheprojectinEdmodo.

TechnologyUse:
StudentswillbeusingthecomputerandInterneteverydaywhenworkingontheproject.TheywilluseGoogleDocs,
Edmodo,andiMovietocompleteassignmentsandcollaboratewithmeandtheirpeers.TheywillalsobeusingSkypeand
Twittertocollaboratewiththeirmentor/realworldexpert.Usingthistechnology,studentswillbeengagedinauthentic
learningandabletocollaboratewithotherssuccessfully.Theassessmentswillalsobeongoingandtimely.Studentswillbe
inchargeoftheirlearningandIwillbeabletocoachanddirectthemonthejourney.

ReferencesandSupportingMaterial:
Iwillbecreatingrubricsandsamplesforthelesson.Aresourcethatcanbeusedforteachersneedingadditionalhelpwould
bethisprojectthatisdifferent,buthassomeofthesameaspects:
CreateYourOwnBusinessProject