MAIZE CAFE SHOP

A Feasibility Study Presented to the

Faculty of the College of Business Administration
LYCEUM OF THE PHILIPPINES UNIVERSITY

In partial fulfillment
Of the requirements for the degree of
Bachelor of Science in Business Administration Major in Marketing Management

By
Farhana N. Alawi
Jerica Mae T. Aquino
Albert C. Bonina
Kimmi Rei T. Gragas
Kimberly C. Paladin

October, 2011

Approval Sheet

The research paper attached hereto, entitled MAIZE CAFE SHOP prepared and
submitted by FARHANA N. ALAWI, JERICA MEA T. AQUINO, ALBERT C. BONINA,
KIMMI REI T. GRAGAS and KIMBERLY C. PALADIN in partial fulfillment of the
requirements for the degree of Bachelor of Science in Business Administration Major in
Marketing Management, is hereby accepted.

_______________________
NORBERTO V. CASTILLO
Panelist

______________________
ROMEO D. ABELLON
Panelist

__________________
Date Signed

_________________
Date Signed

________________________
MRS. ELVIRA ANDAL
Adviser
_________________
Date Signed
Approved as partial fulfillment of the requirements for the degree of Bacelor of Science in
Business Administration Major in Marketing Management.

DR. MARIA VICTORIA M. AC-AC

Dean
College of Business Administration
Lyceum of the Philippines University, Manila

______________________
Date Signed
2

ACKNOWLEDGEMENT:

First and foremost among the others, we would like to thank our Almighty
God for all this blessings, for our healthy body, sound mind and stable emotions
which enhanced our ability to pursue this daunting task, to prepare this feasibility
study.
Secondly, we would like to extend our deepest gratitude to our adviser in
this subject, Mrs. Elvira Andal for her guidance and support for this matter.
Lastly, we would like to express appreciation to our family who gave us
moral and financial support. And to our friends who stood firmly on our side while
we were doing this study.

INTRODUCTION:
Coffee is a brewed beverage with a dark, slightly acidic flavor prepared from
the roasted seeds of the coffee plant, colloquially called coffee beans. The beans
are found in coffee cherries, which grow on trees cultivated in over 70 countries,
primarily in equatorial Latin America, Southeast Asia, South Asia and Africa.
Green (unroasted) coffee is one of the most traded agricultural commodities in the
world. Coffee can have a stimulating effect on humans due to its caffeine content.
It is one of the most-consumed beverages in the world.
Coffee has two main varieties or species, coffee Arabica and coffee
canephora or more popularly known Robusta. Coffee Arabica was originally
cultivated in the Arabian Peninsula while coffee canephora is grown in many
regions. Coffee canephora has fewer flavors and contains more caffeine than the
coffee Arabica. However coffee canephora contains more antioxidants than coffee
Arabica.
Today, coffee is the second largest traded commodity in the world; most
espressos blends use good quality of coffee canephora beans because it produces
more foamy heads and are cheaper than Arabica coffee.

Coffee, for so many generations had been a vital thing in household. It had
been, for some addiction that their day wouldnt be complete without multiple cups
5

of coffee a day. Coffee nowadays had attained a slot in the world most wanted
beverages and due to consistent demand, it had evolved into several mixes.
Our pioneer produce is the Sumilao Corn Coffee, which is made from
carefully selected organic sida-sida kernels, the local name of the native yellow
corn in Bukidnon, Sumilao. Traditionally prepared by local farmers into a flavorful
drink, Sumilao Corn Coffee is meticulously roasted to perfection.
The health benefits of Sumilao Corn Coffee come from its untouched
organic corn, ensuring you that no harmful chemicals from fertilizers, pesticides, or
gene enhancers enter your body with every cup.
Each cup of Sumilao Corn Coffee is a commitment to a healthier self, to
support our local Filipino farmers, and to promote sustainable and natural farming
for a better planet.

EXECUTIVE SUMMARY:
Maize Caf Shop (meyz-ka-fe) is one of the newest coffee shops in the
Philippines. Maize Caf comes from combined words of Maize which is a Spanish
word for corn and caf a Greek Latin word for coffee.
Our business is a specialty beverage shop. It provides its customers ability to
order and take-out their choice of custom-blended espresso drink, freshly brewed
coffee or other beverage.
Our business offers its patrons the finest hot and cold beverage, specializing
in specialty coffees, blended teas and other custom drinks. In addition, Maize Caf
Shop will offer soft and fresh-baked pastries.

DEFINITION OF COFFEE SHOP:

An informal restaurant, as in a hotel, where light refreshments or meals are
served.
A small restaurant in which coffee and light meals are served.
Beverages at all, focusing instead on coffee and perhaps tea and hot
chocolate. Other food may range from baked A coffeehouse, coffee shop, or
caf shares some of the characteristics of a bar, and some of the
characteristics of a restaurant. In the United States, it does not emphasize
alcoholic beverages; typically, it does not offer alcoholic goods to soups and
sandwiches, other casual meals, and light desserts that complement their
caffeine-centric fare.

EXECUTIVE SUMMARY:
9

Maize Caf Shop (meyz-ka-fe) is one of the newest coffee shops in the
Philippines. Maize Caf comes from combination words of Maize which is a
Spanish word for corn and caf a Greek Latin word for coffee.
Our business is a specialty beverage shop. It provides its customers ability to
order and take-out their choice of custom-blended espresso drink, freshly brewed
coffee or other beverage.
Our business offers its patrons the finest hot and cold beverage, specializing
in specialty coffees, blended teas and other custom drinks. In addition, Maize Caf
Shop will offer soft and fresh-baked pastries.

BUSINESS HISTORY:
10

The business is a new coffee shop venture located in front of Far Eastern
University- Manila. A newly renovated section of city with computer shops,
schools and colleges along the main street of Nicanor. We especialize coffee made
up of corn, tea, cappuccino, frappes and pastries.
Our target markets are young professionals, students, employees and those
who love to drink coffee.

MISSION:
The Maize Caf Shop will become the foremost coffee shop in the area. We
will serve a perfect product at very reasonable price. We will also be a meeting
place for young professionals, students and employees, and a place for them to
show off their work and to hang out with their colleagues and peers. We will create
an atmosphere with decoration to create expression and promote creative process.
PRODUCT MISSION- provides customers the finest quality beverage in the
most efficient time.
ECONOMIC MISSION- operates and grows at a profitable rate through
sound economic decision.

VISION:

11

To become a well known progressing and efficient coffee shop along

Nicanor Reyes Street
OBJECTIVES:
Our primary goals:
1. Secure financing for start-up expense, for space and equipment from our
capital P1, 050, 000.
2. Make agreement with coffee distributor and bakery vendors
3. Create a cozy, artist friendly environment
4. Open for business and become the foremost coffeehouse in the area
5. Succeed in coffee business, to gain profit and maintain quality of service
6. Maintain a financially healthy business by exceeding target at least 10 %
7. Achieve monthly and yearly sales target
8. Begin marketing to new customer and competitors
9. Provide a product/service faster and more reliable than those of the
competitors.

12

MANAGEMENT HIGHLIGHTS:
OWNERSHIP:
The Maize Caf Shop is partnership formed by Albert Bonina, Farhana
Alawi. Kimmi Rei Gragas, Jerica Aquino and Kimberly Paladin. Each partner
involve in operation and management of the business.
OUR TEAM:
The ultimate aim of our coffee shop is customer satisfaction. The partners
are energetic professionals with proven skills and with the required expertise. By
our team, we never lack efforts to make every single deal a resounding success.
Working together as well-knit team with a common goal to satisfy customer
by providing quality products at competitive prices, our team consists of the
experienced and dedicated staffs, who work in a team spirit to achieve common
goals. In pursuit for overall excellence, we have evolved pro-active mechanisms and
work culture in introducing new food and beverages to satisfy our customer and
attract new ones.

13

The success of organization will always depend on knowledge, experience

and skills of the promoters, so it is necessary that the owners of the company must
pour their blood to build image of the company.

KEYS TO SUCCESS:

GREAT LOCATION: visibility, traffic pattern and convenient access.

BEST PRODUCTS: freshest coffee, clean equipment and consistent flavors.
They must be of the high quality and value.
SERVICE: Our patrons are paying to have a good time. Their experience
will suffer if service is not of the highest caliber. Each member of the staff
will be courteous, efficient, and attentive. cheerful, skilled and articulate
MANAGEMENT: We will need to have a steadfast control on food,
beverage, and labor costs. The dining at coffeehouse experience must be
delivered in a fashion that will not only inspire repeat business, but
encourage word-of-mouth recommendations to others. Proper inventory,
employee management, and quality.

14

RISK:
Market Risk
The main risk is monetary and our target market may not patronize our
product because it is locally made.

MANAGEMENT ASPECT:

The best organizational structure to adopt in the same manner,

communication will be facilitated from top to bottom and vice versa.
Democratic atmosphere will always prevail in the business to ensure
hormones interpersonal relationship between managers and employees.
We will develop the service activity to satisfy the need of customer.

15

MARKETING HIGHLIGHTS:

MARKET RESEARCH:
Industry Overview
There are no any businesses that serve specialty coffee in front of Far
Eastern University-Manila
MARKETING ASPECT:
We will be very positive in offering a service to satisfy customer needs,
accept suggestion and criticism to improve our business.
We will always be open-minded to those other competitors and will seek
only the best.

MARKET ANALYSIS:
1. Segment rivalry: At present, coffee businesses have high competitors. There are
so many productions and coffee shops, most of which present different quality,
taste and decoration to be factors of choice for customers. Therefore, Maize Caf
Shop would emphasize on quality, taste and image of coffee shop following sales
point. Giving customers more value when compared with their money is ensured
by incorporating good- to-excellent products, which attributes at a lower cost than
16

rivals. The best target is lowest (best) costs and prices compared to rivals offering
products
2. Bargaining power of buyers: Bargaining power of buyers is high because
there are so many products such as several beverages, several food sets and others.
Therefore, it can attract customer to buy products from Maize Caf shop, because
it can respond customer need in variety.
3. Threat of substitute products: For the coffee -drinking lover, in their
opinion, they cannot find some products to substitute coffee. While, other
customers, fruit beverages would be the other choice.

4. Threat of new entrants: Entrants in coffee business or other competitors is

easily done, because investment would be low budget to high budget. Therefore,
coffee businesses have high competitors.

To sum up, coffee business is high in competition. Therefore, it should use

market strategies for establishing brand loyalty. The results of brand loyalty
include buyers repeat in buying and would be an important factor to expand new
market. Therefore, they should emphasize on quality of products, deeply
understand customer insight and approach their customer needs.

17

PRESENT SUPPLIER:
The main supplier of our corn coffee will be the SUMILAO CORN
COFFEE it is located at Cubao Expo they have their small shop. The supplier for
the coffee ingredients will be the EQUILIBRIUM located along Muntinlupa and
for the other types of coffee would be BOYD and they are located along Shaw
Blvd. For our sugar which is mascuvado sugar the supplier would be Mr. Romeo
Abellon.The schedule for buying the raw materials is every month. Baked goods
will be from the bakery of Sweet Mind located at Multinational Paranque, the
schedule of getting baked goods is every day to make sure that we will offer the
customer fresh pastries, sandwich and cookies
MARKETING STRATEGIES:
Target Markets
Our target markets are young professionals, students and employees who
need a nice, quiet, unique place to relax and do their work and socialize with
friends.

BEST-COST PROVIDER STRATEGY

PRODUCT R AND D ACTIVITIES
PACKAGING STRATEGY

18

 WIRELESS ZONE
LOYALTY CARD
A BEST- COST PROVIDER STRATEGY
Giving customers more value when compared with their money by
incorporating good-to-excellent products, which attributes at a lower cost than
rivals. The best target is lowest cost and prices compared to rivals offering
products.
PRODUCT R AND D ACTIVITIES
The aim of product R and D activities is improvement of product designs and
performance features, increased end product and applications. Maize coffee shop
business has to develop and create new products for responding to customer each
season.
PACKAGING STRATEGY
Maize coffee has two types of cups for hot and ice beverages.
HOT BEVERAGE:
Maize has two pattern of hot beverages cup. One is for drinking inside the store
and another is for on the go or the take-out. Both of these have the logo of Maize in
the skin of cups. This strategy establishes brand awareness.
19

COLD BEVERAGE:
For the cold beverage Maize coffee shop will be using plastic cups whether on
the go or drinking inside the store.
WIRELESS ZONE:
Customer target groups are various types such as student, employees, young
professionals and etc. especially student and employees usually use internet
therefore wireless zone at Maize can attract customers.
LOYALTY CARD:
The Maize Caf Shop will offer loyalty card to their valued consumer. If the
consumers avail worth of P200 on our product he can use free one hour internet in
our tablet.

20

MARKETING PROGRAMS:
PRICING STRATEGY:
We will offer two sizes of our coffee drinks, 12 ounce and 20 ounce.
Our pastries and cookies will range from P25-P75

ADVERTISING AND PROMOTION:

We plan to spend moderately on advertising and promotion. We intend to
advertise in a social networking site such as face book and twitter. We will do have
flyers and leaflets to promote our business and will also offer loyalty card program
to our valued customer.

DISTINCTIVE SPACE:
Maize Caf Shop is using a diner style space. The space is easy to recognize
and functional. The space has comfortable atmosphere where our consumer can
relax and enjoy their drinks.

21

FINANCIAL HIGHLIGHTS:
The financial need of our business shall be sourced from partners equity. Each of
the members shall contribute an initial amount of P210, 000 in cash. Half of the
capital will be used for all expense to be incurred during the pre-operating period
and during the half of the year of normal operation. All purchases shall be on cash
basis.

22

SOCIO-ECONOMIC:

Partners will make sure of the observance and God-fearing to all of them.
Will be very much responsible in promoting environmental clean air act and
proper waste disposal.
Taxes assured for the city government.
Provide a relaxing place where customers can spend their free time drinking
coffee after a long tiring day.
Provide jobs to midget to lessen the rate of unemployed
Supports Filipino products

23

SERVICE TO OFFER:

The Maize Caf Shop will offer high quality coffee, tea, cappuccino, frappes
and pastries at very reasonable price. An important part of coffee shop is service
mind. All employees are trained about manner.
Products are produced locally. The distributor of corn coffee is the Sumilao
Corn Coffee from Bukidnon.

Types of coffee such as hot beverage and cold beverage.

Soft and fresh-baked pastries.
Maize Caf Shop is a full service shop.
Services include:
relaxed atmosphere, wireless zone, magazines and newspaper
We will only use purified water and brew coffee in commercial coffee maker
that will be thoroughly clean between use and we also offer soft and delicious
pastries.

24

MENU:
MENU
HOT BEVERAGES
Caf Latte
Caf Mocha
Caramel Caf Latte
Cappuccino
Hot Choc
Espresso
Steamed Milk
Brewed Coffee
ICED BEVERAGES
Choc Chiller
Mocha Chiller
Caramel Chiller
TEA
Green Tea
Chamomile Tea
OTHER BEVERAGE
Iced Tea
Bottled water

12oz.

20 oz.

P70
P85
P85
P75
P90
P60
P65
P25

P80
P95
P95
P85
P100
P70
P75
P35

P80
P85
P85

P90
P95
P95

P60
P55

P65
P95

P30
REG
P15

P45
LARGE
P20

25

MENU
SANDWICHES
Clubhouse
Tuna Sandwich
Egg Sandwich
Chicken Sandwich
COOKIES
CUPCAKES

P110
P95
P75
P80
SINGLE P25
HALF DOZEN P130
SINGLE P28
HALF DOZEN P148

26

DEMAND AND SUPPLY ANALYSIS:

Sales
passersby; 20%
students; 50%
professional; 30%

The figure shows that our target market would like to try our corn coffee, 50% for
the students, 30% for young professional and 20% for people who pass by.
12

13

10
9

8
6

6
4

4
2
0

3
2
1

3
2

1
FEU

UST

UE

OTHERS

The figure shows the universities that respond to our question if they will try our
corn coffee.
*the figures shown above are based on questionnaire given to the target
market in order to evaluate the feasibility of this study.
27

GENERAL MARKET DESCRIPTION:

The researcher chose the near target market which are the students from Far
Eastern University and University of the East, young professionals and passers by.
POPULATION SEGMENTATION:
The researcher had an interview to the said target market to come up with
the aggregate population as tabulated below:
TARGET MARKET
FAR EASTERN UNIVERSITY
UNIVERSITY OF THE EAST

POPULATION
10,329
8,735

Since the whole population cannot be considered as a target market, the

researchers conducted a survey to get the percentage of those who are willing to
avail our products. Through the said survey, the researchers come up with 79% as
the percentage of the willingness of our target market in availing the products.

TARGET MARKET
FAR EASTERN
UNIVERSITY
UNIVERSITY OF THE
EAST

% OF WILLINGNESS
79%

TARGET MARKET
8160

79%

6900

28

PROJECTED SUPPLY:
To compute the projected supply, the researchers interviewed the prospect
competitors of the business to be established regarding the number of operating
hours, price of the coffee they offer, the type of coffee they offer and their number
of years in business.
COMPETITO
R

NO. OF
HOURS

PRICE

TYPE OF
COFFEE

McDonalds

15hrs

25

Jollibee

15hrs

28

Coffee w/
cream
Coffee w/
cream

29

NO. OF YRS.
IN
BUSINESS
3yrs.
6yrs.

PROJECTED TOTAL SUPPLY IN PESO VALUE:

To come up with the projected revenue, the researchers multiplied its

number of seats with an assumption of 5% as number of consumers per day
multiplied with the business operating hours.
Total average number of consumer per day of Maize Caf Shop;
18seatsx 5%=0.9x 17hours= 15 consumers per day
2011 ANNUAL GROWTH OF 3% :
competitor
s

price

McDonalds 25
Jollibee
28

Ave.
consumer
s day
125
150

Ave.
No. of Monthly No. of Annual
revenue months revenue months revenue
2,300
3,150

24
24

55,200
75,600

12
12

662,400
907,200

2012
competitor
s

Price

Ave.
consume
s per day
129
154

Ave.
No. of Monthl
revenue months y
revenue
3,225
24
77,400
4,312
24
103,488

Ave.
No. of
revenue months

Monthly No. of
revenue months

Annual
revenue

25

Ave.
consume
r per day
133

3325

24

79800

12

957600

28

158

4424

24

106176

12

1274112

McDonalds 25
Jollibee
28
2013
competitor
McDonald
s
Jollibee

Price

30

No. of Annual
months revenue
12
12

928,800
1,241,85
6

2014
competitor
McDonald
s
Jollibee

price

Ave.
No. of
revenue months

Monthly No. of
revenue months

Annual
revenue

25

Ave.
consume
r per day
137

3425

24

82200

12

986400

28

162

4536

24

108864

12

130636
8

Ave.
No. of
revenue months
3525

24

Monthl
y
revenue
84600

No. of Annual
months revenue

25

Ave.
consume
r per day
141

12

1015200

28

166

4648

24

111552

12

1338624

2015
Competitor Price
McDonald
s
Jollibee

31

Products

No. .of
consu
mers
per
day
18

Brewed Corn
Coffee
Caf latte
18
Caf Mocha
18
Caramel
18
Latte
Cappuccino
18
Hot Choco
18
Espresso
18
Steamed Milk 18
Choco Chiller 18
Mocha
18
Chiller
Caramel
18
Chiller
Green Tea
18
Chamomile
18
Tea
Cookies
18
Cupcakes
18
TOTAL SALES:

%
of
willingnes
s
according
to survey
10%

No. of days
per month

Projected
sales
per
month

No.
of
Month/year

Projected
sales
per
year

25

Projec
ted
sales
per
day
45

24

1080

12

12,960

30%
10%
5%

70
85
85

378
153
76.5

24
24
24

9,072
3672
1,836

12
12
12

108,864
44,064
22,032

10%
2%
5%
5%
35%
20%

75
90
60
65
80
85

135
32.4
54
58.5
504
306

24
24
24
24
24
24

3,240
7,776
1296
1,404
12,096
7,344

12
12
12
12
12
12

38,880
93,312
15,552
16,848
145,152
88,128

15%

85

229.5

24

5,508

12

66,096

5%
5%

60
55

54
45

24
24

1,296
1,080

12
12

25,920
12,960

30%
25%

25
28

135
54

24
24

3,240
3,024

12
12

38,880
36,288
P761,684

Price

PROJECTED SALES OF MAIZE CAF SHOP

32

DR
SALES
COST OF
SALES
GROSS
PROFIT
LESS
OPERATING
EXPENSE:
LEGAL
EXPENSE
MKTG.
EXPENSE
RENT
EXPENSE
REMODELING
SHOP
MACHINERIES
SHOP
SUPPLIES
SHOP
EQUIPMENT
OFFICE
EQUIPMENT
SALARIES
EXPENSE
UTILITIES
EXPENSE
DEPRECIATIO
N EXPENSE
TOTAL
OPERATING
EXPENSE
NET
PROFIT/NET
LOSS:

2011
CR
761,684

DR

81,605

MAIZE CAF SHOP

INCOME STATEMENT
AS OF 2011-2015
2012
2013
CR
DR
CR
1,149,552
3,273,893.5
5
122,407.5
183,611.25

DR

2014
CR
3,568,544.16
275,416.88

680,079

21,200

DR

3,293,127.28

21,200

21,200

9,300

21,200

21,200

9,300

9,300

35,000

35,000

35,000

35,000

35,000

55,000
33,054
.5
99,485

99,485

99,485

99,485

99,485

150,12
5.7
125,11
7.5
1,456,
128
34,000

1,456,
128
34,000

1,456,1
28
34,000

1,456,
128
34,000

1,456,1
28
34,000

43,488
.65

43,488.
65

43,488
.65

43,488.
65

43,488
.65
2,062,
699.35
1,382,
620.30

62,156.50

1,391,680.8
0

33

2015
CR
3,925,39
8.57
316,729.
41
3,608,66
9.16

1,901,446.48

1,900,06
7.51

2011
DR
ASSETS:
CASH

CR

761,684

SHOP SUPPLIES
SHOP
EQUIPMENT
OFFICE
EQUIPMENT
SHOP
MACHINERIES
LIABILITIES
AND
EXPENSES:
UTILITIES
EXPENSE
SALARIES
EXPENSE
RENT EXPENSE
LEGAL EXPENSE
MRKTG.
EXPENSE
REMODELING
EXPENSE
OWNERS
EQUITY

DR

2012
CR

MAIZE CAF SHOP

BALANCE SHEET
FOR THE YEAR 2011-2015
2013
DR
CR
DR

1,149,
552
99,485

99,485
150,125.
7
125,117.
5
33,054.5

3,273,
893.55
99,485

CR

3,568,5
44.16
99,485

2014
DR

2015
CR

3,925,
398.57
99,485

34,000

34,000

34,000

34,000

34,000

1,456,128

1,456,128

1,456,128

1,456,128

35,000
21,200
9,300

35,000
21,200
9,300

35,000
21,200
9,300

1,456,
128
35,000
21,200
9,300

1,050,000

1,050,000

1,050,
000

1,050,000

35,000
21,200
9,300

55,000
1,050,000

GENERAL MARKET DESCRIPTION:

The researcher chose the near target market which are the students from Far
Eastern University and University of the East, young professionals and passers by.
POPULATION SEGMENTATION:

34

The researcher had an interview to the said target market to come up with
the aggregate population as tabulated below:
TARGET MARKET
FAR EASTERN UNIVERSITY
UNIVERSITY OF THE EAST

POPULATION
10,329
8,735

Since the whole population cannot be considered as a target market, the

researchers conducted a survey to get the percentage of those who are willing to
avail our products. Through the said survey, the researchers come up with 79% as
the percentage of the willingness of our target market in availing the products.

TARGET MARKET
FAR EASTERN
UNIVERSITY
UNIVERSITY OF THE
EAST

% OF WILLINGNESS
79%

TARGET MARKET
8160

79%

6900

PROJECTED SUPPLY:
To compute the projected supply, the researchers interviewed the prospect
competitors of the business to be established regarding the number of operating
hours, price of the coffee they offer, the type of coffee they offer and their number
of years in business.
COMPETITO

NO. OF

PRICE
35

TYPE OF

NO. OF YRS.

HOURS

COFFEE

McDonalds

15hrs

25

Jollibee

15hrs

28

IN
BUSINESS
3yrs.

Coffee w/
cream
Coffee w/
cream

6yrs.

ROJECTED TOTAL SUPPLY IN PESO VALUE:

To come up with the projected revenue, the researchers multiplied its

number of seats with an assumption of 5% as number of consumers per day
multiplied with the business operating hours.
Total average number of consumer per day of Maize Caf Shop;
18seatsx 5%=0.9x 17hours= 15 consumers per day
2011 ANNUAL GROWTH OF 3% :
competitor
s

price

McDonalds 25
Jollibee
28

Ave.
consumer
s day
125
150

Ave.
No. of Monthly No. of Annual
revenue months revenue months revenue
2,300
3,150

24
24

55,200
75,600

12
12

662,400
907,200

2012
competitor
s

Price

McDonalds 25
Jollibee
28

Ave.
consume
s per day
129
154

Ave.
No. of Monthl
revenue months y
revenue
3,225
24
77,400
4,312
24
103,488
36

No. of Annual
months revenue
12
12

928,800
1,241,85

6
2013
competitor
McDonald
s
Jollibee
2014
competitor
McDonald
s
Jollibee

Price

Ave.
No. of
revenue months

Monthly No. of
revenue months

Annual
revenue

25

Ave.
consume
r per day
133

3325

24

79800

12

957600

28

158

4424

24

106176

12

1274112

price

Ave.
No. of
revenue months

Monthly No. of
revenue months

Annual
revenue

25

Ave.
consume
r per day
137

3425

24

82200

12

986400

28

162

4536

24

108864

12

130636
8

Ave.
No. of
revenue months
3525

24

Monthl
y
revenue
84600

No. of Annual
months revenue

25

Ave.
consume
r per day
141

12

1015200

28

166

4648

24

111552

12

1338624

2015
Competitor Price
McDonald
s
Jollibee

37

SURVEY ANALYSIS:

NO; 37%
YES; 63%

1. The data shows the result regarding the number of willingness in availing the
product that our coffee shop wants to offer. There are 63% of respondents who
answered yes and 37% respondents who answer no. therefore there is a sure
demand that the chosen target market will prefer to avail the services of our
establishment

38

thrice; 34%

once; 29%

twice; 37%

2. The data shows the result regarding the number of times the consumer drink
coffee. There 29% percent who said they drink coffee once a day, there are 37%
respondents who answer they drink coffee twice a day and 34% who answer they
drink coffee thrice a day.

Espresso

Cappuccino
11%

Frappuccino

Corn coffee

17%
22%

50%

3. The data shows the result pertaining to what kind of coffee the consumers
preferred to drink. There 50% who preferred frappuccino, 22% for cappuccino,
17% for espresso and 11 % for corn coffee. Therefore the survey shows that there
are customers willing to try our product which is corn coffee.

39

Sales
NO; 33%
YES; 67%

4. The data shows that 67% of respondents are aware of corn coffee and 33%
respondents are not aware of corn coffee.

100-120; 22%
70-80; 45%
85-95; 33%

5. The data shows the result regarding the question on what they would like their
coffee to cost. P70-80 amounts to 45%, 85-95 got 33% and 22% for 100 above.
Hence, consumers would prefer low prices of coffee depending on what coffee
they would like to drink.

PRESENT SUPPLIER:

40

The main supplier of our corn coffee will be the SUMILAO CORN
COFFEE it is located at Cubao Expo they have their small shop. The supplier for
the coffee ingredients will be the EQUILIBRIUM located along Muntinlupa and
for the other types of coffee would be BOYD and they are located along Shaw
Blvd. For our sugar which is mascuvado sugar the supplier would be Mr. Romeo
Abellon.The schedule for buying the raw materials is every month. Baked goods
will be from the bakery of Sweet Mind located at Multinational Paranque, the
schedule of getting baked goods is every day to make sure that we will offer the
customer fresh pastries, sandwich and cookies

MARKETING STRATEGIES:
Target Markets
Our target markets are young professionals, students and employees who
need a nice, quiet, unique place to relax and do their work and socialize with
friends.

BEST-COST PROVIDER STRATEGY

PRODUCT R AND D ACTIVITIES
PACKAGING STRATEGY
WIRELESS ZONE
41

 LOYALTY CARD
A BEST- COST PROVIDER STRATEGY
Giving customers more value when compared with their money by
incorporating good-to-excellent products, which attributes at a lower cost than
rivals. The best target is lowest cost and prices compared to rivals offering
products.
PRODUCT R AND D ACTIVITIES
The aim of product R and D activities is improvement of product designs and
performance features, increased end product and applications. Maize coffee shop
business has to develop and create new products for responding to customer each
season.
PACKAGING STRATEGY
Maize coffee has two types of cups for hot and ice beverages.
HOT BEVERAGE:
Maize has two pattern of hot beverages cup. One is for drinking inside the store
and another is for on the go or the take-out. Both of these have the logo of Maize in
the skin of cups. This strategy establishes brand awareness.

42

COLD BEVERAGE:
For the cold beverage Maize coffee shop will be using plastic cups whether on
the go or drinking inside the store.
WIRELESS ZONE:
Customer target groups are various types such as student, employees, young
professionals and etc. especially student and employees usually use internet
therefore wireless zone at Maize can attract customers.

LOYALTY CARD:
The Maize Caf Shop will offer loyalty card to their valued consumer. If the
consumers avail worth of P200 on our product he can use free one hour internet in
our tablet.

MARKETING PROGRAMS:
PRICING STRATEGY:
We will offer two sizes of our coffee drinks, 12 ounce and 20 ounce.
43

Our pastries and cookies will range from P25-P75

ADVERTISING AND PROMOTION:

We plan to spend moderately on advertising and promotion. We intend to
advertise in a social networking site such as face book and twitter. We will do have
flyers and leaflets to promote our business and will also offer loyalty card program
to our valued customer.

DISTINCTIVE SPACE:
Maize Caf Shop is using a diner style space. The space is easy to recognize
and functional. The space has comfortable atmosphere where our consumer can
relax and enjoy their drinks.

44

PRACTICES OF COMPETITION:
STARBUCKS COFFFEE:

Foundation: Founded in 1971

Target Group: Ages between 22-50 yrs. old and high income
It has variety of products, several coffee tastes including spin ice coffee, toppings,
cakes and etc.

45

STRONG POINT
WEAKNESS POINT
Leader in premium fresh coffee
Cost of toasted bean transport
business and they have already
from U.S.A, cost of fresh bean
make consumer loyalty.
from Kenya and Costarica
They have more selling experience
High cost of management
in coffee all over the world

Indirect competitor- who sells product in a different way, that is alternating choice
to purchase In this case, indirect competitor is fruit beverage shop nearest to Maize
Caf Shop. However, that shop is small and sells only juice, shakes or refreshment.
Therefore, it does not affect the coffee shop so much.

STRONG POINT
They have already have brand
image to the customer.
They offer breakfast meal

McDonalds
STRONG POINT
They also offer breakfast meal
and some establishment have Mc

WEAKNESS POINT
They only serve coffee and hot
chocolate during breakfast time

WEAKNESS POINT
Slow service
46

Caf inside

SWOT ANALYSIS OF MAIZE CAF SHOP

STRONG POINTS
WEAKNESS POINTS
Good place located near at
The shop may not attract
schools review centers, banks and
consumer because of its local
offices.
product.
Other services for consumer such
Doesnt have business experience
as magazine, newspaper and
wireless zone
Promote to patronize local
products
Modern equipment
Up-scale ambiance

47

OPPORTUNITIES
THREATS
No same competitor near the shop
New entrant
Growing population of coffee
High competitor like Starbucks
drinkers

TECHNICAL ASPECTS:
Raw materials will be obtained during its freshness from the source
Management will provide cleanliness of the shop especially the products for
the satisfaction of our consumer.
OPERATION PROCESS:
GREETINGS

ORDERING

PAYMENT

SERVING

48

GREETING

1. When the customer enters our shop, he/she will be greeted by our staffs politely.
2. The customer will choose to our different coffee variants.
3. The customer will pay the amount
4. After paying, the customer will wait, sit back and relax and the order will be
served.
5. When the customer leaves the shop, he/she will be greeted by our staffs. Have
an a-maize-ing day
STEP BY STEP PROCEDURES:
ESPRESSO
1. Clear the counter space for your cappuccino machine. Make sure all controls are
off before plugging in.
2. Fill the water reservoir to its maximum fill point, which should be labeled on the
reservoir.
3. Turn the machine on.
49

4. Remove the machine's port filter and place ground espresso into the port filter
cup.
5. Press the grounds using a built-in tamper or a hand tamper. Tap the side to
release lodged grounds and repeat the process.
6. Put the filled port filter back into the machine, sliding and locking it into place.
Place a demitasse cup or shot glass, or two for a double shot, under the filter.
7. Turn on the brew button to begin pulling espresso. A double shot normally takes
15 to 25 seconds but you can turn the brew off once the cup is full.

FROTH MILK
1 Fill chilled metal pitcher with milk about 1/3 to 1/2 full. We use whole milk for
best result.
2. Turn on the frothier
3. Pour the espresso into a mug. Pour the milk on top, concentrating on holding the
foam back with a spoon until the mug is 1/2 full. Spoon the foam onto the espresso
and milk mixture.

50

4. Add any flavoring syrup with the espresso and dress the top of the finished
cappuccino with cinnamon or nutmeg for extra flavor.

FRAPUCCINO
1 Brew a pot of double-strength dark roast coffee in your coffee maker or Cup of
Espresso in your espresso machine/maker
2 Chill the coffee or espresso in your fridge or freezer before putting it in your
blender.
3 Blend all ingredients, with the exception of ice, on high speed until the sugar or
sugar alternative has dissolved. Include any flavored syrups as well. Blend for
approximately 20-30 seconds.
4 Add ice and blend until the mixture is smooth and thick in its consistency.
5 Finish with any toppings and enjoy.

51

LABOR REQUIREMENT:
All employees that will be hired in our establishment must present all legal
papers.
NBI CLEARANCE
SSS
OTHER ID such as VOTERS I.D and POSTAL I.D
BARANGAY CLEARANCE
MEDICAL CERTIFICATE
STAFFING:

52

We will hire FOUR midget 2 boys and 2 girls. We will also hire 2 barista either
a boy or a girl

SUPPLIES/ MACHINERY/EQUIPMENT REQIUREMENT:

SHOP SUPPLIES

QTY.

PRICE

TOTAL

SPOON

85pcs.

13

1105

BREADKNIFE

85pcs.

15.50

1317.5

FORK

85pcs.

14.50

1232.5

SAUCER

85pcs.

10

850

CUP

85pcs.

15

1,275

TISSUE

1500pcs.

TRAY

30pcs.

STRAW

350pcs.

300
95

2,850
220

53

DOME COLD CUPS

2ooz.

1500pcs.

13.25

19,875

DOME COLD CUP

12oz.

1500pcs.

11.75

17,625

HOT CUPS 2o oz.

1500pcs.

16.50

24,750

HOT CUPS 12 oz.

1500pcs.

12, 000

SUGAR PACKETS

1500pcs.

2.25

3,375

CREAM PACKETS

1500pcs.

3.75

5,625

SUMILAO CORN
COFFEE

4kilo

85

510

TORONY SYRUP

2btl.

350

700

BOYD COFFEE

4 kilo

225

900

CHOCOLATE

4btl.

270

1,100

CARAMEL

4btl.

250

1,000

CINNAMON POWDER

3btl.

375

1,125

PURIFIED WATER
AGUA BEST

50gal.

30

1,500

TOTAL SHOP
SUPPLIES:

SHOP EQUIPMENT

P99,485

QTY.

PRICE
54

TOTAL

CUP SHAPE CHAIR

6pcs.

990

5,880

CUSHION CHAIR

4pcs.

950

3,800

STOOL CHAIR

6pcs.

1,360

8,160

3 SEATER CHAIR

4pcs.

4,198

16,792

SPOTLIGHT

2pcs.

240

480

SHELL LIGHT

1pc.

BEAM LIGHT

4pcs.

520

2,080

4SEAT TABLE

2pcs.

450

900

LONG TABLE

2pcs.

1500

3,000

2 SEAT TABLE

4pcs

450

1,800

EXHAUST FAN

4pcs

595

2,380

ELECTRIC FAN

2pcs.

500

1,000

AIRCON STAND

1pc.

AIRCON BEAM

2pcs

AIRCON (1HP)

2pcs.

4,260

PASTRY DISPLAY

1pc.

18,655

REFRIGERATOR

1pc.

14,635.95

WI-FI

1pc.

2,500

BOOKSHELF

1pc.

6,328.75

MAGAZINES

10pcs

7,564

11,200
7,200

85
55

14,400

850

BOOKS

10pcs.

500

5000

COLORED CHALK

2pcs.

30

60

BLACKBOARD

2pcs.

100

200

PAINTINGS

8pcs.

1,300

10,400

AD SIGNAGE W/
LIGHT

1pc.

4,300

CCTV CAMERA

1pc.

3,500

TOTAL SHOP
EQUIPMENT:

P 150,125.7

SHOP
MACHINERIES

QTY.

TOTAL

CAPPUCCINO

1pc

6,384.50

BLENDER

1pc.

5,718.25

ESPRESSO MACHI

1pc

8,940

FRAPPUCCINO

1pc

12,011.75

TOTAL SHOP
MACHINERIES:

33, 054.50

RAW MATERIALS:
SOURCE OF MATERIALS:

56

We are proud to say that our products are locally made because we want to
show our support for Filipino products.
ORGANICALLY-grown coffee made from sun-dried native yellow corn
grains by the celebrated farmers of Sumilao, Bukidnon has invaded and captured
the upscale cafes at the heart of the nation's capital. Corn coffee isnt even brewed
but it really tasted like real coffee and it is healthier alternative because Corn
Coffee has NO caffeine and No preservatives.

BUSINESS LOCATION:

57

A: Far Eastern University

B: Maize Caf shop

The Maize Caf Shop is in front of Far Eastern University, along Nicanor Reyes
Street.

The place is in a good location to put up a business like coffee shop as it is located
at the university belt which is surrounded by a lot of schools, colleges and
universities. Our target markets are young professional, student and employees
which are most likely to be found in this place.

WASTE DISPOSAL SYSTEM:

58

The various waste materials produced by industries maybe classified

generally as solids, gaseous or liquid. Solid wastes are directly related to a loud
pollution, gas liquid to air and water pollution, although all of them have combined
and interrelated effects on pollution.
1. Eliminate the source
2. Recovery of waste products, before deciding how to discard waste materials
should always
think for recycle, reuse or for sale.
3. Regulate how to fit dilution
4. Divert waste to other points
5. Segregate the materials to non-biodegradable and biodegradable
Disposal of solid waste materials on land is always complicated problem,
incineration and burying are possible solution but the best is to recycle.
QUALITY CONTROL AND MAINTENANCE FOR COFFEE:
Correct process of maintaining quality of raw materials is essential because
it will still be fresh for a long time.
The important factors to maintain coffee beans are several such as temperature,
light, air and humidity.
Keep coffee in closed container

59

 Dont store coffee near hot places or sunlight because it will lose its aroma
quickly.
Dont keep coffee in refrigerator because coffee will absorb food odor,
taking coffee container in and out from refrigerator several times will lead to
humidity.
Grinding coffee beans to stock should not exceed more than one month; the
shop should grind suitable quantity of coffee beans for consumers.

ORGANIZATIONAL PLAN:
60

LEGAL FORM OF BUSINESS:

The management will apply from the local government unit concerned
pursuant to Executive Order No. 71 and 72 for the approval of plans for coffee
shop establishments of the following

Department of Trade and Industry

Mayor and Business Permit
Barangay Clearance
Bureau of Internal Revenue
Social Security System
Fire Permit
Sanitation Permit

BUSINESS STRUCTURE (ORGANIZATION CHART)

There are several legal forms of organizing and operating business. Coffee
shop requires a small capital therefore a financially stable form of business is
necessary. Thus the group decided to structure the business as a partnership and
shall be called, MAIZE CAF SHOP
Our organizational structure will be a single pyramid style with the owners putting
in as much work as the employee.
SOCIO-ECONOMIC:

Partners will make sure of the observance and God-fearing to all of them.
61

 Will be very much responsible in promoting environmental clean air act and
proper waste disposal.
Taxes assured for the city government.
Provide a relaxing place where customers can spend their free time drinking
coffee after a long tiring day.
Provide jobs to midgets to lessen the rate of unemployed
Supports Filipino products

ORGANIZATIONAL PLAN:
LEGAL FORM OF BUSINESS:

62

The management will apply from the local government unit concerned
pursuant to Executive Order No. 71 and 72 for the approval of plans for coffee
shop establishments of the following

Department of Trade and Industry

Mayor and Business Permit
Barangay Clearance
Bureau of Internal Revenue
Social Security System
Fire Permit
Sanitation Permit

BUSINESS STRUCTURE (ORGANIZATION CHART)

There are several legal forms of organizing and operating business. Coffee
shop requires a small capital therefore a financially stable form of business is
necessary. Thus the group decided to structure the business as a partnership and
shall be called, MAIZE CAF SHOP
Our organizational structure will be a single pyramid style with the owners putting
in as much work as the employee.
ORGANIZATION CHART:

GENERAL
MANAGER

63

STORE MANAGER

CREW

ACCOUNTA
NT

CASHIE
RRR

There are functioning groups within the company; production, sales and
marketing and general and administrative.
Production involves the barista and the staffs or crews.
General and Administrative involves the Store manager. Manage the facilities,
equipment, inventory, payroll and other basic operation process.
This chart shows that Maize Coffee Shops organization chart, which presents
procedure of duty, evaluate and control quality in business.

RESPONSIBILITIES/ROLES:
STORE MANAGER- ultimately responsible for the day-to-day operations (or
management) of a retail store. All employees working in the store report to the
store manager. A store manager reports to a district or general manager.
64

STAFF- full-time employee but they work in period in time; can be a cashier or
assists the customer.
ACCOUNTANT- records the account and any financial transaction of the business.
QUALIFICATION OF STAFF/SERVICE CREW:

MALE/FEMALE
MIDGET
18YRS.-25YRS. OLD
HAS 1YEAR EXPERIENCE IN SAID JOB WOULD BE AN

ADVANTAGE
WILLING TO BE TRAINED
QUALIFICATION OF BARISTA:
MALE/FEMALE
18YRS.-25YRS. OLD
HAS 2 YEARS EXPERIENCE IN SAID JOB
SECURITY GUARD:
MUST BE AN EXPERIENCE SECURITY GUARD
MUST BE A LICENSED SECURITY

MANAGEMENT TEAM:
We will share management and supervisory responsible equally.
65

LABOR MARKET ISSUE:

There are midgets looking for a work not part time but full time, we want to
fill that need and help them to build confidence in their selves.
OPERATION OF BUSINESS:
Our business will operate till 12 in the midnight. The store will open at 7 in
the morning

LABOR BENEFITS
SSS
PHILHEALTH
13TH MONTH PAY
ADMINISTRATION EXPENSE:
DESCRIPTION

MONTH

YEAR

SECURITY GUARD

30,000

720,000

66

BARISTA1

426

10,224

BARISTA2

426

10,224

CREW1

426

10,224

CREW2

426

10,224

CREW3

426

10,224

CREW4

426

122,688
122,688
122,688
122,688
122,688
122,688

10,224

1,456,128

TOTAL

*P426.00 is the basic salary of the employee per day based on the regulatory
board of Department of Labor and Employment (DOLE).

OFFICE EQUIPMENT:
MATERIALS

QTY.

PRICE

OFFICE CHAIR

1,375

OFFICE TABLE

1,920

OFFICE CABINET

2,415

COUNTER CABINET

1,830

COMPUTER

18,500

CASH REGISTRY

6,397.5

TABLET

13,000
67

78,000

TRASH BIN

250

1,000

SOFA

3,250

6,500

FIRE EXTINGUISHER

1,200

2,400

MANAGERS
UNIFORM

250

1,500

STAFF UNIFORM

150

9,00

EXHAUST FAN

595

2,380

TOTAL OFFICE
EQUIPMENT

P 125,117.5

68

LABOR REQUIREMENT:
All employees that will be hired in our establishment must present all legal
papers.
NBI CLEARANCE
SSS
OTHER ID such as VOTERS I.D and POSTAL I.D
BARANGAY CLEARANCE
MEDICAL CERTIFICATE
STAFFING:
We will hire FOUR midget 2 boys and 2 girls. We will also hire 2 barista either
a boy or a girl
RULES AND REGULATION:

69

1. Verbal Reprimand - document version with an erring employees censuring

him for the commission of an offense defined and penalized in the rules and a
warning that a repetition of the same commission of similar offense will be dealt
with more severely.

2. Written Reprimand - is a memorandum to an erring employee censuring him

for the commission of a offense and penalized in the rule and the stern warning that
a repetition of the same commission or a similar offense will be dealt with more
severely.

3. Suspension - is a temporary detachment of an employee from service without

pay.

4. Preventive Suspension - is an on - the - spot suspension prior to and or during

an investigation, were the employee presence within the company premises would
pose a serious imminent threats or danger to life and property to his co-employee,
his employer or to the company property.

70

5. Dismissal - is an involuntary separation from service. A dismissal employee

forfeits all his benefits and privileges without prejudices to whatever legal action
that the company may take against him.

6. Restitution Operation of the Damage Caused - in addition to the appropriate

penalty in case involving loss of or damage of property the offender will be
required to place or pay to the loss/damaged.

MANAGEMENT TEAM:
We will share management and supervisory responsible equally.
LABOR MARKET ISSUE:
There are midgets looking for a work not part time but full time, we want to
fill that need and help them to build confidence in their selves.
OPERATION OF BUSINESS:
Our business will operate till 12 in the midnight. The store will open at 7 in
the morning

71

Schedule of Employees

Morning Schedule

Employees

Midget 1

Midget 2

Barista 1

Time In

6:00 am

6:00 am

6:00 am

Time Out

2:00 pm

2:00 pm

2:00 pm

Break

10:00 - 10:30 am

10:30 - 11: 00 am

9:30 - 10: 00 am

Evening Schedule

Employees

Midget 3

Midget 4

Barista 2

Time In

2:00 pm

2:00 pm

2:00 pm

Time Out

11:00 pm

11:00 pm

11:00 pm

72

Break

5:30 - 6:00
pm

6:00 - 6:30
pm

6:30 - 7:00 pm

LABOR BENEFITS:
SSS
PHILHEALTH
13TH MONTH PAY
SERVICE INCENTIVE LEAVE
PATERRNITY LEAVE
MATERNITY LEAVE
*Service Incentive Leave, Paternity and Maternity Leave are based on Article
95 of the Labor Code of the Philippines.
ADMINISTRATION EXPENSE:
DESCRIPTION

MONTH

YEAR

SECURITY GUARD

30,000

720,000

73

BARISTA1

426

10,224

BARISTA2

426

10,224

CREW1

426

10,224

CREW2

426

10,224

CREW3

426

10,224

CREW4

426

10,224

122,688
122,688
122,688
122,688
122,688
122,688
1,456,128

TOTAL

*P426.00 is the basic salary of the employee per day based on the regulatory
board of Department of Labor and Employment (DOLE).

GANTT CHART OF ACTIVITIES:

*the figure shows the step by step procedure of the business.
ACTIVITIES
BUSINESS
PLANNING
RENOVATING THE
SPACE
REGISTRATION OF
BUSINESS
RECRUITMENT OF
EMPLOYEE
ORDERING FROM
DISTRIBUTORS
START OF
BUSINESS
OPERATION
PROMOTION OF
MAIZE CAF SHOP

OCT
NOV DEC JAN
FEB
1 2 3 4 1234 123412341 2 3 4

74

*the figure shows the pre-operating expense of the business from registration of the
business until ordering of the first month business operation.

PRODUCTION COST:
LEGAL EXPENSE
Business Permit
DTI Requirments
Barangay Clearance
BIR Registration
Fire Perit
Sanitary Permit
Marketing/Promotion
Expense
Rent Expense

P15,500
P2,400
P400
P1,700
P500
P600

P 21,000
P9,300

55, 000x3

P165,000
75

Remodeling
PURCHASING
EXPENSE
Milk
Robusta Coffee
Corn Coffee

P45,000

980
700

Vanilla Syrup
Chocolate Syrup
Whipped Cream
Sugar

510
1,100
1,100
1,850
350

Torony Syrup

700

Boyd Coffee

900
1,000

Caramel Syrup
Cinnamon Powder
EQUIPMENTS/TOOLS

1,125

SPOON

1105

BREADKNIFE

1317.5

FORK

1232.5

SAUCER

850

CUP

1,275

TISSUE

300

TRAY

2,850

STRAW

220

DOME COLD CUPS

19,875
76

2ooz.
DOME COLD CUP 12oz. 17,625
HOT CUPS 2o oz.

24,750

HOT CUPS 12 oz.

12, 000

SUGAR PACKETS

3,375

CREAM PACKETS

5,625

PURIFIED WATER
AGUA BEST

1,500

CUP SHAPE CHAIR

5,880

CUSHION CHAIR

3,800

STOOL CHAIR

8,160

3 SEATER CHAIR

16,792

SPOTLIGHT

480

SHELL LIGHT

7,564

BEAM LIGHT

2,080

4SEAT TABLE

900

LONG TABLE

3,000

2 SEAT TABLE

1,800

EXHAUST FAN

2,380

ELECTRIC FAN

1,000

AIRCON STAND

11,200
77

AIRCON BEAM

14,400

AIRCON (1HP)

4,260

PASTRY DISPLAY

18,655

REFRIGERATOR

14,635.95

WI-FI

2,500

BOOKSHELF

6,328.75

MAGAZINES

850

BOOKS

5000

COLORED CHALK

60

BLACKBOARD

200

PAINTINGS

10,400

AD SIGNAGE W/
LIGHT

4,300

CCTV CAMERA

3,500

CAPPUCCINO

6,384.50

BLENDER

5,718.25

ESPRESSO MACHI

8,940

FRAPPUCCINO

12,011.75

OFFICE CHAIR

1,375

OFFICE TABLE

1,920
78

OFFICE CABINET

2,415

COUNTER CABINET

1,830

COMPUTER

18,500

CASH REGISTRY

6,397.5

TABLET

78,000

TRASH BIN

1,000

SOFA

6,500

FIRE EXTINGUISHER

2,400

MANAGERS UNIFORM 1,500

STAFF UNIFORM

9,00

EXHAUST FAN

2,380

79

SUMMARY ASSUMPTION:
If our supplier increases their price, we will have other supplier which is
the Sunrise Coffee and can be bought at Robinson Ermita. If the price
still increase, we will be the one to produce the corn coffee and engage
on how corn coffee is made.
The area coverage of the shop is along FEU, R.Papa St Nicanor Avenue.
We chose midget to be our staff/crew because we want to give
opportunities to them and it is unique style of shop because there is no
coffee shop whos staff/crew are midget.
Our shop will not operate during Sundays because there are no students
and employees during that day.
Our security guard will come from the agency of Sikap Security Service
The furniture and fixtures of our shop are bought at Mandaue Foam
The shop will always follow the government regulation when it comes to
sanitation and fire inspection, business permit and taxes.
Our shop supplies will be ordered well for 1 month to our supplier
which is the Philex Paper located at Muntinlupa. If they tend to increase
their price our substitute supplier will be Pinoy Papel located at
Alabang.
After 5years if sales continuously increase the management will done a
free delivery service to reach out more customer.
80

 Expense on labor cost remain the same for the first 3years then due to
increase sales it is necessary to hire 2 more staff to maintain quality and
fast service.
To ensure the safety of the shop we have the security and we will install
CCTV camera.

EQUIPMENTS:

81

Cake Display

12 oz. plastic cups

Cups and saucer

12oz. hot paper cup

spoon and fork

20 oz. hot paper cup

82

20 oz. plastic cup

sugar and cream packet

Disposable spoon, fork and breadknife

Torani Syrup

MACHINERIES:

83

Cinnamon

Frappuccino Machine

Blender

Cappuccino Machine

Espresso Machine

FURNITURES:

LONG CHAIR

STOOL BAR

84

BUBBLE CHAIR

CUP CHAIR

2SEAT TABLE

CUSHION CHAIR

LONG TABLE

FIXTURES:

Ball Light

BLACKBOARD

Spotlight

Shell Light

BOOKSHELF

85

AIRCON

BEAM AIRCON

STAND AIRCON

CCTV CAMERA

OFFICE EQUIPMENT:

CASH REGISTRY

TELEPHONE

86

OFFICE CHAIR

TABLET PC

OFFICE TABLE AND CABINET

FIRE EXTINGUISHER

OUR PRODUCTS:

Cupcakes

Sandwich

cookies

Coffee

Brownies

87

UNIFORM:

EMPLOYER
EMPLOYEE

88

SLACKS FOR MEN

SLACKS FOR WOMEN

89

90