Conclusion

With this research we identified all the IMC activities done by pantaloons for
its private label brand, the effectiveness of the activities, what core value
does it communicate to its buyer, what IMC activities are done by the
competitors, how does pantaloons attract customers to buy from their range
of private label and not go to any competitors such as shoppersstop.
It also helped us understand their marketing plans and how they segment
and target buyers.How they plan the store layout to increase sales and how
they remain in touch with new buyers (i.e their loyality program, offers on
social media etc.)