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UPDATE
Education through information Thursday, 3 April 2008

Wwww.mediaupdate.co.za

MEDIA NEWS The first All Media and

The World Association of
Newspapers and World Editors
Forum have asked Jacques Rogge, the
President of the International Olympic
Committee, to call on Chinese authorities
to honour their Olympic pledges to respect
press freedom and the right of journalists to cover
events. ClickLhere
here for more.
After receiving Competition
Commission approval in March,
media and entertainment group
Avusa has purchased a majority
stake in airport advertising business;
Airport Media last week. The company
will form part of Avusa Media, headed by Mike
Robertson. Airport advertising specialist Airport
Media, which owns the rights to the landmark Ponte
site occupied by Vodacom, was established at the
Johannesburg International Airport six years ago.
The Newspaper
Advertising Bureau
(NAB) has taken a decision to
resign its representation of
the Eastern Cape Community
papers. Clicklhere
here for more.
Effective 16 May, Caxton's community
newspaper, Record Shoshanguve, will be
discontinued and replaced by the community
here for more.
newspaper Record Noweto. Clicklhere
Daily Afrikaans
newspaper; Beeld, has
shown considerable
readership growth according
here for more.
to the latest AMPS 08A figures. Clicklhere
Weekend Witness, the
Saturday version of the
country's oldest newspaper is
going tabloid from 5 April.
here for more.
Clicklhere
The west coast's independent weekly community
newspaper Swartland & West Coast Herald
launched its new website on 31 March. Click lhere
here for
more.
The partnership
between Sondag and
Bakgat, the new local
Afrikaans teenage movie
from Ster-Kinekor, heralds an exciting phase for
here for more.
youth marketing in Sondag. Clicklhere
Products Survey
(AMPS) results for The
Times, since the paper's launch last year, have
exceeded expectations. Clicklhere
here for more.
The 2008 Sports Illustrated International
Swimsuit issue hit South African news stands on
31 March. Clicklhere
here for more.
For the fourth consecutive year IC Publications
magazines have registered an increase in their
audited circulation. Clicklhere
here for more.
The Real Simple Green Innovation Awards was
established to find individuals or companies who
help us make small, simple changes in our daily lives,
with eco-friendly, planet-saving significance. Click
lhere
here for more.
Long serving publication- SA
Banker, has relaunched the age-old
publication as a quarterly magazine,
which has up-to-date news and articles
written by industry specialists to serve
the broader Financial Service Sector.
Unlike yesteryear’s SA Banker, the
current focus of the SA Banker is global,
national, local economic, finance sector and current
affairs. Clicklhere
here for more.
Themed Home to the New, Sanlam, in association
with VISI tracked down dynamic interior
decorators making their mark on the décor industry.
Clicklhere
here for more.
The annual hunt for nominations for the third Eat
In RMB Private Bank South African Produce
Awards has begun. Clicklhere
here for more.
An unprecedented demand for
Media in Africa's Intiem, a sex
magazine for Christian Afrikaans
women, has led to the company
publishing an English version, titled
Intimacy. For sensuality and sexuality,
the magazine is a tell-all publication
that discusses ‘that which your mother
never told you’ in a tasteful way. Clicklhere
here for more.
Ten years ago a small team of
computer and gaming geeks
established a locally produced computer
and gaming magazine called New Age
Gaming magazine. To celebrate it’s ten-
year anniversary, NAG has packaged the
magazine in a box and printed a special
collector’s edition cover. ClickLhere
here for more.
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A Newsclip Media Monitoring Initiative
Pretoria golfers Marius Swart and Douw
Wolmarans are the winners of the 2007/08 Golf
here for more.
Digest Subscriber Challenge. Clicklhere
The Property Magazine readers
living on Cape Town's Atlantic
Seaboard, were shocked out of their
surfeited nonchalance by an article in
the April issue. The April edition of The
Property Magazine also has a serious
side - It is the magazine’s first Green
issue. Clicklhere
here for more.
The April issue of One Giant Man’s digital
magazine TestDriven is available for download.
here for more.
Clicklhere
CNBC Africa has launched its new-look
schedule, with the specific goal of enhancing the
here for more.
viewing experience. Clicklhere
Fans of Mzanzi Ridez just have a few episodes
left before season two of the car customisation
here for more.
show comes to an end. Clicklhere
SABC2's magazine show; Eastern Mosaic, is
looking for new faces to add to its mosaic of
here for more.
identity. Clicklhere
For the past few days Jacaranda
94.2 has been having a bit of fun,
by claiming that it has pulled all
Afrikaans music from its line up,
based on feedback from recent
listener research. This caused a huge outcry among
the station’s incredibly loyal 2.5–million listeners.
here for more.
Clicklhere
Hot Jocks, a 94.7 Highveld
Stereo initiative sponsored by
Wimpy, is looking to showcase a
colourful array of gifted individuals
who are considering a career in
here for more.
broadcasting. Clicklhere
99.2 YFM has announced its new line up for
2008, which launches on 1 April. With the new line
up, YFM has given primetime slots to DJs who are
significantly younger than their counterparts. Click
here for more.
lhere
YFM has recently relaunched its website:
Lwww.yfm.co.za. Clicklhere
here for more.
Metro FM, is undergoing a change of DJ line-up,
however, the core weekday primetime line-up will
be left unchanged. Clicklhere
here for more.
As part of their Turn over a New Leaf strategy,
Lipton South Africa has launched a Facebook
application to help users kick a bad habit or adopt a
good one. Clicklhere
here for more.
On 9 April, the 7th Annual Mondi Shanduka
Newspaper Awards ceremony will take place at
here for more.
the Wanderers Club in Illovo. Clicklhere
On 27 March, at Kyalami's Theatre, winners of the
19th annual Caxton Excellence Awards were
here for more.
announced. Clicklhere
Media
UPDATE
NEW ON THE SHELF
Yachts Classique
2 Inspire U Media, previously
responsible for the publication of
Prestige Boating and Yachting,
will launch the upmarket title
Yachts Classique mid-May. With
today's fast-paced lifestyle, the
yachting culture is no longer
simply about boats. It also
involves great meals accompanied by fine wines,
quality leisure time both on and off the water,
destinations with appeal, and looking and feeling
good. As a result, this leading marine lifestyle
magazine will cover topics such as vessels, property,
personalities, sports, motoring, fashion and cuisine;
all with a distinctly sophisticated flavour. Yachts
Classique is a bi-monthly publication and can be
found on newsstands, as well as in select five-star
hotel rooms and Business Class seats of luxury
airlines. For more information, contact 021 556 3119
orLtheo.c@mweb.co.za
theo.c@mweb.co.za.
Isolezwe ngeSonto
Isolezwe ngeSonto, a
new Zulu Sunday
n e w s p a p e r, w a s
launched across
KwaZulu-Natal on 14
March by Independent
Newspapers KwaZulu-
Natal. Independent
Newspapers KZN General Manager, Brian Porter says,
“The publication will be a Sunday edition of the
company's highly successful modern Zulu daily
tabloid, Isolezwe.” The majority of Isolezwe readers
do not read any newspapers on Sundays, according
to AMPS readership research. The publication retails
at R2.50, with a minimum of 28 pages to its Sunday
tabloid. Isolezwe ngeSonto is published by publishing
company Independent Newspapers KZN. The target
market for Isolezwe ngeSonto is Zulu literate people,
aged 16-49, (male and female) who reside in Durban,
as well as the greater Kwa-Zulu Natal region. For
more information, emailLdonovan.percy@inl.co.za
donovan.percy@inl.co.za.
The Cape Town International Jazz Festival
Magazine
The Official Cape Town
International Jazz
Festival Magazine was
distributed at the 9th
Cape Town International
Jazz Festival, held at the
Cape Town International
Convention Centre over
10 days in March 2008.
The magazine is focused
on profiles of performers
at the festival, as well as
elements of jazz culture.
The magazine is 132
pages, A4 full gloss and
perfectly bound. Jazz is published annually by NND24
and has a print run of 30 000. A copy of the magazine
was handed to each Jazz Festival ticket holder.
Tickets were priced from R300 to R500. For more
information, log on to Lwww.hsm.co.za
www.hsm.co.za or e-mail:
info@hsm.co.za.
linfo@hsm.co.za
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A Newsclip Media Monitoring Initiative Media
UPDATE

NEW ON AIR Speak Out

Mpumalanga Broadcasting Television
M p u m a l a n g a
Broadcasting Television
(MBTV) is a digital
satellite channel, which
broadcasts 70%
educational, social,
f a c t u a l a n d
entertainment
programmes. MBTV also broadcasts 30% Religious
and faith programmes. It is a Direct-To-Home (DTH)
Digital satellite broadcasting communication channel
and a Free-to-Air broadcasting service for all KU
BAND viewers in Africa and Europe on PAS7/PAS 10.
MBTV is an initiative born in the media industry, with
a view to offer open, innovative and reliable daily
activities of Mpumalanga and southern Africa to
household throughout Africa and Europe, through the
renowned digital television. MBTV has found that
excellent factual storytelling is a nation-building tool
because it breaks the isolation of the human
experience; hence the station will operate in a region
that has a great historical imbalance of education,
economy and technology. All content for MBTV is
generated by the station from in-house and other
independent production houses. Content for shows is
produced from MBTV studios in Nelspruit. For more
information, visitLwww.mbtv.co.za
www.mbtv.co.za.
Malan en Kie
SABC2 brought a new South
African mini-series to screens
on Tuesday, 1 April. Malan en
Kie is the fourth mini-series that
SABC2 had started to air on
here for more.
Tuesdays. Clicklhere
Jukebox
kykNET's new live music-
interest programme,
Jukebox, begins on Sunday, 6
April. Jukebox allows viewers
to vote for their favourite
music videos, new or old,
throughout the week, and
their choices will be aired on the show, alongside their
special messages. Clicklhere
here fore more.
Transito
On Saturday, 5 April, Transito begins on kykNET at
20:00. The show tells the story of several people who
have financial troubles and how they attempt to
overcome them, but all the while they become ever
deeper involved in crime and betrayal. Francois Brink
comes upon a cash-in-transit heist, where the
robbers and the security forces are already dead.
here for more.
Clicklhere
Speak Out, SABC2's new consumer rights show, will
air on Thursday, 3 April at 18:00. The show will
educate viewers about their rights as consumers, by
delivering a wake-up call to retailers and service
providers. Dosto Noge- of Selimathunzi fame- will
host Speak Out, the show that is expected to use
strong investigative research to expose bad service.
NEW ONLINE
Bridget on Breakfast
Bridget on Breakfast
is the latest blog from
YFM Breakfast-slot
host; Bridget
Masinga. The YFM
blog was launched
simultaneously with
the launch of the new
YFM website, on 1
April. Bridget on Breakfast is targeted at black youth
from Gauteng, who are “Young, Black and Fabulous”,
and who know where they are going in the world. The
blog reports on issues such entertainment, celebrity
news, music and the nightlife, in and around
blogs.yfm.co.za/breakfast.
Gauteng. VisitLblogs.yfm.co.za/breakfast
www.freestate2010.com
A new comprehensive website
on the tourism industry in the
F r e e S t a t e ,
www.freestate2010.com, has
been launched. The website,
owned by Anulus Marketing and
designed by Web-D-Zign &
Associates, contains the most
comprehensive published text
and figures on the tourism industry in the province
available to date. Among the many categories
covered, are accommodation, holiday resorts,
museums, art galleries, festivals, adventure, travel
agencies, cuisine, shopping, car rentals, etc. Visit
www.freestate2010.com for more information.
lwww.freestate2010.com
PEOPLE ON THE MOVE
Caxton East Rand Newspaper's editor of the
advertisers; Lana O'Neill, is leaving the newspaper at
the end of March, to pursue a writing career in the
public relations field.
Koos Bekker has been reappointed as Chief Executive
of Naspers, after having taken a years unpaid
sabbatical. Bekker has been with Naspers since 1997.
Good Hope FM's The Nigel Pierce Show is to say
goodbye to its sports presenter, JP Naudé, at the end
of March.

Sunrise Mandy King is leaving Media24, after a three-and-a-

e.tv's new breakfast show; half year tenure.
Sunrise, which aired this
morning, is on air from 06:00 Brigitte Billings has been appointed Editor at
to 08:00, from Monday to Complete Home Solutions.
Friday. The show will cover all
aspects affecting your world, Newsclip is happy to announce the appointment of
from the latest news in politics, Leigh Andrews as Editorial Assistant. She will be
sport, business, health, entertainment and weather working on the company's industry publications,
here for more.
to traffic updates. Clicklhere Media Update, Publicity Update and totallyMAd.
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A Newsclip Media Monitoring Initiative
EDITOR’S CORNER
The era of digital publishing is certainly upon us, as
publishing houses locally and globally are finding
innovative ways of adding value to their traditional
hard copy publications. They are using the principles
of online and other new media tools to find an entirely
new way of offering and packaging their publications.
Magazine.org has reported that research conducted
by the Magazine Publishers of America (MPA) found
that 207 Magazine Digital Initiatives were announced
by US magazine companies in 2007. This represents
an increase of 33.5% in the number of magazine
digital initiatives over the total of 155 identified in
2006. The Fédération Internationale de la Presse
Périodique (or The International Federation of the
Periodical Press - FIPP) has launched a digital edition
here
of FIPP Magazine World. An example is available here.
According to Media Week, Condé Nast recently
launched a stand-alone website for its US Gourmet
magazine. The site offers daily news, videos from test
kitchens, episodes from its public television show Diary
of a Foodie and other new content not found in the
magazine. Stand-alones for W and Bon Appétit are
slated to be up and running by the end of the second
quarter of the year, with Condé Nast Traveler scheduled
to come on board in early 2009. New sites dedicated
specifically to titles Details, GQ and Vogue will follow.
Meanwhile, companies are furiously moving to reliable
digital platforms. Some of the more recent changes by
major publishers include a new website with software
and trail-sharing from National Geographic; social
networking and mobile video-on-demand from Vogue;
broadband video and original programming from
Fortune; widgets and an expanded video offering from
Portfolio; new website and video upload facilities from
Adweek; blogging and video content from TV Guide,
and more.
Locally, The Ridge launched The Ridge Online last year,
allowing readers to digitally browse through their
publication using the latest Flash technology (visit
www.theridgeonline.co.za for more). The system is
simple - you flip through pages at the click of a button
as you would turn the page of a physical publication.
You can zoom, print, highlight and more.
In the example
here, you can see
a screenshot of
the digital
publication, as I
was turning the
pages. It is a
b e a u t i f u l
illustration of the
technologies that
are available for
almost any
publisher to go down the digital publishing route.
It will be interesting to see the number of publications
that choose to follow down this road over the next 12 to
18 months. My guess is that a large majority will opt in
during the course of 2008 and 2009, as they realise the
advertising permutations that are attached to this
development.
Media
UPDATE
Women Inc. Magazine also has a new face for 2008.
Last month, after a lot of market research, the
magazine embraced digital communication methods.
The magazine was tagged, ‘The Complete Resource for
the Working Woman’ and over the last few years it
became apparent that the readers had adopted the
magazine as exactly that. In the first year, the
magazine grew to a print run of 25 000 copies and an
estimated pass-on readership of 100 000 readers.
On the anniversary of its 12th issue (two years of
publishing the magazine), Rachel van Doorene
recognised that she needed to audit the impact of the
magazine and its viability as a hard copy glossy
magazine. Through a process of speaking to various
contributors, clients and subscribers, she realised that
an alternative method of delivering the product for
maximum impact needed to be developed. This is how
the innovation came about...
Many of the readers had requested soft copy versions of
the articles (content that could be read on email or the
web) and audio versions (content that could be
downloaded to MP3 players, iPOD’s or listened to on CD
while driving around in daily traffic). Due to these
findings, the Women Inc. Magazine was re-branded
into the Women Inc. MYZINE, which was launched in
February.
How times have changed. A magazine is now available
in digital formats, ranging from simple Flash
presentation to audio books and other downloads. But
then again, this makes sense. The average Joburger
will spend some two hours a day in traffic, so why not
catch up on the latest article about good business
management by downloading an e-book and loading it
onto your GPS or MP3 player?
See you next week.
DANIEL
GET TO KNOW THE TEAM
EDITOR Daniel Munslow
DEPUTY EDITOR Pat McClelland
EDITORIAL ASSISTANT Stefanie Jason
EDITORIAL ASSISTANT Leigh Andrews
MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
Daniel Munslow is on Facebook... Visit him here.
Daniel is a member of the MPASA PICA Awards
Committee
GET IN TOUCH
Want to make a contribution? Want to share your opinions
and stories about the media industry? We want to hear
from you.
You can email us at updates@newsclip.co.za or call
us on (011) 288-6600.
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Data is provided for information purposes only. Newsclip shall not be responsible for any
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MEDIA UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE
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