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Name: Jasper Pitchford

Course: 1010

Section: 408

Optimizing an Advertising Campaign


Math 1010 Intermediate Algebra Project
Background Information:
Linear Programming is a technique used for optimization of a real-world situation. Examples of
optimization include maximizing the number of items that can be manufactured or minimizing
the cost of production. The equation that represents the quantity to be optimized is called the
objective function, since the objective of the process is to optimize the value. In this project the
objective is to maximize the number of people who will be reached by an advertising campaign.
The objective is subject to limitations or constraints that are represented by inequalities.
Limitations on the number of items that can be produced, the number of hours that workers are
available, and the amount of land a farmer has for crops are examples of constraints that can be
represented using inequalities. Broadcasting an infinite number of advertisements is not a
realistic goal. In this project one of the constraints will be based on an advertising budget.
Graphing the system of inequalities based on the constraints provides a visual representation of
the possible solutions to the problem. If the graph is a closed region, it can be shown that the
values that optimize the objective function will occur at one of the "corners" of the region.
The Problem:
In this project you will solve the following situation:
A local business plans on advertising their new product by purchasing advertisements on the
radio and on TV. The business plans to purchase at least 60 total ads and they want to have at
most twice as many radio ads as TV ads. Radio ads cost $20 each and TV ads cost $80 each.
The advertising budget is $4320. It is estimated that each radio ad will be heard by 1750
listeners and each TV ad will be seen by 2500 people. How many of each type of ad should be
purchased to maximize the number of people who will be reached by the advertisements? This
report should be submitted with the assumption that it is a report that will be presented to your
employer. Neatness and organization will be a part of the grade. Anything I have to search too
hard for will be considered upgradeable. If you have doubts about your work, share this with
your own employer or a person in authority for feedback.
Submission:
1. To submit this assignment you will post it in your ePortfolio. Give the file a descriptive
name, not just Project 2. After you post your assignment, send me an email in ALEKS
with the web address of your ePortfolio home page.
2. Email your project to me in a Word file to: theprof@professormathguy.com

If you do not do both of these things, your project will not be graded.
Modeling the Problem:
Let X be the number of radio ads that are purchased and Y be the number of TV ads. Please use
the Equation editor to insert the desired inequalities and function. You will find the editor under
the Insert tab.
1. Write down a linear inequality for the total number of desired ads.

2. Write down a linear inequality for the cost of the ads.

3. Recall that the business wants at most twice as many radio ads as TV ads. Write down a
linear inequality that expresses this fact.

4. There are two more constraints that must be met. These relate to the fact that there cannot
be s negative numbers of advertisements. Write the two inequalities that model these
constraints:

5. Next, write down the function for the number of people that will be exposed to the
advertisements. This is the Objective Function for the problem.

You now have five linear


inequalities and an
objective function. These together describe the si tuation. This combined set of

inequalities and objective function make up what is known mathematically as a linear

programming problem. Write all of the inequalities and the objective function together below.
This is typically written as a list of constraints, with the objective function last.
Number of ads

Cost of the ads

Twice as many radio as TV ads

There is to be no negative number of ads so

The number of people expected to be reached

6. On your own paper perform the computations necessary to construct the graph. When you have
completed the computations, scan them and insert them after this page in to page(s) of this
document. If you need more than one page to complete your calculations, use only one side of a
clean sheet of paper for each page and insert each page you create into its own document page.
The overlapping shaded portion of the graph you will create is called the feasible region. Any (x,y)
point in the feasible region corresponds to a possible number of radio and TV ads that will meet
the requirements and constraints of the problem. However, the value that will maximize the
number of people exposed to the ads will occur at one of the three vertices or corners of the
feasible region. Find the coordinates of these corners by solving the appropriate systems of Linear
equations. Be sure to keep your work (done by hand) EXTREMELY neat and organized.
Remember continued employment will depend on the quality of the work you do.

7. you have completed step 6, list the points necessary to construct the graph. Three of points
will be the vertices of the
feasible region. Using the
equation editor, enter the three
vertices here.

8. To solve this problem, you will need to graph the intersection of all five inequalities on
one common XY plane. Do this using one of the graphing programs suggested in Project
1. I strongly suggest that you use the Graph for Windows program found at:
http://www.padowan.dk/graph/
Of the four programs, this is the most intuitive and easiest to display all of the qualities I
want to see in the graph. Have the bottom left of the graph be the origin, with the
horizontal axis representing X and the vertical axis representing Y. Label the axes with
what they represent (not just x and y.) and label your lines as you graph them. Also, label
each of the vertices. Remember, you are graphing inequalities and they should be

appropriately shaded. Make sure that you set your parameters for the graph so it mainly
shows the positive quadrant only. You will need to specify the minimum tics at about -3
for both x and y for the axes to display.
Optimization to maximize the viewing of a combination of radio and TV adds

9.To find which number of radio and TV ads will maximize the number of people who are exposed to the
business advertisements, evaluate the objective function P for each of the vertices you found. Show your
work. Do these calculations by hand and insert them on this page. These calculations should be relatively
simple and take up little space. You will need to crop your scan so that it fits in the space below

10. Write a complete sentence describing how many of each type of advertisement should be
purchased and what is the maximum number of people who will be exposed to the ad.

By having 24 television ads and 48 radio ads, you will be able to remain within the projected cost
while still hitting a maximum of 161,280 potential customers.

11.Reflective Writing.
Did this project change the way you think about how math can be applied to the real world?
Write one or two paragraphs stating what ideas changed and why. If this project did not
change the way you think, write how this project gave further evidence to support your
existing opinion about applying math. Be Specific

So often we look at math as something we need to learn without the big picture as to how we will
apply it in our everyday lives. I found this assignment taught me so much more than just how to
write or solve a problem.
When I started this assignment I was very confused by what it meant to write inequalities and a
function. Though I had learned through the class a break down from the beginning on how to
work with inequalities and graphing, putting it in a project was very different.