Studied at the school of Arts and Crafts in Zurich Worked as a Lithographer in Basil and Berns
in 1947 begin teaching at the Basel
school of Arts and Crafts For 40 years
Philosophy
possess great typographic and photographic
purity of form. amplifying the impact by reducing the visual idea to its essential components. In its purity of form and purposeful expression, Hofmanns work is uniquely personal. His work deals with the universal language of signs and symbols, often including serendipity and always aiming for timeless beauty.
Quotes
Another reason for my interest in the use of
black-and-white in design lies in my intense preoccupation with the forms and analysis of signs and symbols. For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a societys state of mind.