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Collection letters

Collection letters are beyond the most difficult to


write because it has the risk of destroying the
customers goodwill that is painstakingly
acquired over months or years of service that is
why it must start with a casual reminder of the
obligation and processing to a final step, that
is, the possibility of a legal action if payment is
not made by a definite date.

CREDIT AND COLLECTION (BAF110)


FM-3A Room 82N

Importance of collection letters


The importance of collection letters to any firm
which grants credit to its customers may be
observed from the fact that the sale never
becomes complete until and unless the account is
paid. Hence, collection letter form part of the
collection machinery of the company.

CREDIT AND COLLECTION (BAF110)


FM-3A Room 82N

Objectives of collection letters


To collect the money due to the company.
- find out the reason why the debtor is delinquent
in meeting his obligation to pay.
To keep and retain the goodwill of the
customer.
- collection letters should be aimed toward making
the debtors find ways and means by which they
could restore their feeling of confidence and selfrespect through positive, friendly affirmation, and
suggestion of the company.
CREDIT AND COLLECTION (BAF110)
FM-3A Room 82N

Qualities of a good collection


letter

1.
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8.

It should be short and direct.


It should use dated action.
It should be writer from the customers viewpoint.
It should not provide any cause or occasion to
arouse the anger and bitterness of the customer.
It should be revised periodically.
It should have a humanistic approach.
It should follow a definite pattern.
It should be written in such way as to make it
appear as if it were the last to be sent to the
debtor.

CREDIT AND COLLECTION (BAF110)


FM-3A Room 82N

CREDIT AND COLLECTION (BAF110)


FM-3A Room 82N

CREDIT AND COLLECTION (BAF110)


FM-3A Room 82N

CREDIT AND COLLECTION (BAF110)


FM-3A Room 82N

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