StrictlyPrivate&Confidential

Gr-aide2016

GR-AIDE
BUSINESSPLAN

Preparedby:Gr-aide
March1st

StrictlyPrivate&Confidential
Gr-aide2016

TableofContents

Page

ConfidentialityAgreement

1)
ExecutiveSummary

2)

CompanyDescription

5
5
5
5
5

3)

Promoters,shareholdersandBoard
Productsandservices
LongTermAimofBusiness
Objectives
S.W.O.T.Analysis

MarketAnalysis
Targetmarket
Totalmarketvaluation
Targetedshare
Markettrends
Profileofcompetitors
Competitiveadvantage
Benefitstoclients

6
6
6
6
6
7
7

4)

Marketing/SalesStrategy

Marketingstrategy
Pricing
AdvertisingandPromotion
Sales
Strategy
5)

8
8
8
8

Research&Development

R&D
6)

9-11

StaffingandOperations

12

Staffing
Operations

12
13

7)

SalesPipeline

14

8)

FundingRequirements

15

9)

Appendices

16

StrictlyPrivate&Confidential
Gr-aide2016

ConfidentialityAgreement

Theundersignedreaderacknowledgesthattheinformationprovidedinthisbusinessplanis
confidential;therefore,thereaderagreesnottodiscloseitwithouttheexpresswritten
permissionofGr-aide.

Itisacknowledgedbythereaderthatinformationtobefurnishedinthisbusinessplanisinall
respectsconfidentialinnature,otherthaninformationthatisinthepublicdomainthroughother
means,andthatanydisclosureoruseofthisconfidentialinformationbythereadermaycause
seriousharmordamagetoGr-aide.

Uponrequest,thisdocumentistobeimmediatelyreturnedtoGr-aide.

Signature

Name(printed)

Date

Thisisabusinessplan.Itdoesnotimplyofferingofsecurities.

StrictlyPrivate&Confidential
Gr-aide2016

1.

ExecutiveSummary

Thepurposeof thisbusinessplan is break down indetailhowourapp willbecompletedaswell

aswhenthat timewill be.itwillalsogoover howeach stepisaccomplishedand whenitwillbe
accomplished(timeconstraints). Our teamcreatedan ideacalledGr-aidetohelpwithstudent
stress levels and grade averages. Gr-aide allows teachers to cut off notifications from social
mediaandanyothertechnologyrelateddistractionbythedownloadingoftheappandthepush
of abutton.Our teamisplanning on reachingoutto Edmodoand PowerSchooltopartnerwith
us. Edmodo is a website where assignments can be posted and graded. PowerSchool is a
websitewhereteacherscaninputgradesandstudentscanprivatelyviewthem.Webelieve that
this app will produce a great amount of revenue and increasinglybecomepopularwithinthe
high school community. Our group hopes to be funded by Apples App Store. The funding
needed would be around ninety-ninedollarsannually.Time neededtop completetheappfully
andpresentittoouraudienceisaroundtwomonths.

StrictlyPrivate&Confidential
Gr-aide2016

2.

CompanyDescription

Promoters,Shareholders,andBoard

Gr-aideisaself-promotednonprofitorganizationcreatedbyagroupofhighschoolstudents.
BoardmembersincludeMadisonMickey,NailahHutchinson,JoesphMuro,AustinCepalia,
BiancaJames,andJeremyAmoro.

Productsandservices

Gr-aideisaself-promotednonprofitorganizationdedicatedtohelpingstudentslowertheir
stresslevelswhichcouldleadtohealthproblemslateroninlife.Gr-aidewillhelplowerstudents
stresslevelsbycreatinganappthatallowseasyaccesstoteachersemail,checklistto-do
systemswithpushnotificationsupport,theabilitytochatwithotherstudentsthroughanIM
system,andapanicbuttonforwhentheuserisverystressed.Gr-aideisdefinitelyuniqueand
eventhoughtherearesimilarappsouttherenoneofthemareinthesamemarketasweare.

LongTermAimoftheBusiness

Tohelpasmanystudentsaspossiblebecomelessstressedwhendealingwithschooland
grades.WehopetolaunchourappontheAppStoreandreachouttoschoolsotherthan
EngineeringScienceUniversityMagnetSchool.

Objectives

Winminiexpo
FinishtheappandlaunchitontheAppStore
WinEXPO
PartnerwithESUMSandintegrateGr-aideintotheschool
IntegrateGr-aideintoNHPS

SWOTAnalysis

Strengths
Weaknesses
Nocompetition
Notmuchdevelopmenttime(only
ManyPublicschoolsallowsusto
about2weeks)
easilyobtaindataaboutourproject
Studentscanstilldisconnectfromthe
Theapplessensdistractionswithout
app
takingphonesaway
Opportunities
Threats
Partnershipswithsimilareducational
Someschoolsmayjustbancell
appcompaniestoincreaseourbrand
phonesinstead
Broadenfromjustourschooltoour
Someschoolsusecellphonejammers
county,toallofConnecticut,and
toblocksignalsalltogether
beyond

StrictlyPrivate&Confidential
Gr-aide2016

3.

MarketAnalysis

TargetMarket

Middle andhighschoolstudents;ahugeandeverpresent marketwho willhopefullyuse

ourappforyearstocome
Growing;asstudentsenter high school and middle school theybecomeouraudience,
andevenaftertheygraduatethenextwaveofstudentswilltaketheirplace
Students lovetheirphones andtablets;thereisno excuseforthemto notdownloadthe
appastheyhavetheresourcesandexpertise

TotalMarketValuation

Thereis huge potential for thisproductinthemarketofmiddletohighschoolers.In todaysday

andage technology onlyincreasestobecomemoreprominentandchildreninthiscategoryare
atthefront of usage. As childrencontinuallyenter school every year,there is no reasonforthe
producttonotgrowasweupdateandsupporttheapp.

TargetCompanyrevenue

Wearenonprofitandonlyaimtohelpchildrenacrosstheworld.

MarketTrends

Theshiftandhugepopularityofmobilecontinuestogrow
Mobiledeviceswillonlybecomemorecommoninschools
Asphonesbecomemore widespreadandcheaperit becomesmorenecessarytoown
one
Our appwill make the pushalittle biggerforstudents bygivingthem alltheresources
theyneedaswellasbeingschoolfriendlywithFocusMode
We currently only have an iOS app but may develop Android and Windows Phone
applicationstoexpandourbrandandbranchouttoevenmoreplatforms

ProfileofCompetitors

Websitesdealing with stressrelieforothereducationalapplications(althoughnoneare

quitethesameasus)
PowerschoolandEdmodoarebigplayersandpopularamongstudents
They are well known and and preferred by students, although they do not offer any
servicesthesamewaywedo;noFocusModeorbuiltinplaner

StrictlyPrivate&Confidential
Gr-aide2016

CompetitiveAdvantage

Gr-aide is a one of a kind app service. Currently we have no competition only apps that do
similar things but are not in the same market. Our app is free andcan be boughtonthe App
store in the near future. Our app can be considered a compromise because school systems
want to ban cell phones however, parents students do not feel comfortable with this. With
Gr-aidestudents willbeabletokeeptheirphonesinschoolandnotgetdistractedbythemwhile
inschool.

BenefitstoClients

Increaseproductiveclasstime
Savemoneysinceyouwillnotneedtohiretutorsormedicinetodealwithstress
Savetimebybeinglessstressed.
Reducedistractionsintheclassroom

StrictlyPrivate&Confidential
Gr-aide2016

4.

Marketing/SalesStrategy

MarketingStrategy
Students whofeelthey needanextraresourcetogivethemtheupper handinaschool
setting
Social media advertisement and a video advertising our product and showinghow it
helps
OfferinguniqueideaslikeFocusModeandourPersonalPlanner
Stressreductioninstudentsandincreasedfocusinclass
Studentsofourhighschool
Appisstillindevelopment
Localnewsandmedia,socialmedia,wordofmouth
Socialmediastaff

SalesStrategy

We will distribute the app through the multiple app service providers; currently we are
developing the iOS version so we can distribute through Apples App Store. In the future we
wouldliketodistributethroughGooglesPlayStoreandMicrosoftsWindowsPhoneStore.

Pricing

Freeapp
We want all students and teachers tohave accessto thisapp regardlessof financial
status
Onlyrequiredbackgroundisasupportedmobiledevice

MarketingandCommunicationsStrategy

Socialmediaadvertising;TwitterandInstagramtostart
Word of mouth; teacher to teacher and studentto studentrecommendations spread
acrosstheschool
LocalnewsappearancesandexposurethroughEXPOcompetitions
Videoadvertisingandexplainingourproductforthecurious

StrictlyPrivate&Confidential
Gr-aide2016

5.

ResearchandDevelopment

<< Show the intended future development of your product or service, i.e., changes to meet
futuremarketdemands,adaptationstointernationalmarkets,orupgrades. Alsodetailplansfor
newproductsorservicestoaddtotherange.

Development
Gr-aidesdevelopmentiscurrentlyinthedesigningstagewithanumberofpossiblefeaturesthat
canaidintheconnectivityandeaseofaccessforstudents.Theprimaryfeaturethatwillbe
includedintheInitialdesignisFocusMode.AsidefromFocusModeGr-aidewillsoonafter
haveastudentplannerwhichwillworkthroughachecklistto-dosystemnotifyingstudents
throughpushnotifications.Duetothefindingourresearchitiscurrentlyourhopethatlater
iterationsofGr-aidewillallowforthecreationofaninteractivestudentprofileswhichwillleadto
easyteacheremailingpractices.fromthispointbasedonthenecessityandpopularityof
Gr-aidewemayaddmessagingbetweenstudentsforsimplificationofgroupprojectsofcourse
thefeaturesbeingconsideredthisfaraheadpointarejustspeculation.

StrictlyPrivate&Confidential
Gr-aide2016

6.

StaffingandOperations

Management(includingBoard)OrganisationChart

Name

PrimaryPosition

Secondary

Tertiary

Austin
Cepalia

VideoDirector

MarketResearcher

VisualAid
Director

Tatiana
Martin

LogoDesigner
OralPresenter

CitationManager

Assistant
Researcher

Mikayla
Osumah

TeamProcessBlogger

LabAssistant

Bianca
James

DigitalMediaProjectManager

Interviewer
Photographer

OralPresenter

MarketResearcher
OralPresenter

PompBiographer

Madison
Mickey

SocialMediaCampaignDirector
CommunityCampaignWebsite
Developer
TaskMaster

JoeMuro

LeadResearcher

LabAssistant

TeamProcessBlogger

OralPresenter

JoeMuro

CommunityCampaignProject
Manager

Mikayla
Osumah

ScienceConsultant
OralPresenter

ExhibitionSpace
ProjectManager

MarketingExpert

BrianPettway LabAssistant

Engineer

SetManager

Nailah
Hutchinson

ContentExpertsProjectManager

AssistantResearcher10 LabAssistant

CommunityCampaignWebsite
Developer

MarketingExpert

Designer

Jeremy
Amoro

OnlinePackageProjectManager

Interviewer

Austin
Cepalia

AssistantResearcher

Animator

Engineer

EricaJones

10

StrictlyPrivate&Confidential
Gr-aide2016

George
Shelton

OralPresenterProjectManager
OnlinePackageWebsiteDeveloper

Script
writer
MathConsultant

JingleMaker

NickUnger

MarketResearcher

AssistantResearcher

Videographer

Adrielys
Gomez

OnlinePackageWebsiteDeveloper

AssistantResearcher

Script
writer

Operations
Aroomthatcanhold16people,laptops,cameras,andanareaforfilming
16Laptopsandcameras
Communicationsfacilities
Costs involved, the school provides the computers and the room if we wanted to
expandhowever,thenwewouldhavetopayforaroomandnewequipment.

11

StrictlyPrivate&Confidential
Gr-aide2016

7.

SalesPipeline

Tableasfollows:

N/A

NameofCustomer

SizeofDeal

DatePOexpected

12

Probability %
GettingSale

of

StrictlyPrivate&Confidential
Gr-aide2016

8.

FundingRequirements

Sources:

EXPOandMini-EXPOwinnings
Sponsorsanddonors
Advertisementrevenue

Requiredfor:

AppStoreapppublishing($99,annualfee)
Websitemaintenance
Technologicalequipment(Computers,appdevelopmentsoftware,etc.)

13

StrictlyPrivate&Confidential
Gr-aide2016

9.

Appendices

DevelopedbyHighSchoolstudents
DevelopedforEXPO2015-16
Annualtheme;Empathybydesign.
As students we felt we could empathize with stressed students in an increasingly
stressfulschoollife,hopingtomaketheirliveseasier.
Easytouse
Developedinjustundertwomonths
Hopetomakephonesacceptableinschools

14