Luisa Lpez

Oscar Arreola
Erick Cruz
Mario Rivero

Company
The most popular
as well as iconic
motorcycle manufacturers
of the world.
Founded in 1903 in the town of Milwaukee, Wisconsin.
By William Harley and Arthur Davidson
Survive the Great Depression in 1903

Success

5 Billion revenue per year for merchandise.

The brand sells freedom and a lifestyle.
Total Quality Managemnet PracKces.
Well-known and highly embraced branding and markeKng strategy.

Employees
#1054 Global 2000
#10 Americas Best Employers
5900 Employees
Benets and Perks
Discounts on bikes and merchandise
Health, dental, group life, Disability Insurance,
VacaKon Kme o is great.
EducaKonal TuiKon
AcKviKes promoted by the company for the
employees (Healthy Events)

Environment
Harley-Davidsons purpose is to fulll dreams of personal
freedom. Timeless and lasKng ideals like this demand
responsible, forward-thinking commitments to society and our
environment.

Strategies to reduce environmental impact

InvesKng in innovaKve new technologies,

manufacturing processes and products that
conKnue to lower our environmental impact
generaKng less waste, using less energy and
creaKng fewer greenhouse gases.

CreaKng a posiKve social impact on

communiKes that are home to Harley-
Davidsons global operaKons through local
projects promoKng health, educaKon and the
environment.