Apurva Gautam

Meenakshi Luthra
Anu Kapoor
Vivek Mahajan

Masket & punch line

New Customer Acquisition

Provide coupon on online order

Door to door selling
Free trial for new customers
Special combos on low price
Buy-one-get-one-free schemes on
special items
Happy hours in restaurant

Techniques of advertising
&
sales promotion

Advertising -:
By setting up Facebook account
Foodie photos on facebook account
Setting up Online menu list
Billboards campaigns
Direction sign and posters

Techniques of advertising
&
sales promotion

Sales promotion-:
Provide discount on special festivals occasions
Free home delivery
Discounts for loyal customers

Marketing mix (7 ps)

Product & price -:

Marketing mix (7 ps)

Place-: 9 sector Chandigarh

Marketing mix (7 ps)

Promotion-:
Advertisements pamphlets, social
media, newspapers
Sales promotion - discounts, free
delivery
Social media - facebook, instagram
Personal selling door to door selling
of pamphlets .

Marketing mix (7 ps)

People -:
Manager-2
cashier-2
cook- 8-10
waiters - 12
Guard-2
sweepers -2

processes
Purchasing of raw material for
production
Using of LPG for making final product
Making final goods
Sell to consumers

Physical evidence

Air conditioner -5
LED-3
Credit card machines-1
Tables-20
Chairs-60
Couchs-6
crockery

Physical evidence