Function/Purpose
Examples
Evidence (facts,
examples,
statistics)
Evidence from
authoritative
sources
Reasoning to
develop ideas and
to connect claims
and evidence
Word Choice
(powerful or
precise words to
make a
statement) =
Appeals to
Emotion
(fear/sadness/joy/
anger)
Repetition/
Reinforcing Ideas
Imagery
Rhetorical
Questions
Comparing/Contra
sting ideas
/Juxtaposition
Synthesizes
Multiple Sources
of Evidence
Call to Action at
the End