Steven Zielen

196 Fairview Ave E l Pittsburgh, PA 15237 l (570) 466-2479 l sjzielen@gmail.com

Education
Western Kentucky University
Master of Science in Recreation & Sport Administration
Graduate Certificate in Intercollegiate Athletic Administration
Misericordia University
Bachelor of Science in Sports Management
Minor in Marketing

Expected Graduation 05/16

Graduated 12/11

Professional Experience
Athletic Marketing Assistant
Western Kentucky University, Bowling Green, KY
August 2014-Present
Manage all aspects for Baseball in 2016 including marketing and advertising materials
Oversee production of television, print, and radio advertisements for Baseball
Created game scripts and timelines for Baseball in 2016
Planned and executed pre-game, in-game & post game operations (promotions, ceremonies,
presentations, music, etc.) for football, womens soccer, womens volleyball, mens and
womens basketball and baseball
Work closely with Director of Marketing in enhancing game day fan experience for Football
and Womens Basketball
Implement marketing strategies to increase attendance, fan engagement & revenue
o Administered marketing plan for Baseball resulting in 23% increase in average
attendance in 2015
o Implemented marketing plan for Football resulting in 10% increase in average
attendance in 2015
o Increased Womens Soccer average attendance by 20% and average student
attendance by 33% in 2015
Assist Director of Student Promotions and Fan Engagement in enhancing game day fan
experience for Mens Basketball
Collaborated closely with IMG staff in fulfilling all in-game sponsor requirements
Assist with oversight of WKU Athletics Street Team which includes 20 student workers
Worked closely with Director of Marketing during special events held by WKU Athletics such
as WKU Fan Fest, Hilltopper Hysteria, National Girls and Women in Sports Day, Football
Pre-Game Tailgate, and Big Red Rascals Ballpark Takeover
Implemented grassroots marketing strategy with city-wide game day yard signs
Sports Operations Manager/ Assistant to the C.E.O.
Keystone State Games, Inc., Wilkes-Barre, PA
February 2012-August 2014
Planned and organized event & competition logistics for Pennsylvanias largest annual
amateur athletic festival
Hired, supervised and delegated responsibilities to 12 annual interns
Supervised over 100 volunteers during week of athletic festival
Managed successful sporting events with over 20,000+ participants
Coordinated operational staffing needs and served as liaison to all operational entities
Attended events throughout the state of Pennsylvania to market and advertise the Keystone
State Games.

Steven Zielen
196 Fairview Ave E l Pittsburgh, PA 15237 l (570) 466-2479 l sjzielen@gmail.com

Game Environment Manager

California State University San Marcos, San Marcos, CA
August 2013-May 2014
Developed, scheduled and executed pre-game, in-game & post game operations (promotions,
ceremonies, presentations, music, etc.) for all sports
Created and implemented marketing & promotional plans through social media platforms
o Implemented marketing plan for Womens Soccer resulting in 78% increase in
average attendance
o Increased Mens Soccer average attendance by 56%
o Increased Baseball average attendance by 16%
Created game scripts and timelines for all varsity sports
Maintained upkeep of CSUSMcougars.com and developed season in review articles,
updated record books and archived photos & press releases
Assisted with Padres at the Park event during doubleheader at CSUSM Baseball Field
Public Relations/ Broadcasting Operations Intern
Wilkes-Barre/ Scranton Penguins, Wilkes-Barre, PA
October 2010-May 2012
Assisted with game day tasks including credential distribution for media & press relations
Responsible for broadcast equipment preparation and logistics
Front Office Intern
North Adams SteepleCats, North Adams, MA
May 2011-August 2011
Planned and executed pre-game, in-game & post game operations (promotions, ceremonies,
presentations, music, etc.) for SteepleCat games and special events at Joe Wolfe Field
Planned and executed successful game sponsorships planning promotions, marketing and
organizing logistics of sponsored game night
Scheduled and supervised game day staff during all events at Joe Wolfe Field
Coordinated, scheduled and facilitated player and mascot appearances at schools, community
centers and community events
Contacted regional businesses and sold sponsorships, field signage and media guide
advertisements generating over $15,000 in sponsorship revenue

Volunteer Work
Marketing and Promotions Assistant
American Basketball Association-Bowling Green Bandits
Event Operations Staff
Russell Athletic/KHSAA Commonwealth Gridiron Bowl
Media Coordination Staff
NCAA Division I Mens Basketball Championship, San Diego, CA

Computer Skills
Adobe Photoshop, Click Effects ProAudio, Microsoft Office, iMovie

2014-15 and 2015-16 Seasons

December 2015
March 2014

Steven Zielen
196 Fairview Ave E l Pittsburgh, PA 15237 l (570) 466-2479 l sjzielen@gmail.com

References
Zack McKay
Director of Marketing, Western Kentucky University
E.A. Diddle Arena
1605 Avenue of Champions
Bowling Green, KY 42101
zack.mckay@wku.edu
(270) 745-4083
Relationship: Supervisor
Morod Shah
Associate Director of Athletics, Facilities and Operations, California State University San Marcos
333 S. Twin Oaks Valley Road
San Marcos, CA 92096
mshah@csusm.edu
(760) 750-7102
Relationship: Supervisor
Dr. Fred Gibson
Professor/Director of Recreation & Sport Administration, Western Kentucky University
Smith Stadium East 1007
1605 Avenue of Champions
Bowling Green, KY 42101
fred.gibson@wku.edu
(270) 745-6021
Relationship: Supervisor