HOW BRANDS AND EXPERTS USE INSTAGRAM TO DRIVE SALES,www.blackhatteam.

com
LEADS AND TRAFFIC

INSTAGRAM ETIQUETTE: MUST-KNOW DOS AND DONTS

Instagram hit a major milestone in December of 2014. The mobile photo-sharing social network reached 300 million users, passing
Twitters number of active users. Now that Instagram is growing more rapidly than ever, you need to know how you get your brand
in on the action the right way. Here are some best practices for posting, liking and commenting on Instagram.

POSTING
use your brands authentic voice when crafting caption copy.
DONT
DO Tip:
Charm and wit go a long way!

steal photos. If you do repost a photo from another

account, credit the account for the photo by mentioning
them in your caption copy or using an app like Repost for

creative with the images you share. Experiment with

DO be
proportion, shoot from various angles, try creating knolling
and  images... you get the idea!

DO give a behind-the-scenes look at your business.

to a style of posts so your photos have a cohesive,
DO commit
branded look.
awesome images users have tagged you in (and be
DO repost
sure to give them photo credit).


DO endorsed or administered by, or associated with, Instagram

whenever you host a promotion.

DO use hashtags that are relevant to your photo and/or brand.

Instagram.

DONT

post too often. Posting more than 2-3 times a day will drive

DONT

F

DONT

be overly promotional with your posts. Instagrammers dont

DONT

inaccurately tag posts or encourage users to inaccurately

followers away.

more!

like spam.

tag their posts (this is a stated Instagram violation).

HOW BRANDS AND EXPERTS USE INSTAGRAM TO DRIVE SALES,www.blackhatteam.com

LEADS AND TRAFFIC

LIKING

DO give love back by liking your followers photos.

location tags and hashtags that are relevant to your
DO use
x

DONT

randomly like hundreds of photos in hopes of gaining new

DONT

negotiate for follow-backs in the comment section of a

DONT

try to poach another accounts followers in the comment

DONT

leave generic comments like cool! or insert emoji here

followers.


like (appropriate) photos your business has been
DO always
mentioned or tagged in.

COMMENTING

DO be sincere with all your exchanges on Instagram.

thoughtful comments that are genuine and/or
DO leave
contribute to the community.
always comment on (appropriate) photos your business has

DO been mentioned or tagged in.

photo.

section.

on random photos yes, teenagers do it, but professionals

shouldnt.