MARIE EVANS

DIGITAL MARKETING & PROJECT MANAGER

(617) 939-8531 | mevans416@gmail.com| Boston, Massachusetts

Highly motivated, results-oriented professional with an eight-year track record of progressively responsible experience in
marketing and sales industries. Adept at crafting and implementing actionable digital, print, and branded content
strategies tailored with the consumer in mind. Experience in leadership and management positions has resulted in valuable
interpersonal skills and ability to multi-task to achieve successful results.

HIGHLIGHTS OF EXPERTISE
Branded Content

Content Management Systems

Marketing Leadership

Project Management Planning

Targeted, Behavioral Campaigns

Data-driven Digital Strategy

Social Media Integration

Consumer Life Cycle

Relationship Marketing

PROFESSIONAL EXPERIENCE
Freelance Creative Services Coordinator
Liberty Mutual Insurance CI Events Team

2016 - present

Traffic and production coordinator with experience in all aspects of print production including working directly with designers and an
established group of print vendors. Strong eye for detail with a quality-focused, customer-oriented approach

Oversee multi-channel event marketing production for national and international events and clients, from launch through on-site

Collaborate with both internal and external clients on a variety of small and large-scale events to determine brand messaging,
traffic schedules, production budgets, and deliverables

Senior Marketing Project Manager

Grand Circle Corporation

2014 - 2016

Senior project manager focused on digital campaigns that generated customer growth and delivered a positive UX. Served as a liaison
between valued stakeholders and internal team producers, while specializing in digital production life cycle, project management and
targeted, email marketing promotions. Advocates for best practices and operational efficiency.

Drove project teams on cross-channel campaigns to achieve yearly $73.1M sales goals

Evaluated design comps, photography, and copy to ensure 100% accuracy and adherence to brand guidelines

Manage key company-wide digital initiatives to implement branded content into triggered emails based on consumer behavior
patterns

Communications Manager
Boston Public Schools - Office of Curriculum and Instruction

2012 - 2014

Aligned with the Academic Superintendent to effectively deliver timely communication via press releases, presentations and other digital
and print campaigns. Collaborated with various academic offices across the district to implement critical roll-out processes and widely
convey initiatives to internal stakeholders and the general public.

Cultivated brand identity across various digital platforms to enhance awareness for Boston Public Schools

Launched and managed social media accounts on behalf of the Academic Office of the Superintendent to bolster stronger
community ties.

Collaborated with the Mayors Education Advisor and experts in the field to write, review, and distribute a city-wide report on
reading theory and practice in varied socio-economic climates

Director of Operations & Marketing

North River Outfitter

2009 - 2012

Managed daily business and marketing operations for a high-end retail company with six brick and mortar locations and e-commerce site
that generates $6M annually. Established strategic alliances with vendors to enhance brand awareness, grow sales, and foster future
relationships, including promotional campaigns, in-store events, and third party partnerships.

Coordinated multi-channel promotional campaigns along with seasonal catalogues, gift guides, in-store events, and emails
while also creating branded content on popular social media channels: Twitter, Facebook, WordPress, and Constant Contact.

Oversaw staff of 15-20 team members with responsibility of hiring, training and effectively

delegating workload

Liaised with the management members from each department to collaborate on current projects and coordinate target goals
and outcomes for future promotions

Editor & Publisher of Guilty Pleasure Magazine

London College of Communication

2010 - 2011

Collaborated with peers to produce full length magazine distributed around London as part of our Masters program. Managed team of
writers, photographers, and production staff to meet budget and time restrictions.

Authored Masters Dissertation: The Integration of Custom Publishing into Digital Marketing Campaigns to Elicit Brand Loyalty

Mediated between administration and course peers to communicate and resolve issues for both parties

English Teacher, Curriculum Coordinator

Harvard Summer Academy, Lawrence High School, Boston Public Schools

2007 - 2010

Created curricula for all English classes in turnaround urban school settings. Taught English, Reading, ESL and writing classes for grades 6-12.

Evaluated and administered feedback to graduate students on teacher development while simultaneously overseeing daily
classroom responsibilities

Developed after-school tutoring program after being awarded Project Leadership Grant

Chaired Instructional Leadership Committee to address school issues in a collaborative setting

EDUCATION
MA Publishing (with Merit), 2011
London College of Communication- London UK

BS English Education, 2006

Florida State University- Tallahassee, FL

TECHNOLOGICAL PROFICIENCIES

Adobe Creative Suite, Microsoft Office Suite

Social Media Platforms - Twitter, Instagram, Facebook, Pinterest

Content Management Systems - Wordpress, Blogger, tumblr

Project Management Systems Basecamp, PlanSystem, Marketers Studio