EMILIA-ROMAGNA
CHIOGGIA
BRINDISI
VENETO
SARDEGNA TREVISO
FRIILI PANCALIERI
PUGLIA
LIGURIA
NAPOLI
VERONA
SAVONA
LECCE
EMILIA-ROMAGNA
CHIOGGIA
TREVISO
BRINDISI
ABRUZZO
EMILIA-ROMAGNA
PARMA
SARNO
FAENZA
ADORNO
MONTEBIANCO
Regional Heirloom
CASTELFRANCO
MACERATA
TRENTO
CALABRIA
SARZANA
CUNEO
SARDEGNA
M A N T O VA
ALBENGA LUSIA
CAMPANIA
JESIFIRENZE
PIEMONTE
BOLOGNA
PADANA
TRIESTE
I ta l i a n Seed s
pronto
B r i n g i n g o l d w o r l d f l av o u r
to the new world
Italianseedsnz
I ta l i a n Seed s
pronto
B r i n g i n g o l d w o r l d f l av o u r
to the new world
Italian Seeds Pronto is a seed business that was formed in 2008. We
import and distribute the authentic heirloom vegetable and herb seed
of Franchi Sementi dal 1783 .
Despite robust MPI testing requirements we are very much committed
to the Franchi brand and to date not encountered any negative results.
Franchi seed is very clean. Many seed companies buy from the lowest
bidder, different countries and have no knowledge of who actually
produced the seed. All Franchi seed is traceable.
We are also impressed Franchi is the only seed company invited to
participate in the International Slow Food events in Torino.
Franchi (pronounced Frankie) is a seed company formed only 14
years after Captain Cook and astronomer Charles Green observed the
transit of Mercury at Te Whanganui-a-hei (Mercury Bay) on the
Coromandel Peninsula. An astute sea Captain who ensured his crew
had fresh vegetables daily to avoid the dreaded scurvy.
For 233 years, Franchi has been top of mind for discerning kitchen
gardeners, and more recently chefs throughout the globe by offering
their range of original seed varieties, some dating back to the 17th and
18th century, selected for superior taste.
Some people have asked will they grow here? The answer is yes and
I would like to reinforce the importance of regionality. The vegetable
varieties are more multi-faceted to imagine they would only grow well
in Italy. The most telling interpreter of agricultural difference is the
plant itself, integrating as it does the effects of climate, soil and geology
into a composition of authentic flavour. Italys vegetables are about
regionality just think about the different zucchini on offer from Veneto,
Genoa, Milano, Piacenza or tomatoes from Firenze, Napoli, Parma or
Liguria.
The larger than normal stylish Franchi packets contain a very generous
quantity of seed. In most cases more than 3 times that of many seed
companies globally. This high seed quantity is normal for Europe.
Most are double-sealed for freshness and the 3-year use by date plus a
very high germination rate ensures excellent value for money.
During the past six years we have experimented with our seed range.
Some have been supported by our customers. Some have not. Many we
will revisit.
Know the origin of your seeds, grow your own and eat well.
SEMENTI
DAL 1783
About our company
A story that begins in 1783 at Bergamo Northern Italy. The same year
Mozarts opera The Marriage of Figaro opens at the Burgtheatre in
Vienna, the American war of Independence ends and the Montgolfier
brothers fly their hot air balloon over Paris.
Franchi are the oldest family-run seed company in the world and are
much more than just seeds in a packet - they are a story of tradition,
experience, quality, passion and excellence handed down over
seven generations that continues today alongside state-of-the-art
technological solutions.
90% of Franchis vegetable seeds are still commissioned not bought in,
and many continue to be produced in their home regions. Some of our
growers have been producing seeds for Franchi for generations. Each
farmer is given Franchi stock seeds, is regularly visited, and must meet
our rigid standards. We produce hundreds of tonnes of seed in this
way - just for our customers, and Franchi have sole responsibility for
maintaining 70 important national original seed varieties which would
have otherwise been lost.
All Franchi seed is tested for germination and purity and is unconditionally guaranteed to meet or exceed the stated specifications. Franchi
Sementi vegetables are predominantly open-pollinating original seed
varieties that are grown above all for the eating quality.
No seed is chemically treated
and GE free.
While vegetable descriptions
and growing information on
the back of most Franchi
packets is in Italian, a brief
description
and
cultural
Wild Rocket (Arugula)
information in English is also
provided. The pictorial planting
guide can be used by adding
around 6 months to the month
indicated by Roman numerals
allowing for your local growing
www.italianseedspronto.co.nz
conditions.
RED Mediterranean climate
BLUE cool to cold climate
Follow the BLUE
for most of New Zealand
Bringing old world flavour
to the new world
Rucola
Diplptaxis Tenuifolia L.
tellmemore@italianseedspronto.co.nz
Gillian
Gillian Hurley Gordon
Italianseedsnz
Italian tomatoes are known globally for flavour. Many of the Franchi
varieties have been grown by the same family in their home region for
generations from original seed. Each Italian tomato has its own reason for
being. Making passata, baking, roasting, drying, sauces and for slicing.
Will they grow here in NZ? Terroir is a very simple but powerful concept,
whereby the climate, soil and plant interact to produce an expression of
that interaction. Great examples of terroir expression can be found in
cheese, coffee and wine. The Franchi tomato seed on offer are defined by
variety and regional origins so select a variety best suited to your usage
and province in New Zealand. Tomatoes need warm weather to thrive
and are best grown as six to seven week old transplants.
P o mo d o r o
Po mo d or o
Po mo d or o
Po mo d or o
Heart of the cow (ox heart) Crimson meaty round, ridged with low acidity;
this is a superior beefy tomato with the bottom shaped like a heart
incredibly sweet and at its best when not too ripe. A vigorous growing plant
that is productive and early. Will grow well in most provinces of NZ. This is
the tomato all Italian grandfathers grew. Good for eating raw. 2g packet.
Indeterminate.
Pomo d or o
Po mo d or o
L at t u g a
L at t u g a
Mid to-late smallish egg shaped heirloom vine tomato with few seeds. A
prolific producer of big sprays set in clusters of 7 to 10 fruits that hold
on well to the vine. Good for fresh eating, drying or roasting. A NZ
favourite that grows just about anywhere. 1.5g packet. Indeterminate
L at t u g a
Po mo d or o
DUE SOON
T o ma t o R ed C h erry dbo106/111
Po mo d or o
DUE SOON
From Naples, San Marzano has low acid and less seeds making this
famous oblong (roma) a great tasting paste tomato. San Marzano have
thin skins less water and high in pulp. Ideal for cooking sauces, and
traditionally used to make Passata. 1.5g packet. Indeterminate
Pomo d or o
Lettuce
Misticanza Di Lattughe PrimaveraEstate dbo93/16 An early spring mixture of lettuce
C ic o r ia
L at t u g a
Lettuce Misticanza
Di lattughe Autunno-Inverno bo93/15
L at t u g a (R o ma n a )
Romaine lettuce (Cos) with large tight head and dark green
crunchy leaves packed into a cylindrial shape. Grow from
seedlings or direct 20cm apart. Does best in winter and spring.
Around 65 days to picking. 8g packet.
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L attu ga
C e t r io l in o
Lattu ga
C e t r io l in o
Lattu ga
Lettuce
Regina Delle Ghiacciole dbo86/8
Queen of the ice (iceberg). An old favourite this has high resistance to
bolting and ready to pick in around 70 days from planting. A terrific crisp
heading lettuce full of moisture & sweetness. 10g packet.
Lattu ga
C et r io l in o
R ava n el l o
L attu ga
R ava n el l o
L attu ga
R ava n el l o
L attu ga
Rava n e l l o
Lattu ga
Rava n e l l o
Lattu ga
R ava n el l o
Lettuce
Valeriana Verte De Cambrai dbo140/6
L attu ga
Rucola
Peppery, milder and meatier than wild rocket. Scatter the seeds
about 1-2cm apart and cover. It is at its best when its not too hot
and the leaves are 10-15cm long in around 40 days. Can be
grown in pots. 15g packet.
Lattu ga
Ru c o la
developed by Franchi that is slow to bolt. It has soft vivid green leaves.
A hardy variety of buttercrunch lettuce with soft flavoursome leaves.
5g packet.
L attu ga
Rocket (Arugula)
Coltivata sel. Ortolani dbos115/3
Rucola
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Rucol a
Ruco l a
Melo n e
Distinctive heavily netted melon. An almost globe shape fruit with thick
orange flesh. The classic melon to serve with Parma ham. Start off
indoors for 3-4 weeks before transplanting into warm soil. 5g packet.
Melo n e
Melo n e
baby is an early maturing sweet melon that will need full sun and
fertile soil. Can be started in pots. 6g packet.
The chicory family is big, bold and beautiful. It includes so many old
regional varieties called after their hometowns. Some even have a
protected status (PGT) so if you want to experiment with the rich
spectrum of taste of true Italian cooking you need to grow them. They are
never available in NZ supermarkets
If you find your Chicories too bitter, soak in cold salted water for 30 minutes.
C ic o r ia
Mid/late large variety with ample leaves. Green with red specks.
Tasty and crunchy. This variety has good resistance to frosts. Sow
1 cm in depth late summer/autumn for winter harvesting. Try it
grilled with melted Taleggio cheese. 11g packet.
C ic o r ia
C ic o r ia
C ic o r ia
which is grown for its stems and buds. It is also sweeter and more
delicate than other cicoria. The central stem is thicker than other
punterelle. Very crunchy and tasty. Slice inner-core thinly and
immerse in water until they curl up. Drizzle with garlic, lemon and anchovy
dressing. 12g packet.
C ic o r ia
C ic o r ia
Cicor i a
Cico r i a
Cico r i a
Radicchio
Variegata di Chioggia dbo40/23
Cicor i a
The red radicchio of the Veneto. Ball shaped radicchio with thick
white ribs. This variety is very frost hardy and needs cool weather to
improve the distinctive bittersweet flavour and bold colour. Very
tender and crunchy. This variety was bred from Rosso di Treviso in the 1950s. Sow
1cm deep from late summer. Eat it raw in salads, cooked in risottos or grilled and
splashed with fruity olive oil and balsamic. 12g packet.
Cico r i a
has
dramatic colour contrast. An early variety that forms tight
crunchy heads that hold for months. The heads are bright crisp
and tender. A good winter variety but not frost hardy. Try grilled
radicchio risotto with balsamic vinegar. 10g packet
C ic o r ia
A very rare and tasty cicoria from Puglia. Upright rustic plant with
long serrated leaves and white ribs. Direct sow or transplant in all
but the winter months. This juicy vegetable is primarily grown for
salad but can also be cooked. Try boiled in lightly salted water
served over broad bean puree and bread cubes fried in garlic olive oil. 12g packet.
C ic o r ia
C ic o r ia
I n d iv ia S c a r o la
Endive Misticanza
Di Indivie Escarole dbo93/3
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Indiv i a S c a r ol a
I ndiv i a S c a r ol a
I ndiv i a R i c c i a
Indiv i a
green leaves that grow in a small bunch. This is a very easy variety to
grow and has a long sowing season. Best in spring and autumn but
can be grown year-round in the cooler provinces. Commonly used in salads but do try
in a soup made with tomatoes pancetta and celery. A great tasting salad leaf. 12g packet.
A spar a go
DUE SOON
Carc i of o
Carci of o
Mela n z a n a
bushy plant producing very tasty rounded large white fruits with
lilac shading. Firm white flesh with few seeds. Direct sow 1 cm
deep when soil is warm or grow from 8-week seedlings. Space to 40-50cm and
provide support. Eggplants need sunlight to thrive. 3g packet.
Mela n z a n a
Mela n z a n a
Bieto l a Da Or t o
B iet o la Da O r t o
beetroot that has reddish skin with candy striped ringed flesh.
Incredibly sweet tasting beetroot. The stripes are not so
pronounced when cooked but when raw look great sliced. Direct sow through
spring - late summer. Keep the soil covering the top to ensure the entire bulb
will develop the same colouring. 9g packet.
C avo lo Br o c c o lo
C avo lo Br o c c o lo
C avo l o Br o c c o lo
C avo l o d i B r u x e l l e s
C avo l o Ve r z a
C avo l o Ve r z a
C avo l o C h in es e
C a r o ta
C a r o ta
C a r o ta
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Carota
C a r r o t P arisier dbo23/41
Small round sweet French carrot. Paris is built on clay and over many
years this carrot has adapted. A clay carrot, which is easy to grow in
containers. This variety is not prone to carrot root fly, as it only grows
very shallow in the ground. 8g packet.
Carota
C a r r o t C h an ten ay dbo23/37
An old French heirloom variety famous not for its good looks but its
pronounced carroty flavour. Medium sized, stubby crunchy and bright
orange. A good winter carrot, sweet and crisp. 10g packet.
Card o
C a r d o on go bo d i N izza dbo22/8
Cavo l f i or e
Cavo l f i or e
C im a d i r a pa
Cime di Rapa
F in o c c h io
F in o c c h io
From Sicily. A great deep purple colour which turns green when cooked.
A very tasty cauliflower with a medium size head. Plant in fertile soil in
late summer for winter harvesting. 4g packet.
Mid/late variety. Mont Blanc alpine fennel. Large tight head which
is tasty and crisp. A vigorous plant that prefers light fertile soil
and will run to seed in hot weather, Sow late summer for winter harvest
Plant 1.5cm deep 15cm between plants. 8g packet.
Cavo l f i or e
F in o c c h io
Classic fennel from Rome. Medium size head with thick tightly
wrapped stalks. Ready for harvest in approx 85 days. Italian fennel
prefers the cool of autumn but will grow well in spring-summer.
7g packet
Cavo l f i or e
Cauliflower from Jesi is a very old variety from the Le Marche region.
It is an early vigorous plant with long ribbed leaves. The head is of
medium size with creamy-white spiralling florets. An early variety for
summer-autumn sowing. 4g packet
Cavol o La c i n i at o
Italian heirloom from Tuscany whose tongue shaped tender leaves are
blue-green and heavily crimped. This blue tongue-shaped laciniato is the
most aristocratic of all kales. The mild young leaves can be used in a
salad mix and when cooked holds its shaped. Tuscan black kale is a
winter vegetable and requires a blast of cold to sweeten the leaves. Essential ingredient
for Ribollita the peasant soup or try thick slices of chorizo and potatoes. 8g packet
Celer i a c
A late variety from Venice and one of the best in Italy.The plant is medium
sized with ample leaves. A knobbly exterior and creamy fibreless white flesh
that has a subtle celery-like flavour with added nuttiness.Transplant outside
and space 15 to 20cm after the last frosts. Needs extended time to develop bulb. Too much
nitrogen in soil and the bulb wont develop. 4g packet.
Seda n o
Bietol a Da C osta
This Chard favoured by the Italians has crunchy, large white mid ribs and deep
dark green ruffled leaves. Plant year round. In Italy the stems are considered
its best feature. Boil stalks, toss in butter or add to frittata. 9g packet.
Rhubarb Chard dbo14/15 also available.
Cavolo Verza
NEW
Porro
Winter giant big and long. This hardy vegetable adds tangy
sweetness with even the thinnest slice from the long white stems.
Thrives in the cooler months . Sow 1cm deep from spring to
early summer allowing 5cm between each plant. They are good
winter harvesting plants only needing an air temperature 10c once planted. 6g packet.
Porro
A late variety of leek with thick white stems. A very hardy winterspring crop. Pick some when size of thumb allowing room for
fatter leeks. A plant with excellent resistance to low temperatures.
Much sweeter than onions when slow cooked.6g packet.
C ip o ll a
C ip o ll a
C ip o l l a
C ip o ll a
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Cipol l a
Red onions from Tropea in Southern Italy have been famous for
centuries. These elongated bulbs with pink skin are great for
eating raw and also for making onion jam. They will keep for a
few months. Direct sow or transplant in spring. Thin to 10cm
apart in rows. 5g packet.
Zu c c h in o
Cipol l a
Zucchino
Onion
Rossa Savonese dbo42/26
Cipol l a
A mid-early mixture of three good storage onions. Round large bulbs that
are firm and tasty. As the workhorse of any kitchen they can be grilled,
baked, sauteed or how about pizza with roasted onion, anchovy and
walnuts. 5g packet
Zucc a
Zucc a
Zucchino
The classic striped Italian zucchini. Dark green with light green
stripes and small ribbing, a productive bushy plant with med size
fruits. Pick when the fruits are no more than 10cm to appreciate the
full flavour either eaten raw or cooked. 10g packet.
Zucchino
The black regional zucchini from Milan. Dense dark green. A very
productive zucchini with open plant habit making it easy to harvest.
Try zucchini and marjoram gratin. 10g packet.
Zu c c h in o
Z u c ca
Scorzonera
S p i n a cio
S p i n a cio
Z u c c h in o
Z u c c h in o
Z u c c h in o
S p i n a cio
Brassi c a r a pa
Brassi c a r a pa
above the soil line, white bottoms. Excellent sweet taste and
texture. Grow year round-approx 60 days to harvest. 15g packet.
Peppers can be started off undercover with warmth and light before
transplanting outside when the weather has warmed up. All peppers
start off green. Some stay green, but most will mature to either red
or yellow. Peppers can be successfully grown in pots. Some Italian
peppers can take longer to germinate, but the reward is a good
germination rate and healthy plants not to mention great food too.
P e p er o n e
Peperone
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Pepe r on e
Ba s il ic o
Peper on e
DUE SOON
Some are hot some are not. Small horn-shaped pepper from
Galacia Spain. Fried in olive oil with sea salt this is the tapas
pepper. This compact plant produces a large quantity of small
green peppers and as they mature will get hotter. Grow from 8-10 week
transplants 40cm apart when the soil has warmed up. 1g packet.
Pepe r on e
Peperone
Pepe r on e
Pepe r on e
DUE SOON
Pepe r on e
DUE SOON
Red round flat tomato sweet pepper that looks like a mini beef
tomato. Very thick sweet tasting flesh which is ideal for stuffing.
A compact and very productive plant. RHS AGM award winner As
with all peppers transplant after the risk of frosts. 1.5g packet.
DUE SOON
Ba s il ic o
Lettuce leaf basil has large bright blistered leaves, a mild aromatic
sweet taste and does best in a warm sunny position in light fertile
soil. Sow outside or transplant in late spring. 8g packet.
Basilico
Cappero
Capers dba20/2
Capers require a dry heat and intense sunlight to thrive. Put the
seed in foil packet in cool part of fridge for 4 weeks prior to
germination. Please see website for more details. Patience
required. Caper plants are very attractive and highly aromatic.
They may have flowers in the first year but you may also need to wait for two
years. They are ideal for pickling for later use in antipasto or added to pasta
dishes. 1g packet.
C a mo m ill a
C e r fo g l io
www.italianseedspronto.co.nz
Chervil Cerfoglio Comune dba36/1
E r b a C ip o l l in a
Erba Stella
Pimpinella
All basils can be planted in pots
and allow around 70 days for picking
Anic e
Ma g g io r a n a
Bas il i c o
O r ig a n o
Zucca
Classic basil which has brilliant silky green leaves very aromatic;
with sweetness and the distinctive flavour of basil. It thrives in
warmer temperatures so be sure to give it the right growing
conditions. This is the basil for making pesto. Sow outside or transplant late
spring. 8g packet.
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richer and more refined in flavour than the curly type. It is a tall aromatic
plant suited for pots or the garden. Sow 1.5cm deep or direct in spring
to autumn for continuous supply. 15g packet.
Soaps
Prezz e m ol o
Menta Piperita
Vanilla SOAP 1
Peppermint dba92/1
There are many types of mint but this is the one most used in Italy. This
hardy perennial is easy to grow from seed. The flavour is quite intense.
Try making a homemade peppermint syrup that is very popular in the
north of Italy. Direct sow in spring. Best suited for pots as it spreads
quickly in the soil. 0.5g packet.
Senap e B i a n c a
Licorice SOAP 2
Lemon SOAP 3
Mustard is an annual herb that favours full sun, so plant in spring after
the last frosts. Mustard greens can be eaten raw or cooked. Harvest when
the leaves are young and tender. Can be used in pasta dishes as you
would cime di rapa or rocket. 3g packet.
Raba r b a r o
A perennial plant that should start to harvest the year after initial sowing.
Prefers full sun but will tolerate partial shade. In Europe they sometimes
force the rhubarb by depriving it of light and thus producing a more
delicate flavour. Try a splash of rose water when cooking your rhubarb
for tart or pie fillings. 1g packet.
Cinnomon SOAP 5
Rosm a r i n o
Rosmarino dba116/1
The classic perennial herb, one of Italys oldest-most used herbs. Toss whole
branches into marinades for pork, lamb or venison. Grows well from seed but
can be slow to germinate (2-3 weeks) and requires warm soil. 0.15g packet.
Citronella SOAP 6
Salvia officinalis
Sage dba 119/1
Tomato SOAP 7
Sant or e ggi a
Fennel SOAP 8
Cucumber SOAP 9
Iperi c o
Carrot SOAP 10
Dragoncello-(Estragon)
Tarragon Dragoncello dba52/1
Pepper SOAP 11
Timo
Cotton SOAP 12
Gardenia SOAP 13
Violet SOAP 16
Italianseedsnz
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10
Ta x I n v o i c e
I ta l i a n Seed s
pronto
B r i n g i n g o l d w o r l d f l av o u r
to the new world
Order Form
Mrs Hurleys Trading Mix Limited 21 420 89 Trading as Italian Seeds Pronto
Name:
Date:
Address:
Suburb:
City/Town:
Postcode:
Email:
Facsimile:
Telephone:
Organic (BIO) Selezione Speciale (DBOS) Golden Line (GL) Seed Packets $8.30
Tomatoes & Peppers (DBO) $7.70 Tomatoes & Peppers (DBOS) $8.70 All other (DBO) Seed Packets $7.50
Green Paradise Vegetable Soaps (SOA) $10.20
Product No.
Product Variety/Description
Quantity
Unit Price
Amount
4.00
Payment Options:
Payment can be made by Visa, MasterCard, cheque and by direct deposit.
Minimum order when using Visa and MasterCard is NZ$15.00 (exclusive of shipping). Sorry NO CASH
Payments:
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tellmemore@italianseedspronto.co.nz and we will call you for your credit card details
Pay by fax: Complete the order form, and fax to 06-758 4190 (Phone prior to faxing)
Pay by phone: email your order to
Italianseedsnz
February 2016