PORTFOLIO

JAMES
CROOK

designing excellence

CON TACT
JAMES
CROOK

CO N T E N T S
1 LOGOS
2 LETTERHEAD
3 B U S I N E SS C A R D

371 East
Harvard Avenue

Rexburg, Idaho

4 EVENT AD
5 BROCHURE
6 PHOTO DESIGN
7 FLIER

801 245 9030

jimpcrook@gmail.com

8 W E B PAG E
9 M O N TA G E

L O G O S
COURSE & SECTION

DATE

Introduction to Visual Media& Section 3

February 20th, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe Illustrator

DESCRIPTION

These are three variations of a logo I created for a resume review company that I
may start in the future. The company name is a play on my last name, Crook.

OBJECTIVES
The main objective of this project was to learn how to use Adobe Illustrator to
create logos

PROCESS
I used Adobe Indesign to create three logos and then gathered many opinions on
which logo was best. I got some good feedback and decided to combine two of
my logos into one. I decided to make the Os in Crook into glasses and used some
oval shapes to make stepping stones above the text. This was extremely simple
to design; it was only a matter of making sure spacing and alignment was equal.
Finding the right font was a hard process, but I settled on using Lemon Milk because
of its thicker texture. I used kerning to make Path Review align with Crooked. I
believe that this is my best work so far.

LETTERHEAD
COURSE & SECTION

DATE

Introduction to Visual Media & Section 3

February 27, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe Illustrator

James Crook
801 245 9030
jamescrook@dfc.me

CLUB

D ep r ess i o n Fi g h t ers'

777 Harvard Avenue

Salt Lake City, Utah

Adobe InDesign

DESCRIPTION
This is letterhead design for the "Depression Fighters' Club. It has an extremely clean
simple feel to it.

OBJECTIVES
The objective of this assignment was to learn how to create letterhead with Adobe
InDesign and Illustrator.

PROCESS
After creating the Depression Fighters' Club logo, in Ilustrator, I moved into InDesign
and made the letterhead by separating the content of the business cards and adding
the F as a watermark on the page.
I wanted the letterhead to be very clean and focused. I believe that if a design
destracts from the purpose of the document it isn't an effective desing.

dfc.org

BUSI N ESS
CA R D
COURSE & SECTION

DATE

Introduction to Visual Media& Section 3

February 27, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe Ilustrator
Adobe InDesign

DESCRIPTION
This is a business card I designed for the "Depression Fighters' Club."

OBJECTIVES
The goal of this assignments was to learn to create logos and business cards using
Adobe Illustrator and Adobe InDesign.

PROCESS
I decided to create a logo for a club I created and use to manage called the
Depression Fighters Club. I wanted to create a logo that would inspire hope. To
do this I created a man reaching upward with his hands that also serves as the F
in DFC. I used the square and round rectangle tools to create the body of the F
as well as the ellipse tool to create the head. It took a long time to get the figure to
the point that it looked good enough to match the Bebas font used in DFC and
DEPRESSION FIGHTERS. I used an analogous color scheme with cool colors so
that the logo would have a calming effect.

James Crook
801 245 9030
jamescrook@dfc.me

CLUB

777 Harvard Avenue

Salt Lake City, Utah

D ep r ess i o n Fi g h t ers'

dfc.org

EVENT AD
COURSE & SECTION

DATE

Introduction to Visual Media & Section 3

January 29, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Microsoft Word

DESCRIPTION
This is an event ad designed to create awareness about reforestation efforts locally.

OBJECTIVES
The purpose of this project was to learn how to use the design features of Microsoft
Word.

PROCESS
By using the Microsoft Office Publisher View, I created a monochromatic ad to
create awareness about deforestation. I tried to group different information items
together in the text box at the bottom of the page to make the message readable. I
aligned the O in Our with the N in Nature to give a sense of uniformity. I also
made sure that Nature Retreat for Reforestation was longer than any of the text
below it.
I revisited this design later and made a few changes to it. I changed it to portrait
orientation in order to get more information onto the page. I also added more
information and gave my type more space.

Our forests
Our problem
Nature Retreat for Reforestation
Join fellow students on a camping trip to the Badger Creek Outdoor Center .
What to Expect:

Fun activities designed to get you excited about reforestation.

Each student will have the chance to plant a tree.

Friday, March 31 at 5 pm to Saturday, April 1 at 12 pm

Depart from the BYU Idaho Outdoor Center
Bring Camping Supplies

Tickets cost $10

Proceeds will be donated to the Idaho state government

and will be used to replant trees in Eastern Idaho.
Learn more at www.byui.edu/replantthetrees .

BRO CH U R E
COURSE & SECTION

DATE

Introduction to Visual Media & Section 3

March 27, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe Photoshop
Adobe Illustrator

Front

Strengthen Africa

The greatest asset to a great

mind is a great book.

John Adams

READING
PROJECT

Who Believes in us?

I used Photoshop, Illustrator, and InDesign to complete this project. First I analyzed
my interests to choose a cause to advertise for. I created a logo for a fake charitable
organization called the Reading Project. I used Illustrator to create a logo for the
Reading Project. My logo depicts a book above the Reading Project text. I used
a complementary color scheme of indigo and gold. I used lighter shades of these
colors as background color for the pamphlet.
Once my logo was complete, I used InDesign to create the pamphlet structure. I
wanted people to understand what the Reading Project stands for and how they
could get involved with the organization. I used Photoshop to edit the African Bookstack so that is would be able to wrap text in Indesign.

Chicago, Illinois

Our long term goal is simply this: to

decrease violence in Africa through
increasing literacy rates and the rate at
which people read books.

Inside Middle

What We Will
We will create a world where reason
rules the day instead of violence. This
will happen by increasing the amount
of reading and learning that takes
place around the world.
In Africa, literacy and violence rates are
among some of the worst in the world.
We believe that by increasing literacy
and decreasing violence in Africa, the
rest of the world will follow Africas
example.

If more people would read, less people

would hurt others.
Reading is important. If you
know how to read then the
whole world opens up to you.

Barak Obama

If one reads enough books one has

a fighting chance. Or better, ones
chances of survival increase with
each book one reads.

Some ask us
why we focus
on English and
reading as
education topics.
The answer to this
question is that once a
child learns to read, the
child can search out the
infinite amount of information found in
books around the world.

Long Term Goals

Accomplish Together

My mother encouraged me to
read as a child. It was the books I
read that taught me that anything
was possible. I didnt know at the
time, but she couldnt read herself.

The Reading Project seeks to provide 40

books and an English teacher for every
40 children in poor African countries.
At the Reading Project, we believe that
education provides the solutions to the
worlds biggest
issues.

Dreams Way 127 East

help@readingproject.org

Inside Left

Short Term Goals

We believe that an increased literacy rate

will decrease violence rates in Africa and
around the world.

555-175-2354

The purpose of this assignment was to learn how to use Adobe InDesing to create a
brochure.

PROCESS

We Exist To Foster

READING
PROJECT

DESCRIPTION
OBJECTIVES

Inside Flap

By Increasing Literacy

Adobe InDesign

This is a brochure made to get people interested and involved in an effort to increase
literacy in Africa.

Back

Mark Zuckerberg

We believe that by increasing literacy

rates, the African continent can develop
and contribute to solving the worlds
other issues

Inside Right

Ways to Get Involved

Serve
Our cause needs qualified English
Teachers willing to move to an African
country for a minimum of one year.
Teachers will receive a salary and small
perdiem. To apply for positions, please
contact us at jobs@readingproject.com.

Give
We need donations, small and large,
to allow us to provide books and
teachers to the African Continent.
By donating, you will take a stand for
education and against Violence. To
donate, visit www.readingproject.com.

P H O TO
DESIGN
COURSE & SECTION

DATE

Introduction to Visual Media& Section 3

February 6, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe Photoshop

DESCRIPTION
This is a photograph of a coat rack that has been designed in Photoshop.

OBJECTIVES
The purpose of this assignment was to learn how to use Photoshop to design
pictures taken with a camera.

PROCESS
I added a little bit of saturation to make the colors really come to life. I put an odd
number of sharp edged teal block in front of a brick colored brick, and I put three
brick colored rounded edged blocks in the middle of the coat rack. Since the coat
rack feels very round, I thought it was important to use rounded blocks instead of
the sharp edges. I tried to get the coat rack over more to the left to show more lead
room, but I wasnt as successful as I would have liked. I put the bar at the bottom
and divided it into Teal and Brick to show my color scheme.

F L I E R

Graduate

COURSE & SECTION

DATE

Introduction to Visual Media & Section 3

January 23, 2016

Conference

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe InDesign

October 21
8 a.m. to 5 p.m.
Lincoln Convention Center

DESCRIPTION
This flier is designed to get recent graduates interested in the upcoming Graduate
Leadership Conference.

OBJECTIVES
The purpose of this assignment was to learn how to use InDesign.

PROCESS
I used Adobe Indesign to design this flier. I used different text boxes to enter the
text and rectangle tools to make the gradient bars on the flier. I used contrast to
make the word Leadership stand out. I put a shadow behind the logo to give it
some depth. I focused on Contrasting the title and aligning as many elements as I
could together.

Do you want a competitive edge in business?

Come gain one at Vouant Communications
annual Graduate Leadership Conference.
Vouant Communications helps tomorrows leaders
gain essential leadership skills in the workplace.
During this dynamic three-day seminar,
attendees will meet with top executives of Vouant
Communications.
Attendees will discuss breakthrough leadership
techniques; cultivating attributes of leadership that
will be invaluable to employers.
The Conference is available to graduating seniors.
Space is limited.
Registration and More Information available at
http://www.vouantcomm.com/leaders

W E B PA G E
COURSE & SECTION

DATE

Introduction to Visual Media & Section 3

March 13, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Notepad++

DESCRIPTION
Text Here

OBJECTIVES
Our project for this week was to design a (very) simple webpage using html and css.

PROCESS
This was a fun project to do. There is so much to css that it would take a lifetime to
master. To finish this project, we first had to learn the basics of html. After learning
how to code, we went into CSS to make the webpage look nice. I made the body
texts display area larger by changing it to 70% of the screen. I tried to make the
page have an easy format to follow. I also tried to make the color scheme work well
together, and I believe I did a good job with that.

M O N TAG E
COURSE & SECTION

DATE

Introduction to Visual Media & Section 3

February 14, 2016

INSTRUCTOR

PROGRAMS

Ben Pingel

Adobe Photoshop

Lord of the Jungle

DESCRIPTION
This is a montage combining four separate pictures.

OBJECTIVES
The objective of this project was to learn how to mask layers in Photoshop

PROCESS
I used many layers and layer masks to create a montage. I used a picture of the
Savior, a lion, a jungle, and an ocean. My biggest struggle was sizing the image to
get it to fit properly, but once I figured that out everything became easy.

Lord of the Earth