Course Code MST (M) 552

Lecture 11
October

Topics to be covered today

Store layout

Store layout Objectives

Circulation

Grid Layout

Free Flow

Loop Layout

Spine layout

Atmospherics
The change made to the design of buying
environments that produce special emotional effects
that subsequently enhance the likelihood that a
purchase will take place

Visual (colour, brightness, size, shape, texture)

Aural (Volume, pitch, beat, harmony)
Olfactory (Scent, freshness)
Tactile (Softness, smoothness, shape)

Thank you

Dr Dipanker Sharma
School of management
Shoolini University
Village Bajhol, Solan (H.P)
+91 9418072849
dipanker@shooliniuniversity.com