Sunrise News Video Production Rubric

Purpose and
Content

Needs Improvement
1 point
Purpose of video is not clear.
Sequence of content is too
difficult to follow.

Storyboard

Storyboard not completed.

Camera

Camera was on tripod. Clips

were smooth with multiple
distracting movements.
Movie has no sound.

Audio

Videos/Photos No videos or photos relate to the

subject.
Transitions,
No titles or transitions exist. No
Titles, and
special effects were attempted.
Effects
Actors
(if applicable)

Not rehearsed or prepared.

Could not hear speaking.

Mechanics

Video contains four or more

misspellings and/or
grammatical errors.
Video is unable to air due to
lack of/or inappropriate
content. Technically
incomplete.
Partners did not work together
to accomplish the task.
Teammates feedback is mostly
negative.
Student received an average
score of 1.

Airability

Teamwork

Self/Peer
Evaluation

Acceptable
2 points
Purpose of video is clear but not
accomplished. Content
sequence is not logical causing
difficulty to follow the content.
Completed storyboard with at
least two of the following:
statement of purpose, script, and
storyboard of the video clips.

Admirable
3 points
Purpose of video is clear and
accomplished. Content is in
logical sequence the viewer can
follow.
Completed storyboard with all
of the following: statement of
purpose, script, and storyboard
of the video clips.

Camera was on tripod. Clips

were smooth with several
distracting movements.
Movie has only music. Audio
levels are too low or too loud.

Camera was on tripod. Clips

were smooth with only a slight
distracting movement.
Movie includes voice and music.
Audio levels are too low or too
loud.

Exemplary
4 points
Purpose of video is clear and
accomplished. Content is in
logical, interesting sequence the
viewer can follow.
Storyboard is detailed and
organized. All necessary
information is included
including: statement of purpose,
script, and storyboard of the
video clips.
Camera was on tripod. Clips
were smooth with no distracting
movements.
Movie includes voice and music.
Audio levels are just right. A
sound effect is included.

Videos and photos are few and

some are off topic.
Attempts to use titles and/or
transitions, but they detract
from the video. Special effect
was attempted.
Somewhat rehearsed and
prepared. Quiet voice.

Videos and photos mostly relate

to the subject.
Titles and/or transitions do not
detract from the video. One
special effect was used.

Video and photos relate to the

subject.
Titles and/or transitions
enhance the video. Two special
effects are used.

Rehearsed and prepared. Used

broadcast voice.

Well rehearsed and prepared.

Used broadcast voice.

Video contains three or more

misspellings and/or
grammatical errors.
Video lacks in content and
needs technical work to be
aired.

Video contains fewer than two

misspellings and/or
grammatical errors.
Video is appropriate, visually
ready to air but needs technical
work.

Video contains no misspellings

or grammatical errors.

Partners attempted to work

together to accomplish the task.
Teammates feedback is
negative.
Student received an average
score of 2.

Partners worked together to

accomplish the task.
Teammates feedback is mostly
positive.
Student received an average
score of 3.

Partners worked together to

accomplish the task.
Teammates feedback is
overwhelmingly positive.
Student received an average
score of 4.

Video is appropriate, visually

and technically correct and will
be aired.