BENCHMARKING:-

BENCHMARKING IS DEFINED AS “MEASURING OUR

PERFORMANCE AGAINSTTHAT OF BEST-IN-CLASS COMPANIES,
DETERMINING HOWTHE BEST-IN-CLASS ACHIEVETHOSE
PERFOMENCE LEVELS AND USINGTHE INFORMATION AS A BASIS
FOR OUR OWN COMPANY’STARGETS, STRATIGIES AND
IMPLEMENTATION.”

 THE ESSENCE OF BENCHMARKING

“MOVING FROM WHERE WE WANT TO BE”

 ADVANTAGES OF BENCHMARKING

1. TO KNOW COMPANY’S CURRENT PROFILE

2. SAVING TIME AND MONEY PROCESS
3. IDENTIFICATION OF NON-VALUE-ADDED ACTIVATIVES
4. FOCUSSES ON PERFORMANCE AND PROCESS
5. PROVIDES A BASIS FOR TRAINING HUMANE RESOURCE
6. ALLOWS ORGANISATION TO SET RIGOROUS NEW PERFORMANCE
TARGETS

DRAWBACKS OF BENCHMARKING
1. PERFORMANCE IS NOT AN “INSTANT PUDDING”
2. PERFORMANCE IS NOT A STATIC BUT A MOVING
TARGET FOR BEST-IN-CLASS COMPANY
 TYPES OF BENCHMARKING
THERE ARE FIVE TYPES OF
BENCH MARKING .

I. PROCESS
II. FINANCIAL
III. PERFORMANCE
IV. PRODUCTION
V. STRATEGY
BENCHMARKING IS A TOOL ………..

 For evaluating & comparing service , with

 OTHER ORGANISATION
 RESOURCES ALLOCATED
 COMMUNITY NEEDS
 ORGANIZATIONAL GOALS
 CUSTOMER EXPECTATION & BENEFITS
DELIVERED
THE BENCHMARKING PROCESS/STEPS
1) Getting started & identified your problem
2) Identify other industries that have similar
process
3) Identify industries that are leaders in these
areas
4) Conducting research for measure & practice
5) Visit the “best practice” companies to
identify leading edge practice
6) Implement new and improved business
plan and strategy