SOCIAL MEDIA

for school leaders

By Dr. Brian Dixon
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SOCIAL MEDIA

for School Leaders

The abundance of social technology

has begun to shift the role of school
leader from site administrator to
community engagement specialist
- Dr. Dixon

What is Social Media?

Web-based technologies to
communicate in an interactive online
dialogue
Driven by user generated content
How can does this apply to educators?

Social Media Categories

1. Blogs
2. Social Networks
3. Microblogs
4. eNewsletters
5. Multimedia Hosting Sites

This presentation will look

specifically at Facebook &
Twitter. It will also look at
benefits of using Mobile
devices in the classroom.
Then address safety
concerns.

Facebook
Easy to use
Accessible
Ubiquitous
70% of students
have a Facebook

Potentially increases
school and student
engagement

Twitter
Direct and Straight Froward- Twitter Lingo ( Requires slight learning curve)
@usernames
#Keywords
Retweets
Current Events- trending topics are constantly updated using trending topics
Collaboration- can make connections easily with students and other educators
Educational Leaders
Building Partner Networks
Twitter Discussions

Mobile Devices
More than a phone...
Increases productivity by making one more organized,
productive, and efficient
Organization- reminders, appointment notes, and
calendar syncing
Communication- better and more frequent
communication via iMessage, e-mail, etc
Notes- easily access documents from anywhere and
backup information

Social Media in Practice

Grant Programs
Soliciting Donations
Screening Candidates
Events and Announcements
Social Media can be an outlet for important
causes

Your Online Presence

Strategies to Increase Online Presence
1. Frequently Posting Relevant Content
2. Widely Distributing Content

Use as many social media resources as possible

Use automatic multiposting services

Internet Safety
Dangers Online

Six Safety Steps

Cyberbullying

1. Start Small- only use one technology tool

Engaging in inappropriate
relationships

2. Get Trained

Sexting

4. Teach Parents

Explicit Content

5. Use Group Policing- establish Acceptable

Use Policy (AUP)

3. Hire Great Faculty and Staf

6. Build a Culture of Collaboration

Last Words
There are many social media outlets
This is a new way of communication
Allows more connections for Student Teacher
Relationships
Social Media is safe if proper rules and
procedures are in place

Final Thoughts
Recommendations
I would recommend this for people who are NEW to technology. I would also
recommended this more for school programs or sports rather than teachers.
I would NOT recommend this anyone in EDCI 887. In my personal opinion we
are all past this level application.

What I liked
The book was easy to read.
It gave lots of examples pertaining to real life scenarios. However, these
were geared more towards communities and programs not necessarily
teachers.

About the Author:

Brian J.

Dixon
Doctoral Degree in Educational Technology from San Diego State
University
Director for online programs for High Tech High
Founded Mentorship Academy
A project based, technology focused charter school

Cool Fact: Brians number is 225-505-5013 incase you have questions

Texts and calls are welcome
In conclusion this guy knows what he is talking about when it comes to technology and social
media.