Fall

08
16

Spring

Tippecanoe Child Abuse

Prevention Council Media Kit
Alex Yoder

Tippecanoe Child Abuse Prevention Council

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

Table of
Contents

----- Mission Statement

------------------------------------------------------------------------- Cover Letter (Yoder)
----------------------------------------------------------------------- Child Abuse Fact Sheet (Yoder)
--------------------------------------------------------- Who is TCAP
(Yoder)----------------------------------------------------------------------- Tippecanoe Child Abuse Prevention Council
Backgrounder (Yoder)-----------April Calendar of Events (Yoder)
-------------------------------------------------------- April is Child Abuse and Neglect Awareness Month
(Zink)----------------------- Its a Bird, Its a Plane, Its Super Parents!
(Yoder)---------------------------------- Packed House Expected at High in Plain Sight
(Kruczek)------------------------ Services
--------------------------------------------------------------------------------------- Families Who Play Together Stay Together!
Yoder)-------------------------------- Car Seats will buckle in you Childs Future
(Yoder)--------------------------------- Car Seat Safety Print Advertisement
(Yoder)-------------------------------------

03
04
05
06
08
10
11
12
14
16
17
19
21
22
23
24
25

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

----- Facebook
Posts------------------------------------------------------------------------------ Twitter
Posts--------------------------------------------------------------------------------- Our
Supporters------------------------------------------------------------------------------ Contact
Information--------------------------------------------------------------------

Mission Statement: The

mission of Tippecanoe Child Abuse Prevention
Council is to positively impact the prevention
of child abuse through education and
awareness, while enhancing the quality of life
for families in Tippecanoe County. We strive
to educate the community as well as provide
fun activities to promote healthy family
relationships.
3

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

April 15, 2016

Dear prospective journalists,
The Tippecanoe Child Abuse Prevention Council is a nonprofit organization
located in Lafayette, Indiana. It is the mission of TCAP to impact the
prevention of child abuse through education and awareness. TCAP strives to
enhance the quality of life for families in Tippecanoe County.
This media kit contains information about TCAPS, which includes news
releases, feature stories, fact sheets, event calendars, and statistical data
regarding child abuse rates.
TCAP is the local affiliate of Prevent Child Abuse Indiana, a council that
reaches out to all communities statewide to rally volunteers. It seeks to
create a voice that advocates for the reduction of child abuse and neglect in
Indiana. It believes that different communities throughout the state can
increase awareness about how to prevent child abuse and neglect in the

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

primary phase. Prevent Child Abuse Indiana and TCAP do not enforce laws
about abuse and neglect, but instead work to make a difference in the lives
of families and children, with special attention to stop problems before they
occur.
The Tippecanoe Child Abuse Prevention Council is a highly educated group of
volunteers and professionals that work to support and educate families about
the correct knowledge, resources, and skills that are necessary to properly
raise a child. TCAP reaches out to families to let them see how they can
make a difference as a parent in the primary prevention phase, before
neglect or abuse develops.
TCAP works hard to get all community members involved in fun, unique
activities that promote good parenting and healthy child upbringing. It works
closely with the YWCA of Greater Lafayette, the National Casa Association,
and Bauer Family Resource to host community events, educational
workshops, head start programs for schools, and more. The Tippecanoe
Child Abuse Prevention Council strives to educate and advocate for the
prevention of child abuse and neglect through these different avenues.
Best Regards,
Alex Yoder

FOR IMMEDIATE RELEASE

April 15, 2016

Child Abuse Fact Sheet

National Statistics
Everyday throughout America, 1,900 children fall victim to neglect,
physical abuse, or sexual abuse and four of these children will die.

In 2014, 1 in 4 girls were victims of child abuse or neglect and 1 and 6

boys were victims of child abuse or neglect. Of all of the cases reported,
34% of those cases were caused by a family member of the victim.

Indiana Statistics
Abuse and neglect rates have risen from an average of 12.5 children in
2012 to 16.2 children in 2014.

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

On average in 2014, 14,736 children were in need of services due to

neglect.

From 2010 to 2014, child abuse and neglect rates have risen from 25 to
49.

Indiana ranks fifth in the country when it comes to kids being abused or
neglected.

13.4 percent of children reported living with a parent who had a drug or
alcohol problem.

The Indiana department of child services records that there are around
800 reports a month of abuse and neglect.

Tippecanoe County Statistics

Child abuse and neglect rates per 1,000 children under the age of 18 in
Tippecanoe County averaged 13.2 children in 2014.

In 2012, the child abuse and neglect rates per 1,000 children averaged
7.8 children, almost 50 percent fewer than in 2014.

According to the Child Abuse and Neglect report from the State
Department of Indiana, 49 children died in 2014 due to abuse and
neglect.

For more information visit, datacenter.kidscount.org

or contact: Alex Yoder at alyoder@purdue.edu

FOR IMMEDIATE RELEASE

March 12, 2016
Who is TCAP?
Preventing abuse and neglect in the primary phase
WEST LAFAYETTE, Ind.- Tippecanoe Child Abuse Prevention Council of
West Lafayette and Lafayette, Indiana will release its annual list of events for
the community in regards to the child abuse prevention month of April.

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

TCAP is a growing, local nonprofit organization that strives to

advocate and educate the parents and children of Tippecanoe County about
abuse and neglect prevention, says Jennifer Hall, director of events and
media for Tippecanoe Child Abuse Prevention Council. TCAP is really excited
to announce the April calendar of events to gain publicity for TCAP and abuse
and neglect prevention in a fun and exciting manner.
The Tippecanoe Child Abuse Prevention Council offers educational
workshops, family fun events, proclamations, and many other engaging
activities. It is made up of a highly educated group of volunteers and
professionals that work to support and educate families about the
knowledge, resources, and skills that are necessary to properly raise a child.
This year TCAP will host a superhero family fun event, workshops on
co-sleeping habits, Red Cross demonstrations, skip-a-meal dinners, and
many more exciting events for the entire family, Hall explains. They work
hard to plan events that attract all family members and incorporate
education about the primary prevention of child abuse and neglect.
-MORE-

Who is TCAP?......

TCAPs event calendar will be released on its website with important

dates and valuable sign up information. The Tippecanoe Child Abuse

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

Prevention Councils social media platforms, particularly Facebook, are

popular within the community and deserve to be checked out for updates
and giveaways.
The Tippecanoe Child Abuse Prevention Council is the localized branch
from the Indiana Child Abuse Prevention Council, says Hall. TCAP works
very hard through this organization and its events to offer fun activities that
the entire family will not want to miss out on.
###

Tippecanoe Child Abuse Prevention Council- Backgrounder

Historical overview and future objects to gain awareness for TCAP
Child Abuse is All Around
Everyday throughout America, 1,900 children fall victim to neglect, physical abuse, or sexual
abuse and four of these children will die.

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

10

Many local communities are working diligently to gain awareness and to make changes.
West Lafayette, Indiana is working to focus the communitys attention on child abuse and

neglect prevention due to rising child abuse and neglect rates in Tippecanoe County.
Child abuse and neglect rates per 1,000 children under the age of 18 in Tippecanoe County
averaged 13.2 children in 2014. In 2012, the child abuse and neglect rates per 1,000 children

averaged 7.8 children, almost 50 percent fewer.

Rising child abuse and neglect cases are sparking increased involvement from local

organizations, specifically West Lafayettes Tippecanoe Child Abuse Prevention Council.

About TCAP
TCAP mission statement, It is the mission of Tippecanoe Child Abuse Prevention Council
to positively impact the prevention of child abuse through education and awareness, while

enhancing the quality of life for families in Tippecanoe County.

A council made up of a highly educated group of volunteers and professionals that work to
educate families about the correct knowledge, resources, and skills that are necessary to

properly raise a child.

A local affiliate of Prevent Child Abuse Indiana.
Supported by key publics: YWCA of Greater Lafayette, the National CASA Association, and

Bauer Family Resources.

TCAP publics are its main way of spreading awareness and information regarding the
organization and its events.

TCAP Services
TCAP hosts a variety of events including an annual family
fun night, monthly skip a meal donations, occasional
speaker presentations, and random parent-child activity

days.
TCAP holds a variety of workshops in which trained board
members educate community members on topics such as

co-sleeping and sexual abuse.

TCAP uses its only media outlet, Facebook, to spread awareness about events and
services. The small number of followers only sees postings from TCAP.

10

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

11

TCAP advertising strategies need a lot of improvement to gain awareness and increase
attendance rates at events

Future Objectives for TCAP

TCAP needs to utilize its PR and communication strategies to gain awareness.
By April 2017, TCAP should work to increase its media outlets for parents from just
Facebook, to Facebook, Instagram, Twitter, and a blog so awareness can be spread virally.

With more media outlets, TCAP should also increase numbers of event and workshop

attendees from 200 to 300 by April 2017.

Finally, by April 2017, TCAP should strive to increase database networking from nothing to
an email system so knowledge about all its services can be spread to families, donators, and

other organizations.
Tippecanoe Child Abuse Prevention Council is a powerful non-profit organization that can
make an enormous impact on child abuse and neglect prevention if the correct
communications and PR objectives are set and fulfilled.

11

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

12

TCAP- April Calendar of Events

April 1st-30th: Child abuse prevention month pinwheel
gardens
April 1st: 12:00 p.m. at the Tippecanoe Court House
o Proclamation Event
April 2nd: 11:00 to 1:00 at the Lafayette YWCA
o Family Fun Event (with confirmed superhero
appearances)
April 13th: 8 a.m. to 1 p.m.
o "High in Plain Sight"
Workshop and Training
For more information visit our Facebook page

https://www.facebook.com/search/top/?
q=tippecanoe%20child%20abuse%20prevention
%20council

12

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

13

Contact:
FOR IMMEDIATE RELEASE
Paul Zink
April 1, 2016
April is Child Abuse and Neglect Awareness Month in Tippecanoe Co.
TIPPECANOE CO., Ind. (WLFI) April is Child Abuse and Neglect
Prevention Month and members of the Greater Lafayette community were
out spreading awareness on Friday.
At the kickoff event, pinwheels were handed out and planted as a
symbol of child abuse awareness month. The Tippecanoe Child Abuse
Prevention Council has several other events planned for the month of April.
Tippecanoe Countys Court Appointed Special Advocates program
helps over 500 children each year who have been abused or neglected. TCAP
members said they hope this month will let community members know the
resources available to them.
We have a strong set of resources in our community, a lot of good
organizations that work with families. And I just think when families are
struggling, they need to know that there is people out there that can help
them if they just need to reach out, said Coleen Connor, executive director
of the Tippecanoe County CASA program.
Connor said programs like CASA and TCAP try to give children a voice
as well as help prevent child abuse.
Many of our families are dealing with mental health issues, drug
issues, those type of things lead to domestic violence and things like that,
13

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

14

said Connor. And unfortunately, children are the powerless victims of all of
this.
###

FOR IMMEDIATE RELEASE

March 12, 2016
Its a Bird, Its a Plane, Its Super Parents!
How to be a superhero parent for your child
WEST LAFAYETTE, Ind.- Tippecanoe Child Abuse Prevention Council is
hosting Family Fun Fest with free giveaways, informative demonstrations,
and exciting contests with everyones favorite superheros.
We are excited to welcome Spiderman, Batman, Captain America, My
Little Pony, and the Lafayette community, says Jennifer Hall, director of
events and media for TCAP. Our annual Family Fun Fest is always an
enjoyable and positive day.
TCAPs annual Family Fun Fest is an exciting way to spend quality
family time while enjoying contests and activities aimed at the whole family.
Kids can take pictures and interact with their favorite superheros, while
parents can learn information on how to be a superhero for their child. This
free event is open to the public for the Greater Lafayette area.
There will be informative booths on co-sleeping habits, stations set up
by the Red Cross about free smoke detector installations, coloring contests
for kids, and many more exciting activities for the entire family, Hall

14

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

15

explains. Kids also have the opportunity to draw the superhero in their life
for a chance to win prizes.
-MORE-

Superhero Family Fun Event.

The Family Fun event is taking place on Apr. 2, from 11 a.m - 1 p.m. at
the Lafayette YWCA. All children must be accompanied by an adult and all
families can enjoy free food and activities.
Our Family Fun Fest is ultimately just a day for families to bond and
spend quality time together, says Hall. TCAP is excited to welcome our
favorite superheros and community for an afternoon filled with games and
information on how parents can be a superhero for their kids.
###

15

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

16

Contact:
FOR IMMEDIATE RELEASE
Alexandra Kruczek
April 5, 2016
Packed House Expected at High in Plain Sight
TIPPECANOE COUNTY, Ind. (WLFI) Next week some residents will
have the opportunity to learn more about drug trends in our community and
what can be done to help put a stop to it.
It is called High in Plain Sight and its a program that discusses the
growing drug problem and how it has changed over the years. Tippecanoe
County CASA executive director, Coleen Connor, made an appearance on
News 18 at Noon on Tuesday to discuss the event, which has already closed
registration because of such high interest.
Connor said they see such dynamic drug usage in child neglect and
abuse cases in Greater Lafayette.
We feel this is just one way we can help educate individuals in our
community, that includes everyone our community members, our police
force, social workers, everyone involved, Connor said.
Due to such high interest in the event, Connor said the facility is
already packed and thats all they can fit into the room. She expects 250
people to be at the program, along with Tippecanoe County Prosecutor Pat
Harrington to give attendees the local perspective.

16

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

17

A trained officer from Idaho who specializes in this type of work will be
leading the presentation.
-MORE-

High in Plain Sight.

Connor believes programs such as these help raise awareness in the

community, and in turn make individuals understand whats going on around
them.
We have a great community, but we have to be aware, Connor said.
I always believe that education gives power to those individuals, and so
being able to know whats going on in our community is going to be helpful
to everyone.
###

17

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

18

Services
ADVOCATE
Prevent Child Abuse Indiana believes the most effective approach to
reducing child abuse and neglect is to maintain a statewide network of
volunteers to work on behalf of child abuse prevention in communities
throughout Indiana. T-CAP, a chartered council of PCAIN, can ensure that
there is a unified and continuous voice advocating for child abuse prevention
services and programs throughout Indiana.

EDUCATE
T-CAP educates youth workers and professionals, community members,
governmental leaders, parents and children about child abuse prevention
through one-on-one consultations, group workshops, public speaking
engagements, media relations, and event hosting. T-CAP has up-to-date
data and resources readily available to aid in child abuse prevention
education.

BUILD COALITIONS
T-CAP builds coalitions of professionals and volunteers who dedicate their
time and talents in the effort to end child abuse in Tippecanoe County.
Through partnerships with local youth organizations, local businesses and
caring individuals, these efforts are magnified and become one unified voice
for the children of Tippecanoe County.

18

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

19

Families Who Play Together Stay

April 15, 2016
Together!
Its that time of year again. The weather is colder and the kids are bored
inside the house. Its easy to fall into a slump during the winter months
where incorporating fun into family life seems like a burden. Tippecanoe
Child Abuse Prevention Council is presenting some enjoyable, cheap
activities for families to try and some parenting advice for every situation!
Spending quality time with ones family is the main way to keep close
parent-child relationships, says Jennifer Hall, board member of Tippecanoe
Child Abuse Prevention Council. Our team has been working hard to come
up with creative ideas that we can share with parents in the community.
Family Activity Night:

Family Fun Recipes:

Do it yourself family game night is a

cheap way to have fun with the
whole family and create lasting
memories. Some ideas include:
Bingo
Family Go Fish
Family Charades
Yahtzee
Disney Matching Game
Indoor camping
Airplane Toss
Obstacle courses
Popcorn and a movie

Create easy and tasty recipes with

your kids. This activity is fun for
everyone and allows parents and
children to bring out their creative
side. Some fun recipes include:
Mini Mouse pancakes
Mini fruit pizza
Decorating cupcakes and
cookies
Chocolate covered fruit
Juice popsicles
Hotdog octopus
Worm pudding

19

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

20

Not only does Tippecanoe Child Prevention Council want to share family-fun
activities and recipes, but also some parenting skills advice. Parents need to
understand that there is always room for education and new information on

Best Parenting Skills

Being a good listener- Parents need to give their undivided attention to hear what
a child has to say.
Showing unconditional love- Parents should embrace everyday with loving words.
Spend quality time- This can be as simple as playing games and reading books.
Put yourself in your childs shoes- Do not judge a childs behavior, but instead try
to understand it.
Set a remarkable example- Be a superhero parent for your child.
Be patient- Being a good parent takes time and so does childrens changing
behavior.

the best way to raise their child.

We hope that these simple activities, recipes, and parenting skill tips can
make a little difference in the lives of our communitys families, states Hall.
TCAP wants to do everything it can to stop child abuse and neglect before it
even happens, and these little tricks can serve as a start.
For more information visit our Website http://tippecanoechildabuse.org/

20

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

21

FOR IMMEDIATE RELEASE

April 11, 2016
Car seats will buckle in your Childs Future
WEST LAFAYETTE, Ind.- Children have a dream to one day drive their
own vehicle. Sadly, this is sometimes never obtained due to lack of car seat
safety among toddlers and young kids. It is important for parents to become
educated on Indiana car seat safety laws and the significance of their usage.
The Tippecanoe Child Abuse Prevention Council offers car seat safety
workshops twice a year for parents of the West Lafayette and Lafayette
community. The workshop teaches about the state requirements for car
seats and the dangers of a ride without them.
Whether it is a two-minute drive or a two-hour drive, parents seem to
forget the importance of car seat safety, states Indiana state police officer
Jared Maniago. Children who ride in the front seat are at a 40% higher risk
of getting injured in a crash.
The Indiana car seat law requires all children under 8 years old to ride
in a vehicle while secured in a child car seat or a booster. If ones child is too
large to fit, children must be in a safety belt.
TCAP is pairing with the Red Cross to educate community members
on age and height restrictions for car seats, says Jennifer Hall, director of
events and media for TCAP. The Red Cross will also demonstrate on the
proper ways to strap kids in to secure your childs safety.
-MORE21

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

22

Car Seat Safety.

This workshop is free and open to the public, which makes it hard to
pass up, explains Maniago. I would strongly recommend all community
members to sign up for the TCAP workshop to help buckle in your childs
future and to keep children safe.
The Tippecanoe Child Abuse Prevention Council and the Red Cross will
host the car seat safety workshop at the YWCA of Greater Lafayette. The
event is scheduled to take place April 20, 2016 from 1 p.m 3 p.m. To
register for this event, one must visit the TCAP Facebook page and complete
the sign up forms. TCAP hopes to see the community of West Lafayette and
Lafayette there.
For more information visit https://www.facebook.com/search/top/?
q=tippecanoe%20child%20abuse%20prevention%20council
###

22

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

23

Car Seats will buckle in your Childs

Future

Sign up for Tippecanoe Child Prevention Councils car seat safety training
workshop. Learn about the state requirements for car seats and the dangers
of letting children ride without them. The Red Cross will educate parents on
age and height restrictions and give demonstrations on the proper way to
strap kids in. Workshops will take place at the YWCA in Greater Lafayette,
and RVSPs are made through our Facebook page. Secure your childs future
with care seat safety training.
23

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

24

For more information and signups visit

https://www.facebook.com/search/top/?q=tippecanoe%20child%20abuse
%20prevention%20council

Facebook Posts
1.

1 out of every 6 boys, and 1 out of every 4 girls will be victims of

child abuse. 34% of the perpetrators are family members of the
victims. Help protect our beloved children and educate yourself on how
this violence can be prevented!

2.

Take an afternoon break and come check out our annual Family
Fun Event happening April 2nd!! Come and spend all afternoon doing
crafts and games with your familys favorite Superheros (Invitations to
come via Facebook).

24

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

25

Twitter Posts
1.

2.

25

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

26

3.

26

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

27

Our Supporters:

YWCA of Greater Lafayette, the National

CASA Association, Bauer Family Resources, The Red Cross, and
The Crow in the Coffer

27

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

28

Contact Information
TCAPS

Media Kit Author

President: Erika Lee

Name: Alex Yoder

Address: P.O. Box 741 Lafayette, IN

47902

Address: 325 Waldron Street, West

Lafayette, IN 47906

Phone: 765-423-7028

Phone: 260-760-3356

Email:
tippchildabuseprevention@hotmail.c
om

Email: alyoder@purdue.edu

Website:
www.tippecanoechildabuse.org
Facebook:
https://www.facebook.com/search/top
/?q=tippecanoe%20child%20abuse

28

Alex Yoder
325 Waldron Street, West Lafayette, IN 47906
Phone: 260-760-3356, E-Mail: alyoder@purdue.edu

29

29