MEGAN McGRATH

479 N Long Beach Road

Rockville Centre, NY 11570
megan.mcgrath93@gmail.com
516 941 5167

EDUCATION
Northeastern University - DAmore-McKim School of Business
Bachelor of Science in International Business
Concentrations: Marketing, Finance; Minor: Spanish
Honors/Activities: Deans Scholarship, Deans List, Strong Women Strong Girls Site Leader, Film Club
Universidad Pontifica Comillas ICADE E4
3 Licenciatura E4: Ciencias Empresariales Internacionales

Boston, MA
May 2016
GPA: 3.4

Madrid, Spain
September 2014 March 2015

WORK EXPERIENCE
VMware
Palo Alto, CA
Customer Reference Marketing Co-op
January 2016 Present
+ Support the creation of strategic alliances with big brand customers in order to showcase their use of VMware
solutions through various marketing channels, such as micro-documentaries, case studies, blog posts, and ads
+ Manage the nomination, vetting and communication with customers who would be suitable to present at
VMworld - the largest virtualization convention in the industry, bringing in upwards of 20,000 attendees annually
+ Create and maintain collaborative project management and reporting dashboards, decks and newsletters for the
Reference Team
+ Lead weekly team meetings covering potential strategic references, project updates, and responsibility
delegation

The Cocktail Experience (Digital Consulting Agency)
Madrid, Spain
Strategy & New Business Intern
March 2015 July 2015
+ Performed investigative research on current digital strategy; mainly in the E-commerce, Finance, Travel and
Health sectors
+ Compiled and inputted research findings into decks used to brief the New Business Team before pitches
+ Utilized Google Analytics to evaluate the performance of current UX strategies on clients sites
+ Translated New Business proposals from Spanish to English and gave presentations bilingually

Hill Holliday Advertising
Boston, MA
Account Management Intern Client: Dunkin Donuts
January 2014 May 2014
+ Researched competitors out-of-home and promotional marketing efforts in order to create a weekly internal
competitive analysis newsletter
+ Revised live-read radio scripts to ensure messaging was on-brand; presented radio scripts to Dunkin Brands to
ensure client satisfaction
+ Created master spreadsheets to maintain accuracy of Dunkins media purchases and their respective target
markets; spreadsheets included pivot tables and VLOOKUPs
+ Monitored social media live feeds for the #mydunkin campaign; selected consumer-generated tweets for Hill
Hollidays Content Team to pursue for further communication

MFS Investment Management
Boston, MA
Communications Manager Co-op
July 2013 January 2014
+ Managed the development of new marketing materials including sponsorship advertisements, company
literature, signage and premiums
+ Served as a cross-functional liaison between business partners and editorial standards, creative, production
management, legal and compliance
+ Trafficked quarterly and yearly updates for all institutional, international and retail marketing materials

SKILLS AND INTERESTS

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Computer Skills: Proficient in iWork, Microsoft Word, PowerPoint, Excel, SPSS, Adobe inDesign, Google Analytics
Languages: Working proficiency in Spanish
Interests: Film, fashion, art, journalism, design, technology