COMPANY PROFILE

PT. SANTOS JAYA ABADI PLANT I

PT. Santos Jaya Abadi memulai usaha pertama kali dari home industry kopi bubuk
tanpa merek pada tahun 1927 di Jl. Panggung No. 9, Surabaya (di dalam pasar
Pabean), dengan luas area 50m2

PENDIRI

SISTER COMPANY

Plant I : Jl. Raya Gilang 159, Sepanjang-Sidoarjo

Jml. karyawan : 1500 tetap, 2500 outsourcing

Mr. Go Soe Loet

Menggunakan kapal uap dari Fujian, China ke Nederlands(ch)-Indi.

Menggunakan tenaga manusia dan dibantu alat manual dan mesin goreng
(solar).

Lokasi :
Jl. Raya Gilang 159, Sepanjang - Sidoardjo
Jumlah Karyawan : 1500 tetap & 2500 Outsourcing

PT. SANTOS JAYA ABADI PLANT I

PT. SANTOS JAYA ABADI

PLANT II

Lokasi :
Kawasan Industri Karawang Timur

Jumlah Karyawan :
Lebih kurang 1470 karyawan (permanent dan outsourcing)

Become the largest

market share
Coffee business
in East Java

Implementing New Mgmt System

New marketing
strategy
(Ads at TV)
1979
Santos Jaya Abadi

2005Santos Premium Krimer

2008-2009
Third Generation, Santos Jaya Abadi 2
2009-

Set Up
Holding Company
Kapal Api Global
2011Santos Jaya Abadi 3

Second Generation
joined the business

Build coffee
business
Traditional
trading

2000s

1978-1980

1968

1927

1980s

Diversified
Business

1990s

 1991 Excelso Multi Rasa

Launched 1st Outlet at Plaza Indonesia
1991
Agel Langgeng
1992
Fastrata Buana
1994 Weiss Tech

New Technology Investment

Penetrated Jakarta & Bandung
1986Owned Plantation (Sulotco)

Milestones

Become the largest

market share Coffee business
in Indonesia

Become the largest

market share
Coffee business
in East Java

Implementing New Mgmt System

New marketing
strategy
(Ads at TV)
1979
Santos Jaya Abadi

2005Santos Premium Krimer

2008-2009
Third Generation, Santos Jaya Abadi 2
2009Set Up
Holding Company
Kapal Api Global
2011Santos Jaya Abadi 3

Second Generation
joined the business

Build coffee
business
Traditional
trading

2000s

1978-1980

1968

1927

1980s

Diversified
Business

1990s

1991 Excelso Multi Rasa

Launched 1st Outlet at Plaza Indonesia
1991
Agel Langgeng
1992
Fastrata Buana
1994 Weiss Tech

New Technology Investment

Penetrated Jakarta & Bandung
1986Owned Plantation (Sulotco)

Milestones

Become the largest

market share Coffee business
in Indonesia

Lokasi :
Sukodono, Surabaya

PT. Santos Jaya Abadi Plant III

PRODUCT KNOWLEDGE

Kapal Api Special (kopi bubuk murni)

Kapal Api Special Mix (kopi plus gula)
Kapal Api Kopi Susu (kopi, gula dan susu)
Kapal Api Mocha (kopi, gula, susu dengan campuran coklat)
Kapal Api Rasa Mantap (kopi plus gula)
Kapal Api Susu Ginseng

Kapal Api Grande Java Latte

Kapal Api Grande White Coffee

Product Knowledge

Excelso Arabika
Excelso Robusta
Excelso Mandheling
Excelso House Blend

Excelso Classic
Excelso Java
Excelso Kalosi Toraja

Product Knowledge

1. Kopi ABC Pure

2. Kopi ABC Plus
3. Kopi ABC Susu
4. Kopi ABC Mocca
5. Kopi ABC Brownies
6. Kopi ABC STMJ (susu telor madu jahe)

Product Knowledge

7. ABC White Coffee

Good Day Hot:

Mocacinno
Vanilla Latt
The Original
Chococinno
Coolin Coffee
Coffee Mix
Carabean Nut

Good Day Cold:

Mocafrio

ChocOrange
Cappuccino

Good Day RTD:

Funtastic Moccacino Tiramisu Bliss

Kopi Ya! Mocca

Kopi Ya! OK

Kopi Ya! Susu

Kopi Ya! Pure

Product Knowledge

Product Knowledge

Ceremix Chocolate
Ceremix French Vanilla
Ceremix Mocha Creme

Product Knowledge