QUESTIONNAIRE

Name :
Age :
a>

12-13 [ ]

b>

14-15 [ ]

c>

16-17 [ ]

d>

18-19 [ ]

Annual family income:

a>

less than 3 lakhs [ ]

c>

6 lakhs or more [ ]

1.
2.
3.
4.
5.
6.

b>

3 lakhs less than 6 lakhs [ ]

Have you used branded T-shirts?

Yes [ ]
No [ ]
Mention a few brand names among them
Are you conscious about Peter England T Shirts? Yes [ ]
No [ ]
Have you used Peter England T-shirt earlier? Yes [ ]
No [ ]
Do you have any plan to purchase Peter England T-shirts? Yes [ ]No [ ]
Which time you may prefer to purchase Peter England T-shirts?
Festive time [ ]
Special Occasions [ ]
Special offer time [ ]
Any time in the year [ ]

7. Assign a score between -1 to +1 against a specific feature in case of both branded and
unbranded T-shirts [ -1 means negative score, 0 means neutral and +1 means positive
score]?
Features

Branded T-shirts
+1

STYLE
COLOUR
AVAILABILITY

-1

Unbranded T-shirts
+1

-1

PRODUCT
RANGE
LONGLASTING
PRICE
RELIABILITY

8. Rank the following features of peter England T-shirts from 1 to 6 according to your own
choice [Here 1 means most preferred rank and 6 means least preferred rank]?
Features

Rank

STYLE
COLOUR AVAILABILITY
PRODUCT RANGE
LONG-LASTING
PRICE
RELIABILITY

9. Do you want to recommend something to Peter England?

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