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Evaluation

Question 3: Podcast /
Interview Script
What have you learned from your audience feedback?

(Intro music plays, voice enters shortly after)

Interviewer: Hello and welcome to the FR educational podcast! Today we are going to be
talking about pre-planning for film, and the importance of audience feedback! To help us
with this, we have brought in special guest Liam Monk to discuss his recent short film
JACKED. So, hows it going Liam?

Liam: Im good thanks, cheers for letting me on the show!

Interviewer: Youre very welcome Liam, its a pleasure to have you on board. Now, lets talk
about the film.
Liam: Sure thing.
Interviewer: So could you just quickly tell us what your films about?

Liam: Well, it is a social realist text, which means that it is a type of drama that focuses on
presenting the world as realistically as possible. So, these usually focus on the more
negative side of our modern culture.
Interviewer: Yes, social realists never seem to have a great outlook on life do they?
Liam: ha, no they do not! So, to follow this standard, my films story follows an 18-year-old
boy called James, who is walking home from college with his girlfriend Kerry. Him and his
girlfriend end up arguing and breaking up, he walks home on his own, but then hes
followed by two men who end up robbing him. Then finally, hes is walking home after the
attack, but finds one of his attackers unconscious body in front of a stopped car.
Interviewer: Wow! So a really exciting story you have there!
Liam: Thank you
Interviewer: So, now that we know what its about, tell us about the process of actually
making it. How did you get the inspiration for all the different events and styles of your film?

Liam: Well, the most important thing before making any film, is the research into the genre
your film is in.
Interviewer: So audience research would be some of this research?
Liam: Yes, to understand what your audience will want from your film, you need to know
what they expect. So using questionnaires, surveys, group sessions etc. is a great way to get
this information.
Interviewer: So what specifically have you learnt from YOUR audience research?
Liam: Well firstly, I created several questionnaires on software such as google forms or
websites like survey monkey. With these I used general questions to ask; who watches short
films (you know, for demographics) what people expect from short films and what makes a
good short film in their eyes.
Interviewer: So you used this to gain a general knowledge of what you needed to include in
your film?
Liam: Yes, I applied my findings from this research into the design and planning of the short,
constantly considering the themes, issues and conventions used to reach this target
audience.
Interviewer: So what exactly did you find out about your specific audience?
Liam: Well firstly, I found out that most people who gave me feedback had watched short
films through a solely online basis. This meant that they had all consumed short films
through online media such as YouTube, Vimeo or Facebook.
Interviewer: Yes, this is very common for the younger generation, but these days even the
elders are starting to use sites like those now arent they?
Liam: Yeah, there are an increasing number of older people using these methods, however
through my online survey I found out that they still do not have a large number in the active
online community of short films, as they prefer to stick to more traditional methods. This
concerns more upscale events such as cinema screenings or film festivals.
Interviewer: So how did you change your plan for the film after finding out this information?
Liam: Well, people online like to watch short, straight-to-the-point videos that catch their
attention right away. So to have the same effect in my short film, I jumped straight into
action (by which the main character James, is arguing with his girlfriend Kerry). This would
then make the audience immediately interested in what was going on in the frame and
making them wonder what was going to happen next.

Interviewer: Great! Thats a perfect example of applying your knowledge from your
audience feedback. But now could we talk about the poster for your film as well?
Liam: Yeah sure
Interviewer: Great, because obviously you made a poster to go along with the film to help
advertise it as a professional product.
Liam: Yes, it really helped to establish a high-quality and professional feel to the project, and
the poster brought exactly that.
Interviewer: Ok so tell me, did you also use audience feedback to help you with your poster?
Liam: Yes, I did. I showed a room filled with my peers (who fitted perfectly into my target
audience category) an initial idea for the poster, so that I could see what they thought about
the colour, form and structure.
Interviewer: So what did they tell you?
Liam: Well I initially had a photo of a group of hooded thugs as the background of the
poster. They told me that they liked this theme of violence and intimidation, however they
thought the photo was too big and took up way too much of the poster.
Interview: I see, so what did you do to change your poster to accommodate these
responses?
Liam: Firstly, in the next draft of the poster, I changed the idea drastically, but I decided to
keep the dangerous and tense feel the audience responded well to. So I ended up placing
three props from my film (a knife, a phone and a ring) in the centre of the page in crossing
through each other in a star shape. Because of the dark black and reds, these helped
convey that sense of danger to the audience.
Interviewer: Well, I can see that this really helped you build a good idea for the project.
Liam: Yes, it really did, and I was pleased with the final turnout of the poster because of it.
Interviewer: Ok, now that weve talked a bit about the poster, lets hear more about the
film.
Liam: Alright
Interviewer: What audience research did you undertake at the initial design of the
narrative?
Liam: Well firstly, I conducted a group reading of my initial synopsis for the film. I gave them
a sheet of paper that had questions asking if it followed the short film guidelines set by

Marilyn Milgram. These questions included stuff like; if the world, character and problem
were clearly identifiable, if the story is told from the right point of view, if the stakes are
high enough etc.
Interviewer: So what did you change about the film after this research then?
Liam: In the feedback, they said that the world, characters, problems, POVs and meanings
well all to a good standard and they did not need to be changed. However, they suggested
that the stakes could be raised a bit higher for the main character James. So to
accommodate this, I changed the synopsis, adding in the girlfriend Kerry and the breakup, as
well as the fact that the attackers had a knife as well (at first they were just going to beat
him up, but they said that a life threat would make it much more intense.
Interviewer: So I assume that your story before just had the attack then and nothing else?
Liam: Well kind of yes, I originally had James just on his own walking home from school
when the attackers to come and beat him up quite badly, and then one of them got hit by a
car. However, because my film was shot on a zero budget, it would have been hard to get all
of the makeup needed for fake blood and bruises for free, and it would of probably taken up
a load of time on set (therefore the light and weather could have changed knowing
England). So I ended up changing the scene to a theft and a threat with a knife.
Interviewer: Ok wow, so you really did change the story quite a lot then!
Liam: Yes, I think it did make a much better storyline and helped greatly with making it
immersive and intense for the audience.
Interviewer: Of course, because you know that it will have that effect on the audience
because they suggested it themselves!
Liam: Exactly. If I use input and ideas from my target audience, it is much more likely to
cater to what they would want in a film.
Interviewer: Alright, so is there any other audience research that went into creating your
project this year?
Liam: Well, I also created a sight and sound style magazine review for the film to help
synergise all of my work this year, and to show my wide capabilities as a media creator.
Interviewer: Ok wow! So this wasnt an actual review of the film?
Liam: No it was a mock one done completely by myself.
Interviewer: Nice, so how did you use audience feedback to help you make that then?

Liam: Firstly, I made a couple drafts of the review using Microsoft Publisher, to get a nice
look and layout. Then after this, I made an online survey using the website Survey Monkey.
This asked general questions about professional reviews and also specifically about the
quality of my draft review.
Interviewer: Alright, so what did you learn from the responses of this?
Liam: Well, I asked them whether they liked the colour scheme, or whether it should change
to a different set of colours, however they said it would be best to stick to red. As well as
this I asked what could be improved about the appearance of the review and they suggested
that the image of a camera wheel was too bland and generic.
Interviewer: Ok so, did you change the review after this feedback?
Liam: Yes, I added small extra features such as the date of publish, the magazine name,
identical width columns, and finally I added a series of different company logos alongside
the title of the magazine section (in this case it was just films). So overall I think it looks
much more professional and has a much greater quality after insight into other peoples
opinions.
Interviewer: Alright well, Im glad it worked out so well for you! But unfortunately this is all
weve got time for today on our show today, but it was great to have you on board Liam and
I hope your new film does very well!
Liam: Oh thank you very much, I hope the exact same thing ha-ha. But yes its been a
pleasure to be here and thanks again for letting me come on and talk to your viewers!
Interviewer: Your very welcome. Okay! Up next on the podcast today is our new presenter
Blaine Defoe, who will be discussing the importance of quality sound mixing. But until then
were going to have a quick advert break and well be right back
(Sound effect plays, music fades out and all audio cuts off)

END OF PODCAST

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