INSTRUCTIONAL PLAN:

CAROLS DAUGHTER
PRODUCT APPLICATION FOR THE AVERAGE CONSUMER

Francesca Williams
CUR 516
February 16, 2015
Instructor: Charity Jennings

Phase I
Basic Course Information

Will be held in Classroom 52F located on fifth floor

6 month training session
All supplies are provided
Need a binder to collect materials given in class
Binder should be brought to each class

Course Focus
This course is for the sales team of Carols
Daughter to reverse the declining trend in yearly
sales. These employees need to become familiar
with the hair routine that the average consumer
currently does and how our product will enhance
their normal hair routine. Previous to this course, it
has been noted that our products are not being
used to its highest potential because the average
consumer has not previously used our product, or
anything similar, and therefore improperly applies
them. By educating our staff we can educate our
buyers to increase sales, which will ultimately
allow us to lower the shelf price for even higher
customer satisfaction and increase our sales.

Goals
1

Learn CDs ideal hair product

routine

Learn consumers average hair

routine

Increase Sales

Phase II
Carols Daughter:
Product Application for the Average Consumer

Goals & Objectives

Learn CDs
ideal hair
product
routine

Learn
consumers
average hair
routine

Increase Sales

Each employees
will give
presentation on a
different CD
product

Employee will
conduct a 50
person cold call
survey to current
consumers to learn
of current hair
routine specifics

Create
brochure of
proper
product
application

Employee will
learn the
products proper
application

Will analyze 3
natural hair
vloggers
videos via
YouTube

Cold call to
consumer
offering sample
product and
brochure

Strategies and Activities

Month

Activity

April

Week 1-2: Discuss CD products from binder of information.

Each learner will be provided with a sample of each product
to examine.
Week 3-4: Discuss product hair application process. Will
apply product to doll heads provided.

May

Weeks 5-6: Quiz on CD products and application

Week 7-8: Presentations on CD product

June

Week 9-10: Learners will receive consumer phone list &

questionnaire in binder. Will make calls to the consumers
using questionnaire. Prize to the learner with the most
completed questionnaires. Minimum 50 questionnaires.
Week 11-12: Discuss similarities of answers from the
questionnaires in small groups and as a class. Small groups
will create visual aid for similarities.

July

Week 13-14: Find 3 natural hair vloggers/ hair care tutorials

from YouTube.
Week15-16:Watch and discuss the vloggers/videos as a
class.

Strategies and Activities (cont.)

Month

Activity

August

Week 17-18: Learner brochure software

Week 19-20: Create brochure & vote for best 2.

September Week 21-24: Cold call consumers with sample and brochure
offer.

Technology used:
Microsoft Office
Word
PowerPoint
Excel
SharePoint
Brochuration (brochure creating software)
Conference Phone

Phase III
Classroom Demographic

50 of 100 members of the sales team.

This course will run two times with the
other half of the sales team the next
time.

Materials
Binders
Copy paper (for binder inserts)
All Carols Daughter product samples
Projector and screen (for lessons and presentations)
Pens, pencils, highlighters

This course has an incentive for

the person who performs the best
with the cold calls and some runner
up prizes, as well as team prizes
throughout the milestones
completed throughout the course
to build interest. All participants are
currently employees of the sales
team.

Formative Assessments
Methods
Peer & self assessments
Descriptive feedback
Effective Questioning

Phase IV
Goolers Approach

1.
2.
3.
4.
5.
6.
7.
8.

Purpose
Audience
Issues
Resources
Evidence
Data-Gathering Techniques
Analysis
Reporting

3 Main Phases
Planning
Select goal
Determine
audience

Conducti
ng

Reporting

Gather data

Summary

Analyze data

Evaluation
Purpose
Methodology
used
Results
Conclusions/rec
ommendations

References
Brown, Abbie, and Timothy D. Green. The Essentials of
Instructional
Design: Connecting Fundamental
Principles with Process and Practice. Upper Saddle River,
NJ: Pearson/Merrill Prentice Hall, 2006. Print.
"Natural Hair Care, Natural Beauty Products, Natural
Skincare - Carol's Daughter - Hair." Natural Hair Care,
Natural Beauty Products, Natural Skincare - Carol's
Daughter - Hair. N.p., n.d. Web. 15 Feb. 2015.