Sincerely,
Brett Allison
Mallory
Keovilayphone
Joseph Parker
Improving Community
Awareness at Camp Hobe
Prepared for
Chris Beckwith
Executive Director,
Committee Chairman of
Camp Hobe, Inc.
Salt Lake City, Utah
Prepared by
S.L.C.C. Scholar Consulting Squad
Mallory Keovilayphone
Joe Parker
Brett Allison
Salt Lake Community College
Business Communications 2200
April 13, 2016
Contents
Page #
Executive summary...ii
Introduction1
Findings...2
Findings on Question 1..... 2
Findings on Question 2..2
Findings on Question 3..3
Findings on Question 4..4
Findings on Question 5..5
Phone # & Collected Emails..5
Conclusion & Recommendations.....6
Definition of Terms7
References...8
Appendix A: Survey..9
Appendix B: Raw Survey Data10-12
Introduction
Over the past several years, fundraising events have been
hosted for Camp Hob in an attempt to sponsor campers who would
otherwise be unable to afford it. While these events have been
successful in past years, our team feels that they could be more
successful with additional advertisement. Over the course of the past
few weeks, my team and I have worked together to come up with a
survey that was administered at the main event of this Springs
fundraising campaign. The main banquet event had 120 attendants,
59 of which participated in the survey. From their answers, we were
able to identify what we believe to be areas of improvement for
fundraising campaigns in the future.
Our survey revolved around a couple general topics: were
attendees satisfied with they way that the events were hosted this
year, and how they felt about the advertising for said events. Our
collected data should prove some support for alterations in the
advertising plans created in future years.
The only true limitation we faced was that we could not force the
event attendees to complete our survey. As stated above, roughly
50% of the patrons who attended the banquet filled out the survey.
Our findings are consistent with our hypothesis that most of the
advertising for the events are from word-of-mouth from friends and
family of campers.
We hope that our data and suggestions are able to help benefit
future fundraising efforts for Camp Hob. The more money that is able
to be raised allows for more children to experience the emotional break
that Camp Hob provides.
Findings
1; 1.60%
1
5; 10.10%
2; 6.70%
No
90%
How did you first hear about fundraising efforts for camp hobe
53
22
17
11
Would You Like to be Notified of Future Fundraising Events via SMS/Email Reminders?
19%
Yes
No
81%
8
801638034
6
801680881
3
801680060
5
Austin.raini
er@live.co
m
Sawyer.gor
don@gmail
.com
imure95@g
mail.com
rylang0@g
mail.com
tuckermacs
mith@gmai
l.com
Gosborne5
23@gmail.
com
austinrober
ts.utah@g
mail.com
Ryan_1@m
ac.com
Deckard_au
stin@yahoo
.com
Mark.Trevin
o@utah.ed
u
afratto@as
uu.utah.ed
u
Coltonhall1
1@gmail.co
m
Christopher
DColling@g
mail.com
Qbcadema
dson@gmai
l.com
Definition of Terms
Hob: Meaning Hope in a Native American language
Philanthropic: (of a person or organization) seeking to promote the
welfare of others, especially by donating money to good causes;
generous and benevolent.
Hypothesis: a supposition or proposed explanation made on the basis
of limited evidence as a starting point for further investigation.
Perceived: interpret or look on (someone or something) in a particular
way; regard as.
Gauge: estimate or determine the magnitude, amount, or volume of.
Word-of-mouth: spoken language; informal or unofficial discourse.
Endeavor: an attempt to achieve a goal.
References
1. Camp Hobe (2006) Retrieved from
http://camphobekids.org/index.html
Appendix A: Survey
Would you mind helping us with one more thing?
Please take the time to fill out these short questionnaire regarding our efforts
to fundraise for Camp Hobe. Any contribution would be greatly appreciated.
We want to make this organization the best it can be, and it would be
impossible without people like you!
Yes
No
Radio
Television
Posted event flyers
o
o
o
Internet
Friend
Relative
How did you first become aware of fundraising opportunities for Camp Hobe?
Select all that apply.
o
o
o
Radio
Television
o
o