Chapter7
AnalyzingCommonStocks
Outline
Learning Goals
I.
SecurityAnalysis
A) PrinciplesofSecurityAnalysis
1. TheTopDownApproachtoSecurityAnalysis
B) WhoNeedsSecurityAnalysisinanEfficientMarket?
ConceptsinReview
II.
EconomicAnalysis
A) EconomicAnalysisandtheBusinessCycle
B) KeyEconomicFactors
C) DevelopinganEconomicOutlook
1. AssessingthePotentialImpactonSharePrices
2. TheMarketasaLeadingIndicator
ConceptsinReview
III. IndustryAnalysis
A) KeyIssues
1. TheIndustryGrowthCycle
B) DevelopinganIndustryOutlook
ConceptsinReview
122Gitman/JoehnkFundamentalsofInvesting,NinthEdition
IV. FundamentalAnalysis
A) TheConcept
B) FinancialStatements
1. TheBalanceSheet
2. TheIncomeStatement
3. StatementofCashFlows
C) FinancialRatios
1. WhatRatiosHavetoOffer
2. MeasuringLiquidity
a. CurrentRatio
b. NetWorkingCapital
Chapter7AnalyzingCommonStocks123
3. ActivityRatios
a. AccountsReceivableTurnover
b. InventoryTurnover
c. TotalAssetTurnover
4. LeverageMeasure
a. DebtEquityRatio
b. TimesInterestEarned
5. MeasuringProfitability
a. NetProfitMargin
b. ReturnonAssets
c. ReturnonEquity
6. BreakingDownROAandROE
a. GoingfromROAtoROE
b. AnExpandedROEEquation
7. CommonStockRatios
a. Price/EarningsRatio
b. DividendsperShare
c. PayoutRatio
d. BookValueperShare
D) InterpretingtheNumbers
1. UsingHistoricalandIndustryStandards
124Gitman/JoehnkFundamentalsofInvesting,NinthEdition
2. LookingattheCompetition
ConceptsinReview
Summary
PuttingYourInvestmentKnowHowtotheTest
DiscussionQuestions
Problems
CaseProblems
7.1 SomeFinancialRatiosAreRealEyeOpeners
7.2 DorisLooksatanAutoIssue
ExcelwithSpreadsheets
TradingOnlinewithOTIS
Key Concepts
1.
Anoverviewofthesecurityanalysisprocess,includingitsgoalsandthefunctionsitperformsforthe
individualinvestor.
2.
Theroleandimportanceofeconomicinthestockvaluationprocess.
3.
Theroleandimportanceofindustryanalysisinthestockvaluationprocess.
4.
Theconceptoffundamentalanalysisandhowitisusedtoassessacompanysfinancialpositionand
operatingresults.
5.
Thevarioustypesofaccountingstatementsandfinancialratiosusedinevaluatingthehistorical
performanceofacompany.
6.
Anoverviewoffundamentalanalysisatwork,includingtheneedtoevaluatecompanyperformance
againsthistoricalandindustrystandards,andhowsuchcomparisonsformthebasicinputforthe
valuationprocess.
Overview
Thischapterandthenexttwoanalyzeprinciplesandconceptsofsoundcommonstockinvesting.
1.
Theprinciplesofsecurityanalysisarefirstpresented,beginningwiththethreebasicingredientsof
anyviableanalysis:(1)gatheringrelevantinformation,(2)organizingitintoalogicalframework,
and(3)determiningtheintrinsicvalueofthestock.Knowledgeoftheintrinsicvalueofastockis
importantininvestmentdecisionmaking.Aninvestorcandecidewhetherastockisovervaluedor
undervaluedrelativetothemarketpriceonlyifheorshehasanindicationoftheintrinsicworthof
thestock.Attentionshouldbepaidtotheneedforsecurityanalysisinanefficientmarket.
Chapter7AnalyzingCommonStocks125
2.
Thenextsectionlooksattheinformationgatheringprocessindetail.Theinstructormightmention
thatinformationforsecurityanalysisisusuallycollectedandanalyzedinatopdownfashion,inthis
order:economicanalysis,industryanalysis,andfundamentalanalysis.
(a) Economicanalysisusuallytakesboththeeconomyandthestockmarketintoaccount.Key
factorsthataffecttheeconomyare:governmentalregulations,monetaryandfiscalpolicies,
inflation,spendingbyconsumersandbusinesses,andforeigntrade/balanceofpayments.These
keyeconomicindicatorsshouldbementionedinclass.Studentsshouldrealizethatonlyafter
assimilatingthisinformationcantheinvestorprepareaneconomicoutlook.Specificreportson
thestateoftheeconomy(asnotedinthetext)shouldbementioned.
(b) Thekeyfactorsthatbearonindustryanalysisareconsiderednext.Again,theinstructorshould
mentionspecificsourcesofpublishedreportsonindustryoutlooks.
(c) Fundamentalanalysisistheanalysisofaparticularcompanyandisdescribedbelow.
3.
Inordertodocompanyanalysis,relevantfinancialstatementsarerequired.Themostimportantof
thesearethecompanysbalancesheetandincomestatement.Theusefulnessofthesefinancial
statementsinrevealinginformationaboutthecompanyunderconsiderationshouldbeemphasized.
Thecomponentsofboththebalancesheetandtheincomestatement,andexactlywhattheymeasure,
shouldbeindicated.TimeshouldalsobespentdescribingtheStatementofCashFlowsandhowit
canbeusedbyinvestorstoassessthefirmsliquidityposition.Bringinginfinancialstatementsofa
popularorlocalcompanytypicallymakesthissegmentofthecoursemorerealistic.
4.
Ratioanalysisprovidesinsightsintotheperformanceofacompany.Theinstructorshouldpointout
thatthehistoricalratiosofacompanyreflectpastperformance.Also,comparingthecompanys
ratioswithindustryratiosandwithratiosofsomeofitsmajorcompetitorsshowshowaparticular
companyperformedincontrasttotheperformanceofothercompaniesinsimilarbusinesses.The
classsunderstandingoftheproceduresforcomputingandinterpretingratiosshouldbechecked,and
theexampleinthetextshouldbereviewedthoroughly.
5.
Theseadditionalpointsmightalsobementionedinclass:
(a) Inallthreetypesofanalysis,theinvestordoesnotcomeupwithanumber,butinsteadageneral
vieworoutlook.
(b) Allanalysesofpastperformanceonlyhelpingeneratingestimatesforthefuture.
(c) FurtherdevelopmentofthischaptersconceptsfollowsinChapter8.
Thethreemajorpartsofsecurityanalysisareeconomicanalysis,industryanalysis,andfundamental
analysis.Securityanalysisisimportantbecauseitenablestheinvestortoestablishtheexpectedreturn
andriskforastockandtoevaluateitsdesirabilityinalogical,rationalmanner.
2.
Intrinsicvalue,theendproductofsecurityanalysis,isthemeasureoftheunderlyingworthofastock
andprovidesastandardforhelpinginvestorstojudgewhetheraparticularstockisundervalued,
fairlypriced,orovervalued.Iftheintrinsicvalueofastockismorethanthemarketprice,thenthe
stockmightbeagoodbuyundertheassumptionthatthestockwillriseuptoitsintrinsicvalue.The
conversewouldbetrueiftheintrinsicvalueislessthanthestockprice.Thestockmightbeagood
sell.
126Gitman/JoehnkFundamentalsofInvesting,NinthEdition
3.
Asatisfactoryinvestmentvehicleisonewhichoffersanexpectedreturn,fromthecombinationof
currentincomeandcapitalgains,thatiscommensuratewithitsperceivedexposuretorisk.Thethree
stepsinsecurityanalysisshouldenableinvestorstoidentifysatisfactoryinvestmentvehicles.First,
economicanalysisassessesthegeneralstateoftheeconomyanditspotentialeffectsonsecurity
returns.Industryanalysisexaminesspecificindustriesandthecharacteristicsandoutlookofthose
industries.Finally,fundamentalanalysislooksatthefinancialconditionandoperatingresultsofa
particularcompanyindepth.Together,theyenabletheinvestortodevelopexpectationsabouta
stocksfuturecourseofbehaviorwhatkindofreturntoexpectandwhatkindofriskislikelytobe
involved.Byexaminingvariablessuchasfutureearnings,dividends,andsoon,thesecurityanalyses
processallowsinvestorstodevelopafeelforthestockandwhattoexpectofitinthefuture.
4.
Ifthestockmarketisefficientinthestrongestform,thensecuritiesareneversubstantiallymispriced
andhencetherewouldbenoneedforsecurityanalysis.Butinreality,thefinancialmarketsarenot
perfectlyefficientandpricingerrorsareinevitable.Withthoroughsecurityanalysis,individualscan
profitwheneverpricingerrorsoccur.Paradoxically,financialmarketefficiencyisachievedonlydue
totheexistenceoftraderswhoinvesttimeandmoneyinfundamentalanalysistorootoutpricing
errors.Securityanalysisisalsousefulinassessinganassetsliquidity,currentincome,andriskandin
verifyingthatthesematchinvestorcriteria.
5.
Economicanalysisinvolvesstudyingtheunderlyingnatureoftheeconomicenvironmentinwhicha
firmoperates.Economicanalysisalsohelpstheinvestorformexpectationsaboutthefuturecourseof
theeconomy.Suchananalysiscouldbeadetailedexaminationoftheeconomy,sectorbysector,orit
maybedoneonaveryinformalbasis.Inanyevent,itdealswithsuchaspectsasproductionand
unemploymentstatistics,inflation,fiscalandmonetarypolicies,andtheireffectsonsecurityreturns.
Thisanalysisis,indeed,essentialtoaninvestorsdecisionmakingframework.Weliveinan
economywherefirmsareaffectedbygeneraleconomicconditions;therefore,wecannottalkof
securityanalysiswithoutaddressingeconomicanalysis.Theresplentyofrealworldevidenceto
demonstratethehighcorrelationbetweentheperformanceofstocksandgeneraleconomic
activityi.e.,whentheeconomystartsimproving,sodostockreturns,allofwhichindicatethe
importanceofeconomicanalysistothestockselectionprocess.
6.
Thebehaviorandcurrentstateoftheeconomyiscapturedinthebusinesscycle,whichmeasuresthe
changeintotaleconomicactivityovertime.Wheneconomicprospectsarestrong(thebusinesscycle
isonanupswing),securityreturnsshoulddowell.Ifeconomicprospectsarepoor(thebusinesscycle
isonadownswing),thereturnsfrommoststockswilldeteriorateaswell.
Chapter7AnalyzingCommonStocks127
7.
(a) GrossDomesticProduct(GDP):Thisisthebroadestmeasureofaneconomysperformance.
GDPisanestimateofthetotalvalueofallgoodsandservicesproducedinacountryoverthe
periodofayear.
(b) LeadingIndicators:Thisisanindexthatcombinesthebehaviorofadozenkeymeasures,eachof
whichtendstobeanindicationofthingstocomeintheeconomy.Theindexofleadingindicators
isasinglenumberthatissupposedtopredictthedirectionoftheeconomy.
(c) MoneySupply:Thisisameasureoftheamountofmoneyincirculationasreportedbythe
FederalReserve.Actually,therearethreemeasuresofthemoneysupply:M1,M2(whichisthe
mostwidelyfollowedandincludescurrency,demanddeposits,NOWaccounts,timedeposits,
moneymarketdepositaccounts,andmoneyfunds),andM3.
(d) ProducerPrices:Thisisameasureofpricebehavioratthewholesalelevel.Itshowstherateof
changeinpricesatvariousstagesofproduction,andissupposedtobeaharbingerofthingsto
comeattheconsumerpricelevel(i.e.,futureinflationrates).
8.
Theeffectsofhighratesofinflationoncommonstockscanbedevastating.Ininflationarytimes,the
qualityofearningsdeclinesasprofitmarginsaresqueezedandthepurchasingpowerofthedollar
deteriorates.Anincreaseininflationresultsinanincreaseininterestrates.Hencethecostof
borrowingoffirmsincreasesresultinginlessinvestments.Also,asinterestratesrise,thereturnon
commonstocksbecomeslessattractiverelativetoothersecurities,likebondsandpreferredstocks.
However,wheninflationsubsides,commonstocksbecomemajorbeneficiaries,showingsubstantial
priceappreciation.
9.
Industryanalysisisthepartofthesecurityanalysisprocessinvolvingthestudyofstocksintermsof
theirindustrygroupings.Industryanalysisisimportantbecausestockpricesareinfluenced,atleastin
part,byindustryeffects.Industryanalysiscanbeusedtoestablishthecompetitivepositionfora
particularindustryandtoassessthenatureoftheopportunitytheindustryoffersforthefuture.Italso
enablestheinvestortoidentifypromisingfirmsinanindustry.
10. Someimportantaspectsofindustryanalysisinclude:
(a) Thenatureoftheindustry:whetheritismonopolisticorcompetitive.
(b) Theextentofregulation:whetherregulationisminimalorintense.
(c) Theroleofbiglabor:thestatusofcontracttalksandgenerallaborregulations.
(d) Technologicalprogress:areanytechnologicalbreakthroughslikely?
(e) Financialandoperatingcharacteristics:considerationsinvolvinglabor,material,andcapital.
Economicforcesimportanttotheindustryincludethedemandfortheindustrysgoodsandservices
andthecorrelationwithkeyeconomicvariables.Totheextentthatanindustryisinfluencedby
economicforces,wewouldwanttodeterminetheeconomicvariablesthatareofprimaryimportance
toanindustry;itmightbeGDP,orthelevelofinterestrates,ortheunemploymentrate.Also,the
futureoutlookforthesevariableswouldbeimportantsincetheyarelikelytosetthetoneforfuture
industryperformance.
11. Thefourstagesofanindustrysgrowthcycleare:
initialdevelopmentproductintroduction
rapidexpansioneveryonewantsone
maturegrowthalmosteveryonehasone
stabilityordeclinethereareotherthingstowant
128Gitman/JoehnkFundamentalsofInvesting,NinthEdition
Therapidexpansionphaseoffersthebiggestpayofftoinvestors.Atthisstage,theindustrysproducts
havegainedacceptance,investorscanforeseetheindustrysfuturemoreclearly,andeconomic
variableshavelittletodowiththeindustrysoverallperformance.Thematuregrowthstageismost
influencedbytheeconomiccycle.
12. Fundamentalanalysisisthestudyofthefinancialaffairsofabusiness.Itisessentialtothevaluation
processtotheextentthatthevalueofastockisinfluencedbytheperformanceofthecompanythat
issuesthestock.Anequivalentstatementisthatthevalueofasecuritydependsnotonlyonreturn,
butalsoonriskbothofwhichareaffectedtoalargeextentbytheoperatingcharacteristicsand
financialconditionofthefirm.Fundamentalanalysishelpstocaptureinsightstothesedimensions
fromfinancialstatementsandotherinformationaboutacompanyandincorporatestheminthe
valuationprocess.
13. Historicalanalysisprovidessomeinsight,alongwitheconomicandindustryfigures,forformulating
expectationsaboutthefuturegrowthprospectsandprofitabilityofacompany.Inparticular,historical
analysishelpstheinvestortolearnthestrengthsandweaknessesofacompany,identifyunderlying
trendsanddevelopments,andevaluatethecompanysoperatingefficiency.
14. Ratioanalysisisthestudyofrelationshipsthatexistamongandbetweenvariousfinancialstatement
accounts.Ratioanalysisprovidesadifferentperspectiveontheoperatingresultsandfinancial
conditionofthefirmbyexpandingtheinformationcontentofthefinancialstatements.Themost
significantcontributionofratioanalysisisthatitenablestheinvestortothoroughlyassessthefirms
pastandpresentfinancialconditionandoperatingresults.
15. Whenhistoricalstandardsareused,thecompanysratiosarecomparedandstudiedfromoneperiod
tothenext.Industrystandardsinvolveacomparisonofacompanysratiostothatofothercompanies
inthesamelineofbusiness.Inthefirstcase,theinvestorislookingfordevelopingtrends;inthe
secondcase,theinvestorwantstoseehowthecompanystacksuptoitscompetitors.
Chapter7AnalyzingCommonStocks129
(a) Fiscalpolicywouldusuallyremainfairlystrictduringastrongeconomywithautomatic
stabilizerssuchastaxratesrestraininginflation.
(b) InterestratesinfluencedbytheFedwouldtendtomovehigherifinflationthreatened.
(c) Industrialproductionwouldgrowatmorethan3to5%annually.
(d) Retailsaleswouldtendtoholdorincrease.
(e) Productpriceswouldtendtorisegivenpressuretoproducemoreandwiththebeginningsofthe
wagepricespiral.
2.
(a)
(b)
(c)
(d)
(e)
Airlinestock:productiongrowth,fuelprices,andemployment
ACyclicalstock:currentbusinesscycle,futurepredictionsofeconomicactivity
Anelectricalutilitystock:interestrates,monetarypolicy
Abuildingmaterialsstock:nationalproductiongrowth,realestatesales,interestrates
Anaerospacefirm:governmentspendingandcontractsize,employment
3.
(a)
(b)
(c)
(d)
(e)
Profitability:d,e
Activity:a,f
Liquidity:c
Leverage:b,h
Commonstock:g,i,j
130Gitman/JoehnkFundamentalsofInvesting,NinthEdition
Solutions to Problems
1.
Fromabbreviatedfinancialstatements(dollarsinmillions)
Liquidity
(1)
Networkingcapital
(2)
Currentratio
CurrentassetsCurrentliabilities
$150$100$50
Currentassets/Currentliabilities
$150/$1001.50
Activity
(3)
Totalassetturnover
Sales/Totalassets
$500/$3501.43
Leverage
(4)
(5)
Longtermdebt/Stockholdersequity
$50/$2000.25
Timesinterestearned Earningsbeforeinterestandtaxes/interest
$65/$106.50
Debtequityratio
Profitability
(6)
(7)
(8)
Netprofitsaftertaxes/Sales
$35/$5007.0%
Returnontotalassets Netprofitsaftertaxes/Totalassets
$35/$35010.0%
Returnonequity
Netprofitsaftertaxes/Stockholdersequity
Netprofitmargin
Chapter7AnalyzingCommonStocks131
$35/$20017.5%
CommonStockRatios
(NetprofitsaftertaxesPreferreddividends)/
Numberofsharesofcommonstockoutstanding
$350/10$3.50pershare
(10) Price/Earningsratio Shareprice/EPS
$75/$3.5021.43times
(11) PricetoSalesratio Shareprice/Salespershare
$75/($500/10)1.50
(12) Dividendspershare Totalcommondividendspaid/
CommonSharesoutstanding
$10/10$1.00pershare
(13) Dividendyield
Dividendspershare/Shareprice
$1.00/$751.33%
(14) Payoutratio
Dividendspershare/EPS
$1.00/$3.5029%
(15) Bookvaluepershare Commonequity/Commonsharesoutstanding
$200/10$20
(16) Pricetobookvalue Shareprice/Bookvaluepershare
$75/$20$3.75
BookValue
AssetsLiabilitiesPreferredStock
(9)
2.
Earningspershare
132Gitman/JoehnkFundamentalsofInvesting,NinthEdition
$550,000,000400,000,0000$150,000,000
BookValuepersharesBookValue/NumberofShares
$150M/300M$0.50pershare
3.
PricetoBookValue$5.50/$0.5011
4.
(a) EPS
Netprofitsaftertaxes Preferreddividends
Numberofcommonsharesoutstanding
ForAmherst:
$10,000,000 $0
$4pershare
2,500,000
(Note:Onlypreferreddividends,zerohere,aresubtractedfromnetprofitsaftertaxes.Common
dividendsarepartofEPS.)
Stockholers'equity
(b) Bookvaluepershare
numberofcommonsharesoutstanding
ForAmherst:
$45, 000,000
$18.00pershare
BookValuepershare
2,500, 000
EPS
Pricetobookvalue
Marketpriceofcommonstock
bookvaluepershare
ForAmherst:
$20.00
1.11
$18.00
Marketpriceofstock
(c) Price/earnings(P/E)ratio
EPS
ForAmherst:
$20
P/E
=5times
$4
netprofitaftertaxes
(d) Netprofitmargin
totalrevenues
ForAmherst:
$10,000,000
6.7%
Netprofitmargin
$150,000,000
PricetoBookvalue
Chapter7AnalyzingCommonStocks133
(e) Dividendpayoutratio
Dividendspershare
EPS
ForAmherst:
$1
25%
$4
dividenspershare
marketpriceofcommonstock
Dividendpayoutratio
Dividendyield
ForAmherst:
Dividendyield
(f) PEGRatio
5.
$1.00
5%
$20.00
StocksP/ERatio
5 / 7.5 0.667
35 yearsgrowthrateinearnings
P/E15andP$25
$25/E15$25/15E$1.67
6.
PEGP/E(EarningsGrowthRate100)
EarningsGrowthRate:EndingEarningsBeginningEarningsgivesyouthefuturevaluefactorfor
fiveyears;ScanningacrossthefifthrowoftheFVIFtablegivesyoucanidentifythecolumn(return)
thatresultsinthatcalculatedamount.
$3.22/$2.001.61;FVIF10%,5periods1.611
PEG15/101.5
7.
Annualsales
Totalassets
Totalassetturnover
$28,000,000
1.87times
$15,000,000
Netprofitmargin
Netprofitsaftertaxes
Annualsales
$2,000,000
7.14%
$28,000,000
(b) Returnonassets(ROA)
Netprofitsaftertaxes
Totalassets
(a) Totalassetturnover
ForHighgateComputer:
ForHighgateComputer:
Netprofitmargin
ForHighgateComputer:
ROA
$2,000,000
13.33%
$15,000,000
134Gitman/JoehnkFundamentalsofInvesting,NinthEdition
Note:TheinstructormightwanttoshowthatROAcanalsobefoundbymultiplyingthefirms
totalassetturnoverbyitsnetprofitmargin.ThisapproachcanbeusedtodemonstratethatROA
isafunctionofacompanysprofitabilityanditsassetproductivity.InthecaseofHighgate
Computer,wehave:
ROA
TotalassetturnoverNetprofitmargin
1.870.071413.3%
Netprofitsaftertaxes
ReturnonEquity(ROE)
Stockholder'sequity
ForHighgateComputer:
ROE
Bookvaluepershare
Stockholders'equity
#ofsharesofcommonstockoutsatnding
$6,000,000
$12pershare
500,000
ForHighgateComputer:
Bookvaluepershare
8.
TIE2003$550/$2002.75
TIE2004$600/$2502.40
Interestcoveragefell.Thecompanyislessabletomeetitsinterestpaymentsin2004.
9.
(a) (i)
EPS
Netprofitsaftertaxes Preferreddividends
Numberofcommonsharesoutstanding
ForFinancialLearningSystems:
EPS
$6,850,000 $500,000
$2.54
2,500,000
Marketpriceofstock
EPS
ForFinancialLearningSystems:
(ii) Price/Earning(P/E)ratio
P/E
(iii) Bookvaluepershare
$45.00
17.72
$2.54
Stockholders'equity
numberofcommonsharesoutstanding
ForFinancialLearningSystems:
$78, 000,000 $32, 000, 000 $5m
Bookvaluepershare
2,500,000
$16.40pershare
Chapter7AnalyzingCommonStocks135
(b) IftheEPSrisesto$3.75:
17.72
marketpriceofstock
$3.75
Marketpriceofstock$66.45
IftheEPSdropsto$1.50:
marketpriceofstock
$1.50
Marketpriceofstock $26.58
17.72
(c) IftheEPSrisesto$3.75andP/Ejumpsto25:
marketpriceofstock
$3.75
Marketpriceofstock $93.75
25
(d) BoththeEPSandP/Edropto$1.50and10timesearnings:
marketpriceofstock
$1.50
Marketpriceofstock $15.00
10
(e) AsshowninthecaseofFinancialLearningSystems,higherearningsimprovethestockpricefor
agivenP/Emultiple,andwhentheP/Emultiplerises,foragivenlevelofearnings,thestock
pricerises.
10. Wewillusethefollowingthreeratios:
Returnonassets
Netprofitaftertaxes/Totalassets
Netprofitmargin Netprofitaftertaxes/Sales
TotalassetturnoverSales/Totalassets
(a) Inthisproblem,wecannotcalculateROAuntilwefindoutwhatprofitsare.Todothis,wemust
determinesalesandthenapplythenetprofitmargintothissalesfiguretodeterminenetprofits.
Thatis,usingthetotalassetturnoverratio,salesmustbe$20,000,000:
2.0Sales/$10million
Solvingforsales:
Sales$10million2.0$20million
Usingtheequationfornetprofitmargin,netprofitsaftertaxesmustbe$3,000,000:
0.15netprofitsaftertaxes/$20million
Solvingfornetprofits:Netprofits$20million0.15$3million
Giventhisinformation,wecancomputeROAas:
$3,000,000/$10,000,00030%
(Note:Orthisproblemcanalsobesolvedbysimplymultiplyingthecompanysassetturnoverby
itsprofitmargin;i.e.,2.00.1530%).
136Gitman/JoehnkFundamentalsofInvesting,NinthEdition
(b) Tosolvethispartoftheproblem,firstfindthefirmsequity.Weknowithas$10millionin
assetsandtheproblemstatesthat40%oftheassetsarefinancedwithequity.Therefore:
Equity$10,000,0000.40$4,000,000
Now,tofindROE:
ROE
NetProfits $3,000,000
75%
Equity
$4,000,000
(Note:ComparingROEtoROA,weseethatROEismuchlarger[75%vs.30%].Thereasonis
thefirmshighdebt/financialleveragei.e.,60%ofthefirmsassetsarefinancedwithdebt,
whichactstomagnifyprofitability.)
Marketpriceofthestock
11. Price/Earnings(P/E)ratio
EPS
First,findEPS:
EPS
Netprofitaftertaxes
Numberofsharesofstockoutstanding
Since:NetprofitaftertaxesSalesnetprofitmargin:
$150,000,000 0.10 $15, 000, 000
$3pershare
5, 000,000
5,000, 000
$25
P/Eratio
8.3times
$3
Marketpriceofstock
Pricetosalesratio
Salespershare
EPS
Findsalespershare:
Sales
$150, 000, 000
Numberofsharesoutstanding
5, 000, 000
$30pershare
SPS
Now,thePriceSalesRatiois:
$25
PSR
0.833
$30
Dividendspershare
EPS Dividendpayoutratio*
DividendYield
Marketpriceofcommon
Marketpriceofcommon
$3 0.35 $1.05
4.2%
$25
$25
*Note:DividendspershareEPSDividendpayoutratio.
Stock'sP/ERatio
PEGRatio
35yearsgrowthrateinearnings
Thisimplies:Growth
Growth
StocksP/ERatio
PEGRatio
8.3/24.15%
Chapter7AnalyzingCommonStocks137
138Gitman/JoehnkFundamentalsofInvesting,NinthEdition
12. ROANetProfitMarginTotalAssetTurnover0.0820.16or16%.
13. ROEROAEquityMultiplier
ROANetProfitMarginTotalAssetTurnover
EquityMultiplierTotalAssets/TotalEquity
ROA0.0820.16
EquityMultiplier$1B/$500M2
ROE0.1620.32or32%
14. Sales:TotalAssetTurnoverXAssets
TotalAssetTurnover2andTotalAssets$1B
Sales2$1B$2B
NetProfitNetProfitMarginSales
NetProfit0.08$2B$160M
15. Thereisnosetsolutiontothisproblem,sincetheanswerwillvarywiththestockselectedbythe
student.Thestudentsshouldbeencouraged(orrequired)toactuallycomputetherequestedratios
fromtherecentfinancialstatementsofthecompaniestheyselect.Theycanuseannualreports,
Mergent,orS&Ptoobtainneededbalancesheetandincomestatementinformation.TheInternetalso
hasseveralusefulsites.
Thisproblemmayresultinsomeinterestingandpossiblyconfusingresponses,becausestudentswillget
theirinformationfrommanydiversesources.Frequentlytheratiocalculationswilldiffer.Thispresents
theinstructorwiththeopportunitytodiscussrefinementstoratiocalculations,theimportanceof
consistency,andthefactthattheratiosareonlytoolstobeusedinthestockevaluationandselection
process.
16. Thereisnosetsolutiontothisproblem.Indevelopingananswer,thestudentscaneitherpickup
theratios/informationfromValueLineorasimilarsource,ortheycanberequiredtoactually
computerequestedratiosfromtherecentfinancialstatementsofthecompaniestheyselect.Annual
reports,MergentorS&Pwillprovidetheneededbalancesheetandincomestatementinformation.
ThefollowinginformationwastakenfromPart1oftheValueLineInvestmentSurvey.
Chapter7AnalyzingCommonStocks139
Value
Lines
Timeliness
Ranking
3
2
Beta
1.05
1.20
SaraLee
CampbellSoup
5
3
0.55
0.65
13.5
17.2
3.7
2.4
0.29
0.18
IBM
Intel
3
2
1.05
1.35
20.6
41.6
0.7
0.2
1.02
0.25
Tupperware
Ball
4
2
0.75
0.95
20.0
14
5.9
1.1
0
1.34
LizClaiborne
Quicksilver
3
3
0.95
1.00
13.8
16.3
0.6
0
0.89
0.21
GeneralDynamics
Boeing
3
4
0.75
1.00
16.5
38.7
0.6
0.32
WalMart
Target
Dividend Earnings
P/ERatio
Yield
PerShare
27.3
0.7
0.46
19.5
0.7
0.33
1.7
140Gitman/JoehnkFundamentalsofInvesting,NinthEdition
Currentassets/Currentliabilities
$133,212/$22,498
5.92
$111,914/$50,862
2.20
2.36
(2) Totalasset
turnover
2003
2004
Industry
Sales/Totalassets
(3) Debtequityratio
2003
2004
Industry
Longtermdebt/Stockholdersequity
$20,268/$181,704
11.15%
$40,735/$212,343
19.18%
10.0%
(4) Netprofitmargin
2003
2004
Industry
Netprofitaftertaxes/TotalRevenues
$32,032/$245,424
13.05%
$35,442/$259,593
13.65%
9.30%
(5) ROA
2003
2004
Industry
Netprofitaftertaxes/Totalassets
$32,032/$224,470
14.27%
$35.442/$303,940
11.66%
15.87%
(6) ROE
2003
2004
Industry
Netprofitaftertaxes/StockholdersEquity
$32,032/$181,704
17.63%
$35,442/$212,343
16.69%
19.21%
(7) EPS
$245,424/$224,470
$259,593/$303,940
2003
2004
Netprofitaftertaxes Preferreddividends
Numberofcommonsharesoutstanding
$32,032 $0
10,848
$2.95pershare
$35,442 $0
10,848
$3.27pershare
$1.59
Industry
(8) P/ERatio
2003
2004
Industry
1.09
0.85
1.27
sharedprice/EPS
$80.75/$2.95
$74.25/$3.27
27.37
22.71
19.87
Chapter7AnalyzingCommonStocks141
(9) Dividendyield
2003
2004
Industry
Dividendspershare/Marketpriceper
share
$0.27/$80.75
0.33%
$0.35/$74.25
0.47%
0.44%
(10) Dividendpayoutratio
2003
2004
Industry
Dividendspershare/EPS
$0.27/$2.95
9.15%
$0.35/$3.27
10.70%
26.00%
(11) Pricetobookvalue
ratio
Shareprice/Bookvaluepershare
Bookvaluepershare
stockholder'sequity
numberofcommonsharesoutstanding
2003BV
$181,704
$16.75
10,848
2004BV
Pricetobookvalue:
2003
2004
Industry
$80.75/$16.75
$74.25/$19.57
$212,343
$19.57
10,848
4.82
3.79
6.65
(b) Basedonthecomparisontoindustryaverageratios,thefinancialconditionofOtagoBayMarine
(OBM)appearstobedeteriorating.First,OBMscurrentratiohasdeclined63%,indicatingits
abilitytomeetshorttermobligationshasweakenedsubstantially.OBMscurrentliabilities,
whichhavegrown126%overthepastyear,aredrivingthisweakenedpositioninliquidity.
Also,theactivitymeasuretotalassetturnoverwhichwasbelowtheindustryaveragelast
year,hasdeclinedevenfurther,suggestingthatcorporateresourcesarebeingpoorlymanaged.
Withrespecttoleverage,OBMsratiohasgrowntonearlytwicetheindustryaverage,indicating
aneedtocontrolandreducetheamountofdebtinthecapitalstructure.Despitethehighleverage
ratio,thefirmsROE,whichindicatestheextenttowhichleveragehasenhancedthereturnsto
stockholders,hasdeclinedevenfurtherbelowtheindustrysaverage.Similarly,OBMsROAhas
declinedevenfurtherbelowtheindustrysaverageROA.ThedeclineinROAisrelatedtothe
largeincrease(115%)inPPE,andthe107%increaseinotherlongtermassets.Acomplete
analysiswouldnecessarilyincludeananalysisoftheseassets.Forexample,theincreaseinPPE
couldindicatethatthecompanyisanticipatingfuturegrowth,orthatthecompanyhasupdatedits
PPEandwillbemuchmoreprofitableinthefutureduetotheefficienciesofmodernequipment.
ThemarketappearstoreflectthisdeteriorationinOBMsfinancialpicturefrom2003to2004.
Thestockpricehasdeclined8%andtheP/Eratiohasdeclined17%,andthepricetobookvalue
hasdeclineanother1%toabouthalfoftheindustryaverage.
Insummary,despitetherelativelysmallpercentageincreasesinnetprofitaftertaxes,OtagoBay
Marineseemspoorlymanaged.Goneunchecked,OBMsfinancialconditionwilldeteriorate
furtherandbereflectedinprofitabilitymeasureswellbelowindustryaverages.AlthoughOBMs
ratiosareonlyonepartoftheirtotalfinancialoutlook,theyseemtoindicatethatproblemsexist
withinthefirm.
142Gitman/JoehnkFundamentalsofInvesting,NinthEdition
18. (a)
FOR2000
netearnings
Profitmargin
netsales
$20.2
$179.3
11.27%
netsales
Assetturnover
totalassets
$179.3
$136.3
1.32
UsingprofitmarginandassetturnovertocalculateROA:
netearnings netsales
netsales
totalassets
ROA 11.27% 1.32
14.88%
ROE ROA Equitymultiplier
ROA
WhereEquitymultiplierTotalassets/stockholdersequity
$136.3/$109.6
1.24
ROE
14.88%1.24
18.45%
(b) For2004:
ROA
ProfitmarginTotalassetturnover
13.65%
0.85
11.60%
ROE
ROA
Equitymultiplier
11.60%
($303,940/$212,343)
11.60%
.43
16.59%
(c) Between2000and2004,OtagoBayMarinesROAandROEmeasuresbothdeteriorated.With
respecttoROA,totalassetshavegrownfasterthannetsales,therebyaffectingtotalasset
turnoverandconsequently,ROAadversely:Whereasnetsalesgrew44%,totalassetsgrew
123%.ThesecondcomponentofROA,theprofitmargin,grewslightly.Thus,thedeclinein
ROAisattributablemainlytothedramaticincreaseintotalassets(ROAfellfrom14.88%in
2000to11.6%in2004).
ThegrowthintotalassetsisalsoamaincontributortothedeclineinROE,whichiscomposedof
ROA,multipliedbytheequitymultiplier.Thehigherequitymultiplierreflectsthefactthattotal
assetsalsooutgrewstockholdersequity(alargeportionofnewassetsweredebtfinanced).
However,themultiplierwasnotlargeenoughtoreversetheeffectsofthedeclineinROAon
ROE.Thus,throughthesharpincreaseintotalassets,ROAandROEdeclined.
Chapter7AnalyzingCommonStocks143
(d) Generally,thesechangesfrom2000to2004donotappearfundamentallyhealthyforOtagoBay
Marine.Thehighertotalassets,alargepercentageofwhichwasfinancedbydebt,appearsto
havereducedOBMsprofitabilityanditsfutureabilitytomeetshortandlongtermobligations.
ThedeclineinROAisrelatedtothelargeincrease(115%)inPPE,andthe107%increasein
otherlongtermassets.Acompleteanalysiswouldnecessarilyincludeananalysisofthese
assets.Forexample,theincreaseinPPEcouldindicatethatthecompanyisanticipatingfuture
growth,orthatthecompanyhasupdateditsPPEandwillbemuchmoreprofitableinthefuture
duetotheefficienciesofmodernequipment.
AlltheratiosbelowforSouthPlainsChemicalarecomputedaccordingtotheformulasinthechapter.
SouthPlainsChemical(dollarsinthousands)
Liquidity
(a) Networkingcapital
(b) Currentratio
Activity
CurrentassetsCurrentliabilities
$21,250$10,000$11,250
Currentassets/Currentliabilities
$21,250/$10,0002.12
Profitability
Netprofitsaftertaxes/Sales
$5,000/$50,0001or10%
(i) Returnontotalassets Netprofitsaftertaxes/Totalassets
$5,000/$30,0000.166or16.67%
(j) Returnonequity
Netprofitsaftertaxes/Stockholderequity
$5,000/$12,0000.4167or41.67%
(h) Netprofitmargin
144Gitman/JoehnkFundamentalsofInvesting,NinthEdition
CommonStockRatios
(k) Earningspershare
(l) Price/Earningsratio
(m) Dividendspershare
(n) Dividendyield
(o) Payoutratio
(p) Bookvaluepershare
(q) Pricetobookvalue
(NetprofitsaftertaxesPreferreddividends)
/#ofsharesofcommonstockoutstanding
$5,0000/5,000$1/share
Shareprice/EPS
$25/$125times
Totalcommondividendspaid/
Commonsharesoutstanding
$1,250/5,000$0.25/sh.
Dividendspershare/Shareprice
$0.25/$25.000.01or1%
Dividendspershare/EPS
$0.25/$1.000.25or25%
Commonequity/Commonsharesoutstanding
$12million/5million$2.40
Shareprice/Bookvaluepershare
$25/$2.4010.42
2.
Comparingtheratioscomputedinquestion1tothelatestindustryaverages,wefind:
(a) Liquidity:SouthPlainsismoreliquidthantheaveragefirminitsindustry.
(b) Activity:HereSouthPlainsisweak;thelowratiossuggestpoorutilizationofassets.Since
accountsreceivableandinventoryareclosetotheindustryfigures,thedeviationseemstocome
fromexcessfixedassets.
(c) Leverage:Thefirmusesmoredebtthanaverage,anditsabilitytocoverinterestismuchlower
thantheaveragefirm.
(d) Profitability:Theresultsaremixedhere.ThefirmhashighermarginsandhigherROE.The
lowerreturnonassetsreflectthepooractivityratiosmentionedabove.(Thefactthatthefirmcan
havelowROAandhighROEisduetoitshighleverage.SinceasmallerpercentageofSouth
Plainsisfinancedwithequity,theROEismagnifiedmorethanforthetypicalfirm.)
(e) Commonstock:Allthemeasuresrelativetodividendsarelowforthisfirm,yetitsprice/earnings
ratioishigherthanaverage.Thissuggeststhatthemarketanticipatesaboveaverageprofitability
andreturnsinthefuture.Thatiswhy,althoughitscurrentdividendyieldislow,investorsare
willingtopayahighprice/earningsratio.Thesamegoesforpricetobookvalue;liketheP/E
ratio,itsmuchhigherthanaverageandprovidesfurthersupportthatthemarketisanticipating
goodthingsfromSouthPlains.
3.
Thefirmseemstohavegoodprospectsforattractivereturnsbutalsohashighrisk.ForJackto
continuehisevaluationofSouthPlainsChemical,hemustfeeltheopportunitiesforthefirmare
promisingandcommensuratewiththeriskinvolved.DuetoSouthPlainsstrongprofitability,he
shouldnowproceedwithamoreindepthanalysis.(Althoughnotdiscussedinthecase,fundamental
analysisshouldnotbeperformedalone;carefuleconomicandindustryanalysesarealsoimportant.)
Chapter7AnalyzingCommonStocks145
Sales
Totalassets
Fromthecase:
1.5
Sales
$25billion
Solvingforsales,wehave:
Sales1.5$25billion$37.5billion.
146Gitman/JoehnkFundamentalsofInvesting,NinthEdition
2. Profitscanbefoundfromthenetprofitmargin:
Netprofitmargin
Netprofitsaftertaxes
Sales
Fromthecase:
0.15Netprofitaftertaxes
$37.5billion
Solvingfornetprofits,wehave:
Netprofitsaftertaxes0.15$37.5billion$5.625billion
3. Wecanfindcurrentassetsusingthefigureforcurrentliabilitiesandthenetworkingcapital
formula:
NetworkingcapitalCurrentassetsCurrentliabilities.
Fromthecase:
$3.4billionCurrentassets$5billion
Solvingforcurrentassets,wehave:
Currentassets$3.4billion$5billion$8.4billion
Therefore,thecurrentratioequals:
Currentassets
$8.4billion
1.68
Currentliabilities $5billion
4. ThepriceofthestockcanbefoundfromtheP/Eratio:
Price/Earningsratio
Pricepershare
EPS
Fromthecase:
12.5
Pricepershare
$3
Solvingforshareprice,wehave:
Pricepershare12.5$3$37.50
Chapter7AnalyzingCommonStocks147
5. Tofindthedividendyield,wefirsthavetofinddividends,usingthedividendpayoutratio:
Dividendpayoutratio
Dividendspershare
EPS
Fromthecase:
0.4
Dividendspershare
$3
Solvingfordividends,wehave:
Dividendspershare$30.4$1.20
Therefore,dividendyieldequals:
Dividendspershare $1.20
3.2%
Pricepershare
$37.50
Outside Project
Chapter 7Going to the Source: The Annual Report
Mostfinancialstatementsandstockvaluationexamplesfoundincollegetextbookstendtobecouchedin
fairlysimpleterms.Thequestionthatstudentsoftenaskis:Howclosetorealityareweworking?This
projectwillgetyouasclosetorealityaspossiblebyhavingyoulookattheactualnumbersofareal
corporation.
Getanannualreportofanycorporation.Itdoesnothavetobethemostrecentone,butitshouldbealarge
companyinanonregulated,nonfinancialindustry.Avoidutilitiesandfinancialinstitutions,likebanks,as
theaccountingforthesecompaniesisverydifferentandcouldbeconfusing.Companieswillusuallysend
annualreportsifyousimplyaskthem,orlibrariesoftenhaveannualreportfiles.Onceyouhaveanannual
report,findtheincomestatementsandbalancesheets,andcalculatealltheratiosyoupossiblycan.Usethe
liquidity,activity,leverage,profitability,andcommonstockformulaspresentedinthetext.Youwillhave
tolookinthefinancialnewsforcurrentpriceanddividendinformation.Notethatthereislittlevaluein
knowingaratioforoneyear.Youneedtolookatseveralyears,andtheannualreportwillhaveafiveor
tenyearsummaryofthemostimportantinformation.Afteryouveruntheratios(youshouldhavethe
financialdatatoruntheratiosforatleasttwoyears),takeafewminutesandanalyzeyourresults:Whatdo
thenumberstellyouthatyoulike?Thatyoudontlike?
Whendoingthisproject,taketimetothinkthroughandreadthereport;theannualreportisnotjust
numbers.Thediscussionofthecompanybyitschairmanusuallyprovidesinformationabouttherecent
pastandtheprospectsforthefuture;inaddition,theresconsiderableinformationinthesereportsabout
productlines,corporatedevelopments,andthelike.Thisreportisdesignedtobringstockholders
uptodateoncompanyoperations.Shareyourcommentsandnotesaboutthereportwiththeclass.