Audience & Purpose Project Rubric

First Drafts

Purpos
e

Not Yet There

Good Start

Emerging

Excellent

6+

7+

8+

9+

No clear
purpose
o Your speech
has no goal
o

Audienc o Speech not

changed for
e

audience
o No illustrated
understanding
of audience

Registe
r

Somewhat
interesting
purpose
o Your purpose is
a little
confusing
o Your speech
probably would
not accomplish
your goal
o Speech is not a
good match for
audience yet
o Illustrates
preliminary
understand of
audience
o

o Your language o The formality

use is not
of your
related to
language is
your purpose
not
or audience
appropriate
for your
audience

o
o
o

Interesting
purpose
Your purpose is
somewhat clear
Your speech
might
accomplish your
goal

Above &
Beyond
10

Thoughtprovoking
purpose
o Your purpose is
clear
o Your speech
would
accomplish
your goal

Speech is great
match for
audience
o Illustrates good
understanding
of what this
audience wants

Speech is good
match for
audience
o Illustrates okay
understanding
of what this
audience wants

o The formality
of your
language is
adequate for
your purpose
and audience

o The formality
of your
language is
good for your
purpose and
audience

Compelling
purpose
o Your purpose is
explicitly clear
o Your speech
would
accomplish
your goal
Speech is
perfect match
in formality for
audience
o Illustrates deep
understanding
of what this
audience wants
o Your language
is perfect level
of formality for
your purpose
and audience

Audience & Purpose Project Rubric

Second Drafts

Purpos
e

Not Yet There

Good Start

Emerging

Excellent

6+

7+

8+

9+

No clear
purpose
o Your speech
has no goal
o

Audienc o Speech not

changed for
e

audience
o No illustrated
understanding
of audience

Registe
r

Somewhat
interesting
purpose
o Your purpose is
a little
confusing
o Your speech
probably would
not accomplish
your goal
o Speech is not a
good match for
audience yet
o Illustrates
preliminary
understand of
audience
o

o Your language o The formality

use is not
of your
related to
language is
your purpose
not
or audience
appropriate
for your
audience

o
o
o

Interesting
purpose
Your purpose is
somewhat clear
Your speech
might
accomplish your
goal

Above &
Beyond
10

Thoughtprovoking
purpose
o Your purpose is
clear
o Your speech
would
accomplish
your goal

Speech is great
match for
audience
o Illustrates good
understanding
of what this
audience wants

Speech is good
match for
audience
o Illustrates okay
understanding
of what this
audience wants

o The formality
of your
language is
adequate for
your purpose
and audience

o The formality
of your
language is
good for your
purpose and
audience

Compelling
purpose
o Your purpose is
explicitly clear
o Your speech
would
accomplish
your goal
Speech is
perfect match
in formality for
audience
o Illustrates deep
understanding
of what this
audience wants
o Your language
is perfect level
of formality for
your purpose
and audience

Audience & Purpose Project Rubric

Second Drafts
Revisio
n

o You neither
incorporated
feedback nor
improved
your piece.

o You
incorporated
a little bit of
feedback but
didnt
improve your
piece.

o You
incorporated
parts of
feedback and
made a few
changes that
improved your
piece.

o You
incorporated
feedback and
made changes
that improved
your piece.

You
incorporated
most feedback
and made
significant
changes that
improved your
piece.